What Midas Furniture does

Midas Furniture (legal entity: Midas International General Trading & Contracting Co. W.L.L.) is a privately held omnichannel furniture and home-accessories retailer founded in 1993 and headquartered in Salmiya, Kuwait. The company operates physical showrooms in five Gulf Cooperation Council (GCC) markets—Kuwait, Saudi Arabia, Jordan, Qatar, and Bahrain—complemented by country-specific e-commerce storefronts under the midasfurniture.com domain. Its product catalog spans home furniture (living rooms, bedrooms, dining rooms, recliners, mattresses, classic collections), office furniture (chairs, desks, workstations, office sofas, filing and cabinets), and home accessories (kitchen and dining, lighting, bathroom, stands, serving trolleys), with pricing displayed in Kuwaiti Dinar (KWD) and entry-tier items starting from 120 KWD (dining) and 175 KWD (living rooms).

The business distributes a multi-brand portfolio including its own private label and authorized regional retail of Ashley Homestore (Ashley Furniture Industries) and KARE Design, covering entry-level to premium price points. The technology layer centers on a Magento-based e-commerce platform (evidenced by the Brainvire-built frontend and store-version identifiers in the site markup) augmented by a generative-AI feature called 'Midas AI' that produces product descriptions and life-milestone-based personalized recommendations. The site also integrates Tabby as a buy-now-pay-later payment provider. Customer-facing services include free delivery and installation, 60-day free storage, a 100% warranty, and the Midas Wallet loyalty program with Midas Cash rewards.

Revenue is generated primarily through one-time unit sales of furniture and accessories at retail, with seasonal promotions (e.g., the Ramadan Holiday Sale offering 20-35% discounts) driving volume. The customer base is fragmented and consumer-facing, with 25,000+ stated satisfied customers. Headcount sits in the 1,001-5,000 range, and the company is privately held with no disclosed funding rounds, M&A, or revenue figures in the source material.

Name

Midas Furniture

Legal name

Midas International General Trading & Contracting Co. W.L.L

Website

https://midasfurniture.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Midas Furniture is a privately held Kuwaiti omnichannel furniture and home-accessories retailer founded in 1993, operating physical showrooms and e-commerce sites across 5 GCC countries (Kuwait, Saudi Arabia, Jordan, Qatar, Bahrain), distributing its own brand alongside Ashley Homestore and KARE Design to mass-market and mid-to-high-end consumers.

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industry

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Home furniture retail
• Furniture showroom
• Home furnishings
• Office furniture
• Home accessories

Headquarters

HQ city

Salmiya

HQ country

Kuwait

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Home Furnishings Sales: Direct sales of furniture products including living room, bedroom, dining room, office furniture, mattresses, and accessories. Revenue is generated through one-time product sales at retail prices. The company offers products across multiple price points from budget-friendly to premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Midas Furniture is a multi-brand home-furnishings retailer that designs, sources, and distributes living room, bedroom, dining room, office, mattress, and accessory products under its own brand and licensed/partner brands such as Ashley Homestore and KARE Design. The company sells through physical showrooms and an e-commerce platform across Kuwait, Saudi Arabia, Jordan, Qatar, and Bahrain, offering end-to-end service including delivery, installation, storage, and installment financing.

Differentiator

Problem solved

Functional benefit

Brands

• KARE Design: Bold, unconventional furniture and lighting brand featuring statement pieces for homes, offices, hotels, and restaurants.
• Ashley Homestore

