What Holocaust Museum Houston does

Holocaust Museum Houston is a private non-profit museum founded in 1996 and located at the Lester and Sue Smith Campus, 5401 Caroline Street, Houston, Texas. The museum educates the public about the Holocaust, Nazi persecution, and human rights; honors victims and survivors; and operates the Boniuk Library and Boniuk Center for the Future of Holocaust, Human Rights and Genocide Education. It serves four primary customer segments — K-12 students and teachers, Holocaust survivors and their descendants, the general public and Houston community, and university researchers — through 25 permanent and temporary exhibitions, educational programming, a survivor registry, and research-library access. The institution is accredited by the Alliance of Holocaust Organizations and housed in a USGBC LEED-certified facility.

The museum's technology stack is conventional and centered on visitor engagement rather than digital product: Blackbaud powers online ticketing, donations, memberships, and tribute gifts; PastPerfect Online hosts the digital collection viewer; and a virtual-programming platform streams recorded educational content for remote audiences. Distribution is primarily through the single physical museum, supplemented by off-site educational outreach (traveling trunks, teacher professional development) and a global digital channel for virtual programs. A bagel shop operates on-site as an amenity.

Revenue is generated across five streams: admission tickets (transaction-fee model via Blackbaud), memberships (recurring subscriptions with flexible tiers), donations (individual, corporate, tribute, and endowment gifts), venue rental (professional services for private events), and museum store retail (books, merchandise, educational materials). Go-to-market is event-driven, anchored by signature fundraising events (LBJ Moral Courage Award Dinner, Guardian of the Human Spirit Luncheon) and supported by a Corporate Chairman Circle of major sponsors. The 30th anniversary in 2026 frames the current operating context.

Name

Holocaust Museum Houston

Legal name

Holocaust Museum Houston

Website

https://hmh.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Holocaust Museum Houston is a 1996-founded, private non-profit museum in Houston, Texas that educates the public about the Holocaust and human rights through exhibitions, educational programs, a research library, and survivor testimony preservation, serving students, survivors and descendants, and the general community.

Ownership category

akta.pro rank

Product category

Holocaust and Human Rights Museum Education

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Holocaust education
• Human rights education
• Museum exhibitions
• Survivor testimony preservation
• Educational programs

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Admission Tickets: Revenue from visitor admissions through online ticketing system (Blackbaud)
2. Memberships: Flexible member levels offering museum benefits with annual membership fees
3. Donations: Individual and corporate donations, tribute gifts, and endowment contributions
4. Venue Rental: Rental of museum galleries and spaces for private events
5. Museum Store: Retail sales of books, merchandise, and educational materials

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Holocaust Museum Houston is a non-profit museum that educates the public about the Holocaust, honors victims and survivors, and teaches about the dangers of hatred and prejudice. It offers permanent and temporary exhibitions, formal educational programs, a research library, survivor testimony preservation, virtual programming, venue rentals, and museum memberships from its Houston campus.

Product overview

Holocaust Museum Houston is a single-location museum institution offering a unified portfolio of educational and visitor services centered on Holocaust education and human rights awareness. The core offerings include permanent and temporary exhibitions (such as the Samuel Bak Gallery and rotating exhibitions like 'Boris Lurie: Nothing to do but Try'), the Boniuk Library research facility, and comprehensive educational programs through the Boniuk Center. Supporting services include virtual/online programming for remote access, museum membership, venue rental, survivor registry/archive, collections access, and on-site amenities like the Bagel Shop. The museum operates from its Lester and Sue Smith Campus in Houston, TX.

Differentiator

Problem solved

Functional benefit

Brands

• Boniuk Library: A research library serving students and researchers of all ages, part of Holocaust Museum Houston's educational mission.
• Boniuk Center for the Future of Holocaust, Human Rights and Genocide Education
• Bagel Shop @ The Museum

