The British Honey Company

What The British Honey Company does

The British Honey Company (legal entity: Gleann Mor Spirits Ltd, headquartered in Edinburgh with production distilleries in Buckinghamshire and Leicestershire) is a UK craft spirits producer operating a multi-brand portfolio of honey-infused and flavoured spirits. Its core proposition is the use of 100% British honey, sourced from hives across the UK and tested at an in-house laboratory, to flavour a portfolio that includes KEEPR's (gin, bourbon, rum), Two Birds Spirits (founded 2012, flavoured gins, vodkas, absinthe), Dodd's Organic Gin (Soil Association certified, distilled via alembic copper and cold vacuum stills), 1606 (entry-level gin and vodka passed 18 times through copper pot stills), English Heritage Gins, Whisky Row (three blended malt expressions), Edinburgh Rum, and The Golden Union (English Blended Malt). The portfolio spans gin, vodka, rum, bourbon, and whisky; raw British honey is also sold direct.

Production combines traditional alembic copper pot distillation with a cold vacuum still for delicate botanicals, and bourbon is finished in first-fill bourbon casks in the UK after 18 months of US maturation. The company reaches customers primarily through its own DTC e-commerce site britishhoney.co.uk, supplemented by festival/event sales (e.g., Gin To My Tonic Festival) and selective wholesale (Virgin Wines stocking an exclusive KEEPR's Cognac Cask SKU). Pricing is per-bottle unit pricing, ranging from approximately £3.50 for 5cl miniatures to £99 for premium gift sets, with most 70cl bottles priced £30-£45 and free standard UK delivery over £50. Customer segments are horizontal: (i) individual adult craft spirits enthusiasts as the primary segment, and (ii) trade/wholesale accounts (bars, restaurants, gift-box retailers) as a secondary segment.

In December 2022, after a formal sale process 'was deemed unlikely to yield an attractive offer', the company secured £750,000 in working-capital funding from shareholder Khaled Said — a signal that must be considered alongside the otherwise active product and brand development programme (multiple international awards in 2022, ongoing whisky launches, Bee Farmers Association membership since 2017).

Name

The British Honey Company

Legal name

Gleann Mor Spirits Ltd

Website

https://britishhoney.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based craft spirits producer (Gleann Mor Spirits Ltd) operating a multi-brand portfolio (KEEPR's, Two Birds, Dodd's, 1606, English Heritage, Whisky Row, Edinburgh Rum, The Golden Union) of honey-infused gin, vodka, rum, bourbon and whisky, selling direct-to-consumer via britishhoney.co.uk and to selective trade/wholesale accounts.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Craft gin spirits
• Honey-infused spirits
• British blended whisky
• Artisanal British honey
• Premium vodka rum

Headquarters

HQ city

Worminghall

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Spirits Product Sales: Direct-to-consumer sales of craft spirits including gin, vodka, rum, bourbon, and whisky. Products sold through e-commerce website and at events. Includes various bottle sizes from miniature 20cl to 70cl bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The British Honey Company produces and sells craft spirits (gin, vodka, rum, bourbon, blended malt whisky) infused with 100% British honey, along with raw British honey products. The portfolio spans sub-brands including KEEPR's (honey-infused gin/bourbon/rum), Two Birds (flavoured gins, vodkas, rum, absinthe), Dodd's Organic Gin, 1606 (gin and vodka), English Heritage Gins, Whisky Row, Edinburgh Rum, and The Golden Union premium blended malt. Products are crafted at two UK distilleries and sold direct-to-consumer via the company's e-commerce site, at events, and through wholesale/retail channels.

Product overview

The British Honey Company operates as a producer of honey and craft spirits, offering a diversified portfolio of sub-brands. The core product line centers on raw British honey, from which the company developed its signature KEEPR's range of honey-infused spirits (gin, bourbon, vodka, rum). The portfolio includes KEEPR's (honey-infused spirits), Two Birds (flavoured gins, vodkas, rum founded 2012), Dodd's Organic Gin (Soil Association certified), 1606 (affordable gin and vodka), English Heritage Gins, Whisky Row (blended malt whisky from Leith), Edinburgh Rum, and The Golden Union (premium blended malt whisky). The company crafts spirits at distilleries in Buckinghamshire and Leicestershire, with operations managed by Gleann Mor Spirits Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• Keepr's: Honey-infused spirits brand founded in the Cotswolds, Oxfordshire in 2014, producing gin, bourbon, rum and vodka infused with 100% British honey.
• Two Birds Spirits
• Dodd's Organic Gin
• 1606
• Whisky Row
• Edinburgh Rum
• The Golden Union

