Caudalie
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Caudalie firmographics
Firmographics- Name
- Caudalie
- Legal name
- Caudalie
- Website
- https://us.caudalie.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Caudalie industry classification
Industry- Product category
- Natural Skincare
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Sensitive Skin & Rosacea-Calming Treatments (HSALADAF)
Keywords
Where Caudalie is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Caudalie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue stream through us.caudalie.com online store, offering full product catalog with free shipping thresholds, loyalty program rewards, and auto-replenishment subscriptions.
- Retail Channel Sales: Revenue generated through Sephora and Bluemercury retail partnerships across the United States, representing significant distribution channel for Caudalie products.
- Spa Services: Caudalie operates Vinotherapie spas including flagship Les Sources de Caudalie at Chateau Smith Haut Lafitte, offering signature treatments combining grape-derived ingredients with spa therapies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Serums and Treatments |
| Unit Pricing | Pay-as-you-go | Moisturizers and Creams |
| Unit Pricing | Pay-as-you-go | Eye and Lip Care |
| Unit Pricing | Pay-as-you-go | Cleansers and Toners |
| Unit Pricing | Pay-as-you-go | Body Care and Fragrances |
| Unit Pricing | Pay-as-you-go | Bundles and Sets |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Caudalie product offering
Product offeringCore offering
Caudalie is a French skincare brand that develops, manufactures, and sells grape-derived cosmetic products for the face and body, including anti-aging serums, moisturizers, cleansers, sun care, and lip care. The company also operates Vinothérapie spa locations offering treatments built around grape and vine-derived ingredients, complemented by a portfolio of home fragrances.
Product overview
Caudalie is a French natural skincare brand offering a comprehensive portfolio of grape-powered skincare products organized into distinct collections. The core product lines include Premier Cru (premium anti-aging with niacinamide and hyaluronic acid), Vinoperfect (brightening dark spot serums), Resveratrol-Lift (firming retinol alternatives), Vinopure (acne-prone skin solutions), VinoHydra (hydration with hyaluronic acid), Vinoclean (cleanse offerings), Vinotherapist (body care), and Vinosun (sun protection). The brand also offers Fresh Fragrances, Beauty Elixir face mists, and Grape Water mists. Products are formulated with at least 95% natural origin ingredients, free from parabens, phenoxyethanol, phthalates, mineral oils, PEG, silicones, and animal ingredients. The company operates a direct-to-consumer e-commerce platform with retail presence through Sephora, Bluemercury, and boutique spas.
Differentiator
Problem solved
Functional benefit
Brands
- Premier Cru: Anti-aging skincare collection featuring premium formulations
- Vinoperfect
- Resveratrol-Lift
- Vinopure
- Vinosun
- VinoHydra
- Vinoclean
- Vinotherapist
- Fresh Fragrances
Products and services
- Premier Cru Anti-Aging Eye Cream An anti-aging eye care cream formulated to address wrinkles and loss of firmness in the eye area, part of Caudalie's flagship Premier Cru collection for mature skin concerns.
- Vinoperfect Brightening Serum A brightening facial serum featuring Viniferine, formulated to reduce the appearance of dark spots and even skin tone for consumers seeking a radiant complexion.
- Resveratrol-Lift Instant Firming Serum A lifting and firming facial serum built around Caudalie's Resveratrol complex, designed to improve skin elasticity and visibly firm the face.
- Vinopure Blemish-Prone Skin Collection A complete skincare routine for blemish-prone and acne-prone skin, featuring purifying cleansers, serums, and moisturizers designed to reduce imperfections and unclog pores.
- VinoHydra Hydration Collection A range of hydrating facial care products formulated with grape water to soothe, moisturize, and comfort sensitive or dehydrated skin.
- Vinoclean Cleansing Collection A cleansing product line that removes makeup and impurities while remaining gentle, including cleansers and makeup-removing products with naturally derived formulations.
- Vinotherapist Body Care Collection A body skincare collection inspired by Vinothérapie spa rituals, including body creams, scrubs, and oils that bring grape-derived hydration and antioxidants to the body.
- Vinosun Daily Mineral Sunscreen SPF 50 A high-protection daily mineral sunscreen formulated to shield the skin from UV damage while remaining suitable for sensitive skin as part of the Vinosun range.
- Beauty Elixir Face Mist A facial mist and toner formulated with grape, rosemary, and other plant extracts to refresh, tone, and add glow to the complexion.
- Grape Water Face Mist A 100% grape water facial mist used to soothe, hydrate, and calm sensitive skin, serving as a signature Caudalie product.
- Fresh Fragrances Collection A home fragrance line including scented candles and body fragrances that extends Caudalie's grape-inspired sensory identity beyond skincare.
- Vinothérapie Spa Treatments Spa treatments delivered at Caudalie Vinothérapie locations, using grape-derived and vine-based products in facials, massages, and body rituals grounded in the brand's heritage.
Quantifiable outcome
- Vinoperfect serum sells one bottle every 30 seconds globally
- +1 more outcomes
Companies that use Caudalie
Customer profileSegments5 records
Ideal customer profiles1 record
Caudalie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Caudalie partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SephoracoreMajor retail partnership where Sephora distributes Caudalie products through hundreds of US store locations. Sephora offers in-store beauty consultations and treatments with Caudalie products. The partnership represents a significant distribution channel for the brand's US market presence.
- BluemercurycorePremium beauty retailer partnership for Caudalie product distribution across Bluemercury store locations in the United States, serving as an important retail channel alongside Sephora.
- Elise ChalminminorLimited-edition collaboration featuring exclusive summer tote bags with Elise Chalmin designs, offered as a gift with purchase promotion on orders $110+ during summer campaigns.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Caudalie competitors and assessment
Company assessmentDirect peers
- Drunk Elephant: LVMH-backed clean/biocompatible skincare brand sold through Sephora with a strong vitamin C alternative and retinol alternative narrative. Direct competitor in the prestige clean skincare set where Caudalie competes.
- L'Occitane en Provence: French natural-ingredient beauty brand with global retail, spa heritage, and similar DTC + department store distribution. Closely comparable in origin story, natural positioning, and price architecture.
- Nuxe: French natural-origin skincare and body care brand with patented botanical actives (e.g., Huile Prodigieuse). Competes in the same French natural prestige skincare category with overlapping retail and spa channels.
- Avène: Pierre Fabre-owned French dermo-cosmetic skincare brand built around thermal spring water, sold through pharmacies and prestige retail. Comparable French heritage, ingredient-led positioning, and sensitive-skin consumer overlap.
- Kiehl's: Estée Lauder-owned apothecary-style skincare brand with strong Sephora and DTC presence, ingredient storytelling, and premium pricing. Closely mirrors Caudalie's retail-DTC hybrid model and SKU architecture.
Emerging players
- Tata Harper: Luxury 100% natural skincare brand positioned at ultra-premium price points, DTC-led with select retail. Comparable in ingredient transparency, natural positioning, and high AOV regimens.
- Dermalogica: Professional-grade skincare brand sold through skin therapists, spas, and select retail, with strong treatment/regimen narrative. Comparable professional and spa-channel distribution with ingredient-led positioning.
Broad incumbents
- La Roche-Posay: L'Oréal-owned French dermo-cosmetic leader with thermal spring water heritage and massive pharmacy + retail footprint. Comparable French dermatological positioning, though at a different scale and price point.
- Fresh: LVMH-owned natural-ingredient skincare brand with Sephora distribution, founder heritage, and a similar blend of natural ingredients and prestige positioning. Strong direct overlap in Sephora premium skincare sets.
- Clarins: French family-controlled prestige skincare and spa heritage brand with global retail, plant-based positioning, and own spa/Institute network. Comparable French heritage, plant active narrative, and spa + retail distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Caudalie social profiles
Digital presenceCaudalie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caudalie leadership team
Management profileNumber of profiles
Profiles2 records
Caudalie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caudalie M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caudalie
What does Caudalie do?
Caudalie is a French skincare brand that develops, manufactures, and sells grape-derived cosmetic products for the face and body, including anti-aging serums, moisturizers, cleansers, sun care, and lip care. The company also operates Vinothérapie spa locations offering treatments built around grape and vine-derived ingredients, complemented by a portfolio of home fragrances.
Is Caudalie a public or private company?
Caudalie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caudalie founded?
Caudalie was founded in 1999. It employs 501 to 1,000 people.
Where is Caudalie based?
Caudalie is headquartered in New York, United States, in the North America region.
How does Caudalie make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Channel Sales and spa Services.
Who are Caudalie's main competitors?
Direct peers on record are Drunk Elephant, L'Occitane en Provence, Nuxe, Avène and Kiehl's. Emerging players are Tata Harper and Dermalogica. Broad incumbents are La Roche-Posay, Fresh and Clarins.
Does Caudalie have an API?
No public API is recorded for Caudalie.
What industry is Caudalie in?
Caudalie's product category is Natural Skincare. Its primary akta.pro industry code is HSALADAF, Sensitive Skin & Rosacea-Calming Treatments. Its NAICS code is 32561 and its SIC code is 2844.