Dr. Sheth's for Indian Skin

What Dr. Sheth's for Indian Skin does

Dr. Sheth's for Indian Skin is a privately held, Mumbai-based skincare company founded in 2017. It positions itself as a luxury, vegan skincare brand formulated for Indian skin types, drawing on clinical expertise from three generations of skin doctors in the founding family. The company is led by co-founders Aneesh Sheth (CEO and Board Member), Rekha Sheth (co-founder), and Aarti Bhatia (co-founder and Chief Business Officer), blending clinical authority with commercial operations.

The company sells its products direct-to-consumer via its website, drsheths.in, and operates with a headcount of 51–100 employees. No specific product catalog, distribution partnerships, or technology stack details are publicly documented in the available data. The brand's competitive narrative rests on dermatologist heritage and a vegan formulation ethos, targeting Indian consumers seeking clinically credible skincare.

Dr. Sheth's has raised modest external capital to date: a 2019 seed round of approximately $576,132 led by Mumbai Angels, followed by a 2024 round from Dominor Investment and GI Ventures (amount undisclosed). Revenue figures, growth rates, and unit economics are not disclosed. The company remains private and is positioned at the early-to-mid stage of scaling within the competitive Indian D2C beauty market.

Name

Dr. Sheth's for Indian Skin

Website

https://drsheths.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Dr. Sheth's for Indian Skin is a Mumbai-based, privately held luxury vegan skincare brand founded in 2017, formulated for Indian skin by three generations of dermatologists and sold direct-to-consumer via its website.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAH

Natural/Organic & Clean Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Vegan skincare products
• Indian skincare brand
• Luxury dermatological skincare
• Ethnic skin formulations
• Plant-based cosmetics

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Core offering

Dr. Sheth's is a luxury, vegan skincare brand that develops and sells plant-based skincare products formulated specifically for Indian skin tones and concerns. The brand was created by three generations of Indian skin doctors (dermatologists), bringing clinical and family expertise into product formulation. Products are sold directly to consumers via the company's own e-commerce website at drsheths.in.

Differentiator

Problem solved

Functional benefit

Products and services

• Dr. Sheth's Vegan Skincare Line

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• mCaffeine: India-based caffeinated and vegan skincare/personal care D2C brand. Comparable as an Indian indie D2C skincare brand with vegan positioning and strong digital-first go-to-market.
• Minimalist: Science-backed, dermatologist-friendly Indian skincare brand with strong actives-based positioning. Directly competes on the 'clinical efficacy' positioning that Dr. Sheth's leans into via its dermatology heritage.
• The Derma Co (Honasa Consumer): Honasa Consumer's dermocosmetics-focused skincare brand. Closely comparable to Dr. Sheth's on dermatologist-rooted skincare positioning, actives-led formulations, and Indian D2C distribution.
• Dot & Key: Indian D2C skincare brand with focus on trendy, actives-driven formulations. Comparable on indie D2C origins, Indian consumer base, and digital-first marketing playbook.
• WOW Skin Science: India-based skincare and haircare brand built on natural, vegan and cruelty-free formulations. Comparable in clean-beauty positioning, D2C + marketplace distribution, and mass-to-mid premium price tier competing for the same Indian consumer.
• Juicy Chemistry: Indian certified-organic, vegan skincare brand sold via D2C. Highly comparable on the 'clean/vegan' axis and India-focused indie-D2C operating model, competing for the same ingredient-conscious buyer.
• Mamaearth (Honasa Consumer): Leading Indian D2C skincare and personal care brand (parent Honasa Consumer). Directly comparable in target market (urban Indian consumers), channel mix (D2C plus marketplaces), and vegan/natural positioning that increasingly overlaps with Dr. Sheth's.
• Plum (Pureplay Skin Sciences): Indian vegan, cruelty-free skincare and beauty brand sold via D2C and omnichannel retail. Closely matches Dr. Sheth's on vegan positioning, indie-D2C origin, and Indian consumer target.

Broad incumbents

• Nykaa (FSN E-Commerce Ventures): India's largest beauty and personal care omnichannel retailer and house-of-brands operator. Comparable as both a competitor (private labels, brand houses) and the dominant distribution platform for Indian premium skincare brands like Dr. Sheth's.
• Forest Essentials: Established Indian luxury Ayurvedic skincare brand. Comparable on luxury positioning and India-rooted, ingredient-led storytelling targeting the premium Indian consumer that Dr. Sheth's also courts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/drsheths

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Sheth's for Indian Skin