Acoustic

Marketing Automation and Customer Engagement Softwareacoustic.com

Acoustic provides a real-time behavioral customer engagement platform (Acoustic Connect) that scores intent and orchestrates omnichannel messaging across email, SMS, WhatsApp, and mobile push for approximately 1,800 enterprise and mid-market B2C brands globally.

Company typePrivate
Founded2019
HeadquartersBurlington, United States
Headcount501–1,000
GTM typeB2B
OfferingSoftware

What Acoustic does

Acoustic is a private B2C marketing and customer engagement SaaS company founded in 2019 and headquartered in Conway, Arkansas, with additional offices in London and Gdańsk, Poland. The company provides Acoustic Connect, a cloud-native customer engagement platform built around an "Intent-Driven Marketing" model that captures first-party behavioral data in real time and scores intent across 27 behavioral attributes per contact and per product. The platform combines a built-in customer data platform with omnichannel messaging orchestration across email, SMS, WhatsApp, and mobile push, drag-and-drop journey building, SKU-level product catalog intelligence, and predictive send-time optimization. Acoustic Connect is complemented by Tealeaf, a digital experience analytics module offering session replay, struggle analysis, heatmaps, and AI-driven anomaly detection, and by an MCP server integration with Anthropic's Claude for conversational analytics over behavioral and audience data.

Acoustic generates revenue primarily through tiered SaaS subscriptions (Professional, Premium, Ultimate) priced on messaging volume, data depth, and personalization ambition rather than audience size, billed on annual or multi-year recurring contracts, supplemented by professional services for onboarding, migration, and optimization. The company distributes through direct enterprise field sales supplemented by a partner ecosystem of agencies, systems integrators, managed service providers, and technology partners connected via the Exchange universal data connector. The company serves approximately 1,800 customers across retail and ecommerce, financial services, travel and hospitality, media and entertainment, and nonprofit verticals, with named enterprise users including PayPal, Ticketmaster, Air France, Westfield, Scientific American, and Towergate Insurance. Acoustic is described in some materials as bootstrapped with $126 million in ARR as of 2024 and a $226.8 million disclosed valuation, with a financial relationship with Francisco Partners and Centerbridge Partners noted separately.

Acoustic firmographics

Firmographics

Name: Acoustic
Legal name: Acoustic, L.P.
Website: https://acoustic.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Acoustic provides a real-time behavioral customer engagement platform (Acoustic Connect) that scores intent and orchestrates omnichannel messaging across email, SMS, WhatsApp, and mobile push for approximately 1,800 enterprise and mid-market B2C brands globally.
Ownership category
akta.pro rank

Acoustic industry classification

Industry

Product category: Marketing Automation and Customer Engagement Software
NAICS: Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Music & Audio Streaming Platforms (BPAMAJAC)

Keywords

Marketing automation
Customer engagement
Behavioral marketing
Omnichannel messaging
Digital experience analytics

Where Acoustic is headquartered

Location

Headquarters

HQ city: Burlington
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Acoustic business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Subscription (Acoustic Connect): Cloud-native marketing platform subscription with tiered plans (Professional, Premium, Ultimate) based on messaging volume, data depth, and personalization ambition rather than audience size. Recurring annual or multi-year contracts.
Professional Services: Customer success, onboarding and migration support, and professional services for implementation and optimization.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Professional - Foundation for lifecycle marketing teams
Subscription	Annual	Premium - Deeper behavioral intelligence and personalization
Subscription	Annual	Ultimate - Complex, high-volume customer journeys at scale

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Acoustic product offering

Product offering

Core offering

Acoustic sells a cloud-native customer engagement platform called Acoustic Connect that captures first-party behavioral data in real time, scores customer intent across 27 behavioral attributes per contact and product, and orchestrates personalized omnichannel messages (email, SMS, WhatsApp, mobile push) at the moment a customer is ready to engage. The company also offers Tealeaf by Acoustic, a digital experience analytics product providing session replay, struggle analysis, heatmaps, and AI-driven anomaly detection. Revenue is generated through tiered SaaS subscriptions (Professional, Premium, Ultimate) plus professional services for onboarding and migration.

