Kemitt
Kemitt is an Egypt-headquartered direct-to-consumer e-commerce platform selling 25,000+ furniture and home goods SKUs to individual consumers in Egypt and, since July 2024, Saudi Arabia, through its owned website and mobile apps.
- Company typePrivate
- Founded2017
- HeadquartersGîza, Egypt
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kemitt does
Kemitt is an Egypt-headquartered direct-to-consumer e-commerce platform that sells furniture and home goods to individual consumers through its owned web storefront and native mobile applications on iOS, Android, and Huawei AppGallery. The catalog spans more than 25,000 SKUs across 23+ categories including beds, sofas, tables, chairs, wardrobes, TV units, storage, lighting, kitchen and home supplies, cookware, decorations, mirrors, carpets, curtains, bedding, and outdoor furniture. A curated sub-brand, Kemitt Bazaar, sits alongside the core marketplace with a separate home-decor and tabletop assortment, and a B2B service line supports bulk procurement for commercial buyers.
The platform is built around a horizontal retail model with frequent promotional pricing (observed discounts of 20%–70%) denominated in Egyptian Pounds, free delivery above a 7,000 EGP threshold, and a broad local payment stack that includes Visa, Mastercard, and eight regional buy-now-pay-later and installment services (valu, sympl, tru, Souhoola, Forsa, Aman, Mogo, Halan). Go-to-market is entirely owned-channel: no third-party marketplaces or distributor relationships are disclosed. Distribution is bilingual (Arabic and English), and a country toggle between Egypt and Saudi Arabia is live on the storefront, signaling cross-market operability.
Founded in 2017 and led by CEO Mahmoud Fouad, Kemitt operates with a 11–50 employee team from Cairo/Giza and has gone through a small number of disclosed funding events (~$170K cumulative across 2018–2021 from sources including TIEC and Oqal) before raising an undisclosed round in July 2024 to fund international expansion. The company expanded into Saudi Arabia that same month through local partnerships for logistics and product localization, marking its first international move beyond Egypt.
Kemitt firmographics
Firmographics- Name
- Kemitt
- Legal name
- Kemitt
- Website
- https://kemitt.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kemitt is an Egypt-headquartered direct-to-consumer e-commerce platform selling 25,000+ furniture and home goods SKUs to individual consumers in Egypt and, since July 2024, Saudi Arabia, through its owned website and mobile apps.
- Ownership category
- akta.pro rank
Where Kemitt is headquartered
LocationHeadquarters
- HQ city
- Gîza
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Kemitt business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Direct online sales of furniture and home goods to consumers through the Kemitt e-commerce platform. Products include beds, sofas, tables, chairs, lighting, kitchen items, and home decor with pricing in Egyptian Pounds (EGP).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct product purchases with promotional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Kemitt product offering
Product offeringCore offering
Kemitt operates an online furniture and home goods e-commerce platform offering over 25,000 SKUs across categories including beds, sofas, tables, chairs, wardrobes, TV units, kitchen supplies, lighting, textiles, bedding, and outdoor furniture. The platform serves individual consumers in Egypt and, more recently, Saudi Arabia, with prices listed in Egyptian Pounds and frequent promotional discounts. The company also offers B2B services for bulk furniture procurement.
Product overview
Kemitt is an Egypt-based online furniture and home goods e-commerce marketplace operating as a single unified platform. The platform offers over 25,000 SKUs across diverse categories including furniture (beds, sofas, tables, chairs, wardrobes, TV units, storage), kitchen and home supplies, decorations, lighting, textiles and bedding, and outdoor furniture. The core platform is supplemented by Kemitt Bazaar, a curated sub-brand featuring decorative accessories, tabletop items, and home decor. The company also offers B2B services for bulk commercial orders. The product portfolio spans from core functional furniture to aesthetic home decor items, with recent expansion into the Saudi Arabian market following undisclosed funding.
