Foodpanda

Name

Foodpanda

Legal name

foodpanda

Website

https://foodpanda.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Restaurant/ Merchant Commission: Foodpanda charges restaurants a commission fee on completed orders. There is no cost for merchant registration; the platform only earns revenue when a sale occurs.
2. Delivery Fees: Customers pay delivery fees comprising a base fee plus per-kilometer distance-based charges for orders fulfilled by foodpanda's delivery network.
3. pandapro Subscription: Monthly subscription service providing free deliveries, special offers, dine-in deals, and ride-hailing discounts. Subscribers account for 18% more quick-commerce orders and enjoy 30% more average savings.
4. panda ads Retail Media: Data-driven advertising solutions enabling brands to target foodpanda customers on the open internet using first-party retail data and programmatic advertising, with measurable conversion impact.
5. Quick Commerce (pandamart): Foodpanda owns inventory and operates 24/7 micro-fulfillment centers (dark stores) for grocery delivery, generating revenue from product sales with 30% higher basket sizes than standard delivery orders.
6. Business-to-Business Solutions: foodpanda for Business provides corporate customers with customizable employee food allowances, e-vouchers, catering packages, and joint corporate bundles with partners like TADA for ride-hailing benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Foodpanda operates a mobile-first online food and grocery delivery marketplace across 11 Asian markets, connecting consumers with local restaurants, retailers, and its own proprietary pandamart dark stores for quick commerce. The platform processes marketplace orders from third-party merchants, manages last-mile delivery, and offers additional subscription, advertising, B2B catering/voucher, and on-demand parcel delivery services.

Product overview

Foodpanda is a food and grocery delivery platform operated by Delivery Hero SE, offering a multi-service portfolio spanning food delivery, quick-commerce grocery (pandamart), instant parcel delivery (pandago), and subscription membership (pandapro). The core platform connects consumers with restaurants and shops via mobile app and website across 11 markets in Asia. Key products include pandamart cloud grocery warehouses (including XL variants with 30% more inventory), pandago express delivery for time-sensitive parcels, and pandapro subscription offering free deliveries, dine-in deals, and ride-hailing discounts through TADA/Bolt/LINE GO partnerships. Supporting services include panda ads retail media, panda hearts delivery partner programme, foodpanda for Business corporate solutions, and bright private-label grocery brand. The platform operates 24/7 in most markets with real-time tracking, multiple payment options, and coverage across 400+ cities.

Differentiator

Problem solved

Functional benefit

Brands

• pandamart: Cloud grocery network and dark store operations for quick commerce grocery delivery
• pandapro
• pandago
• panda ads
• Pau-Pau
• bright

Products and services

• foodpanda (Food Delivery Platform)
• pandamart
• pandago
• pandapro
• panda ads
• foodpanda for Business

Quantifiable outcome

• 30% reduction in delivery partner accidents across Asia since 2023
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature6 records

Partnerships

36 partnerships are on record, tiered flagship, core and minor.

• TADAflagshipGTM or Marketing Partner · 21 November 2025Partnership with Singapore's zero-commission ride-hailing platform offering pandapro subscribers five monthly 10% ride vouchers. TADA users receive complimentary two-month pandapro subscription. Joint corporate bundles combining food delivery and ride-hailing for business customers.
• BoltcoreGTM or Marketing Partner · 21 November 2025Ride-hailing partnership extending pandapro membership benefits beyond food delivery to include exclusive ride discounts. Part of broader regional rollout across Singapore, Malaysia, and Taiwan.
• LINE GOcoreGTM or Marketing Partner · 21 November 2025Ride-hailing partnership extending pandapro membership perks to include exclusive ride discounts and cross-platform benefits across Taiwan and other markets.
• National Delivery Champions Association (NDCA)coreStrategic or Co-development Partner · 25 April 2025Signed MOU in Singapore to strengthen support for delivery partners through welfare initiatives and advocacy.
• FiservcoreTechnology or Integration · 23 October 2024Strategic partnership making Fiserv foodpanda's primary payment acquirer in Singapore and Hong Kong. Leverages Fiserv's global acquiring platform for secure, streamlined eCommerce payments across multiple markets with PCI DSS compliance.
• Singapore Traffic PolicecoreStrategic or Co-development Partner · 7 October 2024Joint Rider Safety Month initiative in Singapore combining safety training, nationwide talks, and promotional campaigns to reduce delivery partner accidents.
• Cybersource (Visa Solution)coreTechnology or Integration · 25 July 2024Partnership to elevate customer checkout experience through frictionless payments across 10+ Asia Pacific markets. Enables seamless checkouts without 16-digit credentials, automatic card updates, and PCI compliance offloading in multiple markets.
• The Trade DeskflagshipTechnology or Integration · 23 April 2024Partnership spanning 7 markets (Hong Kong, Malaysia, Pakistan, Philippines, Singapore, Taiwan, Thailand) enabling brands to target foodpanda customers on open internet using first-party retail data and programmatic advertising. Generated 229% add-to-cart rate increase for Knorr beta campaign.
• VisacoreTechnology or Integration · 27 June 2023MoU collaboration for seamless payment solutions and benefits for customers across foodpanda's markets, leveraging Visa's global payment infrastructure.
• TADAflagshipStrategic or Co-development Partner · 20 April 2023Initial strategic MOU signing in 2023 offering up to 30,000 TADA users complimentary pandapro subscription and 25% discount vouchers capped at $4. Corporate bundle integration for combined food delivery and ride-hailing benefits.
• Singapore University of Technology and Design (SUTD)coreStrategic or Co-development Partner · 27 March 2023Three-year partnership with $600,000 monetary donation supporting SUTD's 42 Singapore program for digital upskilling. Includes internship opportunities, mentorship programs, hiring priority, and CTO Sebastian Rodriguez joining Advisory Board.
• UN Women PakistanminorStrategic or Co-development Partner · 23 June 2022Collaboration for promotion of workplace safety and gender equality for women, supporting female delivery riders in Pakistan.
• Samaritans of Singapore (SOS)minorStrategic or Co-development Partner · 8 September 2021Mental health awareness partnership distributing 10,000 Honest Cookies with LiHO to normalize conversations about mental health on World Suicide Prevention Day.
• Delivery Hero Sustainable Packaging ProgramcoreStrategic or Co-development Partner · 27 July 2021Global sustainable packaging initiative piloting in Singapore and Hong Kong through foodpanda, providing 100% plant-based PFAS-free packaging alternatives to restaurants at competitive pricing. Target of 10 million units by end of 2022.
• UnilevercoreGTM or Marketing Partner · 17 June 2021Partnership for on-demand ice cream delivery via pandamart and foodpanda shops offering 20+ varieties of Ben & Jerry's, Magnum, and Walls products 24/7 in under 25 minutes. Rolled out in Singapore, Malaysia, Thailand, Pakistan, Philippines.
• IntellectminorImplementation/ SI/ Consulting Partner · 1 June 2021Largest regional partnership for personalized mental health support for foodpanda employees across Asia via one-stop app.
• Taipei City GovernmentcoreStrategic or Co-development Partner · 14 April 2021Digital wet market partnership bringing traditional market vendors online. Pilot at Guangfu, Songjiang, and Xihu markets targeting 90% Taipei coverage by Q3 2021.
• airasia SuperappminorStrategic or Co-development PartnerGroundbreaking partnership combining red airasia Superapp with foodpanda's pink branding for cross-promotional opportunities in the region.
• The LEGO GroupminorGTM or Marketing PartnerPartnership to expand quick commerce for toys in Asia, initially launching in Malaysia and Singapore through foodpanda's quick commerce network.
• Rebel FoodscoreStrategic or Co-development PartnerAsia's largest virtual brands partnership featuring multiple cloud kitchen brands available on foodpanda across Bangladesh, Hong Kong, Malaysia, Philippines, and Singapore.
• XiaomiminorGTM or Marketing PartnerStrategic partnership to expand quick commerce for consumer electronics in Asia, leveraging foodpanda's q-commerce infrastructure.
• CarlsbergminorGTM or Marketing PartnerPartnership to enhance quick-commerce experience for customers in Hong Kong, Malaysia, and Singapore with exclusive beverage offerings.
• DFI Retail GroupcoreGTM or Marketing PartnerPartnership bringing CS Fresh, Cold Storage, and Giant to foodpanda Singapore offering close to 20,000 grocery items available for delivery within one hour.
• HuaweicoreChannel Partner/ Reseller/ DistributorPartnership to make on-demand deliveries available to hundreds of millions of Huawei users in Asia through Huawei AppGallery pre-installation across Bangladesh, Cambodia, Laos, Malaysia, and Myanmar.
• SG EnableminorStrategic or Co-development PartnerDisability inclusion partnership through SG Enable's Institute of Higher Learning Internship Programme offering internship opportunities to students with disabilities.
• TomoWorkminorStrategic or Co-development PartnerTalent Accelerator Programme collaboration for students with disabilities working on real business projects with mentorship from foodpanda teams.
• Eco-Products and BIO-LUTIONSminorGTM or Marketing PartnerSustainable packaging suppliers for Delivery Hero's global program, providing burger boxes, compartment containers, salad bowls, and soup containers.
• Muuse and BarePackminorGTM or Marketing PartnerSingapore pilot reusable packaging program providers enabling customers to return reusable containers.
• OLIOminorStrategic or Co-development PartnerSingapore partnership with free-sharing app OLIO to redistribute food surplus from pandamart, reducing waste and supporting community sharing.
• Baguio iRecycleminorStrategic or Co-development PartnerHong Kong partnership with recycling service provider to advocate recycling among customers and support sustainability goals.
• Grab HoldingsflagshipStrategic or Co-development PartnerGrab agreed to acquire foodpanda's Taiwan operations for US$600 million in March 2026. Deal expected to close H2 2026 pending regulatory approval. Marks Grab's first expansion outside Southeast Asia.
• Women on WheelsminorStrategic or Co-development PartnerPakistan partnership empowering women through delivery opportunities, challenging stereotypes and expanding income access for women.
• PhilHealth (Philippines)minorStrategic or Co-development PartnerPartnership providing delivery partners access to government health benefits under PhilHealth program.
• Ople Center (Philippines)minorStrategic or Co-development PartnerPartnership for expansion of BuyAnihan Palengke livelihood program supporting market vendors.
• Tainan City GovernmentminorStrategic or Co-development PartnerPartnership to launch wet market delivery service in Tainan, Taiwan.
• Esso, Shell, CaltexminorGTM or Marketing PartnerFuel discount partnerships providing foodpanda delivery partners 20% fuel discounts to offset rising fuel costs.

Scale indicators15 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Grab Holdings: Grab is the dominant super-app in Southeast Asia offering food delivery (GrabFood), grocery (GrabMart), ride-hailing, and financial services. It is Foodpanda's primary direct competitor across SEA, with 55% regional food delivery market share and is currently acquiring Foodpanda's Taiwan business.
• ShopeeFood (Sea Group): ShopeeFood is the food delivery arm of Sea Group, which also operates Shopee e-commerce and Garena gaming. ShopeeFood overtook Foodpanda as the #2 player in SEA food delivery and competes directly across Singapore, Malaysia, Thailand, Indonesia, and the Philippines.
• Gojek (GoTo Group): Gojek is a super-app offering food delivery (GoFood), ride-hailing, and payments primarily in Indonesia and parts of SEA. It is part of GoTo Group (with Tokopedia) and is one of the major food delivery players competing for SEA market share alongside Foodpanda and Grab.
• Deliveroo: Deliveroo is a UK-headquartered food delivery platform that exited Hong Kong in 2025 (assets acquired by Foodpanda) and continues to operate in other markets. It is a direct peer in food delivery marketplace model, customer base, and restaurant commission structure, and historically competed with Foodpanda in Hong Kong and Singapore.
• talabat (Delivery Hero): talabat is the leading food delivery platform in the Middle East (owned by Delivery Hero, Foodpanda's parent). It is a sister brand under Delivery Hero's portfolio with a similar business model — restaurant marketplace, quick commerce, and dark stores — operating in the UAE, Kuwait, Saudi Arabia, and other MENA markets.

Regional players

• LINE MAN (LINE Corp): LINE MAN is a leading food delivery and on-demand services platform in Thailand and Japan, operated by LY Corporation (formerly LINE). It competes with Foodpanda in Thailand and is integrated with the LINE messaging super-app, similar to Foodpanda's partnership with LINE GO for ride-hailing.
• DiDi Food (DiDi Global): DiDi Food is the food delivery arm of DiDi Global, the Chinese ride-hailing giant. It has expanded across Latin America and other markets. Comparable to Foodpanda in super-app bundling strategy and food delivery operations, though primarily operating in different geographies (China and Latin America).

Broad incumbents

• Uber Eats (Uber): Uber Eats is the food delivery arm of Uber, which also operates ride-hailing globally. Uber attempted to acquire Foodpanda in 2024 (blocked by Taiwan FTC) and is now positioned to potentially acquire all of Delivery Hero. A broad incumbent in food delivery with global scale.
• DoorDash: DoorDash is the largest food delivery platform in the US with growing international operations. It is comparable to Foodpanda in marketplace model, restaurant commissions, and quick commerce (DashMart) expansion, though operating in different geographies.
• Meituan: Meituan is China's dominant local services super-app, leading in food delivery (Meituan Waimai) and quick commerce (Meituan Select). It is highly comparable to Foodpanda in business model and quick commerce execution, though operating exclusively in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foodpandahellofood
• Instagraminstagram.com/foodpanda
• LinkedInlinkedin.com/company/foodpanda
• Xx.com/foodpandaglobal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodpanda