What Altor does

Altor, operated by Praesus Technologies and doing business as Altor Smart Mobility, is an Indian consumer hardware company founded in 2018 in Kolkata by four engineering friends after the death of a close friend in a motorcycle accident. The company designs, manufactures, and sells the Apex Smart Bluetooth Helmet — a connected motorcycle helmet with integrated swipe and button controls for hands-free call and music management, intelligent noise cancellation that filters wind noise while preserving traffic sounds, and a gesture-triggered link to emergency services. The hardware is paired with the Altor App, a companion mobile application that serves as the command center for helmet configuration, rider behavior analytics, and emergency contact notification; an Altor Commander App for navigation and ride assistance is positioned as forthcoming. Altor operates a direct-to-consumer go-to-market, selling the Apex helmet through the Axor Helmets e-commerce storefront within India, with marketing anchored on its Shark Tank India appearance and a branded content channel, The Biking Podcast.

The business model is hardware-driven one-time sales of a single hero SKU (Apex Smart Bluetooth Helmet) at quote-based pricing that is not publicly disclosed, supplemented by a free companion app that is intended to drive ongoing engagement and provide a platform for future software-driven value-add (emergency services integration, behavior analytics, and the upcoming Commander App). The company has raised approximately $158,000 across four small funding rounds between 2018 and 2021, led by Venture Catalysts, and secured additional backing from investors after its Shark Tank India appearance in 2024, though deal terms are undisclosed. Altor is privately held, employs 11–50 people across offices in Kolkata (founding location) and Bangalore (engineering expansion in 2021), and serves exclusively individual Indian motorcycle riders; there are no disclosed enterprise or B2B customers, recurring revenue streams, or international distribution.

Name

Altor

Legal name

Praesus Technologies

Website

https://altor.tech

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Altor designs and sells the Apex Smart Bluetooth Helmet, a Made-in-India connected motorcycle helmet with hands-free controls, intelligent noise cancellation, and emergency-services integration via its Altor App companion, targeting individual riders in India through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Smart Motorcycle Helmets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Smart motorcycle helmets
• Connected rider safety
• Bluetooth helmet systems
• Motorcycle safety devices
• Smart mobility wearables

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Smart Helmet Sales: One-time hardware sales of smart helmets (Apex Smart Bluetooth Helmet) sold through the Axor Helmets e-commerce platform. Revenue generated from initial product purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Altor designs, manufactures, and sells smart motorcycle helmets under the Apex brand, featuring integrated Bluetooth connectivity, swipe pad and button controls for hands-free call and music management, intelligent noise cancellation, and emergency services integration. The hardware works in tandem with the Altor App, a companion mobile application that serves as the command center for helmet configuration, rider behavior analytics, and emergency response activation. The company sells primarily through the Axor Helmets e-commerce platform as a direct-to-consumer offering for motorcycle riders in India.

Product overview

Altor offers a connected safety ecosystem for motorcycle riders consisting of the Apex Smart Bluetooth Helmet hardware and the Altor App companion software. The helmet serves as the primary wearable device with integrated controls, noise cancellation, and emergency features, while the app acts as the command center for configuration, behavior analysis, and emergency response activation. A forthcoming Altor Commander App will expand the ecosystem with navigation capabilities. The company was founded in Kolkata in 2018 after the founders lost a friend in a motorcycle accident, and subsequently expanded operations to Bangalore.

Differentiator

Problem solved

Functional benefit

Products and services

• Apex Smart Bluetooth Helmet A smart motorcycle helmet with integrated Bluetooth connectivity, swipe pad and button controls for hands-free call and music management, intelligent noise cancellation that filters wind noise while preserving traffic sounds, and emergency services integration. Targeted at individual motorcycle riders in India seeking enhanced safety features beyond standard helmets.
• Altor App Companion mobile application that serves as the command center for Altor smart helmets, providing helmet settings control, behavior analysis for rider safety insights, emergency services connectivity, and contact notification features. Distributed via mobile app stores and used by individual motorcycle riders.

Quantifiable outcome

• Emergency services can be triggered via helmet gesture without removing hands from handlebars

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sena: Sena is the dominant global vendor of Bluetooth communication systems and smart helmets for motorcycle riders, offering intercom, audio, and now integrated smart-helmet SKUs. Direct functional overlap with Altor's Bluetooth, audio, and intercom features, and a much larger R&D and channel footprint.
• Cardo Systems: Cardo is a leading competitor in motorcycle Bluetooth communicators and mesh intercoms, with a strong global rider community and OEM partnerships. Directly comparable product category (in-helmet audio/communication) to the Altor Apex, with established premium positioning.
• Studds: Studds is one of India's largest helmet manufacturers and a dominant value-tier brand. Comparable product category (motorcycle helmets) sold through dense Indian offline retail, representing the primary competitive baseline for Altor's premium positioning.
• Steelbird Hi-Tech India: Steelbird is a leading Indian helmet manufacturer with strong mass-market distribution and a growing premium sub-brand portfolio. Directly comparable two-wheeler helmet category with overlapping Indian distribution channels to where Altor would need to expand.
• Vega Helmets (Vega Auto Accessories): Vega is a major Indian two-wheeler helmet and riding gear brand with broad mass-market presence. Comparable product (motorcycle helmets) and shared Indian rider customer base, representing the mainstream alternative to Altor's premium smart offering.

Emerging players

• Axor Helmets: Axor is the premium helmet brand through which Altor currently retails the Apex Smart Helmet and is the company's e-commerce storefront partner. Closely tied commercially; represents both a key channel and a potential competing premium helmet line.
• Skullcandy (RIDE Series): Skullcandy's RIDE product line is a Bluetooth audio and comms solution designed for motorcycle helmets, addressing the same hands-free audio use case that Altor's Apex targets. Comparable in-helmet audio/communication functionality, albeit without integrated emergency services.

Broad incumbents

• Shoei: Shoei is a global premium motorcycle helmet manufacturer known for strong safety certification and brand equity. Comparable end-product (high-end motorcycle helmets) with broader scale and distribution, providing a benchmark for Altor's premium international ambitions.
• AGV (Dainese Group): AGV is a global premium helmet brand with deep motorsport credentials and integrated electronics partnerships. Comparable premium helmet category with far broader geographic distribution and brand equity that Altor would compete against in any international expansion.

Regional players

• Cosmos Helmets (India): Cosmos is an Indian helmet manufacturer with growing premium-line and international presence. Comparable product (motorcycle helmets) targeting the same mid-premium price band as Altor within India, with broader offline and export reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/altor_tech
• Facebookfacebook.com/altormobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altor