Keepmoat

What Keepmoat does

Keepmoat is a UK Top 10 housebuilder operating across Yorkshire, the Midlands, the North East, the North West, Scotland, and the South & South West, headquartered in Doncaster. The company constructs 2, 3, and 4-bedroom houses and apartments, using modern methods of construction (MMC) including timber framing on selected developments, and operates the UK's first Future Homes Standard pilot at Gedling Green (33 homes achieving a 91% carbon reduction). Over 90 years Keepmoat has built more than 35,000 homes and holds 5-star Home Builders Federation builder status with a Trustpilot 'Excellent' rating.

Revenue is generated almost entirely through one-time home sales to individual buyers via on-site sales offices at developments, supplemented by multiple buying-assistance schemes (Easymove, Part Exchange, Shared Ownership, Deposit Unlock, Help to Buy Wales, Showhome Leaseback). A secondary institutional channel delivers affordable and social housing through joint ventures and partnerships with housing associations (Bromford, Kingdom Housing Association, Great Places Housing Group) and UK local authorities (Sheffield, Manchester, Calderdale, Leicester, Walsall, West Midlands Combined Authority, South Lanarkshire), often co-funded by Homes England. Keepmoat reported £764m of revenue for the year ending October 2024 (down 12% year-on-year), pre-tax profit of £54m (down 35%), and 3,516 completions, against a forward pipeline of over 24,400 plots.

The company sells direct to consumers and through partnership allocations, with no public listing, no disclosed private equity or venture backing, and no parent company identified. Keepmoat has ISO 9001/14001/45001 certifications, NHBC warranty coverage, and ROSPA Gold Health & Safety status (2023). Its most significant recent strategic actions include the £26m Manchester Openshaw approval, the £50m+ North Halifax regeneration with Calderdale Council, the creation of a dedicated West of England regional arm in Bristol, and two flagship multi-year partnerships: a 4,000-home West Midlands Combined Authority programme and a 3,000-home Northstowe new-town agreement with Homes England and Capital&Centric.

Name

Keepmoat

Legal name

Keepmoat Homes Limited

Website

https://keepmoat.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Sales: Keepmoat generates revenue primarily through the sale of new build homes to individual buyers. Revenue is one-time at point of sale rather than recurring. The company sells through direct sales offices at developments and through partnership arrangements with housing associations and local authorities where some or all units are pre-sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Keepmoat builds and sells new build 2, 3, and 4-bedroom houses and apartments across Yorkshire, the North East, the North West, the Midlands, Scotland, and the South of England. The company delivers homes directly to individual buyers through on-site sales offices and supports purchase via flexible buying schemes including Easymove, Part Exchange, Shared Ownership, and Deposit Unlock. Keepmoat also partners with housing associations and local authorities to deliver affordable housing, brownfield regeneration, and large-scale community developments.

Product overview

Keepmoat is a UK homebuilder offering new build homes across Yorkshire, North West, Midlands, Scotland, North East, and South & South West regions. The core product consists of 2, 3, and 4-bedroom new build houses and apartments. Beyond residential development, Keepmoat operates through joint ventures with local authorities and housing associations (such as Sheffield Housing Company) and offers multiple buying services including Easymove, 5% Deposit On Us, Shared Ownership, Part Exchange, and Deposit Unlock. The company also delivers large-scale regeneration projects and brownfield developments, often utilizing Modern Methods of Construction (MMC) and timber framing, with a focus on energy-efficient homes built to the New Homes Quality Code.

Differentiator

Problem solved

Functional benefit

Products and services

• New Build Houses and Apartments Keepmoat's primary offering of 2, 3, and 4-bedroom new build houses and apartments available across Yorkshire, the North East, the North West, the Midlands, Scotland, and the South of England, built to the New Homes Quality Code with energy-efficient designs for individual homebuyers.
• Easymove A buying scheme that assists homeowners in selling their existing property by covering agent fees to streamline the transition to a new Keepmoat home.
• Part Exchange A buying scheme where Keepmoat purchases the buyer's existing home as part payment towards a new Keepmoat property.
• Shared Ownership A buying scheme where buyers purchase a share of their chosen home and pay a low monthly rent on the remaining portion, enabling step onto the property ladder with a smaller deposit.
• Deposit Unlock A buying scheme that helps purchasers overcome deposit barriers to enable home ownership on selected Keepmoat properties.
• 5% Deposit On Us A buying scheme where Keepmoat contributes a 5% deposit on selected new homes to make homeownership more accessible for buyers.
• Ready Now Homes Properties that are ready for immediate occupation, available across the UK for buyers wanting to move quickly into a completed Keepmoat home.
• Showhome Leaseback A buying option where Keepmoat leases back the showhome from buyers, providing rental income while the property continues to be used for marketing purposes.
• Help to Buy Wales A Welsh government scheme available on selected Keepmoat homes in Wales, providing an equity loan to assist with purchasing a new home.
• Discounted Open Market Sale Homes Homes sold at a discount to local buyers who meet specific eligibility criteria, supporting affordable home ownership in target communities.
• Sheffield Housing Company Joint Venture A joint venture between Sheffield City Council, Keepmoat, and Great Places Housing Group developing affordable and mixed-tenure homes in the Shirecliffe area of Sheffield.

