VELLO BIKE
VELLO BIKE is an Austrian specialist bicycle manufacturer founded in 2014 in Vienna, designing premium folding bicycles with a patented hinge-free diamond frame for urban commuters, families, and cycling enthusiasts across the DACH region.
- Company typePrivate
- Founded2014
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What VELLO BIKE does
VELLO BIKE is an Austrian specialist bicycle manufacturer founded in 2014 and headquartered in Vienna, designing and producing premium folding bicycles for urban commuters, multi-modal travellers, families with cargo needs, and cycling enthusiasts. Its core technology is a patented diamond frame that folds without a hinge in the main structure, holding the rear wheel to the frame with a magnetic latch and measuring 57 x 79 x 29 cm when folded, which qualifies the bike for free carriage on DACH-region public transport. The product portfolio spans non-electric folders (Rocky, Alfine, Gravel), electric folders (VIA+ built around Bosch Hub Line motors, plus Bike+ using a Zehus integrated hub motor with regenerative braking), and the SUB longtail e-cargo family using the Bosch Cargo Line drive, with limited-edition TITAN titanium variants and a MIK/MIK-HD accessory ecosystem.
The company combines direct e-commerce through vello.bike with company-owned flagship retail in Vienna, a second Vienna shop, and a Berlin Brand Space opened in November 2025 in partnership with Bicicli, alongside an authorised dealer network across the DACH region and a B2B portal serving retailers and corporate fleet customers. Pricing is premium and one-off, ranging from roughly $2,199 for an entry Rocky to $10,890 for a fully configured SUB 3x3 TITAN, with accessory and spare-part sales providing secondary revenue and a corporate leasing programme delivering modest recurring revenue. Strategic supply relationships with Bosch, Zehus, Gates, Enviolo, 3X3, Columbus and SP Connect underpin the product engineering, while a 2024 partnership with Austrian Federal Railways (ÖBB) and the patent-protected hinge-free frame architecture represent the strongest differentiation levers against mass-market folding bike competitors.
VELLO operates with a small team of roughly 15 people across offices and retail locations, has historically relied on a mix of small EISMEA-supported grants and crowdfunding-equivalent funding rather than large institutional rounds, and earns brand credibility through repeated design accolades including the 2015 Red Dot Best of the Best, the 2022 German Sustainability Award, and the 2025 Eurobike Award for the SUB 3x3.
VELLO BIKE firmographics
Firmographics- Name
- VELLO BIKE
- Legal name
- VELLO BIKE
- Website
- https://vello.bike
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VELLO BIKE is an Austrian specialist bicycle manufacturer founded in 2014 in Vienna, designing premium folding bicycles with a patented hinge-free diamond frame for urban commuters, families, and cycling enthusiasts across the DACH region.
- Ownership category
- akta.pro rank
VELLO BIKE industry classification
Industry- Product category
- Folding bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where VELLO BIKE is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
VELLO BIKE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bicycle Hardware Sales: One-time sales of complete folding bicycles including non-electric models (Rocky, Alfine), electric folding bikes (VIA+, Bike+), and cargo bikes (SUB). Revenue generated through direct online sales and retail/dealer network. Prices range from $2,199 to $10,890 depending on model and configuration.
- Accessories and Spare Parts: Sales of accessories including front/rear carriers, bags, lighting systems, seats, batteries, chargers, and protective gear. Also offers replacement parts for maintenance and repairs.
- Corporate Leasing: VELLO offers a leasing program for businesses and employers to provide folding bikes to employees as a mobility benefit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VELLO Rocky - Premium folding bike from $2,199 |
| One time/ perpetual license | Pay-as-you-go | VELLO Alfine - Belt drive folding bike from $2,699 |
| One time/ perpetual license | Pay-as-you-go | VELLO VIA+ - E-folding bike with Bosch motor from €2,990 |
| One time/ perpetual license | Pay-as-you-go | VELLO Bike+ - Lightest e-folding bike from $3,707 |
| One time/ perpetual license | Pay-as-you-go | VELLO SUB - Cargo e-bike from $7,100 |
| One time/ perpetual license | Pay-as-you-go | VELLO SUB 3x3 - Premium cargo e-bike from $8,245 |
| One time/ perpetual license | Pay-as-you-go | VELLO TITAN Frameset - Limited to 100 units at $4,668 |
| One time/ perpetual license | Pay-as-you-go | Special Edition Models - Premium configurations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
VELLO BIKE product offering
Product offeringCore offering
VELLO BIKE designs, manufactures, and sells premium folding bicycles from its Vienna factory, including non-electric folding bikes (Rocky, Alfine, Gravel), electric folding bikes (VIA+ with Bosch Hub Line motor, Bike+ with Zehus all-in-one hub), and longtail cargo e-bikes (SUB and SUB 3x3 with Bosch Cargo Line). All bikes share a patented hinge-free diamond frame with magnetic rear-wheel mounting, fold to compact dimensions accepted as free hand-luggage on DACH-region trains, and are offered in Chromoly steel or full-titanium constructions. Velomarkets its products directly through vello.bike, two Vienna stores, the Berlin Brand Space, and an authorized dealer network, with corporate leasing as a secondary channel.
