What protecmedia does

Protecmedia is a privately held Spanish software company, founded in 1979/1980, that develops integrated media technology platforms for newspaper and digital publishers. The company's core offering is MDXP (Milenium Digital Experience Platform), an ecosystem of interconnected modules covering the full publishing value chain — editorial workflow (Milenium), AI-assisted print design (AIDA DXP), SEO-optimized CMS (Iter WCM), digital asset management (QUAY), real-time web analytics (MAS), advertising CRM (Ad-on-Line), subscription management (Shipo Subscriptions), distribution logistics (Shipo Circulation), and classifieds (Ciclon). Protecmedia has invested in AI for the media sector for over 16 years, with proprietary capabilities spanning generative AI for text and headlines, OCR, semantic entity extraction, computer vision for face/logo detection, speech-to-text transcription, recommendation engines, and predictive analytics for circulation.

The company serves more than 500 publishers across 30+ countries, including enterprise clients such as ABC, El Mundo, El Periódico, Clarin, Semana, Marca, La Voix du Nord, Groupe Rossel La Voix, Público, Avvenire, UNITEL, and Groupe La Dépêche. Its go-to-market combines direct sales from Madrid headquarters with wholly owned subsidiaries in France, Germany, Portugal, Brazil, and Chile, and channel partners in the USA, Italy, the Middle East, and Southeast Asia. Revenue is generated primarily through recurring software subscriptions, with the more recent Media Cloud product priced on a pay-per-active-user basis targeting local and regional media outlets.

Beyond product sales, Protecmedia differentiates through deep publishing-domain expertise accumulated over more than four decades, an integrated suite that reduces the need for multiple vendors, and operational scale demonstrated by 200,000+ newspapers published per year using its solutions. Recent strategic activity includes the 2025 launch of Notya News (an AI-powered news-gathering tool) and the rollout of AIDA DXP for AI-driven print automation, signaling continued investment in AI differentiation within the publishing vertical.

Name

protecmedia

Legal name

PROMOCIÓN TECNOLÓGICA Y COMERCIAL, S.A.

Website

https://protecmedia.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Protecmedia is a Spanish software company that provides integrated media technology platforms (MDXP ecosystem) to 500+ newspaper and digital publishers across 30+ countries, with AI capabilities spanning editorial, advertising, subscription, and distribution workflows.

Ownership category

akta.pro rank

Product category

Media and Publishing Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)

Keywords

• Publishing software solutions
• Digital asset management
• Content management system
• Subscription management software
• Advertising management platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Protecmedia provides software solutions for media companies including DXP platforms, CMS, DAM systems, advertising management, subscription management, and circulation tools. The company operates through direct sales and regional partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Protecmedia develops and licenses the Milenium Digital Experience Platform (MDXP), an integrated media technology ecosystem that centralizes editorial workflows, content management, digital asset management, advertising operations, subscription management, and distribution optimization for newspaper and magazine publishers. Its portfolio includes AIDA DXP (AI-powered print automation), Iter WCM (SEO-optimized CMS), QUAY (DAM), MAS (audience analytics), Ad-on-Line, Shipo Subscriptions, Shipo Circulation, Ciclon Classifieds, Ciclon Originals, Media Cloud (per-active-user subscription), and the recently launched Notya News AI news-gathering tool.

Product overview

Protecmedia offers MDXP (Milenium Digital Experience Platform), a comprehensive multi-channel publishing ecosystem comprising multiple integrated modules. The core Milenium platform coordinates editorial workflows, while specialized modules handle distinct functions: AIDA DXP provides AI-powered print automation; Iter WCM serves as the SEO-optimized CMS; QUAY is the AI-driven DAM system; MAS offers audience analytics; Ad-on-Line manages advertising; Shipo Subscriptions handles subscription management; Shipo Circulation optimizes distribution; and Ciclon handles classifieds and advertising files. Media Cloud provides a cloud-based subscription alternative with AI-powered editorial management.

Differentiator

Problem solved

Functional benefit

Brands

• MDXP: Milenium Digital Experience Platform - Complete ecosystem for media management integrating content creation, advertising, subscriptions, and distribution.
• Milenium
• AIDA DXP
• Iter WCM
• Quay
• MAS
• Ad-on-Line
• Shipo Subscriptions
• Shipo Circulation
• Ciclon Classifieds
• Ciclon Originals
• Media Cloud

Products and services

• Milenium (MDXP) Milenium Digital Experience Platform (MDXP) is a complete multi-channel publishing ecosystem for media companies that centralizes content creation and distribution, advertising management, subscription handling, copy distribution, and financial reporting across print and digital channels.
• AIDA DXP AIDA DXP is an AI-powered design assistant for newspaper software that automates print layout from content already published on the web, transforming web content into print editions in seconds while preserving editorial control.
• Iter WCM Iter WCM is a Content Management System optimized for news SEO that manages website content with a semantic intelligence engine, supports live blogging, generative AI-assisted drafting, and automated publishing processes.
• QUAY QUAY is a Digital Asset Management (DAM) system that uses AI to classify, manage, and monetize newspaper archives, featuring autocataloging, OCR, computer vision for faces and logos, natural language search, and audio transcription.
• MAS MAS is a real-time web traffic analytics tool for news publishers that provides in-depth audience analysis, reader behavior insights, and push notification capabilities for audience engagement and loyalty.
• Ad-on-Line Ad-on-Line is an advertising CRM and management system that handles contracting, optimization, invoicing, and campaign analysis across all channels, with native integration to Google AdManager.
• Shipo Subscriptions Shipo Subscriptions is a subscription management platform for published media audiences that simplifies subscription processes, manages the subscriber base, and strengthens reader loyalty from a single application.
• Shipo Circulation Shipo Circulation is a distribution optimization platform for publishing products that manages dissemination with AI-powered logistics optimization, route planning, inventory management, and financial control for print distribution.
• Ciclon Classifieds Ciclon Classifieds is a classified advertising management system for handling classified content across media publications.
• Ciclon Originals Ciclon Originals is an advertising file storage and production system that manages documents, images, videos, and advertising content, integrates with the Adobe Creative Suite for design workflows, and automates ad booking generation.
• Media Cloud Media Cloud is a cloud-based subscription solution offering customized packages for local and regional media outlets, vertical publications, and editors, with AI-powered editorial content management, advertising campaign administration, and automated journalist file organization on a pay-per-active-user model.
• Notya News Notya News is an AI-powered news gathering tool that monitors social networks, tracks media coverage, analyzes competitor content, and extracts information from structured databases, automating a significant portion of journalists' research work while keeping humans in the loop.

Quantifiable outcome

• Up to 80% automation achieved with AI solutions improving editorial workflow efficiency

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature12 records

Partnerships

Four partnerships are on record, tiered regional.

• Tecnavia PressregionalChannel Partner/ Reseller/ DistributorUSA-based channel partner for Protecmedia solutions, located in Burnsville, MN. Contact: Gary Green and Diane Amato.
• WILLBIT SrlregionalChannel Partner/ Reseller/ DistributorItaly-based channel partner, located in Collegno TO. Contact: Ruben Porporato.
• Richmatt Solutions Sdn. Bhd.regionalChannel Partner/ Reseller/ DistributorSoutheast Asia channel partner located in Petaling Jaya, Malaysia. Contact: Arulpragas.
• Printchem TradingregionalChannel Partner/ Reseller/ DistributorMiddle East channel partner located in Dubai. Contact: Philip George.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProtecmediaESP
• LinkedInlinkedin.com/company/protecmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about protecmedia