What Vectr does

Vectr is a cloud-based vector graphics editor and logo maker operated by Pixlr Pte. Ltd., a Singapore-incorporated company headquartered at 36 Robinson Road, #20-01 City House. The platform is delivered entirely through the browser at vectr.com, requiring no software download, and combines a collaborative SVG editor with a suite of AI-powered tools including an AI Vectorizer (raster-to-SVG conversion), AI Background Remover, AI Logo Maker, Text-to-Vector, Premium Image Generator, Video Generator, Nano Banana 2, Crystal Upscaler, Image-to-Image, Magic Edit, Inpainting, Outpainting, Auto Enhance, and AI Face Swap. Real-time collaboration, live workspace sharing, integrated chat, and cross-device sync are positioned as core differentiators against traditional desktop design software.

The company targets a horizontal market across individual designers and creators, design teams and agencies, and students/educators, claiming a user base of over 3 million globally. It employs a product-led, freemium go-to-market motion with a free tier offering basic editing, a premium subscription providing commercial usage rights and monthly/annual AI credit allocations, and separately purchasable, one-year-valid credit packs for usage-based AI generation. Distribution is entirely digital and self-serve through vectr.com, supported by social channels (Facebook, Twitter/X, Instagram, Reddit) and identity SSO via Google, Facebook, and Twitter.

Vectr is a privately held subsidiary of Pixlr Pte. Ltd., founded in 2014, with 1-10 employees, and has raised approximately $1.2M in disclosed seed funding (most recently a 2016 round led by Resolute Ventures). No subsequent funding rounds, M&A activity, or revenue figures are publicly disclosed.

Name

Vectr

Legal name

Pixlr Pte. Ltd.

Website

https://vectr.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Vectr is a browser-based, AI-powered vector graphics editor and logo maker that serves individual designers, design teams, agencies, and educational users worldwide through a freemium, product-led model.

Ownership category

akta.pro rank

Product category

Graphic Design Software

NAICS

Graphic Design Services (541430), Software Publishers (5132)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

Keywords

• Vector graphics software
• AI design tools
• SVG editor
• Logo maker
• Graphic design platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Monthly or annual subscription plans that provide access to premium AI features and commercial usage rights for content generated by the platform. Subscriptions include allocated usage credits (AI generation credits) that refresh monthly or yearly depending on the plan tier.
2. Purchased Credits: Separate credit packs that can be purchased for AI generation usage. Purchased credits are valid for one year from purchase date and are non-refundable. These complement subscription-based credits.
3. Freemium Model: Free tier providing basic editing capabilities including SVG editor, basic tools, and limited AI features. Users can create and edit vector graphics without payment, with premium features locked behind paid subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vectr is a cloud-based AI vector graphics editor and logo maker that enables users to create, edit, and share scalable vector graphics (SVG) through a browser-based platform with real-time collaboration. Its product suite centers on the SVG Editor and includes AI-powered tools for image-to-vector conversion, background removal, text-to-vector generation, logo design, image generation, video generation, and image editing. The platform is offered on a freemium model with premium subscriptions unlocking advanced AI features and commercial usage rights.

Product overview

Vectr is a cloud-based AI vector graphics editor and logo maker platform operated by Pixlr Pte Ltd. The platform provides a comprehensive suite of tools centered around its core SVG Editor, which enables real-time collaborative vector graphics creation. The product portfolio includes AI-powered tools like the AI Logo Maker, Background Remover, and AI Vectorizer for converting raster images (JPG, PNG) to scalable SVG format. Vectr also offers an extensive range of generative AI features including Text to Vector, Video Generator, Premium Image Generator, Image to Image, Magic Edit, Inpainting, Outpainting, Auto Enhance, AI Face Swap, and Remove Object. Advanced AI image generation capabilities are provided through Nano Banana 2 and Crystal Upscaler. The platform emphasizes accessibility with an easy-to-learn interface designed for both beginners and professionals, supporting cross-platform synchronization across all devices.