Products and services

• Museum Exhibitions Permanent and temporary exhibitions showcasing Holocaust history, human rights, and survivor stories, including the Samuel Bak Gallery and rotating temporary exhibitions for general visitors, students, and researchers.
• Educational Programs Curriculum-aligned educational programs delivered through the Boniuk Center for the Future of Holocaust, Human Rights and Genocide Education for teachers, students, and community members, including professional development, Latinx initiatives, and community programs.
• Boniuk Library Research library serving students and researchers of all ages with access to Holocaust and genocide studies resources, oral testimonies, and research guides.
• Virtual/Online Programming Recorded programs, virtual tours, and online educational content providing remote access to museum resources for distance learners and remote audiences.
• Venue Rental Rental of museum galleries and event spaces for private events, corporate functions, and community gatherings.
• Museum Membership Flexible tiered membership levels providing museum benefits to visitors who support the museum's mission.
• Survivor Registry Archive and display of Houston Holocaust survivors with profiles, testimonies, and survivor spotlights in list and grid view formats.
• Collections Access Digital access via the PastPerfect Online platform to viewable museum collections of artifacts, documents, and historical materials related to the Holocaust and human rights.
• Bagel Shop @ The Museum On-site food and beverage service located on the second floor of the museum for visitors.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Rice University Boniuk Institute for Religious TolerancecoreStrategic or Co-development PartnerStrategic partnership with Rice University's Boniuk Institute focusing on religious tolerance education and interfaith dialogue initiatives
• University of Houston Jewish StudiescoreStrategic or Co-development PartnerAcademic partnership supporting Holocaust education, research, and student engagement programs
• Houston Holocaust Survivors and Descendants GroupcoreStrategic or Co-development PartnerAffinity group partnership providing survivor testimony preservation, community support, and generational education programs
• Texas Holocaust and Genocide CommissioncoreStrategic or Co-development PartnerState-level partnership supporting Holocaust education in Texas schools and coordinating educational resources

Scale indicators3 records

Recent moves6 records

Direct peers

• Holocaust Museum LA: Los Angeles-based Holocaust museum with comparable educational mission, survivor testimony programs, and school-group focus. Similar scale and operating model, sharing California-based and Southwest-region donor pools.
• United States Holocaust Memorial Museum: The U.S. national Holocaust museum in Washington, D.C. It is the most direct peer—same subject-matter focus on Holocaust history and human rights education, federal charter, and large-scale school and visitor programming—and serves as the flagship institution against which HMH is benchmarked.
• Museum of Jewish Heritage – A Living Memorial to the Holocaust: New York City-based Holocaust and Jewish heritage museum. Directly comparable in mission (Holocaust education, survivor remembrance, human rights) with overlapping revenue model (admissions, events, school programs), competing for national donor attention and traveling exhibitions.
• National WWI Museum and Memorial: Kansas City-based history museum with comparable scale, education programming, venue rental model, and 20th-century conflict focus. Useful benchmark for ticket pricing, school-group attendance, and membership strategies in mid-sized U.S. history museums.
• Dallas Holocaust and Human Rights Museum: Texas-based (Dallas) Holocaust and human rights museum with similar scope, human rights education focus, and Texas school-outreach programming. Most direct geographic peer within Texas and a likely collaborator/competitor for state-level curriculum partnerships.
• National Museum of African American History and Culture: Smithsonian human-rights-focused history museum in Washington, D.C. Comparable in mission (human rights, remembrance, large-scale K-12 education, traveling exhibitions) and offers direct benchmarking on admissions pricing, donor stewardship, and signature-event design.
• Illinois Holocaust Museum and Education Center: Midwest Holocaust museum in Skokie, IL with similar mission, programming, and scale (single location, K-12 programs, survivor community engagement). Comparable size and operating model to HMH.

Regional players

• The Museum of Fine Arts, Houston: Largest art museum in Houston and a leading Texas cultural institution. Shares the same Houston corporate donor pool, school field-trip audience, and venue rental market, providing a benchmark for governance scale and endowment management.
• Houston Museum of Natural Science: Major Houston-based science and natural history museum. Local-market peer sharing Houston tourism, school field-trip, and corporate-event competition; useful benchmark for facility utilization and event-rental revenue.

Emerging players

• USC Shoah Foundation – Visual History Archive: USC-based organization preserving tens of thousands of Holocaust and other genocide survivor video testimonies. Complementary technology-and-content peer; potential partner for HMH's Boniuk Library collections and digital programming efforts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HMHou
• Facebookfacebook.com/100064502212154
• Instagraminstagram.com/hmhou
• LinkedInlinkedin.com/company/holocaust-museum-houston

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holocaust Museum Houston