Hamwells
Hamwells Nederland B.V. is a Rotterdam-based Dutch manufacturer founded in 2015 that designs sustainable shower systems — including the Blue wastewater heat recovery shower (up to 72.5% energy recovery) and the Loopz off-grid water-recycling shower — serving homeowners, construction developers, hospitality, and off-grid consumers via e-commerce and wholesale distribution.
- Company typePrivate
- Founded2015
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hamwells does
Hamwells Nederland B.V. is a Rotterdam-headquartered Dutch private limited company (B.V.) founded in 2015 that designs, manufactures, and sells sustainable shower and faucet systems targeting water and energy waste in bathrooms. The company's technical core is a proprietary Wastewater Heat Recovery (WWHR) technology: the Blue shower family (Blue 12, Blue 16, Blue 21, Blue HE) captures residual heat from used shower water via a sensor-activated drain, pumps it through a Vortex funnel and dedicated WWHR pipes, and transfers that heat to incoming cold tap water without mixing the streams — achieving 52.5%–72.5% energy recovery depending on model, with the flagship Blue HE reaching 72.5% at 9.2 L/min. The complementary Loopz system is a portable, off-grid water-recycling shower that uses 2-step (sediment + stainless steel 38-micron microfilter) or 3-step (with UV-C LED via partner Aquisense) filtration, requiring only 6 liters of water for an entire shower on a 12V DC supply. Sense (LED, Display) and Pure (Bath, Three, Four, Display) sub-brands extend the catalog into motion-sensor smart faucets and luxury multi-function shower sets, respectively. All Blue variants are externally certified by KIWA, WRAS, ETA, the Passive House Institute, CE, and SELV.
The company generates revenue through one-time hardware sales priced between €135 (Essentials shower set) and €2,600 (Blue HE), with a notable 8–10 week production lead time for Blue systems. Go-to-market is hybrid: direct-to-consumer via the hamwells.com e-commerce webshop with worldwide shipping, and B2B through Dutch wholesale partners Technische Unie, van Walraven, and Wasco serving construction and renovation projects, supplemented by a corporate contact-form sales channel for custom pricing. Customer segments span individual homeowners (energy bill reduction), construction project developers and builders (nZEB compliance for newbuild, renovation, and modular housing), hospitality operators (hotels), and off-grid/mobile living enthusiasts (van life, camping, tiny houses). Loopz B2B orders carry a 100-unit minimum.
The Blue heat exchangers are produced in partnership with Q-Blue (partnership since March 2021), and in March 2025 Hamwells co-developed the GROHE Rapido Heat Recovery shower system — embedding its WWHR technology inside GROHE's Rapido Shower Frame and unveiled at ISH Frankfurt 2025 — marking a structural shift from independent D2C brand to OEM technology supplier for a tier-1 global sanitary-ware brand. Hamwells is privately held with no disclosed investors, parent company, funding rounds, headcount, or revenue figures in the available source material; a planned headquarters move to a larger Rotterdam facility (Gantelstraat 25, effective May 1, 2026) is the only public operational-scale signal.
Hamwells firmographics
Firmographics- Name
- Hamwells
- Legal name
- Hamwells Nederland B.V.
- Website
- https://hamwells.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hamwells Nederland B.V. is a Rotterdam-based Dutch manufacturer founded in 2015 that designs sustainable shower systems — including the Blue wastewater heat recovery shower (up to 72.5% energy recovery) and the Loopz off-grid water-recycling shower — serving homeowners, construction developers, hospitality, and off-grid consumers via e-commerce and wholesale distribution.
- Ownership category
- akta.pro rank
Hamwells industry classification
Industry- Product category
- Sustainable Shower Systems
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)
Keywords
Where Hamwells is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hamwells business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware product sales (Blue, Loopz, Sense & Pure collections): Hamwells generates revenue primarily from the sale of physical shower and faucet products. Products are sold as one-time purchases via the company's own e-commerce webshop and through B2B wholesale distributors. Production time for Blue systems is 8-10 weeks.
