Pharm Znanie

What Pharm Znanie does

Pharm Znanie is a Russian online continuing education platform serving pharmacists, provizors, and pharmaceutical organizations. Founded in 2016 and headquartered at the Skolkovo Innovation Center in Moscow (with operations in Novosibirsk), the company is organized as a private limited liability company (ООО Фармацевтический центр «Знание») led by General Director Elena Anatolievna Vatutina. The company operates the website pharmznanie.ru as a federal training center for pharmaceutical professionals.

The platform delivers accredited continuing education under the Russian Ministry of Health's NMiFO/FDPO system, providing professional development courses, webinars, podcasts, in-person seminars, and an encyclopedic reference resource, all accessible via a web browser. The proprietary 'Система ПО ФармМаркет' educational software (state registration certificate No. 2022685053, January 10, 2023) underpins content delivery and integrates with Yandex.Kassa for payments. Pharm Znanie holds Educational License No. 041338 (issued March 26, 2021 by the Moscow Department of Education) enabling issuance of state-recognized qualification documents entered into the Federal Register of Medical Records (ФРМР). The company has trained 67,000+ professionals, fields 70+ expert speakers with academic credentials, and produces 40+ new webinars monthly.

Revenue is generated through three streams: unit-priced individual learner access (500 zn coins per webinar, 100 per podcast) and subscription-style access to courses and professional retraining programs; corporate training services for pharmacy chains delivered through dedicated account managers; and pharmaceutical-company-sponsored educational content, exemplified by the Academy for Pharmacists partnership with Opella (formerly Sanofi consumer healthcare). Strategic partnerships include the Skolkovo Innovation Center residency (since March 21, 2019), the Opella/Sanofi co-branded educational initiative, and ancillary alliances with marketing agency ERX5, the max.ru chat provider, and the Digital Pharma Conference. Pharm Znanie ranks #1 in Top of Mind brand reputation in Russia's pharmaceutical education category according to Ipsos research (2023/2024), and the company received early-stage venture funding totaling approximately $1.82M across 2017 and 2018 rounds led by the Internet Initiatives Development Fund (IIDF).

Name

Pharm Znanie

Legal name

ООО Фармацевтический центр «Знание»

Website

https://pharmznanie.ru

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Pharm Znanie is a Russian online continuing education platform for pharmacists and pharmaceutical professionals, delivering NMiFO-accredited courses, webinars, podcasts, and seminars. It holds the #1 Top of Mind position in Russia's pharmaceutical education market and has trained 67,000+ professionals.

Ownership category

akta.pro rank

Product category

Pharmaceutical Continuing Education

NAICS

Business Schools and Computer and Management Training (6114), Software Publishers (5132)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Healthcare & Life Sciences (EDAAAPAA)

Keywords

• Pharmaceutical continuing education
• Pharmacy professional development
• NMiFO accredited courses
• Online pharmacy webinars
• Pharmacist distance learning

Headquarters

HQ city

Novosibirsk

HQ country

Russia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Course and Webinar Fees: Individual learners and organizations pay for access to educational content including webinars (priced at 500 zn coins), podcasts (100 zn coins), and full courses. Some seminars are offered free.
2. Corporate Training Services: Training programs for pharmacy chains and organizations, managed through dedicated account managers for pharmaceutical businesses.
3. Pharmaceutical Company Partnerships: Branded educational content and sponsorship arrangements with pharmaceutical companies like Opella/Sanofi for the Academy for Pharmacists platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pharm Znanie operates an accredited online continuing education platform for pharmacists and provizors in Russia, delivering professional development courses, webinars, podcasts, and in-person seminars. Its proprietary software (Система ПО ФармМаркет) issues state-recognized qualification documents under the NMiFO/FDPO system of the Russian Ministry of Health, and the platform also serves pharmacy chains with corporate training and pharmaceutical companies with branded educational content.

Product overview

Pharm Znanie operates as an integrated educational platform offering professional development services for pharmacists and pharmacologists in Russia. The core offering consists of accredited continuing education courses (Курсы повышения квалификации) that provide НМиФО credits, supplemented by webinars (Вебинары), podcasts (Подкасты), seminars (Семинары), and reference materials (Энциклопедия). The platform includes a gamified learning environment called the Academy for Pharmacists (Академия для фармацевтов), organized into five sub-sections: Webinarium (webinars), Podcastimus (podcasts), Bibliotecus (articles), Practicum (seminars/labs), and Interactivium (interactive exercises and special projects). The platform also incorporates a loyalty program (Мой ФармРейтинг) that rewards user engagement. All educational programs are delivered through the proprietary ПО ФармМаркет software system and result in official Russian Federation certificates registered in the ФРМР system.

