Ooshot

What Ooshot does

Ooshot is a Paris-based, privately held creative tech group (structured as OOSHOT SAS) that designs and produces visual content, including photography, video, and motion design, for luxury houses, international brands, and cultural institutions. The company operates a global network of locally activated creative talent coordinated through a proprietary end-to-end platform that structures the production lifecycle: creative brief framing, production management, local talent activation, approval workflows, and long-term digital asset organization. Ooshot is officially recognized as an "Entreprise à Mission" (mission-driven company) in France and adheres to the MAIDE sustainability manifesto, integrating carbon footprint assessment into international production projects.

The group comprises three operating brands: Ooshot (core visual production services), Studio Sebert (a Parisian photography studio with 30+ years of expertise in luxury watch, jewelry, and high-value object photography serving Patek Philippe, Breguet, and Lalique), and Wipplay (a photography social network and visual communication agency with 70,000+ members and over one million images, acquired in 2024). Together these brands serve a client base spanning luxury (Hennessy, Ruinart, Omega, Fendi, Hublot, Maison Francis Kurkdjian), corporate (Stellantis, Bouygues Telecom, Barclays, BNP Paribas, Safran, Aéroports de Paris), public sector (Sénat, Atout France, KSA Ministry of Tourism), and hospitality (Accor, La Réserve), with projects executed locally in markets across Europe, Asia, the Middle East, and Africa.

Ooshot's business model is built on custom-quoted, project-based fees for visual production services, with multi-year contracts and pricing tied to geographic scope, production complexity, and talent specialization. GTM is primarily direct enterprise sales into corporate communications, marketing, and procurement teams, supplemented by content marketing, social media presence, and creative-talent community recruitment. The company is founder/management-controlled, with no disclosed institutional or private equity ownership, and has raised approximately $1.2M in disclosed early-stage funding across 2012–2018.

Name

Ooshot

Legal name

OOSHOT SAS

Website

https://ooshot.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ooshot is a Paris-based creative tech group that designs and produces photography, video, and motion content for luxury houses, international brands, and cultural institutions via a global network of locally activated creative talent coordinated through a proprietary production platform, alongside its Studio Sebert and Wipplay brands.

Ownership category

akta.pro rank

Product category

Visual Content Production Services

NAICS

Commercial Photography (541922), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE)

Keywords

• Visual content production
• Creative production services
• Photography production
• Video production services
• Brand content creation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Visual Content Production Services: Ooshot designs and produces visual content (photography, video, motion design) for luxury houses, international brands, and cultural institutions. Projects are sourced globally and executed by local creative talent networks. Revenue is generated through project-based fees for creative production services, with pricing based on project scope, geographic reach, and complexity.
2. Platform and Technology Services: The proprietary platform structures projects and images for consistent, long-term use. While primarily supporting internal operations, the platform enables scalable production management that can be offered as part of comprehensive production services.
3. Creative Talent Curation and Community Services: Through Wipplay (joined the group in 2024), Ooshot offers photography contests, exhibitions, social media content, and visual curation services. The 70,000-member community generates creative assets through collective photography projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Ooshot designs and produces visual content (photography, video, motion design) for luxury houses, international brands, and cultural institutions, executing projects through a global network of locally-activated creative talents. A proprietary platform structures creative briefs, manages production workflows, and organizes resulting images as long-term reusable assets. The group includes Studio Sebert (specialized art, jewelry, and luxury object photography) and Wipplay (a 70,000-member photography community and visual communication agency acquired in 2024).

