Aeotec
Aeotec (Aeotec Group GmbH) designs and manufactures multi-protocol Z-Wave, Zigbee, Matter, Thread, and Wi-Fi smart home hardware and building management software, serving as Samsung's exclusive SmartThings Hub OEM and selling to consumers, MDU operators, hospitality, and healthcare customers globally.
- Company typePrivate
- Founded2006
- HeadquartersHamburg, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aeotec does
Aeotec (legal entity Aeotec Group GmbH, Hamburg, Germany) designs and manufactures multi-protocol smart home hardware and software for residential and commercial customers, founded in 2006 and operating as a private company with 501-1000 employees. Its product portfolio is organized into controllers (the Smart Home Hub and Smart Home Hub 2 serving as Samsung's official SmartThings Hub, plus Z-Stick/Zi-Stick/Z-Pi USB developer dongles), actuators (switches, dimmers, smart plugs, sirens, cameras, doorbells, range extenders), and smart sensors (motion, temperature, water leak, door/window, energy meters), collectively supporting Z-Wave, Zigbee, Matter, Thread, and Wi-Fi protocols in a single hub. The company operates a proprietary SmartThings Edge driver architecture that executes automations locally on the hub, bypassing cloud round-trips for latency, reliability, and security benefits. On the software side, Aeotec offers AeoCloud — a SmartThings-based building management platform sold to MDU operators, hospitality, healthcare, and energy-management customers — and AutoPilot, an automation gateway sold via OEM licensing to project stores and installers. Revenue is generated primarily through hardware sales distributed via direct e-commerce (store.aeotec.com), Amazon, Best Buy, and 30+ regional distributors across Europe, North America, Oceania, and Africa, supplemented by subscription and licensing revenue from AeoCloud and AutoPilot, plus professional IoT development services. Aeotec holds an exclusive OEM relationship with Samsung as the manufacturer of the SmartThings Hub, providing access to the SmartThings ecosystem of 5000+ certified products and 500M+ app downloads across 200+ countries.
Aeotec firmographics
Firmographics- Name
- Aeotec
- Legal name
- Aeotec Group GmbH
- Website
- https://aeotec.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Aeotec (Aeotec Group GmbH) designs and manufactures multi-protocol Z-Wave, Zigbee, Matter, Thread, and Wi-Fi smart home hardware and building management software, serving as Samsung's exclusive SmartThings Hub OEM and selling to consumers, MDU operators, hospitality, and healthcare customers globally.
- Ownership category
- akta.pro rank
Aeotec industry classification
Industry- Product category
- Smart Home Hardware and IoT Automation
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Small Electrical Appliance Manufacturing (335210), Wiring Device Manufacturing (33593)
- SIC
- Computer Communications Equipment (3576), Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Smart Home Hubs & Home Gateways (IoT Edge) (HDAFAIAL)
- akta.pro secondary industry
- Smart Home, IoT & Home Security Distribution (CRAOACAF)
Keywords
Where Aeotec is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Aeotec business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Smart Home Hardware Sales: Aeotec generates primary revenue from selling smart home hardware devices including controllers (hubs), actuators (switches, dimmers, smart plugs), and smart sensors (motion, temperature, water leak, door/window). Products are sold through direct e-commerce, major retailers (Amazon, Best Buy), and regional distributors globally.
- AeoCloud Building Management Platform: Subscription-based SaaS platform for building management targeting MDUs, property management, healthcare facilities, hospitality, and energy management. Enables businesses to develop B2B or B2C IoT management platforms using Aeotec hardware and SmartThings technology.
- AutoPilot OEM Software: OEM automation software sold to project stores and installers. The AutoPilot smart gateway is designed for on-site and remote installers to adapt systems to growing requirements. Features Z-Wave 700 hardware/software stack and third-party integrations.
