Forbury
Forbury is a commercial real estate valuation and appraisal software platform serving CRE investors, valuers, owners, and advisors. It offers Excel-native valuation tools, a cloud calculation engine, portfolio modelling, and bi-directional ARGUS Enterprise integration, serving 300+ customers globally as a subsidiary of Altus Group.
- Company typePrivate
- Founded2002
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Forbury does
Forbury is a commercial real estate valuation and appraisal software company headquartered in Christchurch, New Zealand, with regional offices in Sydney (APAC) and London (EMEA), operating across the AMER, APAC, and EMEA regions. The company serves commercial real estate investors, property valuers, property owners, and property agents/advisors, with a notable customer base spanning major CRE advisory firms (JLL, Colliers, Knight Frank, Savills, Cushman & Wakefield, Charter Hall, Dexus) and institutional capital allocators (Brookfield, KKR, GIC, Lendlease, Cromwell). Forbury's platform consists of an Excel-native valuation tool powered by a cloud calculation engine with an average 1.57-second calculation speed, a web-based Forbury Portal for data management and sharing, an Excel Add-in for in-workbook calculation execution, the Datum portfolio modelling module for complex multi-asset scenario analysis, and bi-directional integration with ARGUS Enterprise for tenancy and appraisal data transfer. The company reports 300+ customers and 2,000+ users globally, with approximately 1 million cloud calculation engine runs per year and 30+ years of industry trust.
The business model is SaaS subscription with Annual Access (12-month commitments, 30-day cancellation notice) and Monthly Access (1-month periods, 7-day notice) tiers, complemented by a 14-day free trial and proposal-based pricing. Additional revenue streams include pro-rata charges for additional authorised users and time-and-materials professional services for customisation and training. The go-to-market combines enterprise field sales with a self-serve product-led trial, supported by a content-driven marketing approach (blog, webinars, email newsletter) and partner-style data-sharing channels through agency valuers. In December 2023, Forbury was acquired by Altus Group, a publicly-traded provider of asset and fund intelligence for CRE, and now operates as a wholly-owned subsidiary alongside ARGUS Enterprise, ARGUS Intelligence, Data Studio, and Reonomy within the Altus portfolio. Forbury maintains ISO/IEC 27001:2022 certification and GDPR compliance, with infrastructure hosted on Microsoft Azure.
Forbury firmographics
Firmographics- Name
- Forbury
- Legal name
- Forbury Property Valuation Solutions (AUS) Pty Limited
- Website
- https://forbury.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forbury is a commercial real estate valuation and appraisal software platform serving CRE investors, valuers, owners, and advisors. It offers Excel-native valuation tools, a cloud calculation engine, portfolio modelling, and bi-directional ARGUS Enterprise integration, serving 300+ customers globally as a subsidiary of Altus Group.
- Ownership category
- akta.pro rank
Forbury industry classification
Industry- Product category
- Commercial Real Estate Valuation Software
- NAICS
- Offices of Real Estate Appraisers (531320), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Estate Valuation & Appraisal Advisory (FSAEAJAI)
- akta.pro secondary industry
- Real Estate Valuation Review & Litigation/Dispute Support Advisory (BPAJANAK)
Keywords
Where Forbury is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Forbury business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription: SaaS subscription model with Annual Access (12-month periods with 30-day cancellation notice) and Monthly Access (1-month periods with 7-day cancellation notice). Fees are proposal-based and set out in individual proposals. Annual invoicing in advance or monthly credit card debit.
- Additional Authorised Users: Additional Authorised Users can be added at any time, charged on a pro-rata basis for the remainder of the Licence Year
- Professional Services: Additional services including product customisation, feature development and subsequent training charged at time and materials rates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - Annual billing with 12-month commitment |
| Subscription | Monthly | Monthly Subscription - Flexible month-to-month access |
| Freemium | Pay-as-you-go | Free Trial - 14-day evaluation period |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Forbury product offering
Product offeringCore offering
Forbury is a cloud-based commercial real estate (CRE) valuation and appraisal software platform delivered through an Excel Add-in interface and a web portal. It enables investors, valuers, owners, and advisors to model freehold and leasehold CRE assets, run rapid cloud-powered calculations, import tenancy data from PDFs or Excel, share valuation inputs securely, and produce branded reports throughout the CRE lifecycle. Portfolio modelling, scenario analysis, and bidirectional ARGUS Enterprise integration extend the platform for asset managers and investment houses managing complex portfolios.
Product overview
Forbury is a commercial real estate valuation and appraisal software platform consisting of a core Excel-based valuation tool with cloud calculation engine, a web-based Forbury Portal, an Excel Add-in for enhanced functionality, and portfolio modelling capabilities through Datum. The platform enables property professionals to value and analyze commercial real estate assets throughout the CRE lifecycle, supporting valuations, appraisals, investment management, and transaction analysis. The product integrates with ARGUS Enterprise for two-way data transfer and offers features including tenancy import, scenario analysis, custom reporting, and portfolio-level analysis.
