Mambo WiFi

What Mambo WiFi does

Mambo WiFi (legal entity Mambo Tecnologia S.A., CNPJ 24.406.178/0001-03) is a Brazilian cloud-based SaaS platform founded in 2016 and headquartered in Rio de Janeiro, focused exclusively on B2B WiFi connectivity and marketing. Its core product, Mambo WiFi Hotspot, is a centralized captive-portal and network management platform that unifies user authentication, LGPD/Marco Civil-compliant access control, campaign delivery, visitor analytics, and equipment-agnostic WiFi management behind a single dashboard. The platform is integrated with 20+ WiFi equipment manufacturers (Cisco, Aruba, Mikrotik, Ubiquiti, Huawei, Ruckus, Fortinet, Intelbras, TP-Link, Juniper/Mist, and others) and a growing set of software integrations covering CRM, marketing automation, payment, identity, and ISP billing systems.

The company monetizes through three streams: (1) annual SaaS subscriptions for the hotspot/captive-portal platform with quote-based pricing tied to access-point count and add-ons (SSO, Webhooks, White Label, Custom Integration, Content Filter, Retail Media, Fluxo, Vendas de Acesso, Passpoint); (2) transaction-based revenue from paid WiFi access sales processed via integrated payment gateways (Pagar.me, Mundipagg, PIX); and (3) advertising through its Retail Media module. Distribution is primarily direct enterprise sales supplemented by a reseller/channel network (Canal de Revendas) targeting ISPs and integrators. Mambo serves ~2,000+ business customers across retail chains, ISPs, smart cities, healthcare, offshore/maritime, and corporate environments, with cited engagement of ~350,000 daily authentications and 30–50 million registered users across its Brazilian footprint.

In December 2025, Mambo extended its footprint via a flagship joint venture with Helium to deploy DePIN-style WiFi offload hotspots across Brazil using Passpoint authentication, representing its first major move into carrier-grade mobile data offload and decentralized network monetization. The company acquired Wide Software in October 2021 and operates with 11–50 employees on a self-funded basis after a single early-stage round of approximately $478K in 2017.

Name

Mambo WiFi

Legal name

Mambo Tecnologia S.A.

Website

https://mambowifi.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mambo WiFi is a Brazilian B2B SaaS company, founded in 2016 and headquartered in Rio de Janeiro, that operates a cloud-based WiFi hotspot and captive-portal management platform. It serves roughly 2,000+ businesses across retail, ISPs, smart cities, healthcare, offshore, and corporate sectors, monetizing via subscriptions, paid WiFi transactions, and retail media.

Ownership category

akta.pro rank

Product category

WiFi Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Computer Communications Equipment (3576), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)

akta.pro secondary industry

Wireless Network Management (WLAN/Wi-Fi Controllers & Assurance) (HDAFAGAJ)

Keywords

• WiFi hotspot management
• Captive portal software
• WiFi marketing platform
• SaaS connectivity solutions
• Network access management

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Hotspot Management): Monthly/annual subscription for WiFi hotspot and captive portal management platform. Pricing is quote-based and varies by number of access points and features required. Add-ons available including SSO, Content Filter, White Label, Webhooks, and Custom Integration.
2. WiFi Access Sales (Paid WiFi): Platform fee or transaction fee on paid WiFi access sales where establishments sell internet access plans. Payment via PIX and credit card integrated into the platform.
3. Retail Media / Advertising: Advertising space sold within captive portals, displaying promotional campaigns and partner advertisements to WiFi users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Mambo WiFi operates a cloud-based SaaS platform for WiFi hotspot and captive portal management that unifies network access control, visitor authentication, WiFi marketing campaigns, and analytics for businesses across Brazil. The platform supports Passpoint/Hotspot 2.0 for automatic WiFi authentication and is compatible with 20+ network equipment manufacturers. Additional standalone offerings include paid WiFi access (Vendas de Acesso), mobile data offload for carriers (Mambo WiFi Offload via Helium partnership), and WiFi-based retail media advertising.

