Dock
Dock is an AI revenue enablement platform serving B2B sales, customer success, and revenue operations teams with unified workspaces for deal rooms, client onboarding, AI-generated documents, content management, and learning. Founded in 2021 and headquartered in San Francisco.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dock does
Dock Labs, Inc. (operating as Dock) is a San Francisco-based software company that builds an AI revenue enablement platform for B2B revenue teams. Founded in 2021 by Alex Kracov (a former Lattice employee), the company unifies sales collaboration, customer onboarding, content management, learning, and AI-powered document generation into a single workspace product. The platform is structured around three core collaboration products (Deal Rooms, Customer Onboarding, Client Portals) and an expanding set of modules including Content Management, AI Documents, Slides, Learning Management, Playbooks, and an AI Enablement Agent. Technically, Dock is a web-based SaaS application with native integrations to HubSpot, Salesforce, Slack, Microsoft Teams, Google Drive, SharePoint, and call-recording platforms (Gong, Chorus, Fathom, Avoma), plus Model Context Protocol (MCP) connectors to Claude, Gemini, and ChatGPT for natural-language queries across workspace data.
Dock monetizes through a tiered subscription model with a free tier (50 workspaces), a Standard plan at $350/month, a Premium plan at $1,000/month, and custom Enterprise pricing for larger accounts. The go-to-market motion is hybrid: a product-led growth entry via the free tier combined with enterprise field sales for larger deployments, supported by content marketing (The Revenue Lab blog, Grow & Tell podcast, webinars) and a customer-story-driven demand generation engine. The company serves 300+ paying customers including Lattice, Loom, BrightHire, and Zip, targeting sales, customer success, and revenue operations teams at mid-market and enterprise B2B companies. As of disclosed data, Dock has raised approximately $6.5M across a $3M seed round led by Altman Capital in May 2022 and a $3.5M round led by Craft Ventures in June 2023.
Dock firmographics
Firmographics- Name
- Dock
- Legal name
- Dock Labs, Inc.
- Website
- https://dock.us
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dock is an AI revenue enablement platform serving B2B sales, customer success, and revenue operations teams with unified workspaces for deal rooms, client onboarding, AI-generated documents, content management, and learning. Founded in 2021 and headquartered in San Francisco.
- Ownership category
- akta.pro rank
Dock industry classification
Industry- Product category
- Sales Enablement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Asset Management (DAM) (HDAEAGAE)
Keywords
Where Dock is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dock business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Tiered subscription model with a free tier (50 workspaces), Standard tier at $350/month, Premium tier at $1,000/month, and custom Enterprise pricing. Recurring monthly or annual billing with 1-month or 12-month subscription terms that auto-renew.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 50 workspaces for initial onboarding and evaluation |
| Subscription | Monthly | Standard plan for growing revenue teams |
| Subscription | Monthly | Premium plan with advanced features including Slides |
| Subscription | Annual | Enterprise plan with custom pricing for large organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Dock product offering
Product offeringCore offering
Dock is an AI-native revenue enablement platform that provides digital sales rooms, customer onboarding workspaces, client portals, AI-powered content management, sales playbooks, learning management, and CPQ functionality for B2B revenue teams. The platform enables sellers and buyers to collaborate through customizable microsites and shared workspaces, with AI-generated documents, buyer engagement analytics, and native integrations to HubSpot, Salesforce, Slack, Microsoft Teams, and AI assistants (Claude, Gemini, ChatGPT).
Product overview
Dock is an AI revenue enablement platform that unifies sales collaboration, customer onboarding, and content management into a single integrated workspace. The platform consists of core collaboration products (Deal Rooms for sales, Customer Onboarding, and Client Portals) combined with content and AI modules (Content Management, Slides, AI Documents, Learning Management, Playbooks, and AI Enablement Agent). The architecture combines a central workspace/product hub with specialized add-on modules including Dock AI for overall AI capabilities, Order Forms for CPQ functionality, and native integrations with major CRMs (HubSpot, Salesforce), communication platforms (Slack, Teams), and AI assistants (Claude, Gemini, ChatGPT). The platform serves 300+ paying customers including Lattice, Loom, BrightHire, and Zip, with pricing tiers from free (50 workspaces) to Standard ($350/month), Premium ($1,000/month), and custom Enterprise plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Deal Rooms Digital sales rooms for collaborative deal execution between vendors and buyers. Enables real-time content sharing, buyer engagement tracking, and mutual action plan management.
- Customer Onboarding Shared digital workspace for customer onboarding processes. Provides structured onboarding plans, task tracking, and customer education embedded directly in client portals.
- Client Portals White-label client-facing portals providing customers everything they need in one link. Empowers buyer champions to sell internally and simplifies ongoing client engagement.
- Content Management AI-native content management library for organizing customer-facing PDFs, videos, images, and files. Features AI tagging, automatic descriptions, and full sync with Google Drive and SharePoint.
