Wienerberger

What Wienerberger does

Wienerberger AG is an Austria-headquartered, publicly-listed (Vienna Stock Exchange: WIE) global building materials and infrastructure manufacturer founded in 1819. Operating through more than 200 production sites across 28 countries with over 19,000 employees, it is the world's largest producer of bricks, the European market leader in clay roof tiles, the Central-Eastern European leader in concrete pavers, and the European leader in pipe systems (via its Pipelife and Steinzeug-Keramo subsidiaries). Its portfolio is structured around two integrated platforms: Building Envelope Solutions (walls, facades, roofing, solar integration) and Water & Energy Management Infrastructure (plastic and ceramic pipes, wastewater systems, rainwater management).

The company makes money through B2B one-time-sale distribution of physical building products directly from its production facilities to construction companies, contractors, builders, developers, and infrastructure project owners, with project-based negotiated pricing and field-sales execution. Innovation is concentrated in materials science and industrial decarbonization rather than software: a climate-neutral brick saving ~5,800 tonnes CO2/year, a reversible-joint brick wall system (developed with TU Graz) that achieves 60% CO2 reduction over three building cycles, a hydrogen-fired brick kiln under development at Denton (UK) targeting 2028 commercial operations, and Heatcatcher waste-heat recovery at Warnham (UK). Sub-brands and acquired entities include Pipelife, Steinzeug-Keramo, SoluForce, Terreal/Creaton (roofing), Italcer (ceramics), NEWS Group (Nordic wastewater), Univerzum (Serbian clay blocks), and WeVolt (integrated solar roof tiles).

Go-to-market is direct enterprise field-sales with local production proximity; pricing is not publicly disclosed because each contract is negotiated with the end contractor or developer. Reported FY2025 financials include revenue above €4 billion, operating EBITDA of €754M (16.5% margin), free cash flow of €474M (second-highest on record), and net income of €168M (doubled YoY), with net debt reduced to €1.6B. Recent strategic activity (2024–2026) comprises four acquisitions — Terreal (2024, €725M revenue contribution), Italcer (2026, €560M EV), NEWS Group (2026), and Univerzum (2026) — alongside a leadership realignment appointing COO Gerhard Hanke as Deputy Chairman of the Managing Board effective June 2026.

Name

Wienerberger

Legal name

Wienerberger AG

Website

https://wienerberger.com

Company type

Public

Founded year

1819

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wienerberger AG is a Vienna-listed global building materials and infrastructure manufacturer operating 200+ production sites across 28 countries, serving construction and infrastructure customers with bricks, roof tiles, pavers, and pipe systems, plus growing water-management and solar-integrated roofing solutions.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Concrete Block and Brick Manufacturing (327331), Concrete Pipe Manufacturing (327332), Other Concrete Product Manufacturing (327390), Nonmetallic Mineral Product Manufacturing (327)

SIC

Structural Clay Products (3250), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

akta.pro secondary industry

Construction Aggregates Mining & Processing (Sand, Gravel, Crushed Stone) (IMADAAAI)

Keywords

• Clay brick manufacturing
• Building envelope solutions
• Roofing and pavers
• Pipe systems
• Infrastructure construction materials

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Building Materials Sales: Sale of clay bricks, ceramic products, clay roof tiles, concrete pavers, and pipe systems through direct sales from production facilities to construction companies, contractors, and building projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Wienerberger manufactures and supplies building materials and infrastructure solutions, including clay bricks, clay roof tiles, concrete pavers, and plastic and ceramic pipe systems. The company serves new build, renovation, and infrastructure markets through more than 200 production sites in 28 countries, with leadership positions in bricks (world's largest producer), clay roof tiles (European market leader), concrete pavers (Central-Eastern Europe), and pipe systems (Europe).

Product overview

Wienerberger is a platform-plus-products architecture offering comprehensive building materials and infrastructure solutions. The core platform consists of Building Envelope Solutions (covering walls, facades, roofs, and solar integration) and Water and Energy Management Infrastructure. These platforms are supported by distinct product lines including bricks (world's largest producer), clay roof tiles (Europe's market leader), concrete pavers (Central-Eastern Europe leader), and pipe systems (Europe's leading provider). The portfolio includes acquired brands such as Terreal and Creaton (roofing), Italcer (ceramic tiles and facades), NEWS Group (wastewater solutions), and Univerzum Group (clay blocks), as well as subsidiary brands Pipelife (plastic pipes and Preflex Spider, rainwater management systems) and Steinzeug-Keramo (ceramic pipes). Products like WeVolt (PV roofs) and EcoBrick (facade bricks) represent innovative additions to the offering. The company serves new build and renovation markets with a focus on sustainable, climate-resilient, and energy-efficient solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Pipelife: Plastic pipe systems and infrastructure solutions for water and energy management across Europe
• Steinzeug-Keramo
• SoluForce
• Creaton
• wevolt

