On the wild side

What On the wild side does

On The Wild Side (legal entity CREDO SAS) is a French natural cosmetics company founded in 2018 by Anne-Sophie Nardy and headquartered in Bordeaux. It develops, manufactures and sells 100% naturally derived skincare, haircare, body care and nutricosmetic SKUs through its own DTC e-commerce storefront (onthewildsidecosmetics.com), with no evidence of third-party retail or wholesale distribution. The technical core is the registered Complexe Breveté OTWS — a patented combination of wild-harvested Sève de Bouleau (Betula alba) and Bourgeon de Hêtre (Fagus sylvatica), backed by transcriptomic studies on keratinocyte gene expression and incorporated across the entire face care range. The portfolio also includes proprietary natural actives: Probiovie (Lactobacillus Ferment) in the cleanser for microbiome preservation, Rétinol Végétal from Criste Marine (botanical retinol alternative without photosensitivity), plant-based Vegan Collagen from hydrolyzed wheat protein, Acmella Oleracea ("botanical botox"), and dual-weight Hyaluronic Acid. The portfolio spans twelve core face SKUs, six haircare SKUs, a body oil, a food supplement, eight ritual bundles, and a discovery kit. The company is triple-certified Cosmos Organic (Ecocert), Vegan Society and B Corp.

The business model is direct-to-consumer with three revenue streams: one-time purchases of individual SKUs (priced $21–$55), bundled rituals at €69–€108, and an Abonnement subscription at -10% with monthly/bi-monthly/tri-monthly delivery. A Le Club OTWS loyalty program (€1 = 1 point, plus birthday/review/referral bonuses) and cart-based volume discounts (-10% to -30% across 1–3 products) drive retention and AOV. International shipping covers the EU, UK, Norway, Switzerland, USA, Canada, South America, Russia, Japan, Singapore, South Korea, Taiwan, and the Middle East with multi-currency checkout. The marketing mix is digital-first and brand-community-led, anchored on a 100K+ Instagram community (@onthewildside_spirit), an email capture offering 10% off the first order, referral mechanics, seasonal "Les Prix Doux" promotional events up to -30%, and editorial coverage in Vogue, Elle, Marie Claire, Cosmopolitan and Grazia. Customer base is reported at 100,000+ with a 4.8/5 average on 10,000+ verified reviews; the Baume Yeux hero SKU sells at a rate of one unit every ten minutes in France.

Ownership is founder-controlled: CREDO SAS has registered capital of €7,000, no disclosed institutional shareholders, no parent company, no M&A activity, and a single seed round of ~€556K in June 2020. Strategic moats rest on the registered patent, the triple certification stack, proprietary wild-harvest sourcing via partner AFC, and clinically validated efficacy claims. Operational scale is small (1–10 employees disclosed) and reliant on a single founder, which materially constrains the rate of geographic and category expansion relative to the addressable footprint already implied by the shipping matrix and product line.

Name

On the wild side

Legal name

CREDO

Website

https://onthewildsidecosmetics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

On The Wild Side (CREDO SAS) is a Bordeaux-based, founder-led natural cosmetics brand selling patented wild-plant skincare, haircare and nutricosmetics direct-to-consumer through its own e-commerce storefront across ~100 countries, with subscription, loyalty and ritual-bundle mechanics.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Other Specialty Food Retailers (44529), Forest Nurseries and Gathering of Forest Products (11321)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Natural skincare
• Organic cosmetics
• Vegan haircare
• Clean beauty
• Wild plant skincare

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Retail — Individual Products: One-time purchase of individual skincare and haircare products through the brand's own e-commerce storefront (onthewildsidecosmetics.com). Products span face care (eye balm, night balm, serum, day cream/fluid, cleanser, toner, face oil, body oil, exfoliating mask), haircare (shampoo, conditioner, hair mask, hair oil, scalp exfoliant), and dietary supplements. Prices range from $21 to $55 per individual unit. Revenue is transactional and non-recurring per order, with average order value potentially increased through bundle/ritual promotions and volume discounts.
2. Bundled Rituals (Rituels): Pre-curated product bundles (2–3 complementary products) sold at a discount vs. buying individually. Examples: Rituel 'Best Seller' (Gelée Nettoyante + Baume de Nuit + Baume Yeux) at $96 vs. $136; Rituel 'Repulpant et Lissant' at $104 vs. $148; Rituel 'Anti-Imperfections' at $85 vs. $121. These bundles drive higher average order value and product discovery across the range.
3. Subscription / Recurring (Abonnement): Subscription program (Abonnement) offering -10% discount on any product with three delivery frequency options: every month, every 2 months, every 3 months. Subscribers can modify or postpone deliveries at any time. The recurring model generates predictable, recurring revenue from loyal customers. Selling plan allocation data shows this option is available on multiple flagship products (Baume Yeux, Baume de Nuit, Gelée Nettoyante, Shampoing Quotidien).
4. Loyalty Program (Le Club OTWS): A points-based loyalty program where customers earn 1 point per €1 spent. Points can be redeemed for gift cards: 100 points = €10, 150 points = €15, 200 points = €20. Additional points are earned through birthday registration (+50 points) and product reviews (+70 points). Referral program offers referrer and referee each €10. While not a direct revenue stream, the program drives retention, repeat purchases, and increases customer lifetime value.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

On The Wild Side formulates, manufactures and sells 100% naturally-derived skincare, haircare, body care and dietary supplements directly to consumers through its own e-commerce site. All products incorporate the company's patented Wild Plants Complex combining wild-harvested French birch sap and beech bud. The range is sold individually, as themed bundled rituals at promotional prices, and via a recurring subscription (Abonnement) with a 10% discount.

Product overview

On The Wild Side is a French natural cosmetics brand offering a comprehensive skincare and haircare product portfolio with patented wild plant-based formulations. The core offering includes face care products (eye balm, night balm, cleansing gel, vegan collagen serum, day fluid, day cream, anti-imperfections serum and paste, exfoliating mask, cleansing and care oils, soothing lotion), haircare (daily shampoo, detangling conditioner, nourishing hair mask, exfoliating scalp shampoo, hair care oil, refill), body care (body oil), and food supplements. Products are sold individually and as bundled rituals (Rituel Best Seller, Rituel Repulpant et Lissant, Rituel Anti-Imperfections, Rituel Hydratant, Rituel Booster d'éclat, Rituel Rides et manque de fermeté, and hair Rituel bundles). The company operates a loyalty program (Le Club OTWS) and subscription service (Abonnement) with 10% recurring discounts. All products feature the patented Wild Plants Complex combining Birch Sap and Beech Bud, clinically proven to improve cellular regeneration, strengthen skin barrier function, and slow oxidative stress.

Differentiator

Problem solved

Functional benefit

Products and services

• Baume Yeux Lissant et Anti-Cernes (Eye Balm, 15ml) Iconic best-selling eye care product that clinically reduces dark circles, puffiness and fine lines in 21 days; for consumers concerned with under-eye aging; formulated with Caffeine, Acacia Gum and the patented Wild Plants Complex.
• Baume de Nuit Repulpant (Night Balm with Rétinol Végétal, 30ml) Regenerating night balm with botanical retinol from Criste Marine that smooths and plumps skin overnight; clinically proven: 90% smoother skin, 95% more luminous skin, 90% wrinkles and fatigue marks faded in 21 days; suitable for all skin types including sensitive skin.
• Gelée Nettoyante Probiotique (Cleansing Gel, 100ml) Probiotic jelly cleanser that transforms into a velvety foam, cleanses deeply without drying and preserves the skin microbiota; formulated with Probiovie (Lactobacillus Ferment) and the patented Wild Plants Complex.
• Sérum Collagène Vegan (Vegan Collagen Serum, 30ml) Firming and plumping serum with 100% vegan collagen (hydrolyzed wheat protein amino acids), Acmella Oleracea ('botanical Botox') and the patented Wild Plants Complex; smooths, plumps and firms from first application.
• Fluide de Jour Repulpant (Day Fluid, 30ml and 50ml) Lightweight hydrating day fluid for normal to combination skin with dual-weight Hyaluronic Acid and the patented Wild Plants Complex; 96% plumped skin from first application; +64% hydration in 1 hour.
• Crème de Jour Lissante (Day Cream with Ceramides, 30ml and 50ml) Smoothing day cream for normal to dry skin with Ceramides and the patented Wild Plants Complex; 86% smoother skin from first application; non-greasy satin finish.
• Pâte Stop-Boutons (Anti-Spot Paste with Clay, Salicylic Acid and Azelaic Acid, 15ml) Targeted spot treatment combining Salicylic Acid, Azelaic Acid and Clay with the patented Wild Plants Complex; visibly reduces blemish in 3 hours, with 56% size reduction and 69% less inflammation in 5 days on 20 volunteers.
• Sérum Anti-Imperfections (Anti-Imperfections Serum with Azelaic Acid and Salicylic Acid, 30ml) Serum that targets blemishes with Azelaic Acid and Salicylic Acid combined with the patented Wild Plants Complex for gentle yet effective blemish-prone-skin treatment.
• Masque Exfoliant (Exfoliating Mask with Fruit Acids / AHA, 50ml) Exfoliating mask with Fruit Acids (AHA) and the patented Wild Plants Complex for radiant skin.
• Huile Démaquillante (Cleansing Oil with Plum Oil and Chamomile Water) Cleansing oil with Plum Oil and Chamomile Water for gentle makeup removal.
• Huile de Soin Réparatrice (Repairing Care Oil) Repairing care oil that strengthens the skin barrier with vegetable oils.
• Lotion Essentielle Apaisante (Soothing Essential Lotion with Plum Oil and Apricot Oil, 100ml) Soothing essential lotion with Plum Oil and Apricot Oil for skin comfort.
• Complément Alimentaire Peau, Ongles, Cheveux (Food Supplement with Rosehip and Field Horsetail) Food supplement for skin, nails and hair with Rosehip and Field Horsetail.
• Shampoing Quotidien (Daily Shampoo with Nettle and Dandelion, 250ml) 100% natural, sulfate-free and silicone-free daily shampoo for all hair types with Wild Nettle and Dandelion; purifies and strengthens the scalp.
• Après-Shampoing Démêlant (Detangling Conditioner with Nettle and Wheat Protein) Detangling conditioner with Nettle and Wheat Protein for smooth, manageable hair.
• Masque Soin Cheveux Nourrissant (Nourishing Hair Mask with Shea Butter) Nourishing hair mask with Shea Butter for deep hydration of thick, textured, curly or coily hair.
• Shampoing Exfoliant Cuir Chevelu (Scalp Exfoliating Shampoo with Marine Salt Crystals, 200ml) Exfoliating shampoo for scalp with Marine Salt Crystals supporting hair growth and anti-dandruff care.
• Huile de Soin Cheveux (Hair Care Oil with Vegetable Silicone and St. John's Wort, 50ml) Hair care oil with Vegetable Silicone and St. John's Wort for nourishing protection.
• Recharge Shampoing Quotidien (Daily Shampoo Eco-Refill, 400ml) Eco-friendly 400ml refill pack for the Daily Shampoo, supporting sustainable consumption.
• Huile de Soin Corps (Body Care Oil with 4 Vegetable Oils, 100ml) Body care oil with four vegetable oils for non-greasy skin nourishment.
• Rituel Best Seller (Bundled Ritual: Gelée Nettoyante + Baume de Nuit + Baume Yeux) Pre-curated best-selling face bundle (cleanser, night balm, eye balm) sold at promotional price vs. buying individually.
• Rituel Repulpant et Lissant (Bundled Ritual: Fluide de Jour + Sérum Collagène Vegan + Baume Yeux) Pre-curated plumping and smoothing face bundle sold at promotional price.
• Rituel Anti-Imperfections (Bundled Ritual: Fluide de Jour + Sérum Anti-Imperfections + Pâte Stop-Boutons) Pre-curated anti-blemish face bundle sold at promotional price.
• Rituel Hydratant (Bundled Ritual: Gelée Nettoyante + Crème de Jour + Baume Yeux) Pre-curated hydration face bundle sold at promotional price.
• Rituel Booster d'Éclat (Bundled Ritual: Masque Exfoliant + Sérum Collagène Vegan + Crème de Jour) Pre-curated radiance-booster face bundle sold at promotional price.
• Rituel Rides et manque de fermeté (Bundled Anti-Aging Ritual: Baume Yeux + Crème de Jour + Baume de Nuit) Pre-curated anti-aging and firming face bundle sold at promotional price.
• Rituel Capillaire Cheveux Fins / Cheveux Secs (Haircare Bundled Rituals) Two pre-curated haircare bundles — for fine/normal hair (Shampoing + Après-Shampoing + Exfoliant) and for dry/textured hair (Shampoing + Masque + Huile) — sold at promotional price.
• La Trousse Découverte (Limited-Edition Discovery Kit: 1 Case + 4 Best-Seller Products) Limited-edition discovery kit pairing an OTWS case with four best-selling skincare products at a promotional price for new-customer trial.

Quantifiable outcome

• Baume Yeux: -14% ridules (fine lines), -7% cernes (dark circles), smoother gaze in 21 days. Dermatologically controlled test on 21 women for 21 days.
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• AFC — Association Française des Professionnels de la Cueillette des Plantes SauvagescoreStrategic or Co-development PartnerOn The Wild Side has been a patron/mécène of the AFC since its founding. The AFC is an association of wild plant harvesters that advocates for responsible and sustainable harvesting practices. Together, OTWS and AFC co-created a guide of best practices for wild plant harvesting — covering how to respect the plant, manage resources responsibly, and guarantee biodiversity preservation. The AFC supports the supply chain for OTWS's proprietary wild plant ingredients (birch sap and beech bud) used in the Patented Complexe Breveté. The partnership is central to the brand's ethical sourcing narrative and B Corp environmental credentials.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caudalie: Caudalie is a French natural dermo-cosmetics brand built around vine-derived (botanical) active ingredients with its own patents and clinical claims. Highly comparable to OTWS on French heritage, botanical patented actives, and DTC-plus-retail distribution in premium skincare.
• Nuxe: Nuxe is a French natural-origin dermo-cosmetic brand combining botanical actives (e.g., botanical Botox alternative, plant oils) with clinical proof points and a DTC-plus-pharmacy retail model. Strongly comparable on French positioning, botanical actives, and clinical efficacy messaging.
• Typology: Typology is a French DTC skincare brand built on minimalist, plant-derived formulations sold direct-to-consumer with strong social media traction. Comparable on France-based DTC natural skincare model, digital-first GTM, and ingredient-led branding.
• REN Clean Skincare: REN is a clinical natural skincare brand founded on bio-active, clean formulations with strong DTC and luxury retail distribution. Comparable on the "clinical-grade natural skincare" positioning and clinically proven efficacy claims targeting similar anti-aging and sensitive-skin concerns.
• Tata Harper: Tata Harper is a U.S. luxury natural skincare brand built on farm-grown botanical formulations with high concentrations and clean beauty certifications. Comparable on the high-priced botanical clean-beauty positioning with strong clinical/efficacy narrative.
• Absolution: Absolution is a French niche organic and customizable skincare brand with Cosmos-type certifications and a DTC plus selective retail distribution model. Comparable as a smaller French clean-beauty brand operating at roughly similar scale and price point with similar organic certifications.

Broad incumbents

• L'Occitane en Provence: L'Occitane is a global natural cosmetics group rooted in Provençal botanical ingredients, with extensive retail and DTC infrastructure. Comparable as a much larger incumbent in French botanical skincare against which OTWS is differentiating with patented wild-plant actives and triple certifications.
• Weleda: Weleda is a long-established European natural cosmetics and anthroposophic medicine brand with biodynamic and Natrue/NCS-type certifications. Comparable as a broader incumbent in certified natural skincare, though operating at vastly larger scale and with a different distribution footprint.
• Drunk Elephant: Drunk Elephant is a clinical, ingredient-led clean skincare brand founded on biocompatible, vegan formulations and a No-Six policy. Comparable on clinically backed clean-beauty positioning, vegan certification, and DTC premium pricing, though now distributed within Estée Lauder's portfolio.

Regional players

• Dermophil Heba: Dermophil is a French heritage dermo-cosmetic and natural skincare brand sold in pharmacies, with botanical actives similar to OTWS. Comparable on French market natural-skincare positioning, though currently distributed primarily via French pharmacy rather than DTC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/onthewildside_spirit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On the wild side