- Slides Presentation management system allowing admins to maintain master templates with clear customization boundaries. Reps create customer-specific presentations from templates with dynamic variables for personalization.
- AI Documents AI-powered document generation using custom prompts to create proposals, business cases, mutual action plans, follow-up emails, and more based on live customer data from CRM.
- Learning Management LMS for creating structured onboarding programs, product training, and skill development courses. Supports SCORM 1.2 and SCORM 2004 file imports from tools like Articulate Storyline, Rise, Adobe Captivate, and iSpring.
- Playbooks Sales plays, competitive battlecards, and product messaging guides that reps can access anytime. Create reusable templates for consistent sales processes.
- AI Enablement Agent On-demand AI assistant for revenue enablement. Provides Deal review, Product FAQ, Competitor comparison, Business case creation, Meeting summary, and Draft emails capabilities. Supports customizable Dock Agents.
- Dock AI Overall AI platform plug-and-play for enablement. Connects CRM, content library, and call data. No DIY workflows required. Powers semantic search, content tagging, and workspace automation.
- Order Forms (CPQ) Price quotes and order forms embedded within workspaces. Enables seamless transaction processing within the sales collaboration environment.
Quantifiable outcome
- +25% win rate improvement for Lattice sales team
- +3 more outcomes
Companies that use Dock
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles2 records
Dock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature15 records
Dock partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Dock competitors and assessment
Company assessmentDirect peers
- Showpad: Showpad is a sales enablement platform offering content management, training, and buyer engagement tools for B2B revenue teams — directly comparable to Dock's deal rooms, content library, and LMS capabilities.
- Highspot: Highspot is a leading sales enablement platform with content management, sales plays, and buyer engagement analytics — overlapping closely with Dock's core workspace and enablement modules.
- Seismic: Seismic is an enterprise sales enablement and content management platform — a direct competitor in content management, sales content, and enablement workflows.
- PandaDoc: PandaDoc provides document automation, CPQ, and e-signature inside deal workflows — overlapping with Dock's CPQ/Order Forms, AI Documents, and deal-execution capabilities.
- GetAccept: GetAccept is a digital sales room platform combining document tracking, e-signature, and buyer engagement — directly comparable to Dock's deal rooms and buyer collaboration.
- Guru: Guru is an AI-powered knowledge management and enablement platform with browser-based content delivery — overlapping with Dock's content library, AI tagging, and enablement agent.
Emerging players
- Notion: Notion is a flexible workspace product increasingly used for client portals and internal enablement content — an adjacent competitor that could substitute for Dock's workspace and content use cases in SMB.
- Slab: Slab is a knowledge base and content management tool used for sales/CS enablement — overlapping with Dock's content library and search capabilities at the team-wiki layer.
Broad incumbents
- Salesloft: Salesloft is a sales engagement platform covering cadence, calling, and deal management — adjacent to Dock's deal rooms and buyer collaboration capabilities.
- Outreach: Outreach is a sales execution platform with workflow, forecasting, and engagement features — a broader incumbent that overlaps with Dock's deal execution and enablement workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dock social profiles
Digital presenceDock compliance and trust
Trust signalCompliance4 records
Dock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dock leadership team
Management profileNumber of profiles
Profiles3 records
Dock funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dock
What does Dock do?
Dock is an AI-native revenue enablement platform that provides digital sales rooms, customer onboarding workspaces, client portals, AI-powered content management, sales playbooks, learning management, and CPQ functionality for B2B revenue teams. The platform enables sellers and buyers to collaborate through customizable microsites and shared workspaces, with AI-generated documents, buyer engagement analytics, and native integrations to HubSpot, Salesforce, Slack, Microsoft Teams, and AI assistants (Claude, Gemini, ChatGPT).
Is Dock a public or private company?
Dock is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dock founded?
Dock was founded in 2021. It employs 11 to 50 people.
Where is Dock based?
Dock is headquartered in San Francisco, United States, in the North America region.
How does Dock make money?
One revenue line is on record: saaS Subscription.
Who are Dock's main competitors?
Direct peers on record are Showpad, Highspot, Seismic, PandaDoc, GetAccept and Guru. Emerging players are Notion and Slab. Broad incumbents are Salesloft and Outreach.
Does Dock have an API?
Yes. Dock offers a REST API served over HTTPS at https://api.dock.us. Authentication is performed via Authorization header with Bearer token. The API provides endpoints for managing accounts, deals, users, templates, workspaces, workspace users, workspace domains, workspace pages, workspace sections, workspace plans, workspace plan tasks, custom fields, assets, files, and tags. Rate limits and pagination details are documented. Dock also provides an MCP (Model Context Protocol) server integration. Developer documentation is at developers.dock.us/api-reference/introduction.
What industry is Dock in?
Dock's product category is Sales Enablement Software. Its primary akta.pro industry code is HDAEAGAE, Digital Asset Management (DAM). Its NAICS code is 51821 and its SIC code is 7372.