Startup Steroid
Startup Steroid is a SaaS deal flow and investment management platform for angel investors, angel groups, incubators, accelerators, family offices, and universities, providing pitch management, SPV creation, investor matchmaking, and white-label deployment across 3,000+ investors and 6,000+ founders.
- Company typePrivate
- Founded2022
- HeadquartersMiddletown, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Startup Steroid does
Startup Steroid is a SaaS deal flow and investment management platform targeted at angel investors, incubators, accelerators, family offices, universities, and venture capital firms. The company provides a centralized system for managing the early-stage investment lifecycle — from pitch intake and application workflows through SPV creation, compliance steps, and post-investment performance tracking. Core products include the Startup Steroid (SSD) Deal Flow Platform, a Readiness Score evaluation tool, Investor Matchmaking, Pitch Showcase/Demo Day event tools with real-time polls, SPV Management, and a White-Label Deal Flow Platform. The platform claims to connect 3,000+ angel investors with 6,000+ founders and to track $60M in assets under management across 120+ SPVs.
The business model is subscription-based SaaS, with multi-year enterprise contracts and quote-based pricing for angel groups, incubators, accelerators, universities, and family offices, supplemented by white-label licensing that lets organizations deploy the platform under their own branding. The company combines a product-led growth motion (founders and investors self-onboarding) with enterprise field sales and event-driven GTM through demo days and conferences. Founded in 2022 and headquartered in Cerritos, California, with a legal mailing address in Irvine, the company operates as a private venture with co-founders Anshuman Sinha and Ashish Saboo, and has expanded its advisory bench with Mahavir Pratap Sharma, former TiE Global Board Chair.
The company is positioned at the intersection of deal flow management and group investing infrastructure, with notable integrations (Qapita for equity management) and distribution partnerships (TCA Venture Group, TiE Global board seat, CIMP-BIIF in India). The platform has no public pricing, no disclosed revenue, no disclosed external funding beyond a relationship with Marwari Catalysts, and no native mobile app or public API. Geographic reach is concentrated in the United States with an explicit push into India.
Startup Steroid firmographics
Firmographics- Name
- Startup Steroid
- Legal name
- Startup Steroid Deal Flow, Inc.
- Website
- https://startupsteroid.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Startup Steroid is a SaaS deal flow and investment management platform for angel investors, angel groups, incubators, accelerators, family offices, and universities, providing pitch management, SPV creation, investor matchmaking, and white-label deployment across 3,000+ investors and 6,000+ founders.
- Ownership category
- akta.pro rank
Where Startup Steroid is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Startup Steroid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription: SaaS platform for deal flow management used by angel groups, incubators, accelerators, family offices, and universities. Multi-year contracts indicate subscription-based model.
- White-Label Licensing: White-label deal flow platform offered to organizations for their own branding and use
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription with custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Startup Steroid product offering
Product offeringCore offering
Startup Steroid provides a SaaS deal flow management platform that connects startup founders with angel investors and helps organizations manage the full investment lifecycle from pitch to close. Core functionality includes centralized deal tracking, SPV creation for pooled group investments, investor matchmaking, pitch event/demo day hosting tools, and portfolio performance monitoring. The platform also offers a white-label version for angel groups, incubators, accelerators, family offices, universities, and VCs to deploy under their own branding.
Product overview
Startup Steroid offers a unified deal flow management platform designed for the startup investment ecosystem. The core offering is the Startup Steroid (SSD) Deal Flow Platform, which integrates multiple modules including Readiness Score (funding readiness evaluation), Investor Matchmaking (founder-investor connections), Pitch Showcase/Demo Day Tools (event hosting), Performance Tracking (portfolio monitoring), and SPV Management (Special Purpose Vehicle creation and compliance). The platform also provides a White Label Deal Flow Platform solution for institutional users including angel groups, incubators, accelerators, universities, and family offices. Together, these products enable startups to raise angel seed funding while providing investors with deal management, workflow automation, and engagement tools throughout the investment lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Startup Steroid Deal Flow Platform A SaaS platform that enables startup founders to create profiles, upload company information, and helps angel investors and organizations view, evaluate, and manage investment opportunities from pitch to close. Targeted at angel groups, incubators, accelerators, family offices, universities, and VCs.
- Readiness Score
Quantifiable outcome
- Trusted by over 3,000 Angel Investors and 6,000+ Founders
- +2 more outcomes
Companies that use Startup Steroid
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Startup Steroid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Startup Steroid partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Mahavir Pratap SharmaminorMahavir Pratap Sharma, General Partner at Swishin Ventures and former Chair of TiE Global Board of Trustees, joined as an Advisor to support early-stage founders and angel investors in India, particularly in underserved Tier 2 and Tier 3 cities. He will help founders evaluate funding readiness using Startup Steroid's Readiness Score tool.
