Shokunin-san.com
Shokunin-san.com is a Japanese B2B2C web platform serving construction craftsmen across 30+ trades, offering a nationwide directory of 10,000+ pro shops, tool manufacturers, job matching, and tool security services across all 47 Japanese prefectures.
- Company typePrivate
- Founded2012
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Shokunin-san.com does
Shokunin-san.com (株式会社 職人さんドットコム) is a privately held Japanese information services platform founded in 2012 and headquartered in Tokyo, focused exclusively on the construction and building industry. The company operates a B2B2C web platform serving construction craftsmen (職人) across 30+ specialty trades including carpenters, electricians, plumbers, painters, demolition workers, and glass workers. Its core offering is a nationwide directory covering all 47 Japanese prefectures, with approximately 10,000 registered pro shops and home centers, a manufacturer product catalog, and a job matching service connecting craftsmen with construction companies and available work slots.
The platform is built around a suite of interconnected products: a Pro Shop Search with detailed shop-level data (parking, hours, payment methods, holiday schedules), a Maker Search for browsing tool manufacturers, a Product Search with user reviews, and a Job/Craftsman Search with location-based matching. Ancillary services include a Tool Security Registration System that records serial numbers and coordinates with police nationwide, and a Tool Theft Compensation Service that provides replacement coverage for stolen tools valued under 200,000 yen. Community features (diary, bulletin board), promotional tools (Shop Presents, Manufacturer Monitor Recruitment), and reference databases (Construction Union Search, Qualification Search) round out the product surface. The platform has no dedicated mobile app and is accessed primarily via the web.
The business model is freemium with three revenue streams. Craftsmen register and use the platform for free. Revenue is generated from (1) premium listing fees, advertising, and promotional campaigns sold to pro shops, home centers, and tool manufacturers; (2) transaction-based tool security services, specifically 500 yen per tool registration and 7% of purchase price for the theft compensation product; and (3) banner and newsletter advertising sold to vendors seeking to reach the craftsmen audience. The company is privately held, has 11-50 employees, and raised approximately $1.28M in December 2018 from Daiwa Corporate Investment, Minato Capital, Mitsubishi UFJ Capital, and Samurai Incubate. No subsequent funding rounds are disclosed, and revenue figures are not publicly available.
Shokunin-san.com firmographics
Firmographics- Name
- Shokunin-san.com
- Legal name
- 株式会社 職人さんドットコム
- Website
- https://shokunin-san.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shokunin-san.com is a Japanese B2B2C web platform serving construction craftsmen across 30+ trades, offering a nationwide directory of 10,000+ pro shops, tool manufacturers, job matching, and tool security services across all 47 Japanese prefectures.
- Ownership category
- akta.pro rank
Shokunin-san.com industry classification
Industry- Product category
- Construction Industry Information Services
- NAICS
- Home Centers (444110), Web Search Portals and All Other Information Services (51929)
- SIC
- Retail-Auto & Home Supply Stores (5531), Services-Membership Organizations (8600)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where Shokunin-san.com is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Shokunin-san.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Free Membership with Premium Services: Basic registration is free for craftsmen. Revenue generated from professional shops, home centers, and manufacturers for listing fees, advertising, promotional campaigns, and value-added services.
- Tool Security Registration and Compensation Services: Revenue from tool theft compensation service (7% of tool purchase price) and tool security registration fees (500 yen per registration) at registered partner stores
- Advertising and Promotional Services: Banner advertising and user newsletter ad placements sold to pro shops and manufacturers seeking to reach the craftsmen audience
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for craftsmen - access to job listings, shop search, and community features |
| Transaction based/ take rate | Pay-as-you-go | Tool Theft Compensation - 7% of purchase price for coverage under 200,000 yen |
| Transaction based/ take rate | Pay-as-you-go | Tool Security Registration - 500 yen per tool |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Shokunin-san.com product offering
Product offeringCore offering
Shokunin-san.com operates a web-based information services platform for Japan's construction industry, providing a nationwide directory of approximately 10,000 pro shops and home centers, a manufacturer product catalog, and a job/craftsman matching service across 30+ construction trade specialties covering all 47 prefectures. The platform also offers specialized tool security registration and tool theft compensation services for craftsmen, alongside community features such as diaries and bulletin boards. Basic membership is free for craftsmen, with revenue generated from paid listings, advertising, and transaction-based services for pro shops, home centers, and tool manufacturers.
