What Local Brewing Co. does

Local Brewing Co. is an Australian craft brewery founded in 2019 by a group of university friends and headquartered in Clifton Hill, Victoria (3 Hilton St). The company operates a vertically integrated beverage business combining brewery production, a hospitality venue, and a direct-to-consumer e-commerce operation. Its core product range comprises canned beer cases — Hawks Lager (an official Hawthorn Football Club co-branded SKU), Lager, Pale Ale, and Victory Draught — sold as 16×375mL cases at price points between $55 and $63, with ABVs ranging from 4.2% to 4.5%. The brewery's primary technical differentiator is a surplus-bread brewing process that incorporates rescued bread and produce as inputs, diverting food waste from landfill and underwriting a charitable model in which every 4-pack sold corresponds to a meal donation; the company reports having donated over 500,000 meals and rescued 50+ tonnes of bread and fruit since founding.

The company monetizes through three complementary channels. First, a Shopify-powered e-commerce storefront enabling direct consumer sales and pre-orders for limited editions, shipping Australia-wide. Second, a brick-and-mortar taproom in Clifton Hill that serves as both a sales venue and an event space, hosting functions (30–160 guest capacity across Mezzanine, Main Bar, and Private Venue) at no venue hire fee, with beverage attach as the revenue driver. Third, wholesale distribution to independent Australian retailers and venues, complemented by international distribution executed through a partnership with Beverex. Marketing is concentrated on social media (Facebook, Instagram, TikTok), email newsletter capture, sports partnership activation with Hawthorn FC, and event-driven community engagement.

Local Brewing Co.'s strategic positioning rests on three reinforcing assets: a proprietary surplus-bread brewing technique, a purpose-driven brand with documented social and environmental metrics, and a flagship sports marketing relationship with the Hawthorn Football Club. The company is privately held; its first disclosed external capital event was a $400,000 strategic round from Coles Express in January 2025. Leadership is led by founder Regan Long, serving as CEO and Brewmaster. There are no disclosed institutional investors, parent entities, or M&A activity.

Name

Local Brewing Co.

Legal name

Local Brewing Co.

Website

https://localbrewing.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Local Brewing Co. is a 2019-founded Australian craft brewery in Clifton Hill, Victoria, producing canned lagers and ales (ABV 4.2–4.5%) sold D2C via Shopify, through a taproom, and via wholesale. It brews using surplus bread and donates a meal with each 4-pack sold.

Ownership category

akta.pro rank

Product category

Craft Beer / Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Canned beer cases
• Taproom venue functions
• Sustainable surplus brewing
• Beer wholesale distribution

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Product Sales: Direct-to-consumer sales of canned beer cases including Lager, Pale Ale, Victory Draught, and specialty editions. Sold through e-commerce and taproom. Pricing ranges from $55-$63 per case (16x375mL).
2. Venue/Taproom Sales: On-premise beer sales at taproom in Clifton Hill, VIC. Venue hosts functions and events with no venue hire fee, driving beverage sales.
3. Wholesale Distribution: Supplying beer to retail stores and venues across Australia. International distribution through Beverex partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Local Brewing Co. is a Melbourne-based craft brewery that brews and sells canned beer in 16x375mL cases (Hawks Lager, Lager, Pale Ale, Victory Draught) using rescued surplus food such as bread, oranges, and mandarins. It operates a Clifton Hill taproom hosting functions and events with no venue hire fee, sells online via a Shopify storefront shipping Australia-wide, and distributes wholesale domestically and internationally through Beverex. Every 4-pack sold funds a meal donation to food charity partners.

Product overview

Local Brewing Co. is a craft brewery based in Clifton Hill, VIC, established in 2019. The company produces a core range of canned and bottled beers including Hawks Lager (official beer partner of Hawthorn Football Club), Lager, Pale Ale, and Victory Draught. All products are sold as 16x375mL cases. The company operates a taproom venue with function spaces and pursues a social impact mission, using surplus bread and rescued produce in brewing while donating meals to people in need with every beer sold.

