Project Expedition
Project Expedition is a curated online marketplace that connects travel advisors and consumers with 32,000+ tours and shore excursions across 150 countries, earning commissions on bookings made through its B2B and B2C channels.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Project Expedition does
Project Expedition is a discovery and booking marketplace for tours, activities, and shore excursions, founded in 2015 and headquartered in New York. The platform connects travelers, travel advisors, and tour operators through a single inventory of 32,000-35,000 curated tours across 150 countries and territories, plus 3,400+ shore excursions and ground transportation coverage of 2,600+ airports, cruise ports, and rail stations. Its product surface is organized into discrete modules — a consumer booking site, a Tour Finder / Virtual Agent for AI-assisted discovery, a Shore Excursions platform with cruise-specific guarantees, a Wedding/Travel Registry, a Multiday and Custom & Groups module, and dedicated B2B portals for travel advisors, enterprise partners, and tour operators.
The technology is a web-based marketplace with shared inventory, referral tracking, commission processing, and partner integration capabilities; a B2B booking API is inferred from the Tern integration but is not publicly documented. Revenue is generated as marketplace commissions on completed bookings, shared with travel advisors and paid twice monthly with no minimums; tour operators list for free and pay commission only on confirmed sales. The company remains privately held, has operated bootstrapped since a single $500K seed round in 2016, and employs 11-50 people based in New York with no disclosed parent, investor, or M&A activity.
Project Expedition firmographics
Firmographics- Name
- Project Expedition
- Legal name
- Project Expedition
- Website
- https://projectexpedition.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project Expedition is a curated online marketplace that connects travel advisors and consumers with 32,000+ tours and shore excursions across 150 countries, earning commissions on bookings made through its B2B and B2C channels.
- Ownership category
- akta.pro rank
Project Expedition industry classification
Industry- Product category
- Travel Activities Marketplace
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure & Expedition Custom Itinerary Planning (THAKAOAC)
- akta.pro secondary industry
- Adventure & Expedition Travel Agencies (THAKAFAB)
Keywords
Where Project Expedition is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project Expedition business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Commission on Tour Bookings: Project Expedition earns commissions on the total price of tours booked through the platform. Travel advisors receive competitive commissions, and the company retains a portion as the marketplace operator. Commissions are paid twice per month with no minimums required.
- Tour Operator Partnerships: Tour operators pay competitive commissions to be featured on the platform. There is no fee to be listed on the site, but the company takes a commission on each booking completed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Travel Advisor Commission Model |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Project Expedition product offering
Product offeringCore offering
Project Expedition is a discovery and booking marketplace for things to do in travel destinations, connecting travelers with over 32,000–35,000 curated tours across 150 countries, 3,400+ shore excursions, and 2,600+ transportation locations. The platform operates separate portals for travel advisors, tour operators, and enterprise partners (including cruise lines), enabling B2B distribution alongside direct consumer bookings. Revenue is generated primarily through commissions on transactions completed on the platform.
Product overview
Project Expedition operates as a unified tour booking marketplace and travel technology platform. The core product is a marketplace connecting travelers and travel advisors with over 32,000 curated tours across 150 countries. The platform includes specialized modules: a Virtual Agent (Tour Finder) for AI-assisted search, a Shore Excursions platform for cruise passengers, a Wedding/Travel Registry for event-based bookings, a Travel Advisor Portal enabling commission-based bookings with referral links and agency branding, an Enterprise Partners Program for corporate clients, a Tour Operator Portal for supplier management, and additional services covering transportation transfers, multiday trips, and custom group bookings. The various modules share a common inventory database and booking infrastructure, creating an integrated B2C and B2B ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Tour Booking Marketplace Online discovery and booking marketplace offering over 32,000 curated tours across 150 countries for individual leisure travelers and B2B partners.
- Shore Excursions Platform Booking platform for 3,400+ shore excursions, serving cruise passengers, travel advisors, and cruise-line enterprise partners sourcing port-day experiences.
- Transportation Services Bookable transportation inventory covering 2,600+ locations worldwide, complementing tour and shore excursion bookings for travelers and B2B partners.
- Travel Advisor Portal B2B portal that gives travel advisors and agencies a single interface to search, compare, and book the platform's tour, shore excursion, and transportation inventory for their clients.
- Tour Operator Portal B2B portal for tour operators, shore excursion providers, and transportation suppliers to list and distribute their inventory through the Project Expedition marketplace.
- Enterprise Partners Program B2B enterprise program that gives cruise lines and large travel brands access to Project Expedition's tour, shore excursion, and transportation inventory at scale.
- Community Platform Online community platform associated with the Project Expedition marketplace, supporting engagement around tours and travel activities beyond booking.