- IoT Development Services: Professional services including web application development, firmware development (C/C++), integrations into SmartThings, HomeAssistant, AutoPilot, Homey, and IoT consulting. Services include Z-Wave certification support and hardware optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Smart Home Hub 2 - Samsung SmartThings Hub with Matter support |
| Unit Pricing | Pay-as-you-go | DIY Home Security System Components |
| Unit Pricing | Pay-as-you-go | Smart Home Devices (switches, sensors, actuators) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Aeotec product offering
Product offeringCore offering
Aeotec designs, manufactures, and sells smart home hardware devices (multi-protocol hubs, sensors, switches, dimmers, sirens, cameras, doorbells, and USB Z-Wave/Zigbee dongles) and software platforms (AeoCloud building management, AutoPilot automation gateway, SmartThings Edge Drivers) supporting Z-Wave, Zigbee, Matter, Thread, and Wi-Fi protocols. The company serves as Samsung's exclusive hardware manufacturer for SmartThings Hub devices and provides IoT development services including firmware, web application, and Z-Wave certification support.
Product overview
Aeotec is a smart home technology company specializing in hardware and software solutions for connected living. The product portfolio centers around the SmartThings ecosystem as the core platform, with two main hardware controller lines: the Smart Home Hub and Smart Home Hub 2 (which serve as the central brain connecting Z-Wave, Zigbee, Matter, Thread, and Wi-Fi devices), and Z-Stick USB dongles (Gen5+, Z-Stick 7, Zi-Stick, Z-Stick 10 Pro, Z-Pi 7) for users wanting to build custom gateways. The product range is organized into three categories: Controllers (hubs and USB adapters), Actuators (switches, dimmers, remotes, smart plugs, sirens, cameras, doorbells, range extenders), and Smart Sensors (motion, temperature, humidity, door/window, water leak, energy meters, multi-sensors). Software offerings include AeoCloud (a building management platform for MDUs, hospitality, healthcare, and property management), AutoPilot (automation software for residential and commercial spaces), and SmartThings Edge Drivers (for local, cloud-free automation). Aeotec creates products for SmartThings, Z-Wave, Zigbee, and Matter ecosystems, positioning itself as the bridge between multiple smart home protocols.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Home Hub Multi-protocol smart home hub serving as the central controller connecting Z-Wave, Zigbee, Matter, Thread, and Wi-Fi devices. Bundles device information locally and organizes cross-device communication for self-executing automations. Targets residential homeowners and integrators using the SmartThings ecosystem.
- Smart Home Hub 2 Samsung SmartThings Home Hub powered by Aeotec, featuring faster processing, increased memory, Matter support, Thread Border Routing, and enhanced local automation capabilities. Priced at $120 USD and available in the US.
- AeoCloud
Quantifiable outcome
- 35%-45% energy savings in hospitality guestrooms
- +3 more outcomes
Companies that use Aeotec
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
Aeotec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Aeotec partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Samsung SmartThingsflagshipAeotec serves as Samsung's exclusive hardware manufacturing partner for SmartThings Hub. The Aeotec Smart Home Hub 2 is Samsung's official new SmartThings Hub featuring Matter support, Thread Border Routing, improved processing, and enhanced local connectivity. The partnership extends SmartThings ecosystem to over 200 countries.
- Z-Wave Europe GmbHcoreZ-Wave Europe GmbH serves as Aeotec's European partner company, distributing Aeotec products including 'Works As a SmartThings Hub' (WASH) devices, sensors, cameras, and Zigbee devices throughout the European market.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Aeotec competitors and assessment
Company assessmentBroad incumbents
- Leviton: Leviton manufactures Decora smart switches, dimmers, and wiring devices using Z-Wave, Zigbee, and Matter. As a large incumbent in electrical wiring devices, Leviton competes with Aeotec's switch, dimmer, and plug lines in retail and installer channels.
- Philips Hue (Signify): Philips Hue is the dominant smart lighting ecosystem integrated with SmartThings, AutoPilot, and broadly used alongside Aeotec products. While not a direct hub competitor, Signify is a broad incumbent in the smart home category Aeotec addresses.
- Lutron Electronics: Lutron is the established leader in professional lighting controls and shading, with Caseta and RA systems that Aeotec's AeoCloud platform competes against in hospitality and MDU environments. A broad incumbent in smart lighting and building control.