Product overview
VELLO BIKE is an Austrian folding bike manufacturer based in Vienna that produces a portfolio of folding bicycles and electric folding/cargo bikes. The product range is organised across three main categories: non-electric folding bikes (Rocky, Alfine, Gravel), electric folding bikes (VIA+ with Bosch HubLine motor in TOUR and URBAN variants; Bike+ with Zehus hub motor in Automatic and Gears variants), and longtail cargo e-bikes (SUB and SUB 3x3 with Bosch Cargo Line motors). Special editions include the 3x3 NINE Edition, Speedster TITAN, Rohloff Special Edition, and a limited TITAN Frameset for self-build. The company sells directly and through retail partners, with branded stores in Vienna and Berlin. Accessories include cargo covers, child seats, front/rear carriers, battery packs, lighting systems, and travel bags. Sustainability and intermodal urban mobility are core positioning themes, with awards including Red Dot Design Award Best of the Best and German Sustainability Award.
Differentiator
Problem solved
Functional benefit
Brands
- VIA+: E-Faltrad (electric folding bike) with Bosch HubLine motor. World’s first e-folding bike with Bosch Hub Line. Available in TOUR and URBAN variants.
- Bike+
- SUB
- Rocky
- Alfine
- Gravel
- Speedster TITAN
- Rohloff Special Edition
- 3x3 NINE Edition
- TITAN Rahmenset
Products and services
- VELLO Rocky Non-electric premium folding bike for urban environments, featuring the patented VELLO hinge-free diamond frame, hydraulic disc brakes, and a Shimano Deore 10-speed derailleur. Available in Chromoly steel, Bonkers (with Billy Bonkers tires), and full-titanium variants; intended for city commuters and recreational riders who want premium componentry in a compact foldable format.
- VELLO Alfine Non-electric folding bike with belt drive and Shimano Alfine 8- or 11-speed hub transmission. Offered in Chromoly steel or full-titanium frames; designed for low-maintenance urban commuting riders who want clean, durable drivetrains without chain wear.
- VELLO Gravel Non-electric folding bike optimised for mixed-terrain riding, equipped with wider Billy Bonkers tires for gravel and all-terrain use while retaining the patented VELLO hinge-free diamond frame folding mechanism. Targets recreational riders who want a portable all-surface bike.
- VELLO VIA+ TOUR Electric folding bike powered by the Bosch Hub Line rear hub motor (45 Nm, 400 W peak) with a Shimano Deore 10-speed chain transmission. Combines the patented VELLO diamond folding frame with the Bosch Smart System for urban and touring use, including removable 250 Wh battery expandable to 500 Wh and ISO 4210 MTB-certified construction with integrated SUPERNOVA StVZO lighting.
- VELLO VIA+ URBAN Electric folding bike powered by the Bosch Hub Line rear hub motor (45 Nm, 400 W peak) with a Gates Carbon Drive belt and UTgear 2-speed hub transmission for near-silent, maintenance-free urban riding. Shares the Bosch Smart System integration, removable battery, and MTB-certified diamond folding frame with the VIA+ TOUR.
- VELLO Bike+ Automatic Electric folding bike with an all-in-one Zehus hub motor integrated in the rear wheel featuring kinetic energy recovery (K.E.R.S.) and an incline sensor that automatically finds the optimal pedalling cadence. Motor and battery combined in a single component; bike weighs from 12.9kg including battery, making it among the lightest e-folding bikes with 20-inch wheels.
- VELLO Bike+ Gears Electric folding bike pairing the Zehus all-in-one hub motor and K.E.R.S. regenerative braking with a manual 3-speed transmission via Schlumpf bottom-bracket gearbox for rider-controlled gearing. Also weighs from 12.9kg including battery.