Differentiator
Problem solved
Functional benefit
Brands
- Forbury: Commercial real estate valuation, appraisal and investment analysis software solution
- Datum
- Forbury Sharing
- Forbury Add-in
- Forbury FUNdamentals
Products and services
- Forbury Intuitive and powerful commercial real estate valuation, appraisal and investment analysis software for property professionals. Enables users to assess returns and value of commercial assets throughout the CRE lifecycle, including valuations and appraisals, investment management, and transaction analysis. Delivered through an Excel-based interface backed by a cloud calculation engine, with features including tenancy import, scenario analysis, and custom branded reporting.
- Datum Portfolio Modelling Portfolio modelling functionality for dynamic scenario analysis and immediate visibility into the impact of including or excluding individual properties on portfolio returns, along with individual and overall asset returns with review sheets. Eliminates the need to aggregate data from multiple sources and can reduce time spent on financial modelling by approximately 95%.
Quantifiable outcome
- 95% reduction in financial modelling time with portfolio functionality
- +3 more outcomes
Companies that use Forbury
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Forbury technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature11 records
Forbury partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ARGUS EnterprisecoreForbury offers bidirectional integration with ARGUS Enterprise - users can import .avux files directly into Forbury models and export Forbury data back into ARGUS Enterprise. This enables seamless transfer of tenancy and appraisal data including asset purchase price, tenant names, lease dates, areas, rent, ERVs, review dates and rent-free periods.
- Microsoft AzurecoreForbury's databases are hosted on Microsoft Azure data centres featuring at-rest encryption including Transparent Data Encryption (TDE) for Azure SQL Database. Microsoft Azure Security Services provide encryption and security infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Forbury competitors and assessment
Company assessmentDirect peers
- ARGUS Enterprise (Altus Group): Industry-standard CRE valuation and cash flow modeling software, now a sister product within the same parent (Altus Group). Direct overlap in property valuation, appraisal, and investment analysis workflows.
- ARGUS EstateMaster (Altus Group): Lightweight CRE valuation tool also owned by Altus Group, targeting smaller firms and emerging markets. Directly comparable functionality to Forbury for single-asset and portfolio valuation.
- Reonomy (Altus Group): CRE data and intelligence platform under the same Altus Group umbrella; complements Forbury by providing property intelligence inputs that feed into Forbury valuation models.
Broad incumbents
- MRI Software: Broad CRE and real estate software suite including investment modeling, asset management, and property accounting. Comparable in target customer (institutional CRE investors/owners) and overlapping valuation/underwriting functionality.
- Yardi Systems: Major CRE software vendor with property management, accounting, and investment suite. Overlaps with Forbury in serving institutional owners and investment managers for asset analytics.
- RealPage: Large multifamily and CRE software platform with asset analytics, valuation, and investment management modules. Comparable enterprise customer base and overlapping workflows.
- Procore Technologies: Construction and real estate management platform with owner-side financial tracking. Less direct overlap but comparable in serving institutional CRE owners with capital planning and valuation-adjacent workflows.
Emerging players
- Dealpath: CRE deal management and underwriting platform serving investment managers and brokers. Overlaps with Forbury's transaction analysis and investment underwriting use cases for commercial properties.
- Cherre: CRE data and analytics platform for institutional investors, providing portfolio insights and valuation benchmarking. Adjacent to Forbury's portfolio modeling and scenario analysis capabilities.
- Blooma: AI-driven CRE underwriting and asset monitoring platform. Competes in the digital CRE valuation and portfolio analysis category with comparable target customers (lenders, investors).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Forbury social profiles
Digital presenceForbury compliance and trust
Trust signalCompliance3 records
Forbury financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forbury leadership team
Management profileNumber of profiles
Profiles4 records
Forbury funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forbury M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forbury
What does Forbury do?
Forbury is a cloud-based commercial real estate (CRE) valuation and appraisal software platform delivered through an Excel Add-in interface and a web portal. It enables investors, valuers, owners, and advisors to model freehold and leasehold CRE assets, run rapid cloud-powered calculations, import tenancy data from PDFs or Excel, share valuation inputs securely, and produce branded reports throughout the CRE lifecycle. Portfolio modelling, scenario analysis, and bidirectional ARGUS Enterprise integration extend the platform for asset managers and investment houses managing complex portfolios.
Is Forbury a public or private company?
Forbury is a private company. It is classified as corporate owned and is currently operating.
When was Forbury founded?
Forbury was founded in 2002. It employs 11 to 50 people.
Where is Forbury based?
Forbury is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Forbury make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are additional Authorised Users and professional Services.
Who are Forbury's main competitors?
Direct peers on record are ARGUS Enterprise (Altus Group), ARGUS EstateMaster (Altus Group) and Reonomy (Altus Group). Broad incumbents are MRI Software, Yardi Systems, RealPage and Procore Technologies. Emerging players are Dealpath, Cherre and Blooma.
Does Forbury have an API?
Yes. Forbury has an API and Identity component documented in their OSS Notices. The API uses OAuth 2.0 Open ID Connect protocol for authentication. No additional details on API endpoints, rate limits, or public availability are provided in the source material. Developer documentation is at guide.forbury.com/discover/kb/en.
What industry is Forbury in?
Forbury's product category is Commercial Real Estate Valuation Software. Its primary akta.pro industry code is FSAEAJAI, Real Estate Valuation & Appraisal Advisory, with a secondary code of BPAJANAK, Real Estate Valuation Review & Litigation/Dispute Support Advisory. Its NAICS code is 531320 and its SIC code is 6282.