Product overview

Ooshot is a mission-driven creative tech group comprising three distinct offerings: (1) the Ooshot Platform — a proprietary end-to-end system for framing creative briefs, managing visual productions, activating local talent globally, and structuring images as long-term assets; (2) Wipplay — an acquired photography social network and visual communication agency (joined 2024) with 70,000 members, offering contests, social media content, editorial formats, and exhibitions; and (3) Studio Sebert — an acquired Parisian studio specializing in photography for art, jewelry, and high-value objects. Together these brands serve luxury houses, international corporations, and cultural institutions through locally activated creative talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Ooshot Platform A proprietary end-to-end visual operations system that frames creative briefs, manages photo and video productions, activates local creative talent worldwide, orchestrates teams and approvals, and structures images by campaigns and use cases for long-term asset management. Sold to enterprise clients as part of Ooshot's visual content production services.
• Studio Sebert A Parisian photography studio specializing in art, jewelry, and high-value objects, offering expertise in tableware, collections, watchmaking, interiors, jewelry, furniture, art objects, sculptures, and paintings. Operates as a wholly-owned subsidiary of the Ooshot group.
• Wipplay A photography social network and visual communication agency that organizes contests, creates social media content, designs editorial formats, curates exhibitions, and produces greeting cards for brands and institutions. Operates as a wholly-owned subsidiary of the Ooshot group.

Quantifiable outcome

• Projects produce long-term visual assets designed to circulate and be reused over time, reducing repeated production costs
• +1 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MAIDE - Manifeste des Acteurs de l'Image et du Digital EngagéscoreStrategic or Co-development Partner · 1 January 2024Ooshot has adhered to MAIDE (Manifesto of Committed Image and Digital Actors), committing to more responsible practices in their activities. MAIDE addresses all those who wish to engage around a common vision and implement committed practices in the digital and image world. This partnership reflects Ooshot's mission-driven approach to sustainable visual production.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Shutterstock: Global stock photography, footage, and music marketplace serving enterprise and SMB customers with licensed visual content. Adjacent incumbent with both stock assets and contributor network; competes for visual content budgets at scale, but lacks Ooshot's bespoke project management layer.
• Getty Images: Largest global commercial photography marketplace with extensive library of editorial, commercial, and creative imagery plus contributor network. Operates at vastly larger scale and broader scope than Ooshot, but competes for the same brand content production and licensing budget.

Emerging players

• Foap: User-generated photography marketplace connecting brands with amateur and professional photographers for branded content campaigns. Comparable marketplace model with community supply, focused on more accessible brand content use cases than Ooshot's luxury/corporate focus.
• EyeEm: Photography community and stock marketplace with curated contributor network producing imagery for brand campaigns. Comparable community-driven supply model to Wipplay, with similar talent curation and brand partnership monetization, though at smaller scale.

Direct peers

• La Mode en Images: Parisian production house specializing in backstage, runway, and luxury brand content production for fashion houses. Shares Ooshot's Paris base and luxury fashion customer base, with comparable bespoke production and talent coordination model.
• Studio Harcourt: Iconic Parisian photography studio serving luxury brands, celebrities, fashion houses, and corporations with premium portrait and editorial photography. Direct geographic and product overlap with Ooshot's Studio Sebert subsidiary, sharing the same luxury watch, beauty, and fashion clientele in Paris.
• The Ard: Production house specializing in visual content for luxury, fashion, and beauty brands globally. Comparable bespoke production services model targeting the same luxury enterprise buyer, with a similar emphasis on brand campaigns and high-end imagery.
• Genero: Global creative talent marketplace connecting brands with vetted photographers, filmmakers, and content creators for commercial campaigns. Closely comparable business model to Ooshot's network-based visual content production with similar target buyers in advertising and brand marketing.
• Artlist: Subscription-based creative content marketplace offering stock footage, music, and creative talent for video and photo production. Comparable model in matching brands with curated creative talent and asset libraries, though Artlist emphasizes self-serve and stock vs. Ooshot's bespoke enterprise production.
• Wedia: Digital asset management and content operations platform serving global brands with DAM, content production orchestration, and creative operations tooling. Comparable technology stack and target market to Ooshot's platform, with overlap in the enterprise brand content operations space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/_ooshot
• LinkedInlinkedin.com/company/ooshot
• Instagraminstagram.com/ooshot
• Facebookfacebook.com/ooshot

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ooshot