NUBO
NUBO operates a digital marketplace (New Urban Office) that aggregates 500+ third-party workspaces across 20+ cities, enabling startups, SMBs, freelancers, and distributed enterprises to search, book, and pay for flexible desks, meeting rooms, and private offices.
- Company typePrivate
- Founded2020
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What NUBO does
NUBO (Nubo S.r.l.) operates a digital workspace aggregation platform branded "New Urban Office," accessible via web (newurbanoffice.com) and mobile app. The company does not own coworking space itself; instead, it aggregates inventory from third-party partners — including global operators such as IWG (Regus, Spaces, Signature, Copernico), WeWork, and Wellio, as well as a long tail of bars, restaurants, hotels, and recreational clubs — to offer users a single marketplace for booking private offices, coworking spaces, on-demand desks, and meeting rooms across 500+ workspaces in 20+ cities.
The platform supports real-time search, booking, and payment processing via Stripe and PayPal, with a Partner Admin Dashboard enabling workspace providers to track usage and earnings. Revenue is generated through three streams: booking commissions on workspace reservations, recurring monthly subscriptions for flexible desk access (€165/month), and B2B Corporate Memberships targeting enterprises managing distributed workforces, with centralized billing and cost-reduction claims of up to 80% versus traditional leases.
The company is headquartered in Milan with a legal seat in Castenedolo, Italy, and operates in Lombardy, Lazio, and the Community of Madrid (Spain). Founded in 2020 with 1-10 employees, NUBO is privately held and supported by Techstars and B4i (Borsa Italiana Innovation). Its named customer base is concentrated in startups and SMBs, and the go-to-market combines a self-serve product-led platform with direct enterprise sales for corporate accounts.
NUBO firmographics
Firmographics- Name
- NUBO
- Legal name
- Nubo S.r.l.
- Website
- https://newurbanoffice.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NUBO operates a digital marketplace (New Urban Office) that aggregates 500+ third-party workspaces across 20+ cities, enabling startups, SMBs, freelancers, and distributed enterprises to search, book, and pay for flexible desks, meeting rooms, and private offices.
- Ownership category
- akta.pro rank
NUBO industry classification
Industry- Product category
- Flexible Workspace Marketplace
- NAICS
- All Other Support Services (561990)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
- akta.pro secondary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where NUBO is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
NUBO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Booking Commissions: NUBO charges variable commissions for workspace bookings made through the platform. Users pay for flexible desks, meeting rooms, and other workspace services via the platform.
- Subscription Memberships: Monthly subscription plans for flexible desk access (€165/month), providing recurring revenue from dedicated members.
- Corporate Memberships: B2B corporate agreements where companies pay for employee access to the workspace network, with flexible terms based on company size and usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Flexible Desk - Per Use |
| Subscription | Monthly | Flexible Desk - Monthly Subscription |
| Usage-based | Pay-as-you-go | Meeting Rooms - Hourly |
| Other | Multi-year contract | Private Offices |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
NUBO product offering
Product offeringCore offering
NUBO operates a digital marketplace platform (New Urban Office) that aggregates 500+ flexible workspaces from third-party operators across 20+ cities. The platform enables individual users and corporate clients to search, book, and pay for private offices, coworking spaces, on-demand desks, and meeting rooms on a pay-per-use or subscription basis. The company supplements the self-serve booking with a 100% free advisory service that provides impartial recommendations and negotiates leases on behalf of clients.
Product overview
NUBO operates as a digital workspace booking platform that aggregates and offers access to flexible office solutions through two main channels: a consumer-facing platform (web and app) for booking workspaces, and a B2B corporate membership for enterprises managing distributed teams. The core product portfolio includes Private Offices, Coworking Spaces, Flex On-demand Desks (hourly/subscription), and Meeting Rooms — all accessible through the New Urban Office platform. The ecosystem is supported by a partner network management system (Partner Admin Dashboard) and a dedicated corporate membership tier. NUBO connects workspace seekers with third-party venues (bars, restaurants, hotels, coworking spaces) and helps partners monetize their available space.