Differentiator

Problem solved

Functional benefit

Brands

• Academy for Pharmacists (Академия для фармацевтов): Academy for pharmacists featuring webinars, podcasts, articles, practical exercises, and interactive learning modules
• PO FarmMarket (Система ПО ФармМаркет)

Products and services

• Professional Development Courses (Курсы повышения квалификации) Accredited continuing education courses for pharmacists and pharmacologists that award NMiFO continuing education credits and issue Russian Federation certificates and diplomas of established sample upon completion.
• Webinars (Вебинары) Live and recorded educational webinar sessions featuring expert speakers with academic degrees, covering pharmaceutical topics, regulatory updates, prescription handling, and clinical practice.
• Podcasts (Подкасты) Audio podcast content covering topics such as stress management, cognitive function, gastrointestinal health, allergy, pain management, and professional development for pharmacy workers.
• In-Person Seminars (Семинары) In-person seminars delivered by expert speakers (including key opinion leader Larisa Zorina) across major Russian cities, covering pharmaceutical regulations, healthcare strategy, and pharmacy operations.
• Professional Retraining (Проф. переподготовка) Professional retraining programmes for pharmacists and pharmacologists who want to change specialisation or update their qualifications.
• Academy for Pharmacists (Академия для фармацевтов) Branded sub-platform featuring five integrated modules — Webinarium (webinars), Podcastimus (podcasts), Bibliotecus (articles), Practicum (seminars and laboratories), and Interactivium (interactive exercises and special projects) — delivered in partnership with Opella (Sanofi).
• Encyclopedia (Энциклопедия) Reference documentation and encyclopaedic content providing pharmaceutical information and clinical guidelines for pharmacy workers.
• My PharmaRating Loyalty Program (Мой ФармРейтинг) Personalised loyalty and reward programme where pharmacists accumulate "zn coins" and ФармРейтинг points through course completion, webinar attendance, and other platform activities.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Skolkovo Innovation CentercoreStrategic or Co-development Partner · 21 March 2019Pharm Znanie is a participant in the Skolkovo Innovation Center project (notification series 10 No. 0002933 dated March 21, 2019, entry in registry No. 1122494). As a Skolkovo resident, the company benefits from tax exemptions under Article 145.1 of the Russian Tax Code and operates in biomedical technology research and development.
• Opella (Sanofi)coreGTM or Marketing PartnerOpella (formerly Sanofi) partners with Pharm Znanie on the Academy for Pharmacists initiative, featuring branded educational content, webinars, podcasts, and interactive materials. The Academy includes modules like Webinarium, Podcastimus, Bibliotecus, Practicum, and Interactivium.
• ERX5 AgencyminorGTM or Marketing PartnerERX5 is a pharmaceutical marketing agency offering services to pharmaceutical companies on the Pharm Znanie platform.
• Digital Pharma ConferenceminorStrategic or Co-development PartnerPharm Znanie organizes the Digital Pharma conference (conf.phzn.ru) for pharmaceutical industry digitalization discussions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MedBridge Education: Online continuing education platform serving allied healthcare professionals (PT, OT, nursing) with accredited courses, webinars, and certifications. Highly comparable direct peer — subscription-based accredited CE to practicing clinicians, with similar content/webinar/library architecture to Pharm Znanie's Webinarium/Bibliotecus/Interactivium.
• Pharmacy Times Continuing Education: Pharmacy news and accredited continuing education portal for U.S. pharmacists. Comparable niche news-plus-CE brand model with pharmaceutical company sponsorship elements, analogous to Pharm Znanie's blended editorial (Фарм-журнал) + sponsored webinar approach.
• RxSchool: Online pharmacy continuing education and compounding training provider for pharmacists and technicians. Closely matches Pharm Znanie's training-and-certification vertical, with a comparable ACPE-accredited course library and individual learner pricing model.
• Power-Pak C.E. U.S.-based free continuing education provider for pharmacists and pharmacy technicians, offering ACPE-accredited CE courses. Directly comparable business model to Pharm Znanie (accredited pharmacy CE delivered online) but operating under U.S. accreditation rather than Russia's НМиФО framework.

Regional players

• Remedium Group: Russian pharmaceutical industry media, conference, and HR-services group operating in pharma recruitment and education. Comparable regional overlap with Pharm Znanie in serving pharmaceutical professionals in Russia, with adjacent education/marketing offerings including the Pharma HR conference and Remedium job platform.

Broad incumbents

• Drug Topics: Established U.S. pharmacist trade publication and CE portal (MJH Life Sciences) covering pharmacy news, peer-reviewed CE, and sponsored content. Comparable to Pharm Znanie's blend of editorial + accredited CE + pharma sponsorship, but as part of a much larger healthcare media portfolio.
• TRC Healthcare (Pharmacist's Letter): U.S. evidence-based pharmacist CE and clinical decision support provider. Comparable subscription-based CE-plus-reference model, but at much larger scale and serving U.S. community and hospital pharmacy channels under ACPE accreditation.
• Pri-Med: Large U.S. CME/CE provider serving primary care clinicians via in-person conferences and online courses. A well-capitalized incumbent in HCP education with a broader (physician) audience; comparable architecturally to Pharm Znanie's webinar + seminar stack but operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pharmznanie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharm Znanie