- VELLO SUB Longtail smart utility cargo e-bike with 20-inch wheels and the Bosch Cargo Line Gen 5 motor (up to 120 Nm, 600% support), available with Enviolo Heavy Duty CVT or single-speed transmission. Supports dual-battery configuration up to 1,600 Wh (2x800 Wh) for up to 350 km range, MIK-HD accessory system for child seats and cargo bags, and 210kg total permissible weight for car-replacement family logistics.
- VELLO SUB 3x3 Longtail cargo e-bike variant featuring the 3X3 NINE 9-speed hub transmission with wireless electronic shifting for up to 18% higher efficiency than continuously variable hub systems. Uses the Bosch Cargo Line Gen 5 motor and supports dual-battery setup up to 1,600 Wh; won the Eurobike Award 2025 in the cargo e-bike category.
- VELLO 3x3 NINE Edition Special-edition folding bike with the 3X3 NINE 9-speed electronic hub transmission and wireless shifting, built on the VELLO hinge-free diamond frame. Targets riders wanting the widest gear range and highest efficiency available in the folding line.
- VELLO Speedster TITAN Premium special-edition folding bike with full-titanium frame and Schwalbe One Tube Type Performance tires, marketed as a sporty lightweight with honey-coloured Brooks saddle and grips for buyers prioritising titanium aesthetics and performance.
- VELLO Rohloff Special Edition High-end special-edition folding bike featuring the Rohloff Speedhub 500/14 internally geared hub known for durability and wide gear range, paired with a Brooks leather saddle and grips in the honey colourway. Targets enthusiasts seeking premium, low-maintenance transmission in a folding package.
- VELLO TITAN Frameset Limited-edition (100 units) full-titanium folding bike frameset consisting of main frame, rear triangle, and full-titanium fork. Designed for self-build enthusiasts; weighs approximately 2.5kg total. Delivered in a custom display box with a First One Hundred certificate.
- SUB Cocoon 360° Reflective All-round weatherproof cargo cover for the VELLO SUB featuring reflective materials for 360° visibility in traffic, compatible with child seats and cargo configurations. Sold as a separate accessory.
- SUB Zusatzakku Bosch PowerPack (extra battery) Additional Bosch PowerPack battery for the VELLO SUB and VIA+, available in 400Wh and 545Wh capacities. Enables expanded range and dual-battery configuration on the SUB for up to 1,600Wh total capacity.
Quantifiable outcome
- Up to 350 km range with dual battery SUB
- +4 more outcomes
Companies that use VELLO BIKE
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
VELLO BIKE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature6 records
VELLO BIKE partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Bicicli BerlincoreBerlin-based cycling concept store operating the VELLO Brand Space Berlin. Over 700 sqm showroom at Friedrichstraße 67-70 in Quartier 205 combining exhibition, testing, and consulting.
- ÖBB (Austrian Federal Railways)corePartnership enabling VELLO folding bikes to travel free on Austrian public railways. Promoted as 'Dream Team on Tracks' - combining sustainable mobility with rail transport.
- ColumbuscoreItalian premium steel tube manufacturer providing high-quality CroMo precision tubes for VELLO's diamond frames. Partnership announced during Milan Design Week. Columbus tubes enable the patented hinge-free frame design.
- 3X3coreGerman gearbox hub manufacturer producing the 3X3 NINE hub - a 9-speed electronic shifting system with 554% gear range. The 3X3 NINE is up to 18% more efficient than continuously variable transmissions and is maintenance-free.
- The Hoxton ViennaminorUrban lifestyle hotel offering VELLO SUB cargo bikes for guest rental, enabling sustainable city exploration in Vienna.
- BoschcoreBosch supplies Hub Line rear hub motor (45Nm/400W) for VIA+ and Cargo Line motor (120Nm) for SUB models. VIA+ is world's first folding bike with Bosch Hub Line motor.
- ZehuscoreItalian e-bike technology company providing all-in-one motor/battery system with regenerative braking (K.E.R.S.) for Bike+ models. App-connected via Bluetooth.
- EnviolocoreProvides Heavy Duty continuously variable hub transmission for SUB cargo bikes, enabling stepless shifting under load and maintenance-free belt drive operation.
