Chrysler
- Company typePrivate
- Founded1925
- HeadquartersAuburn Hills, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Chrysler firmographics
Firmographics- Name
- Chrysler
- Legal name
- FCA US LLC
- Website
- https://chrysler.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Chrysler is headquartered
LocationHeadquarters
- HQ city
- Auburn Hills
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Chrysler business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue stream from sales of Pacifica and Voyager minivans at various trim levels, with MSRP ranging from approximately $41,395 for Voyager to over $58,000 for fully-loaded Pacifica Pinnacle
- Parts and Accessories: Mopar authentic parts and accessories sold through dealerships and online store, including vehicle customization options and performance parts
- Connected Services Subscriptions: Recurring subscription revenue from SiriusXM Guardian connected services including Wi-Fi hotspot, remote commands, and safety services; also includes Chrysler Capital financing services
- Certified Pre-Owned Program: Certified pre-owned vehicle sales program offering extended warranty coverage and vehicle inspections for used Chrysler vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | 2027 Chrysler Pacifica LX base trim |
| One time/ perpetual license | Multi-year contract | 2027 Pacifica Select FWD |
| One time/ perpetual license | Multi-year contract | 2027 Pacifica Limited AWD |
| One time/ perpetual license | Multi-year contract | 2027 Chrysler Pacifica Pinnacle top trim |
| One time/ perpetual license | Multi-year contract | 2026 Chrysler Voyager base LX |
| One time/ perpetual license | Multi-year contract | 2027 Pacifica America250 Special Edition Package |
| Other | One time/ perpetual license | First Responders Bonus Cash Allowance |
| Other | One time/ perpetual license | Military Bonus Cash Allowance |
| Other | One time/ perpetual license | Affiliate Rewards Program |
| Other | One time/ perpetual license | Costco Member Incentive |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Chrysler product offering
Product offeringCore offering
Chrysler is an American automotive brand that manufactures and sells minivans for family transportation, primarily the Pacifica (flagship model with seating for up to 8 passengers, available all-wheel drive, and the industry-exclusive Stow 'n Go seating system) and the Voyager (entry-level minivan). The brand distributes vehicles through approximately 2,300 franchised dealerships across the United States, supplemented by the online E-Shop Program enabling home delivery, and offers connected vehicle services through the Uconnect infotainment platform.
Product overview
Chrysler is a Stellantis-owned American automaker currently operating as a minivan-focused brand with two core products: the Pacifica (flagship minivan) and Voyager (entry-level minivan). The Pacifica offers gas-powered and all-wheel-drive configurations with class-exclusive Stow 'n Go seating, while the Voyager provides affordable family transportation. Chrysler is transitioning from its previous all-electric strategy and plans to expand its lineup with new crossover SUVs including the Airflow (midsize crossover on STLA One platform) and Arrow/Arrow Cross subcompact models by 2028. The brand also showcases future technology through concept vehicles like the Halcyon (all-electric with Level 4 autonomy) and Airflow (400-mile range BEV), alongside the proprietary Uconnect infotainment platform. Chrysler has discontinued the Pacifica Plug-in Hybrid and 300 sedan as part of its strategic reset under new parent company leadership.
Differentiator
Problem solved
Functional benefit
Products and services
- Chrysler Pacifica The flagship Chrysler minivan with seating for up to 8 passengers, standard Stow 'n Go seating, available all-wheel drive, 3.6L Pentastar V6 engine producing 287 hp, up to 28 mpg highway, and up to 140.5 cubic feet of cargo capacity. The 2027 model offers LX, Select, Limited, and Pinnacle trims with the Safety Sphere package including advanced driver assistance features. Designed for families with children seeking versatile, safe transportation.
- Chrysler Voyager Entry-level Chrysler minivan offering Stow 'n Go seating in both second and third rows, 3.6L Pentastar V6 engine, up to 28 mpg highway fuel efficiency, and standard safety features at an accessible price point starting at $41,395 MSRP. Targeted at cost-conscious families and value-oriented buyers seeking affordable family transportation.
- Chrysler Certified Pre-Owned Program Certified pre-owned vehicle sales program offering inspected and warranty-backed used Chrysler vehicles through franchised dealerships, with extended warranty coverage.
- Chrysler Capital Vehicle Financing Vehicle financing and leasing services offered through franchised dealerships under the Chrysler Capital brand, licensed to Santander Consumer USA Inc.
- SiriusXM Guardian Connected Services Recurring subscription service offering in-vehicle Wi-Fi hotspot, remote vehicle start, vehicle locate, roadside assistance, and Alexa Built-in voice assistant integration for Chrysler vehicle owners.