Differentiator

Problem solved

Functional benefit

Brands

• Hawks Lager: Brown and gold lager brewed in Melbourne in partnership with Hawthorn Football Club, marketed as the Official Beer Partner.
• Victory Draught

Products and services

• Hawks Lager Case (Pre-Order) - 2026 Edition Brown and gold lager at 4.2% ABV, brewed in Melbourne as the Official Beer Partner beer of Hawthorn FC, sold as 16x375mL cases at pre-order price of $63.00 AUD.
• Lager Case Clean and refreshing lager brewed with all Australian ingredients, with a zesty hop profile and subtle malt body, sold as a 16x375mL case for $62.00 AUD.
• Pale Ale Case Pale ale built on a clean malt base with malted oats for smooth mouthfeel, featuring tropical, citrus and resinous hop notes with a lightly bitter finish, at 4.5% ABV, sold as a 16x375mL case for $62.00 AUD.
• Victory Draught Case | 25/26 Edition Football-focused brew for AFL/VFL fans at 4.2% ABV, sold as 16x375mL cases at $55.00 AUD, with a Golden Ticket competition included with each 4-pack.
• Taproom Venue & Function Bookings On-premise taproom at 3 Hilton St, Clifton Hill, VIC, hosting private functions (birthdays, reunions, celebrations) with three event spaces — Mezzanine (30-60 guests), Main Bar (40-100 guests) and Private Venue (100-160 guests) — and no venue hire fee; beverages and bar-menu food service drive revenue.

Quantifiable outcome

• 500,000+ meals donated to people in need since 2019
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Hawthorn Football ClubflagshipGTM or Marketing Partner · 1 January 2026Official Beer Partner of Hawthorn FC for 2026 edition. Brown & gold lager brewed in Melbourne specifically for Hawks supporters. Limited edition 2026 batch with pre-order model. Hawks Fan Hub page and dedicated product line.
• Food Charity PartnerscoreStrategic or Co-development PartnerCharitable partners that receive meal donations funded by Local Brewing Co.'s beer sales. Every 4-pack sold provides a meal to someone in need. Over 500,000 meals donated since 2019.
• BeverexcoreChannel Partner/ Reseller/ DistributorInternational distribution partner enabling Local Brewing Co. products to be available internationally through Beverex platform.
• WonkiminorChannel Partner/ Reseller/ DistributorVodka soda brand partnership. Wonki is a flavored vodka soda product available alongside Local Brewing Co. products at stockists.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online store, customer accounts, and checkout functionality.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrewDog: Global craft brewery with a comparable DTC e-commerce plus taproom/bar estate model and a strong sustainability and brand-activist identity. Closest analogue in business model and brand-led mission orientation.
• Modus Operandi Brewing: Sydney-based Australian craft brewery with taproom and packaged wholesale operations selling across similar channels. Comparable craft, hospitality-tied, and independent positioning.
• Mountain Goat Beer: Australian craft brewer headquartered in Melbourne with taproom, packaged beer range, and on-premise/wholesale distribution. Directly comparable on geography, scale, and product portfolio.
• Pirate Life Brewing: Australian craft brewery operating production brewery, taproom venues, and packaged wholesale distribution, with similar DTC and venue-hybrid model. Same scale bracket and category overlap.
• Colonial Brewing Co. Independent Australian craft brewery combining production brewery, taproom venues, and packaged wholesale with event-led revenue. Comparable size and multi-venue craft brewer model.
• Stone & Wood Brewing: Independent Australian craft brewer with sustainability credentials, multi-site taproom estate, and nationwide wholesale. Comparable on craft positioning, values-led brand, and distribution footprint.

Broad incumbents

• Lion (Beer, Spirits & Wine): Major Australian beverage producer (XXXX, Hahn, James Boag's, White Rabbit) with nation-wide on-premise and off-premise wholesale infrastructure. Defines incumbent competitive pressure in craft and mainstream beer.
• Carlton & United Breweries (CUB / Asahi): Australia's largest brewer (Carlton Draught, VB, Great Northern, etc.) owned by Asahi, dominating on-premise and off-premise distribution. Sets the scale and pricing benchmark Local Brewing Co. competes against.

Emerging players

• Fixation Brewing Co. Melbourne-based independent craft brewer focused on hop-forward styles with taproom presence. Comparable sub-scale craft positioning and Melbourne-anchored operations.
• Hawkers Beer: Independent Australian craft brewery with taproom and packaged distribution across Australia, built on similar craft-brewing and venue-aligned playbook. Adjacent-size competitor in the same craft category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/localbrewingau
• Instagraminstagram.com/localbrewingau
• TikToktiktok.com/@local.brewing.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Brewing Co.