Wonki
Wonki is an Australian beverage company founded in 2022 that produces vodka soda seltzers from cosmetically imperfect, rescued Australian fruit to reduce food waste. It sells direct-to-consumer online and through major retailers including Dan Murphy's and BWS across Australia.
- Company typePrivate
- Founded2022
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wonki does
Wonki Pty Ltd is an Australian beverage company, founded in 2022 in Melbourne by three Monash University students (Max, Bridget, and Gabe), that produces alcoholic vodka soda seltzers from cosmetically imperfect, surplus, or undersized fruit and vegetables that would otherwise be rejected by supermarkets and sent to waste. The company partners with Farmers Pick to source "Certified Imperfect" Australian produce from regions including Griffith NSW, then routes it through Melbourne-based cold-pressing and canning partners to produce 330ml canned seltzers. The core product line comprises four seasonal flavors — Blood Orange & Mandarin, Cucumber & Lime, Apple, Ginger & Lime, and Watermelon & Lemon — plus a Wonki Taster 12-Pack variety bundle; all SKUs are gluten-free, made with 100% Australian produce, and contain less than 3g of sugar per can. Products vary batch-to-batch based on seasonal produce availability, which functions as both a supply-aligned production model and a marketing narrative.
Wonki sells through a hybrid go-to-market model: a direct-to-consumer Shopify storefront at wonki.com.au with Australia-wide shipping (flat-rate, free over $140 in VIC or during promos), major off-premise retail distribution through Dan Murphy's and BWS (both under Endeavour Group) as well as Blackhearts and Sparrows and independent bottle shops and bars across Victoria (200+ stores), and a wholesale channel for corporate events. Pricing is unit-based at $69 AUD for a 12-pack and $129 AUD for a 24-pack. The company holds Liquor Licence 36312170 and was recognized in 2024 as Endeavour Group's Sustainability Supplier of the Year and as Best in Category at the Good Design Awards, anchoring a brand position built on food-waste reduction and support for Australian farmers.
The business operates with 1-10 employees, has rescued over 40,000 kg of Australian produce with a stated 100-tonne-by-2028 target, and was initially capitalized via a successful Pozible crowdfunding campaign in early 2023. Technology infrastructure is intentionally lean: Shopify for commerce, standard payment gateways (Visa, Mastercard, Amex, Apple Pay, Google Pay, PayPal, Shop Pay, Union Pay), and organic social channels on Instagram and TikTok — with no disclosed AI/ML components, patents, or proprietary software assets.
Wonki firmographics
Firmographics- Name
- Wonki
- Legal name
- Wonki PTY LTD
- Website
- https://wonki.com.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wonki is an Australian beverage company founded in 2022 that produces vodka soda seltzers from cosmetically imperfect, rescued Australian fruit to reduce food waste. It sells direct-to-consumer online and through major retailers including Dan Murphy's and BWS across Australia.
- Ownership category
- akta.pro rank
Wonki industry classification
Industry- Product category
- Hard Seltzer / Ready-to-Drink Alcoholic Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Wonki is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Wonki business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through their Shopify storefront with direct-to-consumer delivery across Australia, offering 12-pack and 24-pack options of their vodka soda seltzer products.
- Wholesale Distribution: Sales through retail partners including Dan Murphy's, BWS, Blackhearts and Sparrows, and independent bottle shops and bars.
- Wholesale/Corporate Events: Direct wholesale sales to corporate offices and events as a crowd-pleasing sustainable drink option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wonki Taster 12-Pack |
| Unit Pricing | Pay-as-you-go | Apple, Ginger & Lime 24-Pack |
| Unit Pricing | Pay-as-you-go | Blood Orange & Mandarin |
| Unit Pricing | Pay-as-you-go | Cucumber & Lime |
| Unit Pricing | Pay-as-you-go | Watermelon & Lemon |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Wonki product offering
Product offeringCore offering
Wonki manufactures and sells alcoholic vodka soda seltzers in 330ml cans, made by cold-pressing "funny-looking" or blemished Australian produce that supermarkets reject, blended with vodka and packaged in recyclable cans with less than 3g of sugar per can. Products are sold directly to consumers online and through Australian retail chains (Dan Murphy's, BWS) and independent bottle shops in Victoria.
Product overview
Wonki is a sustainable beverage company producing alcoholic vodka sodas (hard seltzers) from 'funny-looking' produce that would otherwise go to waste. The product portfolio consists of five vodka soda flavors—Blood Orange & Mandarin, Cucumber & Lime, Apple, Ginger & Lime, and Watermelon & Lemon—plus a Taster 12-Pack variety bundle. All products are made with 100% Australian produce, are gluten-free, contain less than 3g sugar per 330ml can, and are cold-pressed from imperfect fruits and vegetables rescued from local farms. The seasonal nature of produce means flavors fluctuate batch-to-batch based on what fruits need saving.
Differentiator
Problem solved
Functional benefit
Products and services
- Blood Orange & Mandarin Vodka Soda 330ml can of cold-pressed vodka soda made with wonky blood oranges and mini-mandarins. Each case contains approximately 12 blemished blood oranges and 10 mini-mandarins, delivering a bold citrus flavor with less than 3g sugar per can. Sold in 12-pack and 24-pack options.
- Cucumber & Lime Vodka Soda 330ml can of cold-pressed vodka soda made with curly continental cucumbers and cold-pressed limes. Each case contains roughly four cucumbers and 13 limes, with less than 3g sugar per can. Sold in 12-pack and 24-pack options.