Quantifiable outcome
- Up to 28 highway mpg fuel efficiency on FWD models
- +4 more outcomes
Companies that use Chrysler
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Chrysler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature6 records
Chrysler partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- America250minorChrysler and sister brands Dodge, Jeep, Ram serve as exclusive automotive sponsors of the America250 celebration marking the United States' 250th anniversary. The partnership includes special edition vehicles, monthly limited-edition releases, and vehicle support for official America250 events throughout 2026 culminating in July 4th national celebration.
- PEANUTSminorChrysler brand launched co-branded merchandise line with PEANUTS featuring T-shirts, sweatshirts, mugs, and tote bags showcasing Chrysler Pacifica and Peanuts characters, promoted across social media and online stores.
- CostcominorExclusive member incentive program through Costco Auto Program offering executive members $1,250 incentive or gold star/business members $1,000 incentive on select new 2026 Chrysler Pacifica and Voyager models, stackable with other in-market incentives.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Chrysler competitors and assessment
Company assessmentBroad incumbents
- Nissan: Nissan Pathfinder competes for U.S. three-row family SUV buyers; Nissan also offers the Quest successor and competes for fleet/affordable family transportation where Chrysler Voyager is positioned.
- Ford: Ford competes with Chrysler for U.S. family-hauler and three-row SUV buyers (Explorer, Flex); historically a direct competitor through the now-discontinued Ford Freestar and Windstar minivans.
- General Motors: GM's GMC Acadia, Chevrolet Traverse, and Buick Enclave compete in the three-row family vehicle space where Chrysler's planned Arrow/Airflow SUVs will compete; long-running competitor in the U.S. family vehicle market.
- Hyundai: Hyundai competes for the same U.S. family-vehicle buyer through the Santa Fe and Palisade SUVs and the upcoming IONIQ 9, positioning against both Pacifica and Chrysler's planned future SUV lineup.
- Subaru: Subaru Ascent competes for the U.S. three-row family vehicle buyer alongside Chrysler's future SUV lineup, with strong brand affinity among active families similar to Chrysler's target demographic.
- Dodge: Sister brand under Stellantis sharing FCA US LLC operations; CEO Matt McAlear leads both Dodge and Chrysler. Overlapping dealer network, shared Uconnect platform, and similar North American retail customer base.
- Volkswagen: Volkswagen Atlas and ID. Buzz compete for U.S. family-vehicle buyers, with the ID. Buzz EV van being a potential future direct competitor if Chrysler reintroduces an electrified minivan.
Direct peers
- Kia: Kia Carnival competes directly with Chrysler Pacifica in the minivan segment, offering similar family-hauler positioning and increasingly strong value/feature content in the U.S. market.
- Honda: Honda Odyssey is one of the Pacifica's two direct competitors in the U.S. minivan segment, with similar family-targeted positioning, seating configurations, and pricing tiers.
- Toyota: Toyota's Sienna directly competes with the Chrysler Pacifica in the U.S. minivan segment, dethroning Pacifica as the best-selling minivan in Q1 2026 with 24,652 units vs. 21,804 for Pacifica.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chrysler social profiles
Digital presenceChrysler compliance and trust
Trust signalCompliance3 records
Chrysler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chrysler leadership team
Management profileNumber of profiles
Profiles1 record
Chrysler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chrysler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chrysler
What does Chrysler do?
Chrysler is an American automotive brand that manufactures and sells minivans for family transportation, primarily the Pacifica (flagship model with seating for up to 8 passengers, available all-wheel drive, and the industry-exclusive Stow 'n Go seating system) and the Voyager (entry-level minivan). The brand distributes vehicles through approximately 2,300 franchised dealerships across the United States, supplemented by the online E-Shop Program enabling home delivery, and offers connected vehicle services through the Uconnect infotainment platform.
Is Chrysler a public or private company?
Chrysler is a private company. It is classified as corporate owned and is currently operating.
When was Chrysler founded?
Chrysler was founded in 1925. It employs 5,001 to 10,000 people.
Where is Chrysler based?
Chrysler is headquartered in Auburn Hills, United States, in the North America region.
How does Chrysler make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are parts and Accessories, connected Services Subscriptions and certified Pre-Owned Program.
Who are Chrysler's main competitors?
Broad incumbents on record are Nissan, Ford, General Motors, Hyundai, Subaru, Dodge and Volkswagen. Direct peers are Kia, Honda and Toyota.
Does Chrysler have an API?
No public API is recorded for Chrysler.