Product overview
Shokunin-san.com is a comprehensive B2B platform for Japanese construction and building industry professionals, offering approximately 10,000 registered pro shops and home centers nationwide. The platform consists of a suite of interconnected services including: the core Pro Shop Search and Shop Product Information Search for finding tools and materials; Maker Search for browsing manufacturer catalogs; the Job/Craftsman Search matching platform for employment; and the Product Search (モノ検索) with reviews. The platform also provides specialized value-added services including the Tool Security Registration System and Tool Theft Compensation Service for theft prevention and recovery. Community features include Everyone's Diary (みんなの日記) and Bulletin Board (掲示板) for professional networking, while promotional tools include Shop Presents and Manufacturer Monitor Recruitment. Additional reference services cover Construction Union Search and Qualification Search. The platform targets construction craftsmen across 30+ specialties with location-based search across all 47 prefectures of Japan.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Shop Search (プロショップ検索) A nationwide searchable directory of approximately 10,000 hardware stores, tool shops, and home centers across Japan, providing craftsmen with store details including hours, parking, payment methods, and product offerings. Covers all 47 Japanese prefectures.
- Maker Search (メーカー検索) A directory of professional tool and construction material manufacturers organized by 25+ product categories (power tools, hand tools, building hardware, coatings, etc.), allowing craftsmen to browse new product announcements and manufacturer catalogs.
- Job Search / Craftsman Search (求人情報 / 職人検索) A job matching platform connecting construction companies with skilled craftsmen and workers across 30+ construction specialties (carpentry, electrical, plumbing, demolition, etc.) with location-based search across Japanese prefectures.
- Shop Product Information Search (ショップ商品情報検索) A search system enabling craftsmen to find specific products available at registered pro shops across Japan with real-time inventory and pricing information.
- Product Search / Reviews (モノ検索) A product search and review platform where users can search for tools, equipment, and construction materials with user reviews and ratings.
- Tool Security Registration System (工具防犯登録システム) A registration service that records tool serial numbers and owner information to help identify stolen tools and prevent theft through visible registration stickers, with police coordination nationwide. Registration fee is 500 yen per tool.
- Tool Theft Compensation Service (工具盗難補償サービス) A compensation service that provides replacement tools for stolen items valued under 200,000 yen within one year of purchase, with a compensation fee of 7% of the tool's purchase price.
- Shop Presents (ショッププレゼント) A promotional platform where shops offer contests, giveaways, and special deals for registered members.
- Manufacturer Monitor Recruitment (メーカーモニター募集) A service connecting manufacturers with craftsmen for product testing and evaluation opportunities.
- Good Deal Services List (お得サービス一覧) An aggregated listing of special deals, discounts, and promotional offers from registered shops and manufacturers.
Companies that use Shokunin-san.com
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Shokunin-san.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shokunin-san.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Police Authorities (全国各都道府県)coreCollaboration with police authorities across all Japanese prefectures for tool theft prevention. The tool security registration system coordinates with law enforcement to help identify stolen tools and their rightful owners.
- Registered Pro ShopscoreOver 10,000 pro shops/hardware stores registered on the platform offering tool security registration, theft compensation, and product sales services to craftsmen members.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Shokunin-san.com competitors and assessment
Company assessmentDirect peers
- Sukedachi (助太刀): A Japanese mobile-first construction-craftsmen matching platform connecting blue-collar workers with construction firms across trades. It is a direct peer in the construction job-matching space and competes for the same craftsmen user base as Shokunin-san.com's Job Search.
