IndyCar

What IndyCar does

IndyCar (INDYCAR, LLC) operates the NTT INDYCAR Series, the premier open-wheel racing championship in North America, featuring an annual calendar of 18+ races across ovals, street circuits, and road courses. The flagship Indianapolis 500 anchors the calendar and drew an expected 300,000+ spectators and 6.635 million broadcast viewers in 2026. The series is privately held under Penske Entertainment Corp. with Roger Penske as ultimate beneficial owner; Fox Sports acquired a one-third minority stake in 2024. The product ecosystem comprises the headline NTT INDYCAR Series, the developmental INDY NXT by Firestone feeder series, the INDYCAR App (700,000+ new downloads since its 2023 relaunch, 30% usage increase), INDYCAR Radio on SiriusXM, INDYCAR Fantasy Racing, and the INDYCAR Nation community platform, plus a forthcoming standalone INDYCAR video game on PlayStation, Xbox, and Steam developed by iRacing Studios and releasing in H2 2026.

The technological backbone rests on a standardized Dallara chassis supplied to all teams, paired with hybrid powertrain systems co-developed by Honda and Chevrolet (introduced 2024), an Aeroscreen cockpit safety device, and a Push-to-Pass system providing supplemental turbocharger boost. Honda and Chevrolet have signed multi-year engine extensions through at least 2027 with an option to hold IndyCar charters from 2028, while the next-generation IR28 chassis is scheduled for 2028 with a 80-100 lb weight reduction target, integrated Aeroscreen, lighter Xtrac transmission, and expanded hybrid capacity. Sustainability initiatives include Shell's 100% renewable racing fuel, making IndyCar the first North American racing series to use renewable fuel. AI/data capabilities are delivered through the NTT DATA partnership, including predictive analytics, decision intelligence, emissions tracking, and the 'Up To Speed' consumer feature.

Revenue is generated through three primary streams: broadcasting rights (Fox nationally plus international partners across 200+ countries), sponsorship and entitlement (NTT as title sponsor, Gainbridge as Indy 500 title sponsor, plus Sam's Club, Firestone, Shell, and others), and ticket sales and event revenue (single-day general admission from $25, grandstand from $70 at Portland). Defensively, IndyCar Officiating Inc. and an Independent Officiating Board were established in December 2025 to separate race control from IndyCar and Penske Entertainment following several post-qualifying and post-race technical inspection failures, including penalties against Alex Palou ($10,000 fine), and disqualifications of AJ Foyt Racing entries.

Name

IndyCar

Legal name

INDYCAR, LLC

Website

https://indycar.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

IndyCar (INDYCAR, LLC) operates the NTT IndyCar Series, North America's premier open-wheel racing championship with 18+ annual races including the Indianapolis 500. Penske Entertainment Corp.-owned with Fox Sports holding a 33% stake, the series serves motorsport fans via live events, broadcast, and digital platforms.

Ownership category

akta.pro rank

Product category

Motorsports Racing Series

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Open-wheel racing series
• Motor sports events
• Indianapolis 500
• Race broadcast media
• Motorsports entertainment

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Broadcasting Rights: Fox holds a one-third stake in IndyCar's parent company Penske Entertainment and broadcasts all races, averaging 2.033 million viewers per race in 2026, up 14% from 2025. Major events like the Indianapolis 500 draw viewership in the millions.
2. Sponsorship and Entitlement: NTT and NTT DATA serve as the Official Technology Partner and entitlement sponsor of the NTT INDYCAR SERIES. Gainbridge sponsors the Indianapolis 500. Sam's Club is the Official Sponsor and Exclusive Warehouse Club Retail Store. Multiple official partners including Firestone, Shell, and others provide sponsorship revenue.
3. Ticket Sales and Event Revenue: Revenue generated from ticket sales at 18+ annual race events, with the Indianapolis 500 nearing sellout with over 300,000 expected attendees. The 2026 Java House Grand Prix of Arlington drew approximately 80,000 attendees over three days with record merchandise sales.
4. Gaming and Licensing: INDYCAR and iRacing.com announced a long-term licensing agreement for iRacing Studios to develop and release standalone INDYCAR video games for PlayStation, Xbox, and Steam, scheduled for the second half of 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

IndyCar operates the NTT INDYCAR SERIES, the premier open-wheel racing championship in North America featuring 18+ annual race events including the flagship Indianapolis 500, plus the developmental INDY NXT by Firestone series. The company monetizes through ticket sales, broadcast rights, sponsorships, licensing, merchandise, and digital fan engagement platforms including the INDYCAR App, Fantasy Racing, INDYCAR Nation community, and a forthcoming standalone video game with iRacing Studios.