- TiE GlobalcoreCo-Founder Anshuman Sinha elected to TiE Global Board of Trustees for 2026-2027. TiE has 50+ chapters in 14 countries fostering entrepreneurship through mentorship, networking, and education.
- TCA Venture GroupcoreTCA Venture Group signed a multi-year contract with Startup Steroid. TCA uses the platform for deal flow management and startup investment activities.
- CIMP-BIIFcoreCIMP-BIIF (Chandragupt Institute of Management Patna - Bihar Innovation Forum) partnered with Startup Steroid to accelerate startup growth in Bihar, India. Strategic partnership to support entrepreneurship in the region.
- QapitacoreQapita partners with Startup Steroid to help startups manage equity and raise funds. The partnership integrates equity management capabilities with the deal flow platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Startup Steroid competitors and assessment
Company assessmentOthers
- Carta: Cap table management and equity administration platform that also offers deal flow and investor network features. Carta is an adjacent ecosystem participant (and a direct analogue of Startup Steroid's Qapita integration partner), and competes at the equity-management layer rather than the deal flow layer.
Emerging players
- DocSend: Secure document sharing and analytics platform widely used by startups for fundraising pitch decks. DocSend is an emerging player in a narrow slice of the founder-to-investor workflow that Startup Steroid's pitch deck storage and document sharing modules overlap with.
- WeFunder: Retail-focused crowdfunding and SPV platform enabling community-driven angel investing. WeFunder is an emerging player addressing the SPV and group-investing use cases that Startup Steroid targets, but with a retail-investor rather than angel-group buyer.
- Visible.vc: Investor updates and reporting platform for venture-backed startups and their investors. Visible.vc is an adjacent emerging player covering a slice of the post-investment workflow that Startup Steroid touches through performance tracking, but does not address deal sourcing or SPV creation.
- Republic: Private investment platform offering retail-accessible SPVs and curated startup deals. Republic is an emerging player that overlaps with Startup Steroid at the SPV and investor matchmaking layer, and competes for a similar founder audience seeking capital and community.
Direct peers
- Foresight: Deal pipeline and CRM platform purpose-built for venture capital and angel investors. Foresight overlaps directly with Startup Steroid's Smart Deal Flow Management and performance-tracking modules and targets the same primary customer segments.
- AngelList: The leading platform for startup deal flow, syndicate formation, and SPV creation serving angel investors and venture funds. AngelList is the most direct competitive analogue to Startup Steroid's combined deal flow + SPV offering, but operates at substantially greater scale and with deeper roll-up vehicles.
- Affinity: Relationship intelligence platform for deal teams at VCs, private equity, and angel groups. Affinity is a direct peer in the deal-sourcing and pipeline-management layer that Startup Steroid addresses, and serves a partially overlapping customer base of investors and deal professionals.
Broad incumbents
- Crunchbase: Startup and funding intelligence platform with a large public-facing database of companies, investors, and deals. Crunchbase is a broad incumbent in the startup intelligence category, comparable in customer overlap (founders, investors, accelerators) but offering a fundamentally different data-led rather than workflow-led product.
- PitchBook: Broad incumbent providing private market data, deal information, and research to institutional investors. PitchBook is a much larger incumbent in deal intelligence that overlaps with Startup Steroid at the deal discovery and due diligence layer, but does not address SPVs or live pitch events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Startup Steroid social profiles
Digital presenceStartup Steroid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Startup Steroid leadership team
Management profileNumber of profiles
Profiles3 records
Startup Steroid funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Startup Steroid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Startup Steroid
What does Startup Steroid do?
Startup Steroid provides a SaaS deal flow management platform that connects startup founders with angel investors and helps organizations manage the full investment lifecycle from pitch to close. Core functionality includes centralized deal tracking, SPV creation for pooled group investments, investor matchmaking, pitch event/demo day hosting tools, and portfolio performance monitoring. The platform also offers a white-label version for angel groups, incubators, accelerators, family offices, universities, and VCs to deploy under their own branding.
Is Startup Steroid a public or private company?
Startup Steroid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Startup Steroid founded?
Startup Steroid was founded in 2022. It employs 11 to 50 people.
Where is Startup Steroid based?
Startup Steroid is headquartered in Middletown, United States, in the North America region.
How does Startup Steroid make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are white-Label Licensing.
Who are Startup Steroid's main competitors?
Carta is listed as an others. Emerging players are DocSend, WeFunder, Visible.vc and Republic. Direct peers are Foresight, AngelList and Affinity. Broad incumbents are Crunchbase and PitchBook.
Does Startup Steroid have an API?
No public API is recorded for Startup Steroid.