What Yuba Bicycles does

Yuba Bicycles (legally Hawley LLC) is a privately held cargo bicycle manufacturer founded in 2006/2007 by Benjamin Sarrazin, headquartered in Annecy, France, with US operations in Lexington, South Carolina. The company designs, distributes, and sells purpose-built cargo bikes across three platform architectures — Compact (Boda Boda, mini Boda Boda, FastRack, Kombi), Longtail (Spicy Curry, Spicy Curry+, Mundo EP8), and Frontloader (Supercargo, Supercargo CL) — priced between approximately $2,400 and $6,500. Yuba differentiates through proprietary frame engineering (Stay Steady Technology, Dual Rack System) and standardized TT/HT mounting rails that support a 50+ SKU accessory ecosystem spanning child seats, weather protection, cargo solutions, and safety equipment.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (yubabikes.com) with an authorized dealer network spanning Europe, North America, and Oceania, supported by test-ride infrastructure, multi-language customer service, and event-driven community engagement. Revenue is generated through three streams: cargo bike hardware sales, add-on/accessory sales, and spare parts, with prices spanning $15-$499 across the accessory range. Core component partnerships include Bosch (Cargo Line motors), Magura (four-piston brakes), Shimano (battery systems), and Thule (compatible child seats and ski rack hardware), enabling Yuba to credibly compete in the premium electric cargo bike segment without vertically integrating powertrain technology.

The company serves four primary customer segments — families with children (primary), urban professionals and businesses, courier and parcel services (representing 48% of the broader electric cargo bike market), and active lifestyle consumers — addressing pain points around car dependency, urban logistics, and sustainable transportation. Yuba markets through content, social media (Facebook, Instagram, YouTube, Pinterest, LinkedIn), email, dealer relationships, and cargo bike events across France and Europe. The team is small (~15-17 people), bootstrapped, and founder-led, with recent hires (2023-2024) adding CFO, E-commerce Manager, Product Engineer, and additional sales capacity to support scaling operations across three continents.

Name

Yuba Bicycles

Legal name

Hawley LLC

Website

https://yubabikes.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Yuba Bicycles is a privately held cargo bike manufacturer founded in 2006/2007, headquartered in Annecy, France, selling purpose-built electric and non-electric cargo bikes across three platforms with 50+ compatible accessories through DTC e-commerce and a multi-continent dealer network, serving families, urban professionals, couriers, and outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Electric and non-electric cargo bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Cargo & Utility Bike Retail (CRAMAHAF), E-Bike Retail (CRAMAHAE), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Cargo bikes
• Electric cargo bikes
• Longtail bicycles
• Family cargo bikes
• Bike accessories

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cargo Bike Sales: Primary revenue stream from selling electric and non-electric cargo bikes. Bikes are sold directly through e-commerce and through dealer network. Prices range from approximately $2,400 to $6,500 for complete bikes. Bikes ship 85% assembled with customers completing final assembly or professional installation recommended.
2. Add-Ons and Accessories: Extensive ecosystem of add-ons including child seats, storage solutions, weather protection, safety accessories, and lifestyle enhancements. Add-on prices range from $15 to $499. Products designed for specific bike models with cross-compatibility where applicable.
3. Spare Parts: Replacement parts and components for maintenance and repairs including Deflopilator, kickstands, adapters, and other wear items. Supports long-term customer relationships and recurring revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Yuba designs, manufactures, and sells electric and non-electric cargo bikes across three platforms — Compact, Longtail, and Frontloader — together with a modular ecosystem of 50+ add-ons and spare parts. Bikes are sold directly through yubabikes.com and via an authorized dealer network across Europe, North America, and Oceania, with prices ranging from approximately $2,400 to $6,500 for complete bikes and $15 to $499 for accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boda Boda Compact cargo bike carrying up to 2 passengers with Bosch Cargo Line motor and Magura four-piston brakes; designed for urban family transport.
• mini Boda Boda Ultra-compact cargo bike variant for storage-friendly urban family transport; part of the Compact platform launched in 2025.
• FastRack Compact cargo bike with proprietary Dual Rack System (DRS) that converts between cargo and passenger modes without tools.
• FastRack V1 Compact platform cargo bike predecessor to the redesigned FastRack.
• Kombi E5 Compact platform electric cargo bike with Kombi frame for passenger and cargo versatility.
• New Spicy Curry Longtail cargo bike updated model built on Yuba's longtail heritage, carrying passengers and cargo on a rear-extended frame.
• New Spicy Curry+ Extended longtail cargo bike carrying up to 4 passengers with elevated capacity over the standard Spicy Curry.
• Mundo EP8 10S Longtail cargo bike with Shimano EP8 electric drivetrain and 10-speed gearing.
• Spicy Curry V3 Longtail cargo bike predecessor to the redesigned Spicy Curry.
• Spicy Curry V3 All-Terrain All-terrain variant of the Spicy Curry V3 longtail cargo bike for mixed-surface riding.
• Supercargo Frontloader cargo bike with cargo box between rider and front wheel for high-capacity urban freight.
• Supercargo CL Premium frontloader cargo bike configured with cargo-line motor and superior cargo capacity.
• Pot Lockable Basket Lockable basket accessory with a key locking system and 20L capacity to secure cargo on Yuba bikes.
• WoofTop + WoofTop Adapter Pet carrier accessory for the mini Boda Boda allowing safe pet transport.
• mini Monkey Bars kit Safety frame accessory enabling child passenger carry on the mini Boda Boda compact cargo bike.
• Pop Shelter Full-coverage weather protection tent for longtail cargo bikes providing longer coverage than the Pop Top.
• Eco Baguette 30L bike bag made from eco-friendly recycled fabric for cargo and lifestyle use.
• Wheelskirts Rear wheel safety covers that prevent passenger contact with the spinning wheel during family transport.
• Eco Pop Top (Long version) Extended-length weather protection cover for compact platform cargo bikes.
• Yuba Spare Parts Replacement parts and components including Deflopilator, kickstands, adapters, and other wear items for maintenance and repairs.

Quantifiable outcome

• Customers have reduced tons of CO₂ emissions since 2006 through cargo bike adoption
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BoschcoreTechnology or IntegrationBosch Cargo Line motors integrated into Yuba's premium cargo bikes including Spicy Curry and Boda Boda. Bosch is recognized as the best-in-class e-bike motor system, providing reliable electric assistance for heavy cargo loads and challenging terrain conditions.
• MaguracoreTechnology or IntegrationFour-piston Magura brakes featured on models like Boda Boda, providing consistent stopping power and safety for heavily loaded cargo bikes in urban environments.
• CorepileminorStrategic or Co-development PartnerBattery recycling organization that handles end-of-life lithium batteries from Bosch and Shimano systems. Both battery manufacturers are Corepile members, enabling Yuba customers to return used batteries to trained retailers for recycling.
• ESAT ParmelanminorStrategic or Co-development PartnerSocial enterprise providing employment opportunities for intellectually disabled and autistic adults. ESAT Parmelan assembles several Yuba add-ons including the Front Eco Deck, demonstrating Yuba's commitment to social responsibility beyond environmental sustainability.
• Local French ManufacturersminorStrategic or Co-development PartnerYuba works with local French businesses for prototyping accessories such as boxes and sideboards. This local collaboration strengthens partnerships, reduces lead times, fosters industry synergy, and minimizes environmental impact through reduced shipping.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tern Bicycles: Tern is the closest direct competitor to Yuba in compact and longtail urban cargo bikes, offering the GSD, HSD, and Quick Haul lines. Both brands target urban families and commuters with Bosch-powered e-cargo bikes at overlapping price points and a global dealer-led distribution model.
• Urban Arrow: Urban Arrow is a Dutch premium frontloader cargo bike brand whose Family, Tender, and Cargo lines compete with Yuba's Supercargo platform. Both brands target urban families and commercial couriers in Europe with Bosch-powered e-cargo solutions.
• Babboe: Babboe is a Dutch cargo bike brand specializing in family frontloaders and longtails, including the Carve, City, and Dog-E. It overlaps with Yuba in family transportation use cases, primarily in the European market.
• Xtracycle: Xtracycle is a US-based longtail cargo bike pioneer with comparable heritage to Yuba, offering the EdgeRunner, Swoop, and RFA lines. The two brands compete directly in the family transportation longtail segment in North America.
• Rad Power Bikes: Rad Power Bikes is a large US e-bike brand whose RadWagon longtail cargo bike directly competes with Yuba's Spicy Curry and Mundo lines. Rad competes on a more aggressive price point with a primarily DTC distribution model, contrasting with Yuba's dealer-led approach.
• Riese & Müller: Riese & Müller is a German premium e-bike brand whose Load, Packster, and Multicharger models compete head-to-head with Yuba's premium cargo offerings in Europe. Both brands rely on Bosch Cargo Line powertrains and dealer-based distribution at the $5,000–$8,000+ price tier.

Emerging players

• Aventon: Aventon is a fast-growing US e-bike brand whose Abound cargo bike and broader e-bike range overlap with Yuba in the family and commuter segments. Aventon has rapidly scaled with venture capital and a primarily DTC model, representing a younger but well-funded emerging competitor.

Broad incumbents

• Specialized: Specialized is a major global bicycle incumbent whose Specialized Haul and Turbo cargo-capable e-bikes overlap with Yuba's commuter and cargo offerings. Specialized competes across road, mountain, and electric categories, with cargo as one segment among many.
• Trek Bicycle: Trek is a global bicycle incumbent whose Fetch+ longtail and electric utility offerings compete with Yuba's family and cargo lineup. Trek operates at far greater scale with a massive dealer network, with cargo as a smaller segment of its overall portfolio.
• Decathlon: Decathlon's Elops and Btwin cargo bike ranges compete with Yuba at more accessible price points in Europe. Decathlon's retail-store density and private-label scale create a distribution and pricing advantage that Yuba cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@yubabicycles5677
• Facebookfacebook.com/yubabicycles
• LinkedInlinkedin.com/company/yuba-bicycles
• Instagraminstagram.com/yubabicycles
• Pinterestfr.pinterest.com/yubabicycles

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yuba Bicycles