- Apple, Ginger & Lime Vodka Soda 330ml can winter seasonal cold-pressed vodka soda made with approximately 2kg of wonky apples, ginger, and lime per case. Sharp and spicy flavor profile, less than 3g sugar per can. Sold in 24-pack ($129.00 AUD) and 12-pack configurations.
- Watermelon & Lemon Vodka Soda 330ml can of cold-pressed vodka soda made with approximately 2kg of wonky watermelon and 6 lemons per case. Subtly sweet watermelon flavor meets citrus zing; less than 3g sugar per can. Sold in 12-pack and 24-pack options.
- Wonki Taster 12-Pack Mixed 12-pack variety bundle containing 3 cans each of Blood Orange & Mandarin, Watermelon & Lemon, Cucumber & Lime, and Apple, Ginger & Lime. Allows customers to sample the full Wonki range; priced at $69.00 AUD.
Quantifiable outcome
- Over 40,000 kg of Australian produce saved from food waste
- +2 more outcomes
Companies that use Wonki
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wonki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
Wonki partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Farmers PickcoreProduce supplier providing Certified Imperfect produce that has been rejected by supermarkets for being too small, blemished, or misshapen. Their 'Certified Imperfect' badge on Wonki cans certifies the juice is fresh squeeze from Australian farms.
- Monash University Fastrack AcceleratorcoreUniversity accelerator program where founders Max, Bridget and Gabe developed the Wonki business concept in 2022. Received initial validation and feedback through the program.
- Melbourne-based ManufacturerscoreLocal suppliers and manufacturers who cold-press the fruit and blend Wonki beverages into fully recyclable cans. Critical supply chain partner for production.
- ShopifycoreE-commerce platform hosting Wonki's online store at wonki.com.au. Provides the online store infrastructure, payment processing (Shop Pay), and ad services (Shopify Audiences) for personalized advertising.
- Endeavour GroupmajorParent company of Dan Murphy's and BWS. Recognized Wonki as Sustainability Supplier of the Year 2024, demonstrating strong partnership commitment to stocking sustainable products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wonki competitors and assessment
Company assessmentDirect peers
- Hard Rated: Australian premium hard seltzer brand positioned in the same low-sugar, real-fruit space. Direct competitor for shelf space and consumer occasions in Australian bottle shops and on-premise.
- Bonvida: Australian pre-mixed canned cocktail brand offering vodka-based RTDs in a similar low-sugar, real-ingredient positioning. Bonvida is the closest direct competitor to Wonki in the Australian premium RTD seltzer/hard seltzer niche.
Broad incumbents
- White Claw: The category-defining hard seltzer brand globally and a default reference for the segment Wonki competes in. White Claw sets consumer expectations on flavor, price, and availability that Wonki must compete against on Australian shelves.
- Truly Hard Seltzer: Major US hard seltzer brand with growing Australian distribution. Competes with Wonki for the same low-sugar, fruit-flavored seltzer occasion and on retailer shelf space.
- Smirnoff Seltzer: Diageo-owned vodka seltzer brand with deep distribution and marketing budget. Direct category competitor on shelf and in pricing tiers, with broader flavor range and global reach.
- Vodka Cruiser: Iconic Australian RTD vodka brand owned by Asahi. Benchmark for Australian RTD vodka distribution and serves a similar female-skewing, casual occasion consumer that Wonki targets.
- Brookvale Union: Asahi-owned Australian seltzer/RTD brand with established national distribution. Competes for similar light, citrus-forward alcoholic seltzer occasions in Australian retail.
Emerging players
- StrangeLove: Australian premium mixer brand also using produce-led, low-sugar positioning and strong retail presence in Dan Murphy's and BWS. Comparable mission of upgrading the Australian beverage occasion with real, natural ingredients.
- The Hidden Sea: Australian sustainability-positioned beverage brand (wine with plastic-removal mission). Comparable to Wonki in using a measurable ESG narrative as a primary brand differentiator for environmentally conscious consumers.
- Stitch Coffee (or comparable cold-pressed Australian beverage startup): Australian cold-pressed beverage brand operating in a similar fresh-produce-led, sustainability-positioned niche. Comparable as a small, mission-driven Australian CPG using rescued or local ingredients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wonki social profiles
Digital presenceWonki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wonki leadership team
Management profileNumber of profiles
Profiles3 records
Wonki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wonki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wonki
What does Wonki do?
Wonki manufactures and sells alcoholic vodka soda seltzers in 330ml cans, made by cold-pressing "funny-looking" or blemished Australian produce that supermarkets reject, blended with vodka and packaged in recyclable cans with less than 3g of sugar per can. Products are sold directly to consumers online and through Australian retail chains (Dan Murphy's, BWS) and independent bottle shops in Victoria.
Is Wonki a public or private company?
Wonki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wonki founded?
Wonki was founded in 2022. It employs 1 to 10 people.
Where is Wonki based?
Wonki is headquartered in Melbourne, Australia, in the Oceania region.
How does Wonki make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and wholesale/Corporate Events.
Who are Wonki's main competitors?
Direct peers on record are Hard Rated and Bonvida. Broad incumbents are White Claw, Truly Hard Seltzer, Smirnoff Seltzer, Vodka Cruiser and Brookvale Union. Emerging players are StrangeLove, The Hidden Sea and Stitch Coffee (or comparable cold-pressed Australian beverage startup).
Does Wonki have an API?
No public API is recorded for Wonki.
What industry is Wonki in?
Wonki's product category is Hard Seltzer / Ready-to-Drink Alcoholic Beverages. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 3121 and its SIC code is 2080.