Product overview

The NTT INDYCAR SERIES operates as a unified racing platform featuring the premier open-wheel championship (18 annual races including the Indianapolis 500) and the developmental INDY NXT by Firestone series. The product ecosystem centers on the INDYCAR App as the primary digital engagement tool, complemented by INDYCAR Radio for audio content, Fantasy Racing for gamification, and INDYCAR Nation for fan community. Broadcast coverage is delivered through Fox Sports (Fox, FS1, FS2, FOX One streaming), while SiriusXM provides dedicated audio programming. The technology partnership with NTT DATA powers AI-driven race insights via the 'Up To Speed' feature in the INDYCAR App, emissions tracking for sustainability initiatives, and venue management solutions for Indianapolis Motor Speedway. An upcoming standalone video game developed with iRacing Studios will launch in the second half of 2026 as the first dedicated INDYCAR game in over two decades.

Differentiator

Problem solved

Functional benefit

Brands

• INDY NXT by Firestone: The developmental open-wheel racing series operated as the primary feeder series to the NTT INDYCAR SERIES.
• INDYCAR App
• Racing Toward Zero

Products and services

• NTT INDYCAR SERIES The premier open-wheel racing championship in North America featuring 18 annual races including the Indianapolis 500, contested at iconic venues including Indianapolis Motor Speedway, Road America, Long Beach, Arlington, Mid-Ohio, Nashville, Portland, Washington D.C., Milwaukee, and Laguna Seca. The series draws over 300,000 attendees at the Indy 500 and reaches 200+ countries through international broadcast partnerships.
• INDY NXT by Firestone Developmental open-wheel racing series operated as the primary feeder series to the NTT INDYCAR SERIES, featuring next-generation drivers competing on road courses, street circuits, and ovals. Sponsored by Firestone as title partner.
• INDYCAR App Official mobile application providing race schedules, results, standings, live timing, and AI-powered 'Up To Speed' race insights powered by NTT DATA. Available on iOS, Android, and as a Chrome web extension.
• INDYCAR Radio