Products and services

• Bricks Clay bricks for building envelope construction; Wienerberger is the world's largest producer of bricks, offering sustainable variants including climate-neutral bricks. Sold to construction companies, contractors, and developers.
• Clay Roof Tiles Clay roof tiles for residential and commercial roofing; Wienerberger is the European market leader in this category. Includes solar-integrated roof tile systems. Sold to roofing contractors and builders.
• Concrete Pavers Concrete pavers for landscaping and paving applications; Wienerberger holds a market leader position in Central-Eastern Europe. Sold to construction and infrastructure companies.
• Pipe Systems Plastic and ceramic pipe systems for water management, sewage, drainage, and infrastructure applications; Wienerberger is the leading provider in Europe. Sold to municipal and commercial infrastructure projects.
• Building Envelope Solutions Comprehensive building envelope solutions covering walls, facades, roofs, and solar integration for new build and renovation projects. Targets construction companies, builders, developers, and renovation contractors.
• Water and Energy Management Infrastructure Infrastructure solutions for water and energy management, including wastewater systems, rainwater harvesting, and sustainable water solutions for residential, municipal, and industrial applications. Targets infrastructure companies and municipalities.
• WeVolt Solar Roof Solution Photovoltaic roof solution that integrates solar energy generation with clay roof tiles, offering building-integrated photovoltaics for sustainable buildings. Sold to roofing contractors and solar installers.
• Preflex Spider Electrical Installation Prefabricated, tailor-made electrical installation system from the Pipelife subsidiary that increases efficiency on construction sites. Sold to construction contractors and electricians.
• Rainwater Management System System from the Pipelife subsidiary to manage rainwater on sealed surfaces, enabling water collection and reuse for sustainable water management. Sold to construction and infrastructure projects.

Quantifiable outcome

• 60% reduction in CO₂ emissions over three building cycles with reversible brick wall system
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• NEWS GroupcoreStrategic or Co-development Partner · 19 March 2026Acquisition of NEWS Group, leading provider of sustainable wastewater solutions for Sweden and broader Nordic region with operations in Norway, Finland, Denmark, and Poland. Enables Wienerberger to cover full spectrum of wastewater management needs driven by new regulatory requirements and aging infrastructure replacement.
• Graz University of Technology (TU Graz)coreStrategic or Co-development Partner · 1 January 2026Research partnership with TU Graz to develop prefabricated reversible joint brick wall system for circular construction. System achieves 60% reduction in CO2 emissions over three building cycles. Full-scale demonstrator building validated structural integrity and reusability. Partnership supports Wienerberger's sustainability and innovation goals.
• Italcer GroupcoreStrategic or Co-development Partner · 1 January 2026Majority stake acquisition (50%+1 share) of Italcer Group, a premium ceramic products manufacturer with 11 industrial plants in Italy and Spain, employing nearly 1,200 people and generating approximately €350 million in revenues for 2025. Transaction expected to close Q2 2026 with call option for remaining shares in H1 2027.
• Habitat for Humanity InternationalcoreStrategic or Co-development Partner · 1 June 2025Long-term partnership since 2012 to build homes for people in need across Europe and North America. Wienerberger provides material donations and employee volunteering. Partnership extended in June 2025 for fifth consecutive three-year term through 2027. Projects span Hungary, Poland, Romania, Slovakia, UK, and USA. Has supported over 6,300 people and created more than 600 housing units. Aligns with ESG targets and UN Sustainable Development Goals.
• TerrealcoreStrategic or Co-development Partner · 1 March 2024Acquisition of Terreal completed March 2024, expanding roofing and solar solutions business across France, Italy, Spain, and USA with 28 production sites and nearly 3,000 employees. Expected to generate approximately €725 million in additional annual revenue. Also integrated Creaton in Germany.

Scale indicators11 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• CRH plc: Ireland-headquartered global building materials leader with similarly diversified portfolio across aggregates, cement, and concrete products across Europe and North America. Closely comparable to Wienerberger in scale, public listing, and integrated building materials strategy, though with stronger North American aggregates exposure.
• Saint-Gobain: French multinational building materials group with comparable breadth across wall systems, roofing, insulation, and pipe solutions, serving both new-build and renovation markets across Europe. Closely comparable in product portfolio, geographic concentration in Europe, and focus on sustainable building envelope solutions.
• Heidelberg Materials: German-listed heavy building materials group with leading positions in cement, aggregates, and ready-mixed concrete across Europe. Comparable as a European-listed, vertically integrated building materials peer with similar decarbonization challenges and infrastructure-driven end markets.
• Holcim: Swiss-listed global leader in building materials and aggregates with a strong European footprint and growing presence in roofing and building envelope solutions. Comparable as a large-cap European building materials peer focused on decarbonization and infrastructure-driven growth.
• Brickworks Limited: Australian-listed building materials group and one of the largest brick manufacturers globally, with comparable product focus on bricks, masonry, and concrete products. Highly comparable in core brick manufacturing capabilities, though primarily serving the Australian and North American markets.
• Geberit AG: Swiss-listed European leader in sanitary and piping systems for building technology and water management. Directly comparable to Wienerberger's Pipelife plastic pipe systems business and the newly acquired NEWS Group wastewater platform in serving European plumbing and drainage end markets.
• BMI Group (Braas Monier / Standard Industries): European roofing and waterproofing systems leader owned by Standard Industries, directly competing with Wienerberger's Terreal and Creaton clay roof tile operations across Europe. Comparable in roof tile product category, distribution model, and European-centric market footprint.
• BMI Group of Companies: European roofing systems major with significant overlap in clay and concrete roof tile categories. Comparable as a direct competitor in the European roofing solutions market where Wienerberger leads after the Terreal/Creaton acquisitions.

Emerging players

• James Hardie Industries: Ireland-headquartered, ASX-listed manufacturer of fiber cement building products (siding, backerboard) competing directly with bricks and masonry in residential building envelope applications. Represents a meaningful substitute-product threat to Wienerberger's brick and facade solutions.

Broad incumbents

• Compagnie de Saint-Gobain: Broad incumbent European building materials group with wider product breadth than Wienerberger, including insulation, glass, and distribution businesses alongside masonry and roofing. Comparable as a much larger diversified peer offering overlapping capabilities across the full building envelope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/WienerbergerAG
• LinkedInlinkedin.com/company/wienerberger
• Xx.com/wienerberger

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wienerberger