Veepee
- Company typePrivate
- Founded2001
- HeadquartersLa Plaine-saint-denis, France
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Veepee firmographics
Firmographics- Name
- Veepee
- Legal name
- Vente-privée.com
- Website
- https://veepee.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Veepee industry classification
Industry- Product category
- Flash Sales E-commerce Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Off-price/Flash-sale Generalist Marketplaces (CRAFAAAH)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Off-Price Online Apparel & Fashion Retail (Digital-First/Flash Sales) (CRAEABAJ)
Keywords
Where Veepee is headquartered
LocationHeadquarters
- HQ city
- La Plaine-saint-denis
- HQ country
- France
- HQ region
- Europe
Markets served
Veepee business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Flash Sales Commission: Veepee generates revenue by hosting exclusive flash sales events for brand partners. Brands provide inventory at discounted rates, and Veepee takes a commission on sales. The platform features time-limited sales events across multiple product categories including fashion, travel, home, beauty, sports, and food/wine.
- Advertising and Targeted Marketing: Veepee monetizes its large customer base by serving personalized advertisements both on-site and off-site through partners. The platform uses behavioral profiling, location data, and browsing activity to target users with relevant promotional offers across websites, social media platforms, and connected TVs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free consumer membership with access to all flash sales events |
| Unit Pricing | Pay-as-you-go | Per-product pricing during limited-time sales events |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Veepee product offering
Product offeringCore offering
Veepee operates an invitation-based flash sales e-commerce platform where brand partners offer time-limited, private sales events with discounts of up to 70-80% off retail prices across categories including fashion, travel, home, children, footwear, beauty, sports, and wine/grocery. The platform uses personalized recommendations and cross-device preference synchronization to deliver a curated member experience, while generating revenue through marketplace commissions and targeted advertising.
Product overview
Veepee is a flash sales e-commerce platform operating on an invitation-only model, offering time-limited private sales events across multiple product categories. The platform features a main flash sales marketplace with category-specific verticals including Mode (fashion), Voyage (travel), Summer Camp (seasonal event), Maison (home goods), Enfant (children's products), Chaussures (footwear), Beauté (beauty/wellness), Sport (sportswear), Vin et Épicerie (wine/grocery), Rosedeals (coupons), and The Place (premium brands). The ecosystem includes Le Club (member loyalty program), dedicated iOS and Android mobile applications, and a specialized Veepee Voyage travel vertical. The platform positions itself around year-round discounts of up to 70% on major brands through event-based sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Mode (Fashion) Flash sales for fashion items including clothing, accessories, and apparel from major brands offered to registered Veepee members during time-limited private sales events.
- Voyage (Travel) Exclusive travel deals including accommodations, activities, and travel-related services offered to members through time-limited private sales.
- Summer Camp Annual summer sales event featuring daily new sales openings with discounts up to 80% on a rotating selection of preferred brands.
- Maison (Home) Flash sales for home goods, furniture, and household items from major brands at reduced prices during time-limited events.
- Enfant (Children) Flash sales for children's clothing, accessories, and products from major brands at discounted prices during time-limited private sales.
- Chaussures (Footwear) Flash sales for footwear including shoes, sneakers, and related accessories from major brands at reduced prices during time-limited events.
- Beauté et Bien-être (Beauty) Flash sales for beauty products, cosmetics, wellness items, and personal care products from major brands at discounted prices during time-limited private sales.
- Sport (Sportswear) Flash sales for sportswear, athletic clothing, footwear, and sports equipment from major brands at reduced prices during time-limited events.
- Vin et Épicerie (Wine and Grocery) Flash sales for wine, food products, and grocery items from selected producers and brands at discounted prices during time-limited private sales.
- Rosedeals (Coupons) Coupon and deal platform offering additional discounts and promotional codes on top of sale prices.
- The Place Brand showcase featuring premium and luxury brands presented on the Veepee platform.
- Le Club Member loyalty program offering exclusive benefits, early access to sales, and special promotions for registered Veepee members.
- Veepee Mobile App (iOS) Native iOS mobile application for shopping flash sales, receiving push notifications, and accessing member account features on Apple devices.
- Veepee Mobile App (Android) Native Android mobile application for shopping flash sales, receiving push notifications, and accessing member account features.
Quantifiable outcome
- Brand discounts of up to 70% off regular retail prices
Companies that use Veepee
Customer profileSegments3 records
Ideal customer profiles2 records
Veepee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
Veepee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- A.MobcoreA.Mob is a subsidiary of Veepee that handles advertising operations. The company uses A.Mob for serving personalized advertisements on the platform, conducting audience and performance analytics, and sharing data for cross-channel targeting purposes including connected TV advertising.
- AccertifycoreAccertify provides device fingerprinting technology to Veepee for fraud prevention during order processing. The partnership helps prevent account usurpation and fraudulent transactions by analyzing technical information from customer devices during checkout.