- Aftermarket / replacement parts: Hamwells sells replacement parts for its products to support lifetime use and prevent unnecessary waste, particularly for the Loopz system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Blue 12 — WWHR shower system with single WWHR pipe, suitable for installations with minimum 160cm height |
| One time/ perpetual license | Pay-as-you-go | Blue 16 — WWHR shower system with single WWHR pipe, suitable for installations with minimum 200cm height |
| One time/ perpetual license | Pay-as-you-go | Blue 21 — WWHR shower system with single WWHR pipe, suitable for installations with minimum 240cm height |
| One time/ perpetual license | Pay-as-you-go | Blue HE — WWHR shower system with double WWHR pipes for maximum efficiency (72.5% at 9.2L/min) |
| One time/ perpetual license | Pay-as-you-go | Essentials Shower set — shower bar, hand shower, wall bracket and shower head, compatible with Blue systems |
| One time/ perpetual license | Pay-as-you-go | Sense LED — motion-sensor faucet with LED temperature indication, battery-operated |
| One time/ perpetual license | Pay-as-you-go | Sense Display — motion-sensor faucet with temperature display, battery-operated |
| One time/ perpetual license | Pay-as-you-go | Pure Three — shower mixer with rain shower, hand shower, and bath tap functions |
| One time/ perpetual license | Pay-as-you-go | Pure Four — complete rain shower set with four functions: rain shower, hand shower, bidet hand shower, and bath faucet |
| One time/ perpetual license | Pay-as-you-go | Pure Bath — bath faucet with integrated hand shower and module panel |
| One time/ perpetual license | Pay-as-you-go | Pure Display — shower mixer with LED temperature display and four functions |
| Unit Pricing | Pay-as-you-go | Loopz — off-grid water-recycling shower system (sediment filter + microfilter) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hamwells product offering
Product offeringCore offering
Hamwells Nederland B.V. designs, manufactures, and sells sustainable shower systems and smart bathroom fixtures that reduce water and energy consumption in residential and light-commercial settings. Its flagship Blue line uses proprietary Wastewater Heat Recovery (WWHR) technology to recapture heat from used shower water at certified efficiencies of up to 72.5%, while the Loopz line offers the only WWHR-certified off-grid water-recycling shower for vans, boats, and remote dwellings, and the Sense and Pure lines provide sensor-activated and premium fixed shower products respectively.
Product overview
Hamwells offers a portfolio of sustainable shower systems focused on reducing water and energy consumption in bathrooms. The core product lines are: (1) the Blue WWHR (Wastewater Heat Recovery) shower system family — available in four configurations (Blue 12, Blue 16, Blue 21, Blue HE) — which recycles residual heat from shower wastewater to preheat incoming cold water, achieving up to 72.5% energy recovery and up to 50% total energy savings; (2) the Loopz off-grid portable shower system — available in standard and Plus (UV-C LED) variants — which recirculates and filters shower water using as little as 6 liters for unlimited shower duration; and (3) the Sense and Pure bathroom faucet/shower collections — Sense (LED and Display) are motion-sensor smart faucets with SmartWater technology, while Pure (Bath, Three, Four, Display) are luxury shower sets with multiple functions. The Blue is co-produced with Q-Blue, and Hamwells co-developed the GROHE Rapido Heat Recovery shower system. Products are available through the webshop with worldwide shipping.
Differentiator
Problem solved
Functional benefit
Brands
- Blue: Sustainable WWHR (Wastewater Heat Recovery) shower system that recycles heat from shower wastewater to preheat incoming cold water, achieving up to 72.5% energy efficiency
- Loopz
- Sense
- Pure
Products and services
- Blue 12 Modular Wastewater Heat Recovery shower system sized for smaller or single-user bathrooms, designed to recapture heat from used shower water to pre-warm incoming fresh water for energy and cost savings. Targeted at homeowners and construction/installer B2B buyers seeking a certified, plug-and-play energy-efficient shower.
- Blue 16 Mid-range modular Wastewater Heat Recovery shower system sized for typical household bathrooms, recovering heat from shower wastewater to pre-warm fresh water and reduce energy consumption. Sold to residential consumers and to construction/installer B2B buyers.
- Blue 21 Higher-capacity modular Wastewater Heat Recovery shower system intended for larger or higher-use bathrooms such as family homes or light-commercial settings, delivering certified energy recovery from shower wastewater.
- Blue HE High-Efficiency variant of the modular Wastewater Heat Recovery shower system, optimized for maximum heat recovery from shower wastewater within the Blue product family.
- Blue Extensive Optional glass-panel configuration sold alongside the modular Blue WWHR shower systems, providing an enclosure upgrade for bathroom installations.
- Loopz Portable, self-contained off-grid shower system that recycles and reuses shower water and recovers heat from that wastewater, designed for camper vans, boats, cabins, and other locations without grid water or sewer connections. Available direct to consumers and via custom bulk orders (minimum 100 units) for commercial off-grid buyers.
- Loopz Plus Premium variant of the Loopz off-grid shower that adds UV-C LED water sterilization to the closed-loop greywater recycling and heat-recovery system, targeting hygiene-conscious van-lifers, boat owners, and remote-dwelling consumers.
- Sense LED Smart faucet with integrated motion sensor and LED indicator, designed to reduce water waste in residential and light-commercial bathrooms through touchless activation.
- Sense Display Smart faucet combining motion-sensor activation with a built-in temperature display, enabling touchless operation and at-a-glance water-temperature feedback for residential and light-commercial bathrooms.
- Pure Three Premium fixed shower set with three outlets (e.g., overhead, hand, and body jets) positioned within Hamwells' luxury Pure range for residential and boutique hospitality bathrooms.
- Pure Four Premium fixed shower set with four outlets, expanding on the Pure Three configuration for high-end residential and hospitality bathroom installations.