- GatescoreCarbon Drive belt system supplier (CDX series) for belt-driven VELLO models including Alfine, VIA+ Urban, and SUB. Provides clean, quiet, maintenance-free power transmission.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
VELLO BIKE competitors and assessment
Company assessmentDirect peers
- Tern Bicycles: Premium folding and utility bike manufacturer with strong e-bike and cargo offerings (e.g., GSD, HSD). Comparable to VELLO in folding-frame engineering, premium positioning, Bosch drivetrain use, and family/utility cargo segments.
- Urban Arrow: Dutch premium family cargo e-bike brand (front-loader longjohn design). Comparable to VELLO SUB on cargo e-bike use case, family logistics, premium positioning, and DACH/European market focus, though different cargo architecture.
- Dahon: One of the largest global folding bike manufacturers with broad product range across entry-level to premium. Overlaps with VELLO's Rocky/Alfine/Gravel lines on folding form factor and urban commuter use case, though typically at lower price points.
- Brompton Bicycle: Iconic UK premium folding bike brand with a globally recognized folding mechanism and large dealer network. Directly comparable to VELLO in target customer (urban commuters seeking portable premium bikes), price band, and DACH/European retail focus.
- Yuba Bicycles: Premium longtail cargo bike brand with strong family and utility positioning. Directly comparable to VELLO SUB on longtail cargo architecture, family logistics use case, and e-cargo drivetrain (Bosch, Enviolo).
- Montague Bikes: US-based maker of full-size folding bicycles with a patented folding frame. Comparable to VELLO on premium folding-bike engineering and portable urban/transit use cases, though typically positioned more for performance/MTB than commuter-cargo.
- Riese & Müller: German premium e-bike manufacturer with strong cargo and full-suspension e-bike lines. Direct competitor to VELLO's SUB cargo e-bike and VIA+ e-folding categories in the DACH premium e-bike segment, and uses Bosch drivetrains like VELLO.
Emerging players
- Cowboy: Belgian premium connected e-bike brand targeting urban commuters. Adjacent peer to VELLO's VIA+/Bike+ on premium urban e-bike positioning, app-connected drivetrain, and European retail footprint, though focused on non-folding city bikes.
- Babboe: Dutch cargo bike brand with broad family-oriented cargo line (including box-style and longtail). Comparable to VELLO SUB in family logistics use case and European market focus, though typically at lower price points and with different cargo formats.
Broad incumbents
- Decathlon (Btwin): Global mass-market sporting goods retailer with an extensive folding and e-bike range under the Btwin brand. Overlaps with VELLO on folding bike retail but at materially lower price points and broader consumer segments, exerting downward pricing pressure in the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
VELLO BIKE social profiles
Digital presenceVELLO BIKE compliance and trust
Trust signalCompliance3 records
VELLO BIKE financial estimates
Financial estimateRevenue estimate
Valuation estimate
VELLO BIKE leadership team
Management profileNumber of profiles
Profiles2 records
VELLO BIKE funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VELLO BIKE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VELLO BIKE
What does VELLO BIKE do?
VELLO BIKE designs, manufactures, and sells premium folding bicycles from its Vienna factory, including non-electric folding bikes (Rocky, Alfine, Gravel), electric folding bikes (VIA+ with Bosch Hub Line motor, Bike+ with Zehus all-in-one hub), and longtail cargo e-bikes (SUB and SUB 3x3 with Bosch Cargo Line). All bikes share a patented hinge-free diamond frame with magnetic rear-wheel mounting, fold to compact dimensions accepted as free hand-luggage on DACH-region trains, and are offered in Chromoly steel or full-titanium constructions. Velomarkets its products directly through vello.bike, two Vienna stores, the Berlin Brand Space, and an authorized dealer network, with corporate leasing as a secondary channel.
Is VELLO BIKE a public or private company?
VELLO BIKE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VELLO BIKE founded?
VELLO BIKE was founded in 2014. It employs 1 to 10 people.
Where is VELLO BIKE based?
VELLO BIKE is headquartered in Vienna, Austria, in the Europe region.
How does VELLO BIKE make money?
Three revenue lines are on record. Bicycle Hardware Sales are the primary driver. The others are accessories and Spare Parts and corporate Leasing.
Who are VELLO BIKE's main competitors?
Direct peers on record are Tern Bicycles, Urban Arrow, Dahon, Brompton Bicycle, Yuba Bicycles, Montague Bikes and Riese & Müller. Emerging players are Cowboy and Babboe. Decathlon (Btwin) is listed as a broad incumbent.
Does VELLO BIKE have an API?
No public API is recorded for VELLO BIKE.
What industry is VELLO BIKE in?
VELLO BIKE's product category is Folding bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.