- Developer API Developer API that allows enterprise partners to integrate Project Expedition's tours, shore excursions, and transportation inventory into their own products and platforms.
Quantifiable outcome
- Over $1 billion in bookings facilitated by partner platform Tern (though this figure relates to Tern's platform using Project Expedition's catalog)
Companies that use Project Expedition
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Project Expedition technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Project Expedition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TerncoreTern, a technology platform for travel advisors, announced integration of direct booking features through a partnership with Project Expedition. The integration allows Tern's advisor network to search Project Expedition's full public catalog, add tours to itineraries, generate quotes, and complete bookings while retaining full commission rights and client relationships. This partnership expands Tern's platform capabilities and provides Project Expedition with access to Tern's established network of travel advisors.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Project Expedition competitors and assessment
Company assessmentDirect peers
- Klook: Klook is a major Asia-based tours and activities platform with global coverage, operating a marketplace model for attractions, tours, and ground transportation. It is a direct competitor on both supply acquisition and the traveler booking experience.
- GetYourGuide: GetYourGuide is a leading global online marketplace for tours, activities, and attractions, headquartered in Europe. It competes head-to-head with Project Expedition on the consumer side and has invested heavily in supply acquisition and mobile experience.
- Peek.com: Peek operates a tours and activities marketplace with strong operator-software capabilities (Peek Pro), directly comparable to Project Expedition's Tour Operator Portal. Both target a similar balance of consumers, advisors, and suppliers.
- Viator (a Tripadvisor company): Viator is the largest global tours, activities, and attractions marketplace, operating with a comparable B2B/B2C model and serving both consumers and resellers. It is the closest direct competitor to Project Expedition's marketplace business, though at substantially larger scale.
- Musement (TUI): Musement is a tours and activities marketplace acquired by TUI Group, offering similar B2C and B2B booking capabilities. It is comparable to Project Expedition in catalog breadth and operator relationships, with additional backing from a major European tour operator.
- Tours4Fun: Tours4Fun is an online tour operator selling multi-day and day tours across global destinations with both direct consumer and travel-agent channels. It overlaps with Project Expedition's multiday trips and custom group offerings.
Broad incumbents
- Airbnb Experiences: Airbnb Experiences is a tours and activities offering within Airbnb's broader accommodation marketplace, providing online booking for hosted activities worldwide. It is a broad incumbent rather than a specialist, but it competes for the same consumer mindshare and operator supply.
- Expedia Local Expert: Expedia Local Expert offers bookable tours, activities, and attractions bundled with Expedia bookings. As part of a major OTA, it is a broad incumbent competing for activity-booking share rather than a dedicated marketplace like Project Expedition.
Others
- Tern (Travel Tech): Tern is a travel-advisor technology platform that recently integrated Project Expedition's catalog. While not a direct marketplace competitor, Tern influences where Project Expedition's tours are distributed and is a strategically important partner/ecosystem participant.
Emerging players
- Withlocals: Withlocals is a tours-and-activities marketplace focused on private, host-led experiences and small-group tours. It overlaps with Project Expedition's custom and groups segment but is smaller and more specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Project Expedition social profiles
Digital presenceProject Expedition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Expedition leadership team
Management profileNumber of profiles
Profiles2 records
Project Expedition funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Expedition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Expedition
What does Project Expedition do?
Project Expedition is a discovery and booking marketplace for things to do in travel destinations, connecting travelers with over 32,000–35,000 curated tours across 150 countries, 3,400+ shore excursions, and 2,600+ transportation locations. The platform operates separate portals for travel advisors, tour operators, and enterprise partners (including cruise lines), enabling B2B distribution alongside direct consumer bookings. Revenue is generated primarily through commissions on transactions completed on the platform.
Is Project Expedition a public or private company?
Project Expedition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project Expedition founded?
Project Expedition was founded in 2015. It employs 11 to 50 people.
Where is Project Expedition based?
Project Expedition is headquartered in New York, United States, in the North America region.
How does Project Expedition make money?
Two revenue lines are on record. Commission on Tour Bookings are the primary driver. The others are tour Operator Partnerships.
Who are Project Expedition's main competitors?
Direct peers on record are Klook, GetYourGuide, Peek.com, Viator (a Tripadvisor company), Musement (TUI) and Tours4Fun. Broad incumbents are Airbnb Experiences and Expedia Local Expert. Tern (Travel Tech) is listed as an others. Withlocals is listed as an emerging player.
Does Project Expedition have an API?
No public API is recorded for Project Expedition.
What industry is Project Expedition in?
Project Expedition's product category is Travel Activities Marketplace. Its primary akta.pro industry code is THAKAOAC, Adventure & Expedition Custom Itinerary Planning, with a secondary code of THAKAFAB, Adventure & Expedition Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.