Differentiator
Problem solved
Functional benefit
Products and services
- Kemitt E-commerce Platform (Online Furniture and Home Goods Store)
Quantifiable outcome
- Over 25,000 SKUs offered to customers
Companies that use Kemitt
Customer profileSegments1 record
Ideal customer profiles2 records
Kemitt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Kemitt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Partners in Saudi ArabiacoreKemitt is establishing local partnerships in Saudi Arabia to support its market expansion. These partnerships are intended to enhance user experience, improve logistics operations, and expand product offerings specifically for the Saudi Arabian market following the undisclosed funding round.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Kemitt competitors and assessment
Company assessmentDirect peers
- Home Centre (Landmark Group): Landmark Group's large-format home furnishings and furniture retail chain with extensive presence across MENA including Egypt and Saudi Arabia. Directly comparable to Kemitt in product mix (furniture, decor, kitchen, bedding), target customer (mass-market household), and omnichannel retail model.
- Danube Home: UAE-headquartered home furnishings and furniture retailer expanding across MENA. Comparable to Kemitt in offering breadth across furniture and home goods and in serving middle-income consumers in the Gulf and wider region.
- Pan Emirates: UAE-based large-format furniture and home furnishings retailer serving mass-market and mid-market consumers across the Gulf. Comparable assortment, price positioning, and customer profile to Kemitt.
- Wayfair: US-based pure-play online furniture and home goods retailer with a 20,000+ SKU catalog. Closest international analog in business model—DTC online furniture specialist with deep assortment—even though Kemitt serves MENA rather than North America.
- HomeBox: Value-oriented furniture and home furnishings retailer operating across MENA. Comparable to Kemitt in price tier and target demographic, with a multi-country footprint that overlaps Kemitt's Saudi expansion geography.
Broad incumbents
- IKEA: Global furniture and home furnishings giant with established stores and e-commerce in Egypt and an expanding Saudi footprint. Competes with Kemitt on price-led, design-forward, self-assembled furniture but with vastly larger scale and brand recognition.
- Amazon.ae / Amazon.sa: Amazon's MENA marketplaces with growing furniture and home furnishings categories, Prime logistics, and BNPL via partners. Competes for the same end consumer as Kemitt, especially in Saudi Arabia, though furniture is one of many categories.
- Noon: Leading MENA e-commerce marketplace with a meaningful home and furniture category and Saudi-built logistics. Comparable to Kemitt in serving Egypt/Saudi consumers online but operates as a broad marketplace rather than a furniture specialist.
Regional players
- Midas Furniture: Saudi-headquartered furniture retailer with showrooms and online sales. Directly comparable in product range and price tier; primarily Gulf-focused but represents the kind of regional furniture incumbent Kemitt will face in Saudi Arabia.
Emerging players
- West Elm (Williams-Sonoma): Design-led online furniture and home furnishings retailer. Comparable to Kemitt in channel (DTC e-commerce) and category breadth, though positioned upmarket; relevant as a benchmark for omnichannel furniture retail economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Kemitt social profiles
Digital presenceKemitt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kemitt leadership team
Management profileNumber of profiles
Profiles1 record
Kemitt funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kemitt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kemitt
What does Kemitt do?
Kemitt operates an online furniture and home goods e-commerce platform offering over 25,000 SKUs across categories including beds, sofas, tables, chairs, wardrobes, TV units, kitchen supplies, lighting, textiles, bedding, and outdoor furniture. The platform serves individual consumers in Egypt and, more recently, Saudi Arabia, with prices listed in Egyptian Pounds and frequent promotional discounts. The company also offers B2B services for bulk furniture procurement.
Is Kemitt a public or private company?
Kemitt is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kemitt founded?
Kemitt was founded in 2017. It employs 11 to 50 people.
Where is Kemitt based?
Kemitt is headquartered in Gîza, Egypt, in the Africa region.
How does Kemitt make money?
One revenue line is on record: product Sales.
Who are Kemitt's main competitors?
Direct peers on record are Home Centre (Landmark Group), Danube Home, Pan Emirates, Wayfair and HomeBox. Broad incumbents are IKEA, Amazon.ae / Amazon.sa and Noon. Midas Furniture is listed as a regional player. West Elm (Williams-Sonoma) is listed as an emerging player.
Does Kemitt have an API?
No public API is recorded for Kemitt.