Quantifiable outcome

• 91% carbon reduction achieved at Gedling Green Future Homes Standard pilot
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Homes EnglandcoreStrategic or Co-development Partner · 19 March 2026Partnership with Homes England and Capital&Centric to deliver 3,000 homes and a new town centre in Northstowe, marking significant progress in residential infrastructure expansion.
• Capital&CentriccoreStrategic or Co-development Partner · 19 March 2026Partnership with Homes England and Keepmoat to deliver 3,000 homes and new town centre in Northstowe.
• Kingdom Housing AssociationcoreStrategic or Co-development Partner · 9 December 2025Partnership to deliver 80 affordable homes in Glenrothes, Fife. The £18.5 million scheme was approved by Fife Council for social and mid-market rent housing.
• BromfordcoreStrategic or Co-development Partner · 12 November 2025Partnership to deliver 66 affordable homes in Swindon, with construction underway. Project includes homes for social rent and shared ownership.
• Calderdale CouncilcoreStrategic or Co-development PartnerPartnership for North Halifax Transformation Programme delivering 250 homes across three brownfield sites in Ovenden, Mixenden and Illingworth. The £50m+ investment includes £7.8m in government funding from Homes England.
• Manchester City CouncilcoreStrategic or Co-development PartnerPartnership for £26 million housing development at former ironworks site in Openshaw, Manchester, delivering 194 new homes including 62 units with a housing provider partner.
• Sheffield City CouncilcoreStrategic or Co-development PartnerJoint venture partnership through Sheffield Housing Company to develop 41 new homes in Shirecliffe area, expected to start Spring 2026.
• West Midlands Combined AuthorityflagshipStrategic or Co-development PartnerStrategic partnership to build 4,000 homes across the West Midlands region over ten years. Includes Stallings Place development in Kingswinford with £1m mayoral investment to unlock final phase.
• Great Places Housing GroupcoreStrategic or Co-development PartnerJoint venture partner in Sheffield Housing Company for housing development in Sheffield, focused on delivering affordable housing options.
• Onward HomesminorStrategic or Co-development PartnerPartnership for Farington Mews Phase 2 development in Leyland, adding 212 homes including 18 affordable units by 2030.
• Walsall CouncilcoreStrategic or Co-development PartnerPartnership for Willenhall regeneration including demolition of 19th century Legge factory and redevelopment into new homes. Also collaboration on Friar Park scheme.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Barratt Developments: One of the largest UK housebuilders with national coverage and a similar for-sale residential model. Highly comparable in product, customer, and GTM, though at significantly greater scale.
• Persimmon plc: Major UK volume housebuilder building new homes across England, Wales and Scotland. Closely comparable business model — direct sales to consumers and partnerships with housing associations for affordable delivery.
• Taylor Wimpey: Top-tier UK housebuilder with broad regional coverage and similar product mix (2-, 3-, 4-bedroom homes). Direct competitor for land, customers, and planning consents.
• Bellway plc: UK national housebuilder of similar mid-to-large scale with comparable geographic spread across English regions. Operates the same direct-sales-plus-partnership GTM model.
• Vistry Group: UK housebuilder with strong partnerships-led housing association and affordable housing model. Directly comparable on the partnership-heavy GTM motion that Keepmoat emphasises.
• Redrow plc: UK housebuilder focused on premium family housing, with overlapping regional footprint in the Midlands and North. Comparable in product offering and customer demographic.
• Berkeley Group: Major UK housebuilder with similar for-sale model. Different geographic bias (London and South East) but directly comparable on product, customer segment, and energy-efficient build focus.
• Crest Nicholson Holdings: Mid-cap UK housebuilder with similar mix of family homes and partnership-led affordable schemes. Comparable scale and direct competitor for similar sub-regional markets.
• Avant Homes: Private UK regional housebuilder operating across the North of England, Midlands and Scotland. Closest private-market peer in scale and geographic profile to Keepmoat.

Broad incumbents

• Galliford Try: UK construction and housebuilding group with a significant Linden Homes residential division. Comparable on the residential housebuilding product line, though operates more broadly across construction and infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/keepmoatgroup
• LinkedInlinkedin.com/company/keepmoat-group

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keepmoat