What Message Digital does

Message Digital LLC is a US-based, founder-owned provider of enterprise digital messaging and data infrastructure exclusively serving US political campaigns and nonprofit organizations. Founded in 2023 by Raffi Appel, Krishna Ghodiwala, and Brian Sisolak—three industry veterans previously at Trilogy Interactive—the company delivers an integrated platform spanning broadcast texting (longcode and 10DLC compliant), sophisticated email program management, and Hub, a proprietary data warehouse and cross-platform reporting layer that aggregates acquisition, email, texting, fundraising, and advertising data into holistic historical and real-time reports. The Textify managed-service sub-brand extends this platform with end-to-end program execution and 7-day-a-week coverage, including 100% staffing during critical texting hours.

The company serves 400+ campaigns and nonprofits, with named customers including the DCCC, DGA, Jon Ossoff for Senate, Mark Kelly for Senate, Emily's List, Everytown for Gun Safety, Make-A-Wish, UNHCR, NRDC, Earthjustice, Americares, Project Hope, and USO. Across this base, Message Digital reports having supported the raising of more than $140 million and the processing of over 8 million donations through its texting programs, with a stated 150%+ average ROI across all texting clients and 275%+ average ROI for first-time texting implementations. The platform's proprietary data layer leverages over 3 billion text-message-based data points to deliver 80%+ enrichment match rates for audience identification and segmentation of 10-20 targeted lists per send.

Go-to-market is direct enterprise sales targeting sophisticated digital programs at major party committees, senate campaigns, and large national nonprofits, supplemented by a digital agency partner channel that resells Textify and other capabilities. Revenue is generated across four streams: managed texting services, email program subscriptions (subscription/recurring), Hub data warehouse and custom reporting subscriptions, and voter and donor data broker licensing (the company is registered under Chapter 509 of the Texas Business and Commerce Code). Pricing is quote-based and not publicly disclosed; the company is privately held with no disclosed external funding, and operations scale seasonally around election cycles and year-end giving periods with seasonal Producer hiring extending through the 2026 election cycle.

Name

Message Digital

Legal name

Message Digital LLC

Website

https://messagedigital.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Message Digital is a US-based provider of enterprise email, broadcast texting, and data warehouse solutions exclusively for political campaigns and nonprofits, serving 400+ organizations including DCCC, DGA, Make-A-Wish, and UNHCR through its Hub platform and Textify managed service.

Ownership category

akta.pro rank

Product category

Political and Nonprofit Digital Messaging Platforms

NAICS

Advertising, Public Relations, and Related Services (5418), Telecommunications (517), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), SMS/RCS Messaging Platforms (BPAMACAF), Enterprise/Team Messaging (BPAMACAB)

Keywords

• Political campaign messaging
• Nonprofit fundraising platforms
• Email deliverability services
• Broadcast texting solutions
• 10DLC compliant messaging

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Managed Texting Services: Full-service texting program management where Message handles setup, segmentation, deployment, A/B testing, and optimization on behalf of clients. Revenue generated through ongoing service contracts with 7-day coverage.
2. Email Program Services: Sophisticated email program management including deliverability optimization, strategic consulting, and performance reporting for social impact causes and campaigns.
3. Hub Data Reporting: Data warehouse and custom reporting platform that aggregates data across multiple platforms for comprehensive reporting and analytics.
4. Data Broker Services: The company explicitly states it is a data broker, buying, selling, and licensing personal information including voter and donor lists with identifiers such as name, email, and phone number.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Message Digital provides enterprise-grade email, texting, and CRM/data warehouse solutions exclusively for political campaigns and nonprofits. The company combines best-in-class messaging technology (Texting, Email, and Hub platforms) with managed services and expertise from industry veterans, supporting digital fundraising, supporter mobilization, and rapid-response crisis communications.

Product overview

Message Digital offers a platform-plus-modules architecture consisting of three core solutions: Hub (data warehouse and reporting), Email (deliverability and program management), and Texting (broadcast texting). The Textify managed service sub-brand handles end-to-end texting program execution. The Hub aggregates data across all digital channels, while Email and Texting provide channel-specific solutions. Resources include strategy guides, webinars, and reports on texting and email best practices.

Differentiator

Problem solved

Functional benefit

Brands

• Textify: Managed texting service that handles setup, segmentation, deployment, and optimization for nonprofit texting programs, providing 7-day-a-week service including holidays with 100% coverage during critical texting hours.
• Hub

Products and services

• Hub Data warehouse and reporting platform for nonprofits and political campaigns that integrates with multiple platforms to aggregate acquisition, email, texting, fundraising, and advertising data, cleans and cross-references it, and delivers holistic historical and real-time reports with hundreds of data points.
• Email Enterprise email program platform with expertly configured infrastructure, constant monitoring, deliverability optimization using Google Postmaster Tools and Sender Score reports, granular real-time send data, automated Slack alerts for delivery issues, and strategic account management for nonprofits and campaigns.
• Texting Enterprise-grade broadcast texting solution for nonprofits and political campaigns, offering 10DLC number management, segmentation optimization with 10-20 targeted segments per send, data enrichment with 80%+ match rates, mobile donor identification, and maximized deliverability through predictive models.
• Textify Managed texting service for nonprofits and campaigns that handles setup, segmentation, deployment, A/B testing, and optimization end-to-end, providing 7-day-a-week service including holidays with 100% coverage during critical texting hours, real-time ROI projections, and prospecting using over 3 billion text-message-based data points.

Quantifiable outcome

• 150% immediate ROI across all texting clients
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ActBlue: Dominant Democratic fundraising and SMS/email platform for campaigns and progressive nonprofits. Closely comparable to Message in serving the same Democratic-aligned political and nonprofit customer base with digital messaging tools.
• CallHub: Voice, SMS, and P2P texting platform widely used by political campaigns and advocacy organizations. Comparable as a multi-channel managed service for the same electoral-cycle customer base.
• Tatango: SMS marketing platform specialized for nonprofit fundraising and donor engagement. Directly comparable in nonprofit texting focus, segmentation, and compliance emphasis.
• Hustle: Peer-to-peer and broadcast texting platform purpose-built for political campaigns, nonprofits, and advocacy groups. Direct competitor in the same 10DLC-managed texting space.
• NGP VAN: Leading Democratic political technology platform with email, SMS, and organizing tools for campaigns and committees. Directly comparable in customer base (Democratic campaigns and major committees) and messaging product scope.
• RumbleUp: P2P texting and broadcast SMS platform focused on political campaigns, PACs, and nonprofits. Direct competitor targeting the same electoral-cycle customer base with managed texting services.
• Bonterra (Network for Good / GiveButter): Suite of fundraising, CRM, and donor-engagement software for nonprofits and progressive causes. Comparable in serving nonprofit digital programs with integrated email/text/data capabilities.
• Strive Messaging: Email and SMS platform designed for political campaigns, advocacy organizations, and nonprofits. Directly comparable in customer base, deliverability focus, and managed services approach.

Broad incumbents

• Iterable: Cross-channel marketing platform with email, SMS, and push messaging used by nonprofits and mission-driven brands. Comparable as a broad marketing technology incumbent with overlapping messaging capabilities.
• Blackbaud: Large incumbent nonprofit fundraising and CRM software provider with email and basic messaging capabilities. Comparable as a broad nonprofit technology incumbent, though Message focuses on more sophisticated, data-intensive programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/message-digital-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Message Digital