- Pure Display Premium Pure-range shower set featuring an integrated display for user feedback, targeted at luxury residential and boutique hospitality bathrooms.
- Pure Bath Bath/spa-oriented configuration within Hamwells' Pure luxury shower range, designed for premium residential and hospitality bathroom installations.
- Essentials Shower Set Essential accessory shower set sold alongside Hamwells shower systems, providing a basic shower accessory configuration for residential bathrooms.
Quantifiable outcome
- Up to 72.5% of energy in shower wastewater is recovered and reused
- +5 more outcomes
Companies that use Hamwells
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hamwells technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hamwells partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GROHEcoreHamwells co-developed the GROHE Rapido Heat Recovery shower system, unveiled at ISH Frankfurt 2025. Hamwells contributed its WWHR technology to GROHE's concealed shower system, which is based on the GROHE Rapido Shower Frame. The system captures and repurposes heat from used water to preheat incoming fresh water, achieving up to 50% energy savings while maintaining GROHE's luxury shower experience.
- Q-BluecoreHamwells and Q-Blue partnered for the co-development, production, and sales of the Blue shower system. Q-Blue specializes in developing and manufacturing innovative, sustainable heat exchangers (WWHR pipes). Together, the companies aim to save 50% on CO2 emissions and energy usage in the bathroom.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Hamwells competitors and assessment
Company assessmentBroad incumbents
- Geberit: European leader in sanitary technology and plumbing systems behind-the-wall. Comparable as a B2B/specifier-driven supplier of water-efficient bathroom infrastructure, including dual-flush and greywater solutions.
- Resideo: Spun out of Honeywell, Resideo provides home comfort, water, and energy management solutions. Comparable as a smart-home water/energy efficiency platform with thermostat-style controls (akin to Hamwells' Sense).
- Duravit: Premium bathroom brand offering sanitary ceramics, shower trays, and wellness systems. Comparable in serving the higher-end residential and hospitality segment with sustainability positioning.
- Hansgrohe: German premium shower and faucet manufacturer with a strong sustainability portfolio. Comparable to Hamwells as a shower-systems specialist serving residential and hospitality segments across Europe.
- GROHE: One of the world's largest bathroom and kitchen fittings brands. Direct strategic partner of Hamwells via the 2025 Rapido Heat Recovery co-development, and the most credible validation/distribution channel for Hamwells' WWHR technology.
- Watts Water Technologies: Global manufacturer of water systems products including plumbing, flow control, and water quality. Comparable in offering B2B water-saving/quality products through wholesale and OEM channels.
- Ideal Standard: European bathroom solutions provider serving residential and commercial projects. Comparable to Hamwells' project-focused Blue business targeting construction developers and hospitality.
- TOTO: Japanese global bathroom brand known for high-tech, water-saving toilets and shower systems. Comparable to Hamwells' Sense and Pure lines as a smart-faucet / water-efficiency innovator with proprietary IP.
Direct peers
- Showersave (Q-Blue): Dutch WWHR technology specialist and Hamwells' manufacturing partner since 2021. Directly comparable as a WWHR heat exchanger developer, and the closest technology peer in the European shower heat-recovery category.
Regional players
- Uponor: Nordic-based provider of plumbing, heating, and cooling solutions with strong sustainability credentials. Comparable to Hamwells' B2B construction-channel focus and EU/energy-efficiency positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hamwells social profiles
Digital presenceHamwells compliance and trust
Trust signalCompliance6 records
Hamwells financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hamwells leadership team
Management profileNumber of profiles
Profiles1 record
Hamwells funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hamwells M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hamwells
What does Hamwells do?
Hamwells Nederland B.V. designs, manufactures, and sells sustainable shower systems and smart bathroom fixtures that reduce water and energy consumption in residential and light-commercial settings. Its flagship Blue line uses proprietary Wastewater Heat Recovery (WWHR) technology to recapture heat from used shower water at certified efficiencies of up to 72.5%, while the Loopz line offers the only WWHR-certified off-grid water-recycling shower for vans, boats, and remote dwellings, and the Sense and Pure lines provide sensor-activated and premium fixed shower products respectively.
Is Hamwells a public or private company?
Hamwells is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hamwells founded?
Hamwells was founded in 2015. It employs 1 to 10 people.
Where is Hamwells based?
Hamwells is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Hamwells make money?
Two revenue lines are on record. Hardware product sales (Blue, Loopz, Sense & Pure collections) is the primary driver. The others are aftermarket / replacement parts.
Who are Hamwells's main competitors?
Broad incumbents on record are Geberit, Resideo, Duravit, Hansgrohe, GROHE, Watts Water Technologies, Ideal Standard and TOTO. Showersave (Q-Blue) is listed as a direct peer. Uponor is listed as a regional player.
Does Hamwells have an API?
No public API is recorded for Hamwells.
What industry is Hamwells in?
Hamwells's product category is Sustainable Shower Systems. Its primary akta.pro industry code is CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems. Its NAICS code is 33341 and its SIC code is 3430.