- Samsung SmartThings: Samsung SmartThings is Aeotec's largest customer and strategic partner. While Aeotec manufactures the hardware, SmartThings controls the platform, app, and ecosystem roadmap, making it both an enabler and a broad incumbent whose strategic priorities could diverge from Aeotec's.
Emerging players
- Sonoff (ITEAD): Sonoff produces affordable Wi-Fi and Zigbee smart switches, sensors, and hubs targeting DIY consumers. While Sonoff is more focused on Wi-Fi/Zigbee and a lower price tier than Aeotec, the two compete for value-conscious smart home buyers.
Direct peers
- Hubitat: Hubitat Elevation is a local-processing smart home hub competing directly with Aeotec's Smart Home Hub. Both target tech-savvy smart home enthusiasts who value local automation, Z-Wave/Zigbee/Matter support, and independence from cloud reliance.
- Home Assistant: Open-source home automation platform supported by Nabu Casa that Aeotec explicitly integrates with. They overlap as multi-protocol automation hubs (Z-Wave, Zigbee, Matter) for enthusiast and DIY smart home users, with Home Assistant being a software-native alternative to Aeotec's hardware hub.
- Shelly (Allterco): Shelly manufactures Z-Wave, Zigbee, and Wi-Fi smart relays, switches, sensors, and energy meters that directly overlap with Aeotec's actuator and sensor lines. Both companies sell globally and target the same DIY and installer channels.
- Zooz (The Smartest House): Zooz specializes in Z-Wave smart home devices including switches, dimmers, sensors, and USB controllers (Z-Wave sticks), directly comparable to Aeotec's Z-Stick line and actuator portfolio. Both compete in the Z-Wave enthusiast and installer market.
- Fibaro (Nice Group): Fibaro is a Z-Wave smart home device maker (home center hub, sensors, switches, dimmers) now owned by Nice Group. Fibaro's Home Center hub and broad Z-Wave accessory catalog directly overlap with Aeotec's product portfolio and channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Aeotec social profiles
Digital presenceAeotec compliance and trust
Trust signalCompliance50 records
Aeotec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aeotec leadership team
Management profileNumber of profiles
Profiles2 records
Aeotec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aeotec M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aeotec
What does Aeotec do?
Aeotec designs, manufactures, and sells smart home hardware devices (multi-protocol hubs, sensors, switches, dimmers, sirens, cameras, doorbells, and USB Z-Wave/Zigbee dongles) and software platforms (AeoCloud building management, AutoPilot automation gateway, SmartThings Edge Drivers) supporting Z-Wave, Zigbee, Matter, Thread, and Wi-Fi protocols. The company serves as Samsung's exclusive hardware manufacturer for SmartThings Hub devices and provides IoT development services including firmware, web application, and Z-Wave certification support.
Is Aeotec a public or private company?
Aeotec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aeotec founded?
Aeotec was founded in 2006. It employs 501 to 1,000 people.
Where is Aeotec based?
Aeotec is headquartered in Hamburg, Germany, in the Europe region.
How does Aeotec make money?
Four revenue lines are on record. Smart Home Hardware Sales are the primary driver. The others are aeoCloud Building Management Platform, autoPilot OEM Software and ioT Development Services.
Who are Aeotec's main competitors?
Broad incumbents on record are Leviton, Philips Hue (Signify), Lutron Electronics and Samsung SmartThings. Sonoff (ITEAD) is listed as an emerging player. Direct peers are Hubitat, Home Assistant, Shelly (Allterco), Zooz (The Smartest House) and Fibaro (Nice Group).
Does Aeotec have an API?
No public API is recorded for Aeotec.
What industry is Aeotec in?
Aeotec's product category is Smart Home Hardware and IoT Automation. Its primary akta.pro industry code is HDAFAIAL, Smart Home Hubs & Home Gateways (IoT Edge), with a secondary code of CRAOACAF, Smart Home, IoT & Home Security Distribution. Its NAICS code is 33451 and its SIC code is 3576.