Quantifiable outcome

• Viewership increased 14% in 2026 compared to 2025 through 10 races
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NTT and NTT DATAcoreStrategic or Co-development Partner · 25 May 2026NTT and NTT DATA have renewed and expanded their multi-year entitlement sponsorship of the NTT INDYCAR SERIES. Under the expanded agreement, NTT DATA serves as the Official Technology Partner for INDYCAR, Indianapolis Motor Speedway, and the Indianapolis 500, deploying AI-driven operations, real-time decision intelligence, emissions tracking, and the new 'Up To Speed' feature on the INDYCAR App.
• Sam's ClubcoreGTM or Marketing Partner · 4 May 2026Sam's Club is the Official Sponsor and Exclusive Warehouse Club Retail Store of the NTT INDYCAR SERIES, Indianapolis Motor Speedway, and the Indy 500. Sam's Club is the entitlement sponsor of the Indy 500 Fan Midway and serves as the primary sponsor for the No. 27 Sam's Club Honda driven by Kyle Kirkwood for the Month of May and beyond.
• Monumental Sports & EntertainmentcoreGTM or Marketing PartnerMonumental Sports & Entertainment is the official marketing and sponsorship sales partner for the Freedom 250 Grand Prix of Washington, D.C., the first-ever IndyCar race on the National Mall.
• FirestonecoreTechnology or IntegrationFirestone is the exclusive tire supplier for the NTT INDYCAR SERIES, providing tires for all race events including the Indianapolis 500.
• ShellcoreTechnology or IntegrationShell is the Official Fuel of the NTT INDYCAR SERIES. In 2023, Shell introduced 100% renewably sourced racing fuel that reduces greenhouse gas emissions by at least 60%, making INDYCAR the first North American racing series to use 100% renewable racing fuel.
• SiriusXMminorGTM or Marketing PartnerSiriusXM provides nationwide coverage of the 2026 NTT INDYCAR SERIES season with live broadcasts of all 18 events on the SiriusXM INDYCAR Nation channel (218). The company also airs weekly INDYCAR-focused shows and podcasts.
• iRacing StudioscoreStrategic or Co-development PartnerINDYCAR and iRacing.com announced a long-term licensing agreement for iRacing Studios to develop and release standalone INDYCAR video games for PlayStation, Xbox, and Steam, the first dedicated IndyCar game in over two decades.
• Honda and ChevroletcoreStrategic or Co-development PartnerHonda and Chevrolet have signed multi-year contract extensions beginning in 2027 to continue supplying engines. Both manufacturers will have the option to own charters starting in 2028 and will participate in developing the new car and competition rules for 2028.
• Dallas Cowboys/REV EntertainmentcoreStrategic or Co-development PartnerThe inaugural Java House Grand Prix of Arlington was a collaborative effort between Penske Entertainment, the Dallas Cowboys (Jerry Jones), and REV Entertainment. The event attracted approximately 80,000 attendees and 1.336 million viewers on Fox, marking the first open-wheel street race in North Texas since 1984.
• DallaracoreTechnology or IntegrationDallara is the exclusive chassis supplier for the NTT INDYCAR SERIES, providing the standardized Dallara chassis used by all teams in competition.
• GainbridgecoreGTM or Marketing PartnerGainbridge is the title sponsor of the Indianapolis 500 (Indy 500 presented by Gainbridge) and serves as the primary sponsor for various team entries throughout the season.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• NASCAR: NASCAR operates the premier stock car racing series in the United States, the closest direct competitor to IndyCar for U.S. motorsport fan attention, sponsorship dollars, and broadcast inventory on Fox.
• IMSA: IMSA sanctions North American sports car racing including the WeatherTech Championship, sharing venue partners (e.g., Road America, Laguna Seca), OEM relationships, and a portion of the motorsport fan base with IndyCar.
• NHRA: NHRA runs the dominant U.S. drag racing series and competes with IndyCar for American motorsport fans, sponsorships, and Fox/FS broadcast inventory across the motorsports calendar.

Broad incumbents

• Formula 1: Formula 1 is the global pinnacle of open-wheel racing and IndyCar's most direct category analogue, competing for the same open-wheel fan audience and global sponsorship pool at a much larger scale.
• MotoGP: MotoGP is the global premier two-wheeled racing championship, comparable to IndyCar as a sanctioned series calendar with international venues, OEM (Honda involvement overlap) and licensing economics.
• World Rally Championship (WRC): WRC is the FIA's globally sanctioned rally series, structurally similar to IndyCar as a multi-event championship calendar with manufacturer involvement, OEM sponsorships, and rights-driven media economics.

Emerging players

• Formula E: Formula E is the FIA-sanctioned EV racing championship, comparable as a newer sanctioned open-wheel series competing for sponsorship, sustainability narrative, and emerging motorsport audiences that may overlap with IndyCar's.
• SRO Motorsports Group: SRO sanctions GT and sports car racing series globally (including GT World Challenge America), overlapping with IndyCar on venue partners, manufacturer/GT OEM sponsorship pools, and the premium road-racing fan segment.

Regional players

• Supercars Championship: Australia's premier touring car championship, structurally analogous to IndyCar as a privately controlled domestic series with OEM involvement, but serving a regional rather than North American audience.
• Super Formula (Japan): Japan's top-level open-wheel series featuring Honda and Toyota engines, directly comparable to IndyCar as a regional open-wheel championship with manufacturer-funded entries, though serving the Japanese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/indycar
• YouTubeyoutube.com/user/indycaronline
• Facebookfacebook.com/indycar
• LinkedInlinkedin.com/company/27615
• Instagraminstagram.com/indycar
• TikToktiktok.com/@indycar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IndyCar