Products and services

• KEEPR's Honey-Infused Spirits A range of honey-infused craft spirits (including KEEPR's Honey Gin, KEEPR's Honey Infused Raspberry Gin, KEEPR's Smoked Honey Bourbon, and KEEPR's Honey Infused Spiced Rum) for adult consumers seeking premium British craft spirits with verified honey provenance.
• Two Birds Spirits An award-winning collection of flavoured craft spirits (including Watermelon Gin, Rhubarb Gin, Lemongrass Gin, Strawberry & Vanilla Gin, After Dinner Mint Vodka, Espresso & Vodka, Passion Fruit Vodka, and Absinthe) targeting adult consumers seeking innovative, fruit-forward flavour profiles.
• Dodd's Organic Gin Soil Association certified organic gin (including Dodd's Organic Gin and Dodd's Explorer's Citrus & Spice Organic Gin) distilled using traditional alembic copper stills and cold vacuum stills, for adult consumers seeking certified-organic premium craft gin.
• 1606 Gin and Vodka Affordable entry-level British gin (1606 London Dry Gin) and wheat-based vodka (1606 Vodka) passed 18 times through copper pot still plates with Heart of England spring water, targeting value-conscious adult consumers seeking high-purity everyday spirits.
• English Heritage Gins A range of English Heritage-inspired gins featuring botanicals drawn from English Heritage property gardens (elderflower, rose, St Clement's orange and lemon), for adult consumers and gift buyers seeking heritage-themed craft gin.
• Whisky Row Blended Malt Whisky A blended malt Scotch whisky range from Leith, Edinburgh, available in three expressions: Smooth & Sweet (46% ABV), Rich & Spicy (aged in ex-sherry casks), and Smoke & Peat, for adult whisky drinkers and gift buyers.
• Edinburgh Rum A smoothly spiced rum bottled in Scotland's capital, produced from a triple-distilled Florida rum base fused with British honey and Caribbean spices, for adult rum drinkers seeking Scottish-produced spiced rum.
• The Golden Union English Blended Malt Whisky A limited-release premium English Blended Malt Whisky (Release No. 1 'Afield in England' at 50% ABV) targeting whisky collectors, enthusiasts, and premium gift buyers seeking limited-edition English whisky.
• British Honey (Raw British Honey) 100% pure British raw honey sourced from UK beekeepers (including borage honey at 227g), independently tested for provenance, sold to consumers and also used as the input for the KEEPR's spirit range.
• Whisky Row Gift Set A premium gift set bundling the three Whisky Row blended malt whisky expressions (Smooth & Sweet, Rich & Spicy, Smoke & Peat) for the adult gift-purchase market.

Quantifiable outcome

• Dodd's Organic Gin named 'one of the finest products in the world' with double gold medal at SFWSC 2022
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Leicestershire and Rutland Wildlife TrustminorStrategic or Co-development PartnerCharitable partnership where 10% of KEEPR's sales during World Bee Day celebrations (May 20 to June 20) were donated to support wildlife conservation and bee preservation efforts in Leicestershire and Rutland.
• Bee Farmers AssociationcoreStrategic or Co-development PartnerSince 2017, British Honey Company has been members of the Bee Farmers Association, championing British beekeeping through the use of 100% pure British honey in KEEPR's spirits. The association represents around 450 bee farming businesses in the UK.
• Bee Farmers AssociationcoreStrategic or Co-development PartnerFull membership in the Bee Farmers Association since 2017, supporting the commercial beekeeping sector in the UK.
• List Distillery (Florida)coreTechnology or IntegrationPartnership with List Distillery in Florida for supply of triple-distilled rum base. Their rum is then infused in the UK with honey from British hives, cinnamon, ginger, nutmeg spices, and Cotswold spring water.
• Two Chimps Coffee CompanyminorStrategic or Co-development PartnerCollaboration with local artisan coffee company Two Chimps for development of Two Birds Espresso & Vodka, using slow roasted arabica beans.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sipsmith: London-based craft gin distillery producing premium London Dry and flavoured gins. Direct comparable to BHC's KEEPR's and Dodd's ranges in positioning, DTC distribution model, and UK craft category leadership.
• Chase Distillery: Herefordshire-based farm-to-bottle craft distillery producing gin, vodka, and potato-based spirits. Comparable in scale, premium positioning, agricultural provenance story, and multi-category portfolio approach.
• Edinburgh Gin: Edinburgh-headquartered craft gin producer offering flavoured gins and distillery experiences. Directly comparable in UK craft gin category overlap, geographic proximity, and flavoured-gin product mix.
• Warner Edwards: Northamptonshire-based craft gin distillery with farm-distilled botanical gins. Comparable in UK craft positioning, flavoured gin innovation, DTC focus, and small-batch artisanal production.
• Bulldog London Dry Gin: Premium UK-origin London Dry Gin competing in the same premium craft gin shelf space as KEEPR's and Dodd's. Comparable on price band, bottle-driven branding, and bar/retail channel positioning.

Broad incumbents

• Hendrick's Gin: William Grant & Sons-owned premium gin with unusual botanical infusions and distinctive apothecary-style branding. Comparable as a UK craft-origin premium gin that has scaled globally, providing the bull-case template for BHC's honey-infusion positioning.
• Tanqueray: Diageo-owned global gin brand dominating the London Dry category. Comparable as a benchmark for shelf-share competition and as the price-positioning incumbent BHC must differentiate against in retail listings.
• Diageo: Global spirits multinational owning Tanqueray, Gordon's, and Bulleit Bourbon among others. Comparable as the principal strategic acquirer or distribution partner in any UK craft spirits consolidation, and as the most likely exit path for BHC shareholders.
• William Grant & Sons: Independent Scottish spirits group owning Hendrick's, Glenfiddich, and The Balvenie. Comparable as a possible strategic acquirer for premium craft brands and as the operator of the Hendrick's honey-rose variant (which overlaps KEEPR's floral/honey profile).
• Fever-Tree: UK-listed premium mixer brand with a parallel premium-positioning, on-premise-and-DTC go-to-market, and consumer-event marketing playbook (festivals, tastings). Comparable as a UK premium-beverage peer and as a model for BHC's path from craft niche to scaled premium brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/britishhoneyco
• Facebookfacebook.com/BritishHoneyCo
• Instagraminstagram.com/britishhoneyco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The British Honey Company