Boxx

What Boxx does

Boxx is a privately-held boutique fitness studio and digital fitness platform founded in 2017 by Anna Samuels, headquartered in South Woodford, London. The company operates two physical locations in East London (the main studio at Mae House, South Woodford, and a BoxxKids site at Woodbridge High School in Woodford Green) and runs over 85 classes per week across multiple formats: signature boxing (BOXX), partner padwork (BoxxPADS), strength (PUMP), circuits, mat pilates (SCULPT), recovery (STRETCH), and a tiered Reformer Pilates programme (Fundamentals through Advanced, plus Jump, Strong, and Women Only variants). The studio is differentiated by combining boxing, strength, and Reformer Pilates under one roof in a small-group format, supported by what the company characterizes as a strong community culture ("#BoxxFam"). The company also runs two specialized verticals — BoxxBaby for postnatal mothers with infants up to 12 months and BoxxKids for children aged 5-17 — and a Boxx+ mobile app that extends the brand globally for remote workouts.

Boxx monetizes through a mix of prepaid class packs (1-50 class bundles with 2-12 month validity), rolling monthly memberships with 3-month minimum commitments (4, 8, 12, or unlimited classes per month), specialized postnatal class packs and memberships, a £40/month BoxxKids subscription, and digital gift cards. Pricing spans roughly £10-25 per class across fitness and reformer tiers, with summer promotions (20% off class packs) and intro offers (£55/month unlimited fitness, £30 for first 3 reformer classes). All transactions route through the Mindbody booking and membership platform, with the broader storefront powered by Shopify.

The company is founder-owned with a 1-10 person team. Disclosed funding is modest: roughly $270K cumulative across late 2021 rounds, with no external lead investor named. Geographic reach is bifurcated — hyper-local for physical studios (East London/Essex) and effectively global through the Boxx+ digital app. The business competes in the UK boutique fitness segment against operators such as F45, Barry's, and independent reformer studios, while its digital arm competes against AI-enabled fitness apps and home-workout subscription services.

Name

Boxx

Legal name

Boxx

Website

https://boxxldn.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Boxx is a privately-held boutique fitness studio in South Woodford, London offering 85+ weekly classes across boxing, strength, reformer pilates, postnatal (BoxxBaby), and kids (BoxxKids), plus a global Boxx+ app, serving individual adults, new mothers, and children in East London and beyond.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (71394), All Other Schools and Instruction (61169)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Online/Remote Personal Training & Programming (HSADAAAM), Small-Group Personal Training (Semi-Private) (HSADAAAN), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Boutique fitness studio
• Boxing fitness classes
• Reformer pilates studio
• Postnatal fitness programs
• Group fitness classes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Packs (PAYG): Pre-paid class bundles purchased in packs of 1-50 classes. Customers pay upfront and use credits within validity periods (2-12 months). Per-class pricing decreases with larger packs.
2. Monthly Memberships: Rolling monthly memberships with 3-month minimum commitment. Includes 4, 8, or 12 classes per month, or unlimited classes with varying commitment periods (3, 6, or 12 months). Members receive perks including 7-day priority booking and 10% off class packs.
3. BoxxBaby Postnatal Classes: Specialized postnatal fitness classes for mothers with babies. Separate pricing structure with intro classes, multi-class packs, and dedicated postnatal membership options.
4. BoxxKIDS Memberships: Monthly memberships for children's boxing fitness classes aged 5-17 years. First class free, then £40/month with sibling and multi-class discounts available.
5. Gift Cards: Digital gift cards available for purchase as gifting options for fitness classes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Boxx operates a boutique fitness studio in South Woodford, London (with additional BoxxKids classes at Woodbridge High School in Woodford Green) delivering over 85 classes per week across boxing (BOXX, BoxxPADS), strength training (PUMP, CIRCUITS), mat Pilates (SCULPT) and stretching (STRETCH), alongside a multi-level Reformer Pilates program. It also offers specialised BoxxBaby postnatal sessions (Strength + Conditioning and Reformer for mothers with babies up to 12 months) and BoxxKids non-contact boxing for children aged 5–17. The Boxx+ app extends the brand globally through remote workouts accessible from a smartphone.