Product overview

Mambo WiFi operates as a unified SaaS platform for WiFi connectivity and marketing in Brazil, built around the core Mambo WiFi Hotspot (cloud-based captive portal and network management software). The platform is structured as a core product plus a portfolio of integrated add-on modules: SSO, Webhooks, White Label, Integração Customizada (custom API integration services), Filtro de Conteúdo (DNS content filtering), Passpoint (Hotspot 2.0), Mambo WiFi Offload (mobile data offload for carriers, part of the Mambo-Helium joint venture), Retail Media, Mambo WiFi Fluxo (visitor journey management), and Vendas de Acesso (paid WiFi sales via PIX/card). The platform integrates with 24+ network equipment vendors and connects to CRM, marketing automation, payment, and identity systems. Mambo serves 2,000+ business clients across retail chains, ISPs, healthcare, offshore, smart cities, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Mambo WiFi Hotspot Cloud-based SaaS platform for WiFi hotspot and captive portal management, providing centralized network control, visitor authentication, marketing campaign tools, and analytics for business intelligence. Serves retail chains, ISPs, healthcare, offshore, smart cities, and corporate segments.
• Vendas de Acesso (WiFi Pago / Paid WiFi) Paid WiFi access module enabling establishments to monetize their network by selling internet access plans via PIX or credit card with checkout integrated into the captive portal. Includes configurable free plans with time/speed restrictions as a freemium incentive.
• Mambo WiFi Offload (Mambo-Helium Offload) Mobile data offload solution enabling telecom carriers to route traffic to WiFi networks, part of the Mambo-Helium joint venture providing decentralized WiFi offload hotspots for cost reduction and expanded coverage. Uses Passpoint/Hotspot 2.0 for seamless authentication.
• Retail Media WiFi-based retail media solution enabling in-venue digital advertising and promotional content delivery to connected visitors through the captive portal. Generates advertising revenue for both venue operators and Mambo WiFi.

Quantifiable outcome

• 300% increase in valid customer data base
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• HeliumflagshipStrategic or Co-development Partner · 10 December 2025Mambo WiFi and Helium formed a joint venture partnership to deploy WiFi offload hotspots across Brazil using Passpoint authentication. The partnership leverages Mambo WiFi's existing 40,000 access points as Helium's first major international expansion beyond US and Mexico operations. This DePIN (Decentralized Physical Infrastructure Network) model aims to provide affordable internet access to Brazil's 100+ million people who depend on shared or public WiFi, while enabling telecom carriers to offload mobile data traffic. The partnership enables ISPs to participate in decentralized connectivity networks and monetize their WiFi infrastructure through the Helium ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloud4Wi: Cloud-based WiFi experience and captive portal platform serving retail, hospitality, and venues globally. Direct competitor offering similar guest WiFi, marketing analytics, and location-based services that overlap with Mambo's core hotspot platform.
• Purple WiFi: UK-based WiFi analytics and marketing SaaS for venues and retailers. Comparable business model of monetizing captive portal data, with similar features (guest login, marketing campaigns, analytics) competing in the same product category.
• Zenreach: US WiFi marketing and customer data platform for restaurants and retail. Direct competitor in guest WiFi capture, marketing automation, and customer re-engagement; comparable SaaS GTM and product surface.
• Linkyfi: Italy-based WiFi marketing and analytics platform focused on venues and public spaces. Direct peer offering guest WiFi, captive portal, and location analytics with comparable technology stack and vertical focus.
• Yelp Connect (formerly Yelp WiFi): WiFi marketing solution targeted at restaurants and hospitality in the US, acquired from Turnstyle Analytics. Comparable guest WiFi capture and marketing use case serving similar SMB verticals.

Broad incumbents

• Aruba (HPE): Major enterprise WiFi infrastructure vendor with Aruba ClearPass and AirWave. Broad incumbent offering overlapping captive portal, policy management, and analytics as part of a wider networking portfolio — not a pure SaaS competitor but adjacent in capability.
• Cisco (Meraki / CMX): Cisco Meraki cloud-managed networking and Cisco Connected Mobile Experiences (CMX) / DNA Spaces. Broad incumbent in enterprise networking with captive portal and location analytics capabilities competing indirectly in the integrated WiFi space.

Emerging players

• Ubiquiti (UniFi): WiFi equipment manufacturer with growing UniFi cloud controller and captive portal capabilities. Mambo integrates with Ubiquiti, but Ubiquiti is also building adjacent SaaS features that overlap with Mambo's value layer in SMB deployments.
• Plume (OpenSync): Cloud-managed WiFi and smart home services SaaS for ISPs and enterprises. Comparable cloud-native WiFi management business model targeting ISP and operator customers, with overlap in white-label WiFi management offerings.

Others

• Helium: Decentralized wireless network and Mambo's strategic partner for DePIN-based WiFi offload in Brazil. Listed as OTHERS because the relationship is partner rather than competitor, but the strategic alignment makes them a key ecosystem participant in Mambo's growth story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MamboWiFi
• Facebookfacebook.com/mambowifi
• LinkedInlinkedin.com/company/mambo-wifi
• Instagraminstagram.com/mambowifibr

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mambo WiFi