GIG
GIG is a Tokyo-based digital consulting firm that delivers end-to-end web production, system development, and digital marketing services to Japanese enterprises, complemented by the LeadGrid SaaS CMS and the Workship freelance matching platform.
- Company typePrivate
- Founded2017
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GIG does
GIG (株式会社GIG) is a Tokyo-headquartered digital consulting firm founded in 2017 that delivers end-to-end digital transformation services to Japanese enterprises, spanning web production, custom system development, digital marketing, SEO and analytics consulting, content marketing, and DX advisory. The company serves a broad base of 1,500+ corporate clients across industries that include internet/tech (Mixi), fintech (GMO Payment Gateway), logistics (Mitsubishi Corporation Logistics), staffing (Timee), sports (Yokohama DeNA Baystars), and retail (Lumine), with a reported 98%+ service continuation rate. Revenue is generated primarily through project-based professional services engagements, supplemented by subscription SaaS revenue from LeadGrid, marketplace commissions from the Workship freelance matching platform, and recurring content marketing contracts under the Conmark sub-brand. Pricing is custom and project-scoped rather than publicly tiered.
Underlying the services business is a proprietary technology stack anchored by LeadGrid, a lead-generation-focused SaaS CMS used both as a client-facing product and to power GIG's own corporate website, and Workship, a two-sided marketplace that connects freelance digital professionals (designers, engineers, marketers, editors, writers) with companies seeking project-based talent. The company has built a broader ecosystem of sub-brands around this core including Cross Designer, Cross Network, Workship CAREER, Conmark, UX Design Lab, and Creative Studio. GIG is an AWS Technology Partner, holds JIS Q 15001:2023 Privacy Mark certification, and operates under a paid employment placement business license. The company is privately held, has taken a single disclosed $1.79M seed round from XTech Ventures in April 2019, and runs with 51–100 employees from a single Tokyo office.
GIG firmographics
Firmographics- Name
- GIG
- Legal name
- 株式会社GIG
- Website
- https://giginc.co.jp
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GIG is a Tokyo-based digital consulting firm that delivers end-to-end web production, system development, and digital marketing services to Japanese enterprises, complemented by the LeadGrid SaaS CMS and the Workship freelance matching platform.
- Ownership category
- akta.pro rank
GIG industry classification
Industry- Product category
- Digital Consulting Services
- NAICS
- Employment Placement Agencies (561311), Management Consulting Services (54161), Software Publishers (513210)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
Keywords
Where GIG is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
GIG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Digital Consulting Services: GIG provides comprehensive digital consulting including system development, marketing, and data analytics. Services span web production, creative services, consulting, and system integration for enterprise clients.
- Workship Platform: Freelance and side-job matching service. GIG connects digital professionals with companies seeking project-based talent. Revenue derived from matching fees and platform services.
- LeadGrid SaaS: Subscription-based CMS service focused on lead generation. Provides website building, form creation, event management, and marketing automation capabilities.
- Content Marketing Services: Owned media operations and content production services including Conmark (content marketing), providing ongoing content strategy and production for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
GIG product offering
Product offeringCore offering
GIG provides end-to-end digital consulting services spanning web production, system development, and web marketing for Japanese enterprises. The firm also operates proprietary platforms—Workship, a marketplace matching freelance digital professionals (designers, engineers, marketers, editors, writers) with companies, and LeadGrid, a no-code SaaS CMS specialized in lead generation. Its commercial offering combines professional services revenue with SaaS subscriptions and marketplace commissions.
Product overview
GIG is a Tokyo-based digital consulting company offering a portfolio of proprietary SaaS products and professional services. Its core products include Workship (a freelance/side-job matching platform), LeadGrid (a lead-generation-focused SaaS CMS), Workship MAGAZINE (a freelance-oriented digital media), and specialized sub-brands including Cross Designer (designer recruitment), UX Design Lab (UX design services), and Creative Studio (brand and design services). GIG also delivers a comprehensive suite of client services spanning web production, system development, web marketing, DX consulting, and content marketing. The company operates as a digital consulting firm that combines its own technology platforms with project-based professional services for corporate clients.
Differentiator
Problem solved
Functional benefit
Brands
- Workship: Freelance and side-job matching service connecting digital professionals (designers, engineers, marketers, editors) with companies and projects.
- Workship MAGAZINE
- LeadGrid
- コンマルク (Conmark)
- クロスデザイナー (Cross Designer)
- クロスネットワーク (Cross Network)
- Workship CAREER
- UX Design Lab
- Creative Studio
- GIG
Products and services
- Workship Freelance and side-job matching platform connecting digital professionals (designers, engineers, marketers, editors, writers) with companies seeking project-based talent; operates as a two-sided marketplace.
- LeadGrid SaaS-based, no-code CMS specialized in lead generation, providing website building, form creation, event management, and social/advertising tools in a single integrated platform.
- Conmark (コンマルク) Content Marketing Subscription/ongoing content marketing service offering article production, editorial team setup, and content strategy as part of GIG's content production and owned media operations support.
