Wongnai

What Wongnai does

Wongnai, formally Wongnai Media Co., Ltd., is Thailand's leading restaurant review and local business discovery platform, founded in 2010 and headquartered in Bangkok. The company operates a mobile-first consumer platform — iOS and Android applications plus a website — where Thai users search, read reviews, rate, and rank restaurants, cafes, beauty salons, spas, hotels, and travel attractions. As of the Users' Choice 2026 program, the platform lists more than 700,000 restaurants and serves 26+ million users across Thailand, supporting categories including restaurant recommendations, food ordering, reservations, and travel discovery. The platform is closely integrated with LINE MAN, the LINE-affiliated food delivery service that holds 41% of Thailand's food delivery market and is preparing for an IPO by 2027.

Wongnai's product surface extends beyond consumer discovery into merchant-side SaaS and operations tools. Wongnai POS is a point-of-sale and restaurant management system offered to business operators, while the Wongnai Merchant App allows restaurants to receive and manage delivery orders routed through the LINE MAN integration. The company also runs the annual "LINE MAN Wongnai Users' Choice Best of 2026" award, a recognition program that selected 685 restaurants in 2026 based on aggregated reviews, ratings, and orders.

Wongnai's revenue model combines three streams: (1) advertising and marketing services sold to restaurants and local businesses to promote their listings on the platform, (2) subscription revenue from Wongnai POS restaurant-management software, and (3) transaction-based commissions on food delivery orders facilitated through the LINE MAN integration. The company is privately held under Wongnai Media Co., Ltd., with prior disclosed funding participation including Recruit Strategic Partners and the Google Launchpad Accelerator, and operates a Thailand-domestic single-country footprint.

Name

Wongnai

Legal name

Wongnai Media Co., Ltd.

Website

https://wongnai.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wongnai is Thailand's leading restaurant review and local business discovery platform, serving 26+ million users and 700,000+ merchants. It offers iOS/Android apps, website reviews, LINE MAN food delivery integration, Wongnai POS restaurant management software, and merchant advertising services across restaurants, beauty, hotels, and attractions.

Ownership category

akta.pro rank

Product category

Restaurant Review Platform

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industries

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

Keywords

• Restaurant review platform
• Local business discovery
• Food delivery integration
• Restaurant point of sale
• Merchant advertising services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising and Marketing Services: Wongnai offers advertising and marketing services for restaurants and businesses to promote their establishments on the platform
2. Wongnai POS Subscription: Restaurant management system (POS) subscription service for business operators
3. Food Delivery Commission: Platform facilitates food delivery orders through LINE MAN integration, generating commission revenue

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Wongnai operates Thailand's leading restaurant review platform and mobile application, allowing users to discover, review, and rate restaurants, cafes, beauty services, hotels, and attractions. The platform integrates food delivery through LINE MAN, enabling users to place delivery orders directly. It also offers business-facing products including Wongnai POS, a point-of-sale restaurant management system, and the Wongnai Merchant App for handling delivery orders.

Product overview

Wongnai is Thailand's No.1 restaurant review platform operating as a multi-category discovery app covering restaurants, cafes, beauty services, hotels, and attractions. The core product is the Wongnai mobile app and website where users search, review, and rate local businesses. The platform integrates delivery services through a partnership with LINE MAN (Wongnai x LINE MAN), allowing users to order food directly. Additional merchant-facing products include Wongnai POS (point-of-sale system) and the Wongnai Merchant App for restaurant management and delivery order handling. The platform also hosts annual awards like the Users' Choice Best of 2026, recognizing top-rated restaurants based on community reviews.

Differentiator

Problem solved

Functional benefit

Brands

• Wongnai POS: Restaurant point-of-sale management system for business owners

Products and services

• Wongnai (Consumer Platform)
• Wongnai POS
• Wongnai Merchant App

Quantifiable outcome

• 26+ million users participated in selecting award winners
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• LY Corporation (Japan)coreStrategic or Co-development Partner · 1 January 2026LY Corporation is the parent company of Line Man, which operates Wongnai. Line Man holds 41% market share in Thailand's food delivery market and plans an IPO by 2027. Wongnai is integrated with Line Man's food delivery service, allowing users to order directly through the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zomato: Zomato is India's leading restaurant discovery and food delivery platform, directly comparable to Wongnai in business model — restaurant reviews/ratings, online ordering, and merchant services — and operating in a similar emerging-market consumer-discovery context.
• Yelp: Yelp is the global benchmark for user-generated restaurant and local business reviews; while US-centric, it shares Wongnai's core review-driven discovery and merchant advertising monetization model.
• Grab (GrabFood): Grab's food delivery and merchant services compete directly with Wongnai's delivery and POS-adjacent offerings across SE Asia, while Grab's super-app model threatens Wongnai's discovery traffic.
• OpenRice: OpenRice is the dominant restaurant review platform across Hong Kong and several Asian markets, with a comparable model of restaurant reviews, ratings, and booking — making it one of the closest direct comps to Wongnai's core review business.
• LINE MAN: LINE MAN is Wongnai's strategic partner and the leading Thai food delivery platform with 41% market share, sharing overlapping consumer base, delivery integration, and joint branding (e.g., Users' Choice awards) with Wongnai.

Regional players

• HungryGoWhere: HungryGoWhere is a Singapore-based restaurant discovery platform that is comparable in review-driven business model but operates regionally in Singapore/Malaysia rather than Thailand.

Broad incumbents

• TripAdvisor: TripAdvisor operates a global restaurant and attraction review platform with a much broader international footprint; relevant as a comparable review/advertising business, though it spans travel rather than specializing in local F&B.
• Dianping (Meituan): Dianping, part of Meituan, is China's leading restaurant review and group-buying platform with integrated delivery — a regional incumbent analogous to Wongnai's category-leading position in Thailand.
• Foodpanda (Delivery Hero): Foodpanda is a major SE Asia food delivery operator owned by Delivery Hero; it competes in the same Thai delivery market as LINE MAN/Wongnai and represents a comparable delivery-led business model.

Emerging players

• Chope: Chope is a SE Asia restaurant reservations and discovery platform; it overlaps with Wongnai's reservations use case and restaurant merchant services, though with a narrower geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wongnai
• Facebookfacebook.com/Wongnai

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wongnai