- Meta Platforms Ireland Limited (Facebook and Instagram)coreMeta Platforms provides audience measurement pixels that track user redirects from Facebook and Instagram to the Veepee website. A joint responsibility agreement governs data processing for analytics and traffic statistics purposes. Meta advertising technology enables retargeting and audience targeting capabilities.
- M6 PublicitéminorM6 Publicité is a media partner for Veepee's connected TV advertising initiatives. The partnership enables Veepee to display personalized promotional offers on connected TV screens and leverage M6's advertising ecosystem for reach and measurement.
- Brand Partners (Various)coreVeepee partners with numerous brands across multiple categories including fashion (Superdry), footwear (Scholl), home appliances (Cuisinart), and others to host exclusive flash sales events. Brands provide inventory at discounted rates and benefit from access to Veepee's large customer base through time-limited sales events.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Veepee competitors and assessment
Company assessmentBroad incumbents
- Amazon France: Dominant generalist e-commerce platform in France offering fast delivery and deep discounts on branded goods. Absorbs the deal-seeking shopping occasion that Veepee targets and increasingly replicates flash-sale mechanics through Lightning Deals.
- Cdiscount: Largest French generalist e-commerce marketplace with broad assortment across electronics, home, fashion, and lifestyle. Competes with Veepee for deal-seeking French consumers while also serving as a broader shopping destination.
Direct peers
- BazarChic: French flash-sales competitor operating private sales events across fashion, beauty, home, and lifestyle. Same member-based, time-limited, brand-discount model as Veepee targeting the French market.
- Mytheresa: Premium and luxury online fashion retailer offering branded apparel, accessories, and shoes with private/flash-sale pricing mechanics. Closely comparable to Veepee's fashion and 'The Place' premium verticals on customer profile and discounted-brand assortment.
- BrandAlley: European flash-sales platform offering time-limited discounted brand sales across fashion, beauty, and home. Operates the same event-based marketplace model and competes directly for both brand partner inventory and deal-seeking French/European consumers.
- Showroomprivé (Branded Sales): Closest direct competitor in the French flash-sales e-commerce market, offering time-limited private sales of fashion, home, and lifestyle brands. Operates an almost identical member-based flash-sale marketplace model targeting the same French consumer.
- Westwing Home & Living: European flash-sales platform specialized in home and living categories running daily campaign-based sales. Direct overlap with Veepee's 'Maison' vertical and similar event-driven marketplace mechanics.
Others
- Mango: Global fashion brand operating its own DTC channel and outlet/clearance infrastructure. Represents the strategic threat of brands building direct flash-sale and off-price capabilities, reducing reliance on third-party flash-sale aggregators like Veepee.
Emerging players
- The Bradery: French premium fashion flash-sales player focused on high-end brands. Overlaps with Veepee's fashion and 'The Place' premium brand categories with a more curated positioning.
- Smartbox Group: Experience and gift-box marketplace offering curated experiences (travel, dining, leisure) at promotional prices. Comparable to Veepee's travel vertical (Veepee Voyage) on the experience-based discounted-purchase model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Veepee social profiles
Digital presenceVeepee compliance and trust
Trust signalCompliance2 records
Veepee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veepee leadership team
Management profileNumber of profiles
Veepee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Veepee funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veepee M&A and investment
M&A and investmentM&A9 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veepee
What does Veepee do?
Veepee operates an invitation-based flash sales e-commerce platform where brand partners offer time-limited, private sales events with discounts of up to 70-80% off retail prices across categories including fashion, travel, home, children, footwear, beauty, sports, and wine/grocery. The platform uses personalized recommendations and cross-device preference synchronization to deliver a curated member experience, while generating revenue through marketplace commissions and targeted advertising.
Is Veepee a public or private company?
Veepee is a private company. It is classified as unknown and is currently operating.
When was Veepee founded?
Veepee was founded in 2001. It employs 5,001 to 10,000 people.
Where is Veepee based?
Veepee is headquartered in La Plaine-saint-denis, France, in the Europe region.
How does Veepee make money?
Two revenue lines are on record. Flash Sales Commission is the primary driver. The others are advertising and Targeted Marketing.
Who are Veepee's main competitors?
Broad incumbents on record are Amazon France and Cdiscount. Direct peers are BazarChic, Mytheresa, BrandAlley, Showroomprivé (Branded Sales) and Westwing Home & Living. Mango is listed as an others. Emerging players are The Bradery and Smartbox Group.
Does Veepee have an API?
No public API is recorded for Veepee.
What industry is Veepee in?
Veepee's product category is Flash Sales E-commerce Marketplace. Its primary akta.pro industry code is CRAFAAAH, Off-price/Flash-sale Generalist Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 455 and its SIC code is 5940.