Differentiator
Problem solved
Functional benefit
Brands
- New Urban Office: Digital platform operated by NUBO for booking workspace including private offices, coworking spaces, on-demand desks, and meeting rooms.
Products and services
- New Urban Office Platform Digital workspace booking platform accessible via web (www.newurbanoffice.com) and mobile app that lets users discover, search, and book flexible workspace solutions including private offices, coworking spaces, flexible desks, and meeting rooms across 500+ spaces in 20+ cities.
- Private Offices Dedicated private office spaces available for rent through the platform, intended for teams and businesses needing exclusive-use space. Pricing is custom and based on requirements, with medium to long-term rental periods in fully furnished spaces.
- Coworking Spaces Shared workspace access for freelancers, remote workers, and professionals looking to work alongside other professionals in collaborative environments.
- Flex On-demand Desk Flexible desk rental starting at €8.90 per half-day or monthly subscription at €165/month, giving pay-per-use access to workspace without long-term commitment.
- Meeting Rooms Bookable meeting spaces available at €14.90/hour, intended for client meetings, team sessions, and professional gatherings.
- Corporate Membership Enterprise solution that grants a company's employees access to a global network of flexible workspaces through a single membership, with spending limits, centralized billing, and a dedicated dashboard. Promises cost reduction of up to 80% versus traditional leases.
- NUBO Mobile App Mobile application providing on-the-go access to search workspaces, make bookings, and manage reservations.
- Partner Admin Dashboard Portal that lets workspace partners monitor user check-ins, access statistics, manage their facility profile, and track earnings from NUBO users.
- Free Advisory and Contract Negotiation Service 100% free advisory and negotiation service that provides impartial workspace recommendations and negotiates competitive lease terms on behalf of clients.
Quantifiable outcome
- Office acquisition timeline reduced from 4-6 months to a few days
- +2 more outcomes
Companies that use NUBO
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
NUBO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
NUBO partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- TechstarsminorNUBO is supported by Techstars as part of its accelerator/backer ecosystem, providing credibility and potential mentorship/network access.
- B4i (Borsa Italiana Innovation)minorNUBO is supported by B4i, the innovation hub of Borsa Italiana, providing credibility and potential network connections in the Italian financial/business ecosystem.
- IWG (Regus, Spaces, Signature, Copernico)coreNUBO's platform aggregates workspace inventory from IWG's portfolio including Regus, Spaces, Signature, and Copernico brands, providing access to 2,500+ offices from this major global workspace provider.
- WeWorkcoreNUBO's platform integrates WeWork locations, providing access to WeWork's global network of flexible workspaces through the NUBO booking platform.
- WelliocoreNUBO's platform integrates Wellio workspace locations, expanding the available inventory accessible through the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NUBO competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NUBO social profiles
Digital presenceNUBO compliance and trust
Trust signalCompliance1 record
NUBO financial estimates
Financial estimateRevenue estimate
Valuation estimate
NUBO leadership team
Management profileNumber of profiles
Profiles1 record
NUBO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NUBO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NUBO
What does NUBO do?
NUBO operates a digital marketplace platform (New Urban Office) that aggregates 500+ flexible workspaces from third-party operators across 20+ cities. The platform enables individual users and corporate clients to search, book, and pay for private offices, coworking spaces, on-demand desks, and meeting rooms on a pay-per-use or subscription basis. The company supplements the self-serve booking with a 100% free advisory service that provides impartial recommendations and negotiates leases on behalf of clients.
Is NUBO a public or private company?
NUBO is a private company. It is classified as venture growth investor backed and is currently operating.
When was NUBO founded?
NUBO was founded in 2020. It employs 1 to 10 people.
Where is NUBO based?
NUBO is headquartered in Milan, Italy, in the Europe region.
How does NUBO make money?
Three revenue lines are on record. Booking Commissions are the primary driver. The others are subscription Memberships and corporate Memberships.
Does NUBO have an API?
No public API is recorded for NUBO.
What industry is NUBO in?
NUBO's product category is Flexible Workspace Marketplace. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services), with a secondary code of BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service). Its NAICS code is 561990 and its SIC code is 6531.