Product overview

Boxx is a boutique fitness studio and digital fitness platform operating primarily from a studio in South Woodford, London. The offering combines a physical studio with over 85 weekly in-person classes and the Boxx+ app for remote workout access. The core studio products include BOXX (signature boxing and strength class), BoxxPADS (partner padwork boxing), PUMP (weighted strength), CIRCUITS (circuit training), SCULPT (Mat Pilates), and STRETCH (recovery). The Reformer Pilates program offers multiple levels: REFORM | Fundamentals (beginner), REFORM | Progression (intermediate), REFORM | Advanced, REFORM | Jump (cardio), REFORM | Strong (strength-focused), and women-only classes. The postnatal program (BoxxBaby) provides Strength + Conditioning and Reform classes designed for mothers with babies up to 12 months. BoxxKids extends the offering to children aged 5-17 with non-contact boxing fitness classes. The Boxx+ app enables global access to workouts beyond the physical studio location.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxx Adult Fitness Classes (BOXX, BoxxPADS, PUMP, CIRCUITS, SCULPT, STRETCH) A suite of 45-minute expert-led group fitness classes for adults of all levels: BOXX (signature lights-down boxing with personal bags), BoxxPADS (partner padwork), PUMP (weighted strength), CIRCUITS (full-body stations), SCULPT (Mat Pilates) and STRETCH (recovery/breathwork). All levels welcome with modifications; small group sizes ensure personal attention.
• Boxx Reformer Pilates Classes A multi-level 45-minute Reformer Pilates program covering Fundamentals (beginner), Progression (intermediate), Advanced, Jump (cardio via jumpboard), Strong (strength-focused), and Women Only variants. Delivered in small groups with expert instructors for all fitness levels.
• BoxxBaby Postnatal Program A specialist fitness program for mothers with babies up to 12 months, comprising BoxxBaby Strength + Conditioning and BoxxBaby Reformer Pilates classes. Led by instructor-mothers in a buggy-friendly studio environment, focused on safely rebuilding postnatal core strength.
• BoxxKids Boxing Fitness Classes Non-contact boxing-based group fitness classes for children aged 5–17, split by age group (5–7, 8–11, 12+). Designed to build skills, fitness, and confidence in a safe, high-energy environment led by friendly coaches.
• Boxx+ Digital Fitness App The Boxx+ mobile app enabling people worldwide to access Boxx workouts remotely via smartphone, extending the brand beyond the physical South Woodford studio and bundled with unlimited studio memberships via OnDemand class access.
• Boxx Gift Cards Digital gift cards sold via the Boxx Shopify storefront that can be used to purchase Boxx classes and memberships for recipients.

Quantifiable outcome

• 4.9 star Google rating based on 262 reviews
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MindbodycoreTechnology or IntegrationMindbody is used as the booking and class management platform. Customers book classes, manage memberships, and make purchases through the Mindbody system. The platform handles scheduling, waitlists, and customer communications.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Frame: London-based boutique fitness studio running a varied timetable of Reformer Pilates, yoga, dance, and strength classes. Comparable in its broad class mix, London-centric location strategy, and target urban professional demographic.
• F45 Training: Globally franchised functional training and HIIT boutique studio brand. Comparable to Boxx as a group-fitness boutique offering short, coach-led strength and conditioning workouts with a similar community ethos.
• 1Rebel: London-based boutique fitness studio chain offering group classes combining boxing, strength, and HIIT with a similar premium, community-driven positioning. Directly comparable to Boxx in target customer, class format, and price point within the same London market.
• Psycle London: Boutique London studio running group cycling, HIIT, strength, and barre classes. Comparable to Boxx in its multi-modal class offering, premium pricing, community branding, and reliance on a small-format studio footprint in central London neighborhoods.
• Blok London: London boutique studio offering Reformer Pilates, barre, strength, and boxing in small-group classes. Closely comparable to Boxx's multi-modal mix, particularly its Reformer Pilates offering, and its small-group, expert-led class format.
• Ten Health & Fitness: London boutique studio combining Reformer Pilates, physiotherapy-led training, and personal training. Comparable to Boxx in its emphasis on Reformer Pilates and small-group, expert-led instruction for time-constrained urban customers.
• Barry's (Bootcamp): Iconic global boutique fitness brand combining high-intensity cardio on treadmills with strength/boxing intervals. Highly comparable to Boxx's boxing-and-strength signature class offering and premium positioning.
• Core Collective: Premium London fitness club combining group classes (Pilates, strength, boxing), personal training, and recovery services. Comparable to Boxx in its multi-modal class offering and premium, expert-instructor positioning.

Broad incumbents

• Third Space: Premium London health club chain offering extensive group classes, personal training, and recovery facilities. Comparable to Boxx as a higher-end London fitness brand, though operating at significantly larger scale and broader scope.
• Peloton: Global connected fitness platform offering on-demand and live classes across cycling, strength, yoga, and more. Comparable to Boxx+ as the incumbent benchmark in the digital/at-home fitness category where Boxx's app competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGpIA2PeCE8EWScDzTVRd2w
• Facebookfacebook.com/boxxldn
• Instagraminstagram.com/boxxldn
• LinkedInlinkedin.com/company/boxx-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boxx