Showroomprive

What Showroomprive does

Showroomprivé (Euronext Paris: SRP) is a French e-commerce company founded in 2006 and headquartered in La Plaine-Saint-Denis, France. It operates a flash-sale / private-sale platform that runs time-limited daily sales events for branded products across nine categories: fashion, home, travel, children, beauty, sports, high-tech, grocery, and leisure. The platform is accessible via showroomprive.com and dedicated iOS/Android applications and advertises 24-hour delivery across France. Product emphasis is on discount versus recommended retail price, supported by features such as the Crazy Days flash promotions, a home-décor sub-brand partnership (Bobochic), a curated artisan section (Le Village), an outlet, and an accessibility service for deaf customers (Deafiline). The company additionally operates a third-party marketplace and a resale service (Revendre), and discloses AI-generated marketing visuals. FEVAD membership and a Trusted Shops seal are referenced as trust/compliance signals. The company is publicly listed and reports a headcount in the 501–1,000 range.

The business model combines three revenue streams: (i) transaction fees and commissions on flash-sale GMV between brands and consumers, (ii) marketplace commissions from third-party sellers listing via separate terms and ranking criteria, and (iii) advertising/retail media revenue generated from first-party browsing data shared with advertising partners. Marketing relies on personalized digital advertising via cookies, daily email/newsletter sales notifications, organic SEO, and mobile-app push, with the website categorizing cookies into site-functionality, performance/analytics, and personalized-advertising purposes. Strategic supply relationships include FEVAD (industry association) and Trusted Shops (trust certification), and the company has historically expanded via M&A (Beauteprivee in 2017, Saldi Privati in 2016) and external capital (a ~$47M Accel-led Series 2 in 2010 and a ~$95M Carrefour investment in 2018).

In November 2025, Showroomprivé announced a reorganization plan for 2026 that could affect up to 11% of its workforce (approximately 121 jobs), with management citing economic-environment challenges, increased competition, and shifting market trends. Leadership comprises David Dayan as CEO and co-founder, Benoit Jacheet as Interim Group CFO, and Mathilde Laroche in a sales-management role; no parent company is disclosed despite the "Showroomprivé Group" reference on the careers site. The company is described as operating across France, Europe, and Iberia.

Name

Showroomprive

Legal name

Showroomprivé

Website

https://Showroomprive.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Showroomprive is a French public e-commerce company operating a flash-sale and marketplace platform offering discounted branded products across fashion, home, travel, beauty, sports, high-tech, and grocery categories to French and broader European consumers.

Ownership category

akta.pro rank

Product category

Online Flash Sales Retail

NAICS

General Merchandise Retailers (455), Furniture Retailers (449110)

SIC

Retail-Department Stores (5311), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

akta.pro secondary industry

Private-Label / Own-Brand Led Catalog Department Store Retailers (CRAGAIAK)

Keywords

• Flash sale platform
• Private sales e-commerce
• Online retail marketplace
• Fashion e-commerce
• Discount shopping platform

Headquarters

HQ city

La Plaine-saint-denis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Flash Sales / Private Sales: Time-limited sales events offering branded products at discounted prices compared to recommended retail prices. The platform acts as an intermediary between brands and consumers, generating revenue through transaction fees and commissions on sales.
2. Marketplace Commission: Showroomprive operates a marketplace model allowing third-party sellers to list products on the platform, earning commissions on transactions through the marketplace.
3. Retail Media / Advertising: The company uses cookies and tracking technologies to deliver personalized advertisements to users in partnership with advertisers, generating advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Showroomprive operates an online flash-sale (private sales) e-commerce platform that offers time-limited sales events on branded products across categories including fashion, home, beauty, sports, high-tech, travel, children, and groceries. The platform also operates a third-party marketplace where external sellers can list products alongside the company's own flash-sale inventory. The company is publicly traded on Euronext Paris under ticker SRP.

Product overview

Showroomprive is a flash-sale e-commerce platform operating on a private sales model for major brands. The core platform (Showroomprive.com) organizes time-limited sales events across diverse categories including Fashion, Home, Travel, Children, Beauty, Sports, Electronics/High-tech, Grocery, and Leisure. The offering includes flash-sale features like Crazy Days, a dedicated sub-brand section for Bobochic furniture, a resale service (Revendre), and Le Village for curated artisan products. Additionally, Showroomprive operates a Marketplace platform enabling third-party sellers to list products, with separate terms and ranking criteria. The platform also offers a mobile application for 24/7 shopping. The platform differentiates through services like 24-hour delivery, secure purchasing, and accessibility support for deaf users via Deafiline.

Differentiator

Problem solved

Functional benefit

Brands

• Crazy Days: Flash sales event featuring discounted products for limited time periods.
• Bobochic
• Le Grand Marché (Épicerie)
• Deafiline

Products and services

• Showroomprive.com Flash Sales Platform Core online flash-sale (private sales) e-commerce platform offering time-limited sales of branded products across fashion, home, beauty, sports, high-tech, travel, children, grocery, and leisure categories to French consumers, with 24-hour delivery across France.
• Showroomprive Marketplace

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered moderate and core.

• FEVAD (Fédération du e-commerce et de la vente à distance)moderateOthersShowroomprive is a member of FEVAD and adheres to their ethical code. FEVAD is the French e-commerce and distance selling federation that sets industry standards and codes of conduct for online retailers.
• Payment PartnerscoreTechnology or IntegrationMultiple payment solution providers enabling secure checkout including secure payment badge/logo displayed on the website footer.
• Advertising PartnersmoderateGTM or Marketing PartnerThird-party advertising partners for personalized advertising delivery using cookies and tracking technologies. These partners receive browsing and interest data for ad targeting purposes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veepee: France-based flash-sale/private-sales e-commerce pioneer operating the same private-sales model across fashion, home, and lifestyle categories. Veepee is the closest direct competitor to Showroomprive in the European flash-sale space.
• ASOS: Multi-brand online fashion retailer with discount-driven positioning and broad assortment across apparel and beauty. ASOS overlaps with Showroomprive in fashion-led category targeting and value-conscious online consumers.
• BrandAlley: European flash-sale e-commerce platform operating private-sales events in fashion, home, and beauty. BrandAlley competes directly with Showroomprive on the same private-sales mechanism and category mix.
• BazarChic: French private-sales e-commerce site offering time-limited deals on fashion, home, beauty, and lifestyle brands. BazarChic targets the same French value-conscious shopper with a similar private-sales mechanic.
• Private Sport Shop: French private-sales e-commerce platform specializing in sports equipment and athletic apparel. Competes with Showroomprive in the Sports category through the same flash-sale mechanism.

Broad incumbents

• Amazon France: Dominant generalist e-commerce and marketplace operator in France with continuous deep-discount pricing across all categories Showroomprive serves. Amazon's scale and logistics create structural competitive pressure on flash-sale economics.
• Cdiscount: French generalist e-commerce marketplace offering broad-merchandise pricing comparable to Showroomprive's discount positioning. As a homegrown French incumbent, Cdiscount competes directly for value-conscious French shoppers.
• Zalando: European fashion and lifestyle e-commerce platform with deep category leadership and pan-European reach. Zalando's branded assortment overlaps with Showroomprive's Mode (Fashion) category and competes for similar brand partners.
• La Redoute: Established French generalist e-commerce retailer spanning fashion, home, and decoration. La Redoute competes with Showroomprive in home furnishings and apparel while offering deeper category heritage.

Regional players

• Spartoo: European online fashion and footwear retailer with broad discount-driven assortment. Spartoo overlaps with Showroomprive's fashion/footwear categories and competes across multiple European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/showroomprivefr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showroomprive