Steelbird Helmets

What Steelbird Helmets does

Steelbird Hi-Tech India Ltd. (branded as Steelbird Helmets) is India's oldest helmet manufacturer, founded on 13 March 1964 by Subhash Kapur and headquartered in New Delhi. The company designs, manufactures, and sells motorcycle helmets, pannier boxes, and riding accessories across multiple price tiers and brand families, including the flagship Steelbird line, Ares (premium helmets with NASA-certified OUTLAST temperature regulation), Steelbird Air (ventilation-focused), HI-GN, Kukka, Blauer, Aeronautics (NACA duct airflow), and Ignyte (riding gear). Product formats span full-face, open-face, flip-up, flip-off, and motocross categories, built on ABS, fiberglass-reinforced plastic, and polycarbonate shells with multi-layer EPS impact liners, priced from ₹1,459 entry-level to ₹9,999 premium.

The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce (steelbirdhelmet.com), a 350+ exclusive RiderZ Shopee retail network across India, pan-India dealer distribution reaching tier-2 and tier-3 cities, OEM supply contracts with Honda, Yamaha, Suzuki, and Royal Enfield, government procurement through CSD and CPC canteens, and exports to over 50 countries including Brazil, Indonesia, Korea, Taiwan, Kenya, Tanzania, Egypt, Vietnam, Bahrain, Dubai, Nepal, Colombia, and Uruguay. Manufacturing runs across 10 plants (7 in Himachal Pradesh, 3 in Noida) equipped with injection moulding, automatic robotic visor lines, and balloon moulding machinery, producing approximately 60,000 helmets daily and ~9.85 million units annually at current run-rate, supported by Italian technology partnerships with Composites, Bieffe, and AD Engineering and multi-jurisdictional certifications (DOT, ECE 22.05, SNELL 2000, ISI, TCVN 5756).

Revenue is reported at ₹869 crore in the current fiscal year with explicit targets of ₹1,000 crore in FY26-27 and ₹2,500 crore by FY32-33, alongside a planned doubling of production capacity to 2.5 crore helmets annually backed by a ₹500 crore capital expenditure commitment. Headcount is reported in the 101–250 range, and the company is privately held under family control by the Kapur family with no disclosed external institutional or private-equity backing. Active recent product launches include the SB-120 (₹3,999–₹4,499), the Numerology Series, and planned carbon-fibre helmets under Ignyte at ₹15,000 as part of a stated strategy to lift premium-segment contribution from under 5% to 20% of total revenue by 2032.

Name

Steelbird Helmets

Legal name

Steelbird Hi-Tech India Ltd.

Website

https://steelbirdhelmet.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Steelbird Hi-Tech India is India's oldest motorcycle helmet manufacturer (founded 1964), producing ~60,000 helmets daily across 10 plants, selling through 350+ exclusive retail outlets, OEM contracts with Honda, Yamaha, Suzuki, and Royal Enfield, and exports to 50+ countries.

Ownership category

akta.pro rank

Product category

Motorcycle Helmet Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

Keywords

• Motorcycle helmet manufacturing
• Two-wheeler safety gear
• Riding accessories
• OEM helmet supply
• Pannier boxes

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Helmet Sales: Primary revenue from manufacturing and selling motorcycle helmets across multiple segments including full face, open face, flip-up, flip-off, and motocross helmets under multiple brands
2. Accessories Sales: Revenue from helmet accessories including visors, pivot kits, mouth guards, locks, air vents, guard kits, leg guards, and pannier boxes
3. OEM/Contract Manufacturing: Revenue from serving as OEM supplier to major two-wheeler manufacturers including Honda, Yamaha, Suzuki, and Royal Enfield
4. Riding Gear and Apparel: Revenue from Ignyte brand accessories including gloves, jackets, pants, shoe covers, balaclava, cooling towels, and sleeves

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Steelbird Helmets manufactures and sells motorcycle helmets across full face, open face, flip-up, flip-off, and motocross categories under multiple brands (Steelbird, Steelbird Air, Ares, HI-GN, Aeronautics, Kukka, Blauer), spanning entry-level to premium segments. The company also produces helmet accessories (visors, pivot kits, mouth guards), pannier boxes, and riding apparel under the Ignyte brand, and supplies helmets as OEM to major two-wheeler manufacturers including Honda, Yamaha, Suzuki, and Royal Enfield.

Differentiator

Problem solved

Functional benefit

Brands

• Ares: Premium brand of helmets manufactured in collaboration with OUTLAST, NASA certified technology.
• Steelbird Air
• Ignyte
• HI-GN
• Kukka
• Blauer
• Aeronautics
• RiderZ Shopee
• Ignite

Products and services

• Steelbird Helmets (SB series) Mass-market motorcycle helmets under the Steelbird SB series including full face, open face, flip-up, flip-off, and motocross variants. Targeted at general two-wheeler riders seeking ISI-certified helmets for daily commute at entry-level pricing starting from Rs 1,459.
• Steelbird Air Helmets Premium Steelbird Air helmets featuring revolutionary ventilation/airflow systems, including the SBA-1 hands-free ISI certified model and SBA-1 Hovering designed by Italian graphic