Core Movement
- Company typePrivate
- Founded2016
- HeadquartersBusan, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Core Movement firmographics
Firmographics- Name
- Core Movement
- Legal name
- COREMOVEMENT. CO., LTD.
- Website
- https://coremovement.co.kr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Core Movement industry classification
Industry- Product category
- EMS Rehabilitation Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sports and Recreation Instruction (61162)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
- akta.pro secondary industries
- Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM), Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
Keywords
Where Core Movement is headquartered
LocationHeadquarters
- HQ city
- Busan
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
Core Movement business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - EMSSPA Bathtubs: One-time hardware sales of EMSSPA Bathtub product line (BASIC, Recliner, Ultra) and accessories through Naver Smart Store and direct sales channels. Products include EMSSPA C, I, I+, and PRO models.
- Hardware Sales - ELMUS EMS Suits: One-time hardware sales of ELMUS suit (M, L sizes) and ELMUS AQUA suit product lines through direct sales channels. Devices are 77x141x21mm / 67x125x24mm with 9/6 point configurations.
- Mobile Application Software (CORECARE, ELMUS, EMSSPA): Companion mobile applications available on Google Play Store and Apple App Store that control EMS devices, provide health tracking, and support workout modes. Applications are integrated with hardware sales.
- Global Distribution and Partnerships: International expansion through global MOUs across Southeast Asia, Northeast Asia, and the Middle East, plus institutional partnerships with government agencies and healthcare organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | EMSSPA BASIC - Premium Body Care Bathtub |
| One time/ perpetual license | — | EMSSPA Recliner - Rehabilitation Body Care Bathtub |
| One time/ perpetual license | — | ELMUS AQUA - For Hydro Rehabilitation |
| Other | — | Partnership and B2B Product Inquiries |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Core Movement product offering
Product offeringCore offering
Core Movement designs, manufactures, and sells proprietary Electrical Muscle Stimulation (EMS) hardware under the EMSSPA bathtub line (BASIC, RECLINER, ULTRA) and the ELMUS wearable-suit line (ELMUS SUIT, ELMUS AQUA), paired with companion mobile applications (CORECARE, ELMUS, EMSSPA). Products target individual consumers seeking time-efficient exercise and seniors needing low-impact rehabilitation, as well as healthcare institutions and international distributors through B2B partnership inquiries.
Product overview
Core Movement Co., Ltd. (주식회사 코어무브먼트) operates a two-pillar product architecture built around Electrical Muscle Stimulation (EMS): the EMSSPA bath-type line (EMSSPA BASIC, EMSSPA RECLINER, and the announced EMSSPA ULTRA) and the ELMUS suit-type line (ELMUS SUIT in ELMUS W 9-channel and ELMUS H 6-channel variants, and ELMUS AQUA for hydro rehabilitation). Both hardware pillars are paired with a companion-software layer — the new integrated CORECARE app, plus dedicated ELMUS and EMSSPA device-control apps — that connect over Bluetooth (and use GPS) to deliver the EMS stimulation. EMSSPA targets spa/aquatic body-care scenarios while ELMUS focuses on wearable rehabilitation and exercise (including underwater use via ELMUS AQUA); the apps unify device control, intensity adjustment, usage tracking, and health monitoring across both families.
Differentiator
Problem solved
Functional benefit
Brands
- EMSSPA: EMS bathtub-type product line offering full-body EMS (Electronic Muscle Stimulation) through a high-end bathing experience. Includes product variants EMSSPA BASIC, EMSSPA RECLINER, and EMSSPA ULTRA, in 6/9/12/15 channel options. Targets health, relaxation, body shape management, and rehabilitation use cases.
- ELMUS
- CORECARE
Products and services
- EMSSPA BASIC Premium Body Care Bathtub Premium body-care EMS bathtub (1585 x 865 x 565 mm, 60 kg) in ceramic white, offered in 6/9/12-point electrode configurations with Independent and Built-In versions. Provides full-body EMS stimulation focused on essential core muscles for fatigue recovery and body-shape management; variants include Basic 6C (formerly emsspa I), Basic 9C (formerly emsspa I+), and Basic 12C (formerly elmus pro). Targeted at individual consumers and home wellness installations via Naver Smart Store and partnership inquiries.
- EMSSPA RECLINER Rehabilitation Body Care Bathtub Rehabilitation body-care EMS bathtub (1850 x 910 x 710 mm, 85 kg) with an ergonomically curved zero-gravity recliner design, offered in 9/12/15-point configurations in Independent and Built-In versions in white. Combines spa relaxation with high-intensity EMS exercise while minimizing gravitational pressure and body strain. Variants: Recliner 9C (formerly emsspa I max), Recliner 12C (formerly elmus pro max), Recliner 15C (Coming Soon). Targeted at premium home wellness consumers and rehabilitation use cases.
- EMSSPA ULTRA (Coming Soon) Announced as the top-tier (ULTRA) variant of the EMSSPA recliner-style bathtub family, positioned alongside the RECLINER and BASIC models. Limited feature details disclosed; status listed as Coming Soon on the company website.
- ELMUS SUIT (ELMUS W 9CH and ELMUS H 6CH) EMS all-in-one wearable suit (sizes M and L; device 77 x 141 x 21 mm and 67 x 125 x 24 mm; device weight 225/196 g) in Neoprene/Nylon/Carbon in black, available in 9- and 6-point configurations for whole-body or lower-body use. ELMUS W (9-channel) targets full body — arms, upper chest, abdomen, back, sides, waist, glutes, front thighs, back thighs — while ELMUS H (6-channel) focuses on lower-body core — abdomen, sides, waist, glutes, front thighs, back thighs. Targeted at busy young adults and seniors with limited mobility. Status listed as Coming Soon on the company website.
- ELMUS AQUA Hydro Rehabilitation EMS Suit EMS suit dedicated to aquatic / hydro rehabilitation (sizes M, L; device 67 x 125 x 24 mm, 196 g) in 6-point lower-body configuration, in Neoprene/Nylon/Carbon in black. Wearable in bathtubs at home or under public-facility conditions with minimal shifting of stimulation areas during movement; designed for caregiver-assisted use and underwater rehabilitation EMS scenarios. Targeted at seniors with limited mobility and clinical rehabilitation settings.
- CORECARE Integrated EMS Application (ALPHA.VER) Core Movement's integrated EMS-dedicated mobile application (ALPHA.VER) for convenient health management, distributed via Google Play (package com.dicelab.core_care_a). Provides user-friendly controls, usage tracking, and health monitoring features for the ELMUS (6-channel / 9-channel suit) and EMSSPA (6-channel / 9-channel / 12-channel) device families. Bundled with hardware purchases as the unified control interface.
- ELMUS App (6-Channel / 9-Channel Suit) EMS control application for the ELMUS 6-channel / 9-channel suit (Google Play package com.dicelab.elmus). Supports aquatic and exercise-rehabilitation solutions with up to 18 workout modes (massage, cardio, strength, stretching, recovery, relaxation), each with 3 intensity levels, spanning muscle recovery through muscle strengthening.
- EMSSPA App (6-Channel / 9-Channel / 12-Channel) EMSSPA control application for 6-/9-/12-channel bathtub devices (Google Play package com.dicelab.elmus_spa), offering spa and aquatic EMS-rehabilitation solutions with 20-minute relaxation sessions. Specific services vary based on the number of channels in the bathtub.
Quantifiable outcome
- EMS stimulates muscles directly, allowing high-efficiency workouts in shorter time periods (vs. conventional training)
- +3 more outcomes
Companies that use Core Movement
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Core Movement technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Core Movement partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship partner, institutional relationship, strategic partner and industry partner.
- Jinshimmedi Co., Ltd. (진쉼메디)flagship partnerListed as a primary partner receiving personal information on behalf of Core Movement. Acts as a data recipient in the company's privacy policy, suggesting close operational and possibly product/service collaboration.
- Jinshim (진쉼)flagship partnerJinshim logo appears prominently as a partner on the Core Movement website. Likely a primary channel or wellness partner.
- Korean Intellectual Property Office (특허청)institutional relationshipListed as a partner on the Core Movement website. Relationship likely involves IP registration and government recognition of Core Movement's patents.
- Busan Economic Promotion Agency (부산경제진흥원)institutional relationshipGovernment-affiliated economic promotion agency listed as a partner, likely providing regional support and business development assistance.
- Pukyong National University (부경대학교)flagship partnerHosts Core Movement's Busan R&D Center at the Yongdang Campus Start-up and Childcare Center (Building No. 43). Likely engages in research collaboration and technology development.
- Pusan National University (부산대학교)strategic partnerAcademic partner in Core Movement's ecosystem for research collaboration and EMS technology development.
- Korea Maritime & Ocean University (한국해양대학교)strategic partnerAcademic partner in Core Movement's ecosystem for research collaboration.
- Silla University (신라대학교)strategic partnerAcademic partner in Core Movement's ecosystem for research collaboration.
- Public Procurement Service (조달청)institutional relationshipGovernment procurement agency partner, enabling Core Movement's products to be available for public sector procurement.
- Busan Metropolitan City (부산광역시)institutional relationshipGovernment partner supporting Core Movement's smart healthcare initiatives in the Busan region.
- Healthcare Spa Industry Promotion Institute (헬스케어스파산업진흥원)industry partnerIndustry promotion partner supporting the development of the healthcare spa industry, relevant to Core Movement's EMSSPA product line.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Core Movement competitors and assessment
Company assessmentDirect peers
- Compex: Compex (owned by DJO Global) is one of the most established global EMS muscle stimulation brands, offering consumer and professional electrical stimulation devices for fitness, recovery, and rehab — directly comparable to Core Movement's ELMUS product family in functionality and customer base.
- XBody: XBody is a Hungarian-origin EMS training suit and full-body system company serving gyms, studios, and home users worldwide — directly comparable in product format (suit-based EMS), customer segments (fitness/rehabilitation), and B2B2C distribution model.
- Miha Bodytec: Miha Bodytec (Germany) is a leading EMS whole-body training device maker, with strong presence in European fitness and rehabilitation markets — directly comparable to Core Movement's full-body ELMUS and EMSSPA products in functionality and target market.
- Slendertone: Slendertone (BMR Group / DJO) is a long-standing consumer EMS brand focused on abdominal and muscle toning products — directly comparable to Core Movement on consumer-direct EMS hardware and similar end-user use cases (home muscle stimulation).
- Stima Wellness: Stima Wellness produces EMS training suits marketed for fitness, wellness, and rehabilitation — overlapping Core Movement's ELMUS SUIT value proposition in EMS suit form factor and consumer/professional positioning.
Emerging players
- PowerDot: PowerDot offers app-controlled, FDA-cleared consumer EMS stimulation devices for muscle recovery and strength — overlaps Core Movement's CORECARE/ELMUS app-controlled EMS product family in consumer-tech positioning, though focused on smaller, targeted muscle groups rather than whole-body suits/bathtubs.
Broad incumbents
- Therabody: Therabody is a leading global recovery and wellness technology brand (Theragun, RecoveryAir, etc.) — broader incumbent in the consumer wellness/recovery space with overlapping end-user demographics but not direct competition in EMS bath/suit hardware.
- Hyperice: Hyperice is a major recovery and performance technology company (Normatec, Hypervolt) serving athletes and consumers — adjacent incumbent in wellness/recovery hardware with overlapping consumer segments, though not a direct EMS competitor.
- BTL Industries: BTL Industries is a global medical device maker of aesthetic and rehabilitation equipment (including EMS-based products) — broader incumbent serving the same clinical/rehabilitation customers as Core Movement's hospital and Korean-medicine-clinic partners.
Regional players
- OGAWA: OGAWA is a leading Asian wellness and massage chair brand headquartered in Malaysia with strong distribution in Southeast Asia and China — comparable regional player in premium home wellness hardware and a likely channel-partner candidate for Core Movement's EMSSPA bathtub line in those geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Core Movement social profiles
Digital presenceCore Movement compliance and trust
Trust signalCompliance2 records
Core Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core Movement leadership team
Management profileNumber of profiles
Profiles2 records
Core Movement funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core Movement
What does Core Movement do?
Core Movement designs, manufactures, and sells proprietary Electrical Muscle Stimulation (EMS) hardware under the EMSSPA bathtub line (BASIC, RECLINER, ULTRA) and the ELMUS wearable-suit line (ELMUS SUIT, ELMUS AQUA), paired with companion mobile applications (CORECARE, ELMUS, EMSSPA). Products target individual consumers seeking time-efficient exercise and seniors needing low-impact rehabilitation, as well as healthcare institutions and international distributors through B2B partnership inquiries.
Is Core Movement a public or private company?
Core Movement is a private company. It is classified as venture growth investor backed and is currently operating.
When was Core Movement founded?
Core Movement was founded in 2016. It employs 11 to 50 people.
Where is Core Movement based?
Core Movement is headquartered in Busan, South Korea, in the Asia region.
How does Core Movement make money?
Four revenue lines are on record. Hardware Sales - EMSSPA Bathtubs are the primary driver. The others are hardware Sales - ELMUS EMS Suits, mobile Application Software (CORECARE, ELMUS, EMSSPA) and global Distribution and Partnerships.
Who are Core Movement's main competitors?
Direct peers on record are Compex, XBody, Miha Bodytec, Slendertone and Stima Wellness. PowerDot is listed as an emerging player. Broad incumbents are Therabody, Hyperice and BTL Industries. OGAWA is listed as a regional player.
Does Core Movement have an API?
No public API is recorded for Core Movement.
What industry is Core Movement in?
Core Movement's product category is EMS Rehabilitation Equipment. Its primary akta.pro industry code is HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices), with a secondary code of HLAHAMAJ, Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics). Its NAICS code is 334510 and its SIC code is 3845.