- Web Production Services End-to-end web production services including media site strategy, design, CMS implementation, infrastructure design, access analytics, and ongoing content operations support for Japanese enterprises.
- System Development Services Custom software development services spanning web services, social apps, AI/deep learning applications, matching platforms, and CMS/WordPress builds, plus AWS server operations and maintenance.
- Web Marketing Services Digital marketing services including SEO consulting, access analytics, heuristic analysis, competitor research, conversion optimization, SNS/social media marketing, and owned media operations.
- DX Consulting Services Digital transformation consulting covering service design, concept planning, DX project promotion, data analysis, and operational improvement from upstream strategy through implementation.
Quantifiable outcome
- 1,500+ companies served with 98%+ service continuation rate
- +3 more outcomes
Companies that use GIG
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
GIG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature5 records
GIG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWS (Amazon Web Services)coreGIG is an official AWS Technology Partner. The company leverages AWS cloud infrastructure for client website hosting, system development, and operations. Their AWS-certified capabilities enable scalable, secure web infrastructure deployment for enterprise clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GIG competitors and assessment
Company assessmentDirect peers
- LIG Inc. Tokyo-based digital creative agency offering web production, system development, and content marketing. LIG is GIG's most direct peer because its founder Iwakami established LIG before founding GIG, sharing near-identical service DNA, target market, and operating model.
- CrowdTech Inc. Tokyo-based operator of CrowdLog, a freelance matching platform for engineers and designers. CrowdTech competes directly with Workship's professional talent matching proposition in Japan.
- Lancers, Inc. Japan's largest freelance/crowdsourcing marketplace connecting businesses with freelance talent for digital projects. Lancers is the most direct competitor to GIG's Workship platform in the Japanese freelance matching space.
- Basic Inc. Tokyo-based digital creative agency operating multiple sub-brands (FEEL GOOD, ONTHEWAY, etc.) covering web production, marketing, and creative production. Basic is a structurally similar Japanese agency peer to GIG with comparable sub-brand portfolio strategy.
- Allied Architects, Inc. Tokyo-based digital transformation and IT services company offering consulting, system development, and digital marketing. Allied Architects is a comparable Japanese mid-market peer serving enterprise DX needs similarly to GIG.
- Members Corporation: Tokyo-based web production and digital marketing firm with comparable service mix across web creative, system development, and consulting. Members is a head-to-head competitor in the Japanese 'Web制作会社' SEO category alongside GIG.
Broad incumbents
- Digital Holdings, Inc. Tokyo-headquartered holding company operating major Japanese digital agencies across SEO, ad operations, and creative services. Digital Holdings represents the scaled public-market reference point for GIG's service portfolio.
- Septeni Holdings Co., Ltd. Established Japanese digital advertising holding company with broad digital marketing, ad tech, and content operations. Septeni operates at much larger scale than GIG and represents the broad-incumbent benchmark for digital marketing services in Japan.
Emerging players
- Wantedly, Inc. Japanese business social platform with hiring and talent-matching functions overlapping Workship's positioning. While primarily a hiring platform, Wantedly is a comparable talent-marketplace peer for GIG's Workship business and a distribution channel referenced in GIG's marketing stack.
- Timee, Inc. Tokyo-based gig economy staffing platform for hourly/service work. Although Timee is also a GIG client (owned media case study), it represents a comparable gig-economy marketplace peer for Workship's broader marketplace thesis.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
GIG social profiles
Digital presenceGIG compliance and trust
Trust signalCompliance3 records
GIG financial estimates
Financial estimateRevenue estimate
Valuation estimate
GIG leadership team
Management profileNumber of profiles
Profiles7 records
GIG subsidiaries and ownership
Company hierarchySubsidiaries9 records
GIG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GIG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GIG
What does GIG do?
GIG provides end-to-end digital consulting services spanning web production, system development, and web marketing for Japanese enterprises. The firm also operates proprietary platforms—Workship, a marketplace matching freelance digital professionals (designers, engineers, marketers, editors, writers) with companies, and LeadGrid, a no-code SaaS CMS specialized in lead generation. Its commercial offering combines professional services revenue with SaaS subscriptions and marketplace commissions.
Is GIG a public or private company?
GIG is a private company. It is classified as venture growth investor backed and is currently operating.
When was GIG founded?
GIG was founded in 2017. It employs 51 to 100 people.
Where is GIG based?
GIG is headquartered in Tokyo, Japan, in the Asia region.
How does GIG make money?
Four revenue lines are on record. Digital Consulting Services are the primary driver. The others are workship Platform, leadGrid SaaS and content Marketing Services.
Who are GIG's main competitors?
Direct peers on record are LIG Inc., CrowdTech Inc., Lancers, Inc., Basic Inc., Allied Architects, Inc. and Members Corporation. Broad incumbents are Digital Holdings, Inc. and Septeni Holdings Co., Ltd.. Emerging players are Wantedly, Inc. and Timee, Inc..
Does GIG have an API?
No public API is recorded for GIG.
What industry is GIG in?
GIG's product category is Digital Consulting Services. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services). Its NAICS code is 561311 and its SIC code is 7361.