Products and services

• Home Furniture (Living Rooms, Bedrooms, Dining Rooms, Recliners, Mattresses) Multi-category indoor home furniture collections covering living room seating (sectional sofas, sofa sets, sofa beds, chairs, tables, TV units, consoles, cabinets, shelves), bedroom furniture (king and queen bedroom sets, beds, wardrobes, dressers, nightstands), dining room sets (dining tables, chairs, buffet and counter tables, high stools), recliners (rocker, manual, power, swivel), and mattresses in standard and king/super-king sizes, sold to GCC consumers.
• Office Furniture Office furniture category including office chairs (visitor, mesh, executive), desks and workstations, reception desks, meeting tables, office sofas, filing cabinets, safes, and office tables aimed at home-office professionals and small businesses.
• Home Accessories (Kitchen & Dining, Lighting, Bathroom, Stands, Serving Trolleys) Home accessory lines including kitchen and dining (dinnerware, glassware, trays, baskets, jars, bottles, kitchen tools), lighting (table lamps, hanging lamps), bathroom accessories (bath tools, towel holders, tissue boxes, waste bins), stands, and serving trolleys, intended to complement furniture purchases.
• Mattresses Bed mattresses in sizes 180x200, 193x203, King Size (180x200cm), and Super King Size (193x203cm), sold as standalone products or alongside bedroom sets for GCC consumers.
• Ashley Homestore Sub-Brand Assortment Ashley Furniture-branded living rooms, bedrooms, dining rooms, and home accessories retailed through Midas Furniture's authorized distribution in Kuwait and other GCC markets, providing consumers access to an international American-style furniture label.
• KARE Design Sub-Brand Assortment Bold, unconventional KARE Design furniture pieces, lighting, and accessories — including statement furniture for homes, offices, hotels, and restaurants — distributed exclusively through Midas Furniture in the GCC markets.
• Midas AI (Generative AI Personalization) An AI-powered design and personalization tool ("Try Midas AI") that generates immersive, emotionally resonant product descriptions and delivers personalized recommendations for life milestones such as marriage, preparing for a new baby, moving into a new home, or setting up a home office.
• Midas Wallet Loyalty Program Customer loyalty program offering Midas Cash rewards, exclusive perks, early access to new releases, free delivery, free installation, 60 days free storage, and 100% free warranty on purchases.
• Ramadan Holiday Sale 2026 A multi-week seasonal promotional campaign running January 22 to March 26, 2026, offering 20–35% discounts site-wide on the entire Midas Furniture catalog to drive holiday-season demand.

Quantifiable outcome

• 25,000+ satisfied customers
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Ashley HomestorecoreChannel Partner/ Reseller/ DistributorMidas Furniture serves as an authorized distributor/retailer for Ashley Homestore products in Kuwait and other GCC markets. The website features a dedicated Ashley Homestore section with living rooms, bedrooms, dining rooms, and accessories from the Ashley brand.
• KARE DesigncoreChannel Partner/ Reseller/ DistributorMidas Furniture distributes KARE Design products, featuring bold, unconventional furniture pieces and accessories. KARE is described as a 'style explosion' offering statement furniture to outrageous lighting that breaks rules and refuses to be boring.
• NoonminorChannel Partner/ Reseller/ DistributorReferenced in market context as a key e-commerce platform for home furnishings in Saudi Arabia, though direct partnership with Midas is not explicitly stated in source material.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IKEA: Global furniture and home accessories retailer with significant GCC store presence (e.g., IKEA Kuwait, IKEA Saudi Arabia). Directly competes with Midas across living room, bedroom, dining, and storage categories, and is the dominant benchmark for furniture retail in the region.
• Home Centre (Landmark Group): UAE-headquartered multi-category home and furniture retailer operating across the GCC. Directly comparable to Midas in product breadth (furniture plus home accessories), mid-market positioning, and multi-country store footprint.
• Pan Emirates: UAE-based furniture and home furnishings retailer with showrooms across the GCC. Competes with Midas in living room, bedroom, and dining furniture at value-to-mid price points and is a key regional rival.
• Danube Home: GCC-based home furnishings and furniture retailer with a broad multi-category assortment. Directly comparable to Midas in showroom-based, multi-country GCC retailing, with overlapping home accessory and furniture categories.
• THE One: Originals-branded home furnishings retailer with showrooms across the Middle East and North Africa. Directly comparable in lifestyle-driven furniture retail and showroom depth, targeting similar aspirational consumers.
• Pottery Barn: Premium home furnishings and furniture retailer operating a global store and e-commerce footprint. Comparable to Midas' higher-end assortment (e.g., KARE Design positioning) and its room-by-room merchandising approach.
• West Elm: Design-forward furniture and home accessories retailer (Williams-Sonoma Inc.) with global showrooms and e-commerce. Comparable to Midas on lifestyle-driven, design-led furniture merchandising and omnichannel retail model.
• Crate & Barrel: Global multi-category home furnishings retailer with showrooms and e-commerce. Comparable to Midas on curated furniture assortment, room-based merchandising, and premium-to-mid price positioning.

Broad incumbents

• Ashley Furniture: Global furniture manufacturer and retailer whose Ashley Homestore brand Midas distributes in the GCC. Comparable as a global furniture brand benchmark; it is simultaneously a supplier and a potential competitor if it enters the region directly.

Regional players

• Noon: Major GCC-headquartered e-commerce platform with a sizable home and furniture category. Competes with Midas online across the same five markets, offering breadth but lacking Midas' showroom and installation experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midasfurniture
• YouTubeyoutube.com/c/Midasfurnitureofficial
• Facebookfacebook.com/MidasJo
• LinkedInlinkedin.com/company/midasfurniture
• Instagraminstagram.com/midasfurniturekuwait
• Pinterestpinterest.com/midasfurniture
• TikTokvm.tiktok.com/ZSd6UHo9n

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midas Furniture