Product overview

Acoustic offers a unified customer engagement platform built around an Intent-Driven Marketing model. The core product is Acoustic Connect, a cloud-native customer engagement platform combining omnichannel messaging and orchestration, behavioral analytics, audience segmentation, and product catalog capabilities to enable real-time personalized customer journeys across email, SMS, WhatsApp, and mobile push channels. The platform is complemented by Tealeaf by Acoustic, a digital experience analytics product providing session replay, struggle analysis, heatmaps, and AI-driven anomaly detection. Together, these products support marketers in capturing first-party behavioral data, creating granular segments based on 27 behavioral attributes per contact, automating multi-step customer journeys, and optimizing send timing based on real-time intent signals.

Differentiator

Problem solved

Functional benefit

Brands

Acoustic Connect: Customer engagement platform that delivers omnichannel messages at every stage of the consumer lifecycle, powered by real-time behavior and intent.
Tealeaf by Acoustic
Acoustic Campaign
Acoustic Lifecycle Pricing (DemandTec)

Products and services

Acoustic Connect Cloud-native customer engagement platform that delivers omnichannel messages at every stage of the consumer lifecycle, powered by real-time behavior and intent. Combines behavioral data capture, product catalog insights, predictive analytics, and multichannel orchestration across email, SMS, WhatsApp, and mobile push for B2C brands.
Tealeaf by Acoustic

Quantifiable outcome

5-10X faster campaign launches
+9 more outcomes

Companies that use Acoustic

Customer profile

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Acoustic technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature8 records

Acoustic partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Message DigitalcoreChannel Partner/ Reseller/ DistributorFull-service digital agency that uses Acoustic Campaign to drive consistent, relevant, and personalized outreach at scale for clients. Brian Sisolak, VP Technology Services, notes they evaluate Acoustic annually and it consistently comes out on top. Message Digital integrates Acoustic with custom analytics portals and payment gateways.
Solutions Partners (Agencies, Consultants, Systems Integrators)coreChannel Partner/ Reseller/ DistributorPartner ecosystem including agencies, consultants, systems integrators, managed service providers, and value-added resellers. These partners build long-lasting relationships with clients and unlock their marketing potential. Partners can co-sell or re-sell Acoustic Connect platform and fulfill services for customers.
Technology Partners (SaaS platforms, Data Providers, ISVs)coreTechnology or IntegrationTechnology partners collaborate with Acoustic to create solutions that complement the technology. Using Exchange, a universal data connector, clients can activate solutions through an intuitive setup wizard. Partners include SaaS platforms, data providers, and independent software vendors whose innovations help marketers deliver better customer experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Acoustic competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Acoustic compliance and trust

Trust signal

Compliance4 records

Acoustic financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Acoustic leadership team

Management profile

Number of profiles

Profiles16 records

Acoustic funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Acoustic M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acoustic

What does Acoustic do?

Is Acoustic a public or private company?

Acoustic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Acoustic founded?

Acoustic was founded in 2019. It employs 501 to 1,000 people.

Where is Acoustic based?

Acoustic is headquartered in Burlington, United States, in the North America region.

How does Acoustic make money?

Two revenue lines are on record. SaaS Subscription (Acoustic Connect) is the primary driver. The others are professional Services.

Does Acoustic have an API?

Yes. Acoustic offers a developer portal (developer.goacoustic.com) and an MCP (Model Context Protocol) server integration with Claude. The MCP server enables users to interact with Acoustic Connect using natural language to query audience trends, behavioral signals and attributes, and product engagement patterns without writing queries. Additionally, Acoustic Connect offers pre-built integrations including Amazon S3 for syncing audience, consent, product, and behavioral signals. Developer documentation is at developer.goacoustic.com.

What industry is Acoustic in?

Acoustic's product category is Marketing Automation and Customer Engagement Software. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms. Its NAICS code is 54181 and its SIC code is 7311.