Dock

What Dock does

Dock Labs, Inc. (operating as Dock) is a San Francisco-based software company that builds an AI revenue enablement platform for B2B revenue teams. Founded in 2021 by Alex Kracov (a former Lattice employee), the company unifies sales collaboration, customer onboarding, content management, learning, and AI-powered document generation into a single workspace product. The platform is structured around three core collaboration products (Deal Rooms, Customer Onboarding, Client Portals) and an expanding set of modules including Content Management, AI Documents, Slides, Learning Management, Playbooks, and an AI Enablement Agent. Technically, Dock is a web-based SaaS application with native integrations to HubSpot, Salesforce, Slack, Microsoft Teams, Google Drive, SharePoint, and call-recording platforms (Gong, Chorus, Fathom, Avoma), plus Model Context Protocol (MCP) connectors to Claude, Gemini, and ChatGPT for natural-language queries across workspace data.

Dock monetizes through a tiered subscription model with a free tier (50 workspaces), a Standard plan at $350/month, a Premium plan at $1,000/month, and custom Enterprise pricing for larger accounts. The go-to-market motion is hybrid: a product-led growth entry via the free tier combined with enterprise field sales for larger deployments, supported by content marketing (The Revenue Lab blog, Grow & Tell podcast, webinars) and a customer-story-driven demand generation engine. The company serves 300+ paying customers including Lattice, Loom, BrightHire, and Zip, targeting sales, customer success, and revenue operations teams at mid-market and enterprise B2B companies. As of disclosed data, Dock has raised approximately $6.5M across a $3M seed round led by Altman Capital in May 2022 and a $3.5M round led by Craft Ventures in June 2023.

Name

Dock

Legal name

Dock Labs, Inc.

Website

https://dock.us

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Dock is an AI revenue enablement platform serving B2B sales, customer success, and revenue operations teams with unified workspaces for deal rooms, client onboarding, AI-generated documents, content management, and learning. Founded in 2021 and headquartered in San Francisco.

Ownership category

akta.pro rank

Product category

Sales Enablement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Asset Management (DAM) (HDAEAGAE)

Keywords

• Sales enablement platform
• Digital sales rooms
• Revenue enablement software
• Buyer collaboration tools
• Sales content management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Tiered subscription model with a free tier (50 workspaces), Standard tier at $350/month, Premium tier at $1,000/month, and custom Enterprise pricing. Recurring monthly or annual billing with 1-month or 12-month subscription terms that auto-renew.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Dock is an AI-native revenue enablement platform that provides digital sales rooms, customer onboarding workspaces, client portals, AI-powered content management, sales playbooks, learning management, and CPQ functionality for B2B revenue teams. The platform enables sellers and buyers to collaborate through customizable microsites and shared workspaces, with AI-generated documents, buyer engagement analytics, and native integrations to HubSpot, Salesforce, Slack, Microsoft Teams, and AI assistants (Claude, Gemini, ChatGPT).

Product overview

Dock is an AI revenue enablement platform that unifies sales collaboration, customer onboarding, and content management into a single integrated workspace. The platform consists of core collaboration products (Deal Rooms for sales, Customer Onboarding, and Client Portals) combined with content and AI modules (Content Management, Slides, AI Documents, Learning Management, Playbooks, and AI Enablement Agent). The architecture combines a central workspace/product hub with specialized add-on modules including Dock AI for overall AI capabilities, Order Forms for CPQ functionality, and native integrations with major CRMs (HubSpot, Salesforce), communication platforms (Slack, Teams), and AI assistants (Claude, Gemini, ChatGPT). The platform serves 300+ paying customers including Lattice, Loom, BrightHire, and Zip, with pricing tiers from free (50 workspaces) to Standard ($350/month), Premium ($1,000/month), and custom Enterprise plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Deal Rooms Digital sales rooms for collaborative deal execution between vendors and buyers. Enables real-time content sharing, buyer engagement tracking, and mutual action plan management.
• Customer Onboarding Shared digital workspace for customer onboarding processes. Provides structured onboarding plans, task tracking, and customer education embedded directly in client portals.
• Client Portals White-label client-facing portals providing customers everything they need in one link. Empowers buyer champions to sell internally and simplifies ongoing client engagement.
• Content Management AI-native content management library for organizing customer-facing PDFs, videos, images, and files. Features AI tagging, automatic descriptions, and full sync with Google Drive and SharePoint.
• Slides Presentation management system allowing admins to maintain master templates with clear customization boundaries. Reps create customer-specific presentations from templates with dynamic variables for personalization.
• AI Documents AI-powered document generation using custom prompts to create proposals, business cases, mutual action plans, follow-up emails, and more based on live customer data from CRM.
• Learning Management LMS for creating structured onboarding programs, product training, and skill development courses. Supports SCORM 1.2 and SCORM 2004 file imports from tools like Articulate Storyline, Rise, Adobe Captivate, and iSpring.
• Playbooks Sales plays, competitive battlecards, and product messaging guides that reps can access anytime. Create reusable templates for consistent sales processes.
• AI Enablement Agent On-demand AI assistant for revenue enablement. Provides Deal review, Product FAQ, Competitor comparison, Business case creation, Meeting summary, and Draft emails capabilities. Supports customizable Dock Agents.
• Dock AI Overall AI platform plug-and-play for enablement. Connects CRM, content library, and call data. No DIY workflows required. Powers semantic search, content tagging, and workspace automation.
• Order Forms (CPQ) Price quotes and order forms embedded within workspaces. Enables seamless transaction processing within the sales collaboration environment.

Quantifiable outcome

• +25% win rate improvement for Lattice sales team
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature15 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Showpad: Showpad is a sales enablement platform offering content management, training, and buyer engagement tools for B2B revenue teams — directly comparable to Dock's deal rooms, content library, and LMS capabilities.
• Highspot: Highspot is a leading sales enablement platform with content management, sales plays, and buyer engagement analytics — overlapping closely with Dock's core workspace and enablement modules.
• Seismic: Seismic is an enterprise sales enablement and content management platform — a direct competitor in content management, sales content, and enablement workflows.
• PandaDoc: PandaDoc provides document automation, CPQ, and e-signature inside deal workflows — overlapping with Dock's CPQ/Order Forms, AI Documents, and deal-execution capabilities.
• GetAccept: GetAccept is a digital sales room platform combining document tracking, e-signature, and buyer engagement — directly comparable to Dock's deal rooms and buyer collaboration.
• Guru: Guru is an AI-powered knowledge management and enablement platform with browser-based content delivery — overlapping with Dock's content library, AI tagging, and enablement agent.

Emerging players

• Notion: Notion is a flexible workspace product increasingly used for client portals and internal enablement content — an adjacent competitor that could substitute for Dock's workspace and content use cases in SMB.
• Slab: Slab is a knowledge base and content management tool used for sales/CS enablement — overlapping with Dock's content library and search capabilities at the team-wiki layer.

Broad incumbents

• Salesloft: Salesloft is a sales engagement platform covering cadence, calling, and deal management — adjacent to Dock's deal rooms and buyer collaboration capabilities.
• Outreach: Outreach is a sales execution platform with workflow, forecasting, and engagement features — a broader incumbent that overlaps with Dock's deal execution and enablement workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Dock_us
• YouTubeyoutube.com/@dock_us
• LinkedInlinkedin.com/company/dock-us

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dock