- Tsukurink (ツクリンク): A Japanese construction industry matching platform focused on connecting contractors, subcontractors, and skilled craftsmen. It is a direct peer in vertical job matching for the Japanese construction industry, addressing similar pain points to Shokunin-san.com's Job Search/Craftsman Search.
- Kensetsudotweb (建設ドットウェブ): A construction industry information portal serving construction industry professionals with news, company directories, and information services. It is a direct vertical peer to Shokunin-san.com in providing specialized information services and directories for the Japanese construction industry.
- Reform-navi (リフォーム評価ナビ): A Japanese renovation/reform contractor directory and matching service focused on home improvement. Although narrower in scope (reform-focused), it competes in adjacent verticals of construction professional matching and shop/contractor listings.
Broad incumbents
- Houzz: A global home design, renovation, and home-improvement marketplace connecting homeowners and professionals, with localized operations in Japan. It is a broad incumbent competitor in construction/home-improvement professional directories, though it targets homeowners rather than working craftsmen.
- Townwork (タウンワーク): A major Japanese blue-collar and part-time job board owned by Recruit. Although horizontal, it competes for the same job-placement wallet share as Shokunin-san.com's job search functionality for construction trades across Japan.
- Indeed Japan: The Japanese arm of the global Indeed job-search platform, widely used in Japan for blue-collar and skilled-trade job searches. It is a broad incumbent alternative for craftsmen seeking construction employment, competing with Shokunin-san.com's Job Search.
- Angi: A US-listed home-services marketplace connecting homeowners with contractors and tradespeople. While US-focused, it is a publicly-traded analog for the home-improvement and construction services marketplace model, illustrating the international template Shokunin-san.com could potentially pursue.
- CrowdWorks (クラウドワークス): A major Japanese freelance and crowdsourcing platform. Although broader in scope, it competes for independent professional attention and serves as an alternative for skilled craftsmen looking for job opportunities, partially overlapping with Shokunin-san.com's job search use case.
Emerging players
- Biglobe ProShop: A Japanese tool-rental and equipment services platform serving construction professionals. It overlaps with Shokunin-san.com's tool-services adjacency (security and compensation) and addresses similar craftsmen needs for tools and equipment access.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shokunin-san.com social profiles
Digital presenceShokunin-san.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shokunin-san.com leadership team
Management profileNumber of profiles
Profiles2 records
Shokunin-san.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shokunin-san.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shokunin-san.com
What does Shokunin-san.com do?
Shokunin-san.com operates a web-based information services platform for Japan's construction industry, providing a nationwide directory of approximately 10,000 pro shops and home centers, a manufacturer product catalog, and a job/craftsman matching service across 30+ construction trade specialties covering all 47 prefectures. The platform also offers specialized tool security registration and tool theft compensation services for craftsmen, alongside community features such as diaries and bulletin boards. Basic membership is free for craftsmen, with revenue generated from paid listings, advertising, and transaction-based services for pro shops, home centers, and tool manufacturers.
Is Shokunin-san.com a public or private company?
Shokunin-san.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shokunin-san.com founded?
Shokunin-san.com was founded in 2012. It employs 11 to 50 people.
Where is Shokunin-san.com based?
Shokunin-san.com is headquartered in Tokyo, Japan, in the Asia region.
How does Shokunin-san.com make money?
Three revenue lines are on record. Free Membership with Premium Services are the primary driver. The others are tool Security Registration and Compensation Services and advertising and Promotional Services.
Who are Shokunin-san.com's main competitors?
Direct peers on record are Sukedachi (助太刀), Tsukurink (ツクリンク), Kensetsudotweb (建設ドットウェブ) and Reform-navi (リフォーム評価ナビ). Broad incumbents are Houzz, Townwork (タウンワーク), Indeed Japan, Angi and CrowdWorks (クラウドワークス). Biglobe ProShop is listed as an emerging player.
Does Shokunin-san.com have an API?
No public API is recorded for Shokunin-san.com.
What industry is Shokunin-san.com in?
Shokunin-san.com's product category is Construction Industry Information Services. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 444110 and its SIC code is 5531.