Uprooted Academy
- Company typePrivate
- Founded2022
- HeadquartersFort Worth, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Uprooted Academy firmographics
Firmographics- Name
- Uprooted Academy
- Legal name
- The Uprooted Way
- Website
- https://uprootedacademy.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Uprooted Academy industry classification
Industry- Product category
- K-12 College and Career Advising Software
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK)
- akta.pro secondary industries
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK)
Keywords
Where Uprooted Academy is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Uprooted Academy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- School/District Platform Licensing: Uprooted Academy provides its platform to schools and districts through paid contracts. The Terms of Service indicate services may be provided through 'paid school or organizational contracts' with payment terms outlined in separate agreements.
- Free Resources (Lead Generation): Free blog posts, YouTube content, and planning tools for students and families drive awareness and demand generation for the district platform offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | School/District Platform - Enterprise licensing model |
| Freemium | Monthly | Free Student Resources |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Uprooted Academy product offering
Product offeringCore offering
Uprooted Academy provides an AI-powered college and career advising platform licensed to high schools and districts, featuring the Ask Rootie conversational chatbot, structured student pathways, and tools for application, scholarship, FAFSA, and career guidance. The platform is augmented by free student-facing resources including blog content, videos, downloadable guides, and a major/career search tool. It is purpose-built for under-resourced and first-generation students, designed and operated by former counselors, and supported by SOC 2 Type I and FERPA-compliant infrastructure.
Product overview
Uprooted Academy is a unified AI-powered college and career advising platform for high schools. The core product combines an AI chatbot (Ask Rootie) with the main advising platform to provide human-supported, AI-powered guidance for students. The platform includes complementary modules for free educational resources (blog posts and guides on applications, scholarships, and financial aid), major and career search tools, and downloadable student guides. The system is designed to serve multiple stakeholders—students receive direct advising, counselors gain capacity through automated workflows, families access resources, and schools receive infrastructure for scalable college and career readiness programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Uprooted Academy Platform AI-powered college and career advising platform licensed to high schools and school districts. It combines structured student pathways, counselor workflow automation, and personalized recommendations to expand counselor capacity and provide 24/7 guidance to students on college applications, scholarships, FAFSA, and career exploration.
- AI Chatbot (Ask Rootie) Conversational AI assistant named Rootie that delivers on-demand, text-based college and career guidance to high school students. It answers questions about applications, scholarships, majors, and career paths and supports essay brainstorming and editing through natural-language responses.
Quantifiable outcome
- Students gain admission to dream colleges including Ivy League institutions like Columbia University
- +1 more outcomes
Companies that use Uprooted Academy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Uprooted Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Uprooted Academy partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Uprooted Academy competitors and assessment
Company assessmentDirect peers
- Naviance (PowerSchool): Naviance is the dominant college and career readiness platform for high schools, integrated into PowerSchool's SIS ecosystem. Like Uprooted, it targets counselors and districts to support college application, scholarship, and career planning workflows — and is the primary incumbent Uprooted must displace in district procurement.
- Xello: Xello (formerly Career Cruising) provides college, career, and future-readiness planning for K-12 students. It serves the same counselor-and-district buyer as Uprooted with pathway planning, assessments, and student portfolios — making it one of the closest direct competitors.
- MajorClarity: MajorClarity is a K-12 college, career, and life readiness platform with strong adoption in districts. It competes for the same district-level contracts and offers comparable advising, pathway, and labor-market-aligned tools to Uprooted.
- SCOIR: SCOIR is a college and career readiness platform focused on high school students, counselors, and families with application management and data tools. It overlaps directly with Uprooted's mission of guiding students through the high-school-to-college transition.
Emerging players
- Cialfo: Cialfo is a college application and counseling platform used internationally and increasingly in U.S. high schools. It overlaps with Uprooted on college list building, application management, and counselor workflow tools.
- Going Merry: Going Merry is a scholarship discovery and application platform that has partnered with districts and counselors. It competes in the same scholarship-and-financial-aid workflow that Uprooted's AI chatbot addresses.
- Scholly (Sallie): Scholly is a scholarship-matching platform originally built for first-generation and low-income students — the same demographic Uprooted prioritizes. It overlaps on the scholarship discovery and application support use cases within Uprooted's feature set.
Broad incumbents
- College Board (BigFuture): College Board operates the SAT/AP and the BigFuture college and career planning platform. Its reach into schools and brand recognition make it a broad incumbent in the same college/career advising space Uprooted occupies.
- Common App: Common App is the dominant college application platform used by hundreds of member colleges. While it operates upstream in the application process, it overlaps with Uprooted's free resource layer and college-application guidance content.
- Khan Academy: Khan Academy offers free college admissions and career planning resources alongside its core tutoring content. As a large nonprofit with similar mission-driven DNA, it is a thematic peer and a potential partner or competitor for student-facing free content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Uprooted Academy social profiles
Digital presenceUprooted Academy compliance and trust
Trust signalCompliance2 records
Uprooted Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uprooted Academy leadership team
Management profileNumber of profiles
Profiles1 record
Uprooted Academy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uprooted Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uprooted Academy
What does Uprooted Academy do?
Uprooted Academy provides an AI-powered college and career advising platform licensed to high schools and districts, featuring the Ask Rootie conversational chatbot, structured student pathways, and tools for application, scholarship, FAFSA, and career guidance. The platform is augmented by free student-facing resources including blog content, videos, downloadable guides, and a major/career search tool. It is purpose-built for under-resourced and first-generation students, designed and operated by former counselors, and supported by SOC 2 Type I and FERPA-compliant infrastructure.
Is Uprooted Academy a public or private company?
Uprooted Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Uprooted Academy founded?
Uprooted Academy was founded in 2022. It employs 1 to 10 people.
Where is Uprooted Academy based?
Uprooted Academy is headquartered in Fort Worth, United States, in the North America region.
How does Uprooted Academy make money?
Two revenue lines are on record. School/District Platform Licensing is the primary driver. The others are free Resources (Lead Generation).
Who are Uprooted Academy's main competitors?
Direct peers on record are Naviance (PowerSchool), Xello, MajorClarity and SCOIR. Emerging players are Cialfo, Going Merry and Scholly (Sallie). Broad incumbents are College Board (BigFuture), Common App and Khan Academy.
Does Uprooted Academy have an API?
No public API is recorded for Uprooted Academy.
What industry is Uprooted Academy in?
Uprooted Academy's product category is K-12 College and Career Advising Software. Its primary akta.pro industry code is EDAAABAK, College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways), with a secondary code of EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms. Its NAICS code is 611710 and its SIC code is 8200.