Differentiator

Problem solved

Functional benefit

Brands

• Nano Banana 2: Advanced AI image generation model capable of creating, blending, repairing, and enhancing images with high-resolution output, true color, advanced lighting/physics, accurate text, consistent characters, and precise local edits.
• Crystal Upscaler

Products and services

• SVG Editor Cloud-based vector graphics editor enabling users to create, edit, and share vector graphics in real-time with collaborative features and built-in AI tools. Designed for individual designers, content creators, students, and design teams.
• AI Logo Maker AI-powered tool for designing professional, unique logos online. Users can create logos instantly for their brand using artificial intelligence. Targeted at small businesses, entrepreneurs, and individuals needing brand identity assets.
• Background Remover AI-powered one-click background removal tool that identifies and isolates objects using advanced AI algorithms, making backgrounds transparent. Used by content creators, marketers, and designers to prepare images for product listings, social posts, and composite designs.
• AI Vectorizer (Image to Vector) Transforms raster images (JPG, PNG, bitmap) into editable, infinitely scalable vector graphics (SVG) with clean paths. Used by designers, illustrators, and marketers who need scalable, print-ready vector outputs from raster sources.
• Text to Vector (Text to SVG) Generates vector graphics from text prompts using AI. Creates fully editable SVGs with fine paths, clean layers, and scalable designs for logos, icons, and illustrations. Targeted at designers and creators needing rapid vector concept generation.
• Premium Image Generator Generates images from text or uploads, with text-to-image mode and AI Prompt Assist for accurate conversions and precise outcomes. Ideal for logos, T-shirt prints, and creative assets. Targeted at creators producing design and merchandise visuals.
• Video Generator AI-powered video generator that converts text or images to videos with options to set first/last frame, add audio, and export in minutes. Suitable for social media, ads, and tutorials. Targeted at content creators, marketers, and educators.
• Image to Image AI tool for creating, blending, repairing, and enhancing images by changing styles, backgrounds, text, or combining multiple images. Used by designers, marketers, and content creators to transform existing visuals.

Quantifiable outcome

• 3M+ users globally
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

One partnership is on record.

• Pixlr Pte LtdcoreStrategic or Co-development PartnerVectr is one of the websites operated by Pixlr, which comprises various legal entities throughout the world. Pixlr Pte Ltd acts as the parent company and data controller for Vectr's processing of personal data. Vectr shares personal data with other Pixlr Pte Ltd companies within the EEA for internal administrative purposes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Looka: Looka is an AI-powered logo maker and brand-identity platform that generates logos from text prompts and offers brand kits and social-media assets. It is a direct peer to Vectr's AI Logo Maker product, with a comparable freemium funnel targeting small businesses and entrepreneurs.
• Canva: Canva is a cloud-based, AI-augmented design platform with templates, real-time collaboration, and a freemium model. It directly competes with Vectr in vector/logo/social-media design for individual creators and teams, and offers a substantially broader template and brand-asset ecosystem.
• Figma: Figma is a cloud-based collaborative design platform with vector editing, real-time multiplayer, and an expanding AI feature set. While primarily known for UI/product design, its collaboration model and freemium tier overlap directly with Vectr's positioning for design teams and agencies.
• Inkscape: Inkscape is a free, open-source vector graphics editor widely used by individual designers and educators. It competes with Vectr's core SVG editing functionality but lacks the AI features, cloud collaboration, and cross-device sync that differentiate Vectr.
• Pixlr: Pixlr is the parent-brand AI photo editor operated by Pixlr Pte Ltd, the same corporate group that operates Vectr. The two share infrastructure, user accounts, and an overlapping AI toolset, making Pixlr the closest internal peer and the most natural cross-sell surface.
• Sketch: Sketch is a vector-based design platform for macOS with a strong focus on UI, web, and icon design plus real-time collaboration via Sketch Cloud. It overlaps with Vectr on vector graphics for product and brand work, although Vectr emphasizes AI generation and a browser-native delivery model.

Broad incumbents

• Adobe Express: Adobe Express is Adobe's lightweight, template-driven design tool with built-in Firefly generative AI for images, text effects, and vector assets. It targets the same casual-to-prosumer design use cases as Vectr but is bundled into Adobe's broader Creative Cloud ecosystem with vastly larger distribution.
• CorelDRAW: CorelDRAW is an established, professional-grade vector illustration and page-layout suite used by agencies and print professionals. It targets a higher-end, more traditional segment than Vectr but competes in the same vector graphics category and has begun adding AI-powered features to its cloud offerings.
• Microsoft Designer: Microsoft Designer is a free, AI-powered design tool embedded in the Microsoft 365 ecosystem, offering text-to-image, template-based graphics, and brand kits. It competes with Vectr for individual creators and SMBs with the distribution advantage of being bundled into Outlook, Word, and Teams.

Emerging players

• Photopea: Photopea is a free, browser-based image editor that mimics Photoshop's interface and supports PSD, vector, and raster workflows. It overlaps with Vectr on the browser-based, no-download positioning for individual designers and serves as a competing entry point for creators who don't want paid subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vectrlabs
• Facebookfacebook.com/vectrlabs
• Instagraminstagram.com/vectrlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vectr