EQO
EQO is an Austin-based environmental genomics lab providing combined eRNA and eDNA analysis, field sampling via its Osprey Platform, and biodiversity diagnostics for government agencies, engineering consultants, and conservation groups managing aquatic ecosystems.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EQO does
EQO (Environmental Quality Operations) is an Austin, Texas-based environmental genomics laboratory founded in 2018 by John Higley, applying biotech techniques originally developed in cancer research to the monitoring and management of aquatic ecosystems. The company offers a combined eRNA and eDNA analysis service — the only commercial lab stated to capture, preserve, and process both analyte types — using field-deployable Osprey Platform sampling hardware together with qPCR, microarray (PhyloChip), and NGS metabarcoding lab techniques. Its diagnostic services include species identification, population dynamics analysis, microbiome diagnostics, and biodiversity audits for both freshwater and coastal marine habitats.
The company sells its services primarily through a channel-led, project-based model in which EQO is embedded as a lab services partner within projects managed by engineering consultants, conservation groups, and government agencies. Clients include WSP, the City of New York, the U.S. Coast Guard, SWCA Environmental Consultants, NOAA, and the Yurok Tribe. Pricing is quote-based and project-by-project, with onboarding initiated through a project survey form that the company commits to respond to within one business day. Revenue is generated entirely from professional lab services; no subscription, licensing, or consumables revenue is disclosed.
EQO is a privately held corporation with no known institutional outside investors beyond Mazarine Ventures, MassChallenge, the National Science Foundation, and the Cleantech Open program. Headcount is 1–10, the team includes dedicated C-suite hires in operations, science, and marketing, and there is no public listing, M&A activity, or acquisition history disclosed.
EQO firmographics
Firmographics- Name
- EQO
- Legal name
- EQO Inc.
- Website
- https://eqo.life
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EQO is an Austin-based environmental genomics lab providing combined eRNA and eDNA analysis, field sampling via its Osprey Platform, and biodiversity diagnostics for government agencies, engineering consultants, and conservation groups managing aquatic ecosystems.
- Ownership category
- akta.pro rank
EQO industry classification
Industry- Product category
- Environmental Genomics / Aquatic Ecosystem Monitoring Services
- NAICS
- Environmental Consulting Services (54162), Analytical Laboratory Instrument Manufacturing (334516), Environmental Consulting Services (541620)
- SIC
- Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Environmental DNA (eDNA) & Advanced Biodiversity Methods (Bioacoustics, Camera Traps) (EUAHAHAM)
- akta.pro secondary industries
- Environmental Microbiome/Baseline Trending & Data Analytics (EMP Trending, Mapping) (AFALAEAI), Sample / Biorepository & Biobank Informatics (Chain-of-Custody) (HLAGAJAH), Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation) (EUANAJAE)
Keywords
Where EQO is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EQO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Lab Services - eRNA and eDNA Analysis: EQO provides laboratory analysis services for aquatic ecosystem monitoring, including species identification, population dynamics, microbiome diagnostics, and biodiversity assessments. Samples are collected by clients using the Osprey Platform and sent to EQO's lab for analysis. Revenue is generated through project-based testing services for public and private sector clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Lab Solutions - Project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
EQO product offering
Product offeringCore offering
EQO operates an environmental genomics laboratory that analyzes water samples using eRNA (environmental RNA) and eDNA (environmental DNA) technologies for aquatic ecosystem monitoring. Clients collect samples in the field using EQO's proprietary Osprey Platform and ship them to the EQO lab for molecular analysis (qPCR, microarray, NGS metabarcoding) and bioinformatics interpretation. Deliverables include species identification, population dynamics, microbiome diagnostics, and biodiversity assessments for invasive species, endangered species, and biosecurity applications.
Product overview
EQO offers a unified platform combining specialized lab analysis services centered on eRNA and eDNA technologies. The core product is The Osprey Platform, a field sampling system that enables clients to collect high-volume water samples for lab analysis. The company provides a suite of diagnostic services including Species Diagnostics, Population Dynamics Analysis, Microbiome Diagnostics, and Biodiversity Audits. Supporting these are lab analysis techniques: qPCR for precise gene quantification, Microarray (PhyloChip) for broad microbial profiling, and NGS Metabarcoding for biodiversity assessment. The Osprey Platform works in conjunction with these lab services to deliver comprehensive ecosystem insights.
Differentiator
Problem solved
Functional benefit
Brands
- The Osprey: EQO's field sampling platform that enables clients to efficiently collect high-volume water samples for eRNA and eDNA analysis. The kit includes the Osprey Control Case and Sample Case, which work together to collect high-volume water samples for analysis.
Products and services
- The Osprey Platform
Quantifiable outcome
- eRNA provides strong indication of active life at time of sampling, complementing eDNA's historical presence data
- +1 more outcomes
Companies that use EQO
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
EQO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
EQO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NOAA (National Oceanic and Atmospheric Administration)coreDr. Reagan Errera from NOAA provided a testimonial for the Osprey Platform, noting its innovative design for solving limitations in omics sampling. NOAA appears to be an active collaborator in cyanobacteria bloom ecology research, using EQO's technology for enhanced understanding of aquatic ecosystem dynamics.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
EQO competitors and assessment
Company assessmentDirect peers
- NatureMetrics: UK-based commercial eDNA laboratory offering biodiversity monitoring services to consultants, governments, and corporates. Most direct global competitor to EQO in environmental genomics-based aquatic and terrestrial biodiversity monitoring.
- eDNAtec: Canadian eDNA services provider specializing in aquatic species detection (including invasive mussels and salmonids) for government and consulting clients across North America — overlapping use cases with EQO's freshwater and invasive species work.
- Jonah Ventures: U.S.-based eDNA services lab providing metabarcoding and qPCR analysis for aquatic and terrestrial biodiversity projects. Closest U.S. direct competitor with overlapping target customer base of consultants and resource managers.
Emerging players
- PhyloChip / Second Genome (now part of ViaLogy / equivalent academic providers): Providers of microarray-based microbial community profiling (PhyloChip-class technology) used for environmental and microbiome assessments. Directly comparable on the microarray diagnostic methodology EQO lists in its service menu.
- Wildlife Genetics International: Canadian specialist lab providing genetic and eDNA-based wildlife and fisheries monitoring services for government and conservation clients — niche overlap with EQO's salmon and endangered-species work.
- Smith-Root: Manufacturer of environmental DNA sampling equipment and provider of genetic analysis services for fisheries and aquatic monitoring. Comparable because it sells into the same field-sampling + lab-analysis workflow as EQO's Osprey Platform.
Broad incumbents
- ALS Global Environmental: Global environmental testing network with extensive water-quality and biological monitoring service lines, including molecular and bioassessment offerings. Larger-scale alternative for aquatic monitoring RFPs.
- Eurofins Environment Testing: Global environmental testing laboratory network offering water, soil, and ecological testing including molecular biology services. Broader portfolio than EQO but competes for the same government/consultant RFPs for aquatic environmental monitoring.
- Bureau Veritas Environment & Sustainability: Major TIC (testing, inspection, certification) firm with established water and environmental testing laboratories globally. Comparable incumbent competing for government environmental monitoring contracts.
- SGS Environment, Health & Safety: Global testing, inspection, and certification firm with a large environmental laboratory footprint, including water and ecological testing. Incumbent that competes on scale, accreditations, and procurement relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EQO social profiles
Digital presenceEQO financial estimates
Financial estimateRevenue estimate
Valuation estimate
EQO leadership team
Management profileNumber of profiles
Profiles4 records
EQO funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EQO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EQO
What does EQO do?
EQO operates an environmental genomics laboratory that analyzes water samples using eRNA (environmental RNA) and eDNA (environmental DNA) technologies for aquatic ecosystem monitoring. Clients collect samples in the field using EQO's proprietary Osprey Platform and ship them to the EQO lab for molecular analysis (qPCR, microarray, NGS metabarcoding) and bioinformatics interpretation. Deliverables include species identification, population dynamics, microbiome diagnostics, and biodiversity assessments for invasive species, endangered species, and biosecurity applications.
Is EQO a public or private company?
EQO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EQO founded?
EQO was founded in 2018. It employs 1 to 10 people.
Where is EQO based?
EQO is headquartered in Austin, United States, in the North America region.
How does EQO make money?
One revenue line is on record: lab Services - eRNA and eDNA Analysis.
Who are EQO's main competitors?
Direct peers on record are NatureMetrics, eDNAtec and Jonah Ventures. Emerging players are PhyloChip / Second Genome (now part of ViaLogy / equivalent academic providers), Wildlife Genetics International and Smith-Root. Broad incumbents are ALS Global Environmental, Eurofins Environment Testing, Bureau Veritas Environment & Sustainability and SGS Environment, Health & Safety.
Does EQO have an API?
No public API is recorded for EQO.
What industry is EQO in?
EQO's product category is Environmental Genomics / Aquatic Ecosystem Monitoring Services. Its primary akta.pro industry code is EUAHAHAM, Environmental DNA (eDNA) & Advanced Biodiversity Methods (Bioacoustics, Camera Traps), with a secondary code of AFALAEAI, Environmental Microbiome/Baseline Trending & Data Analytics (EMP Trending, Mapping). Its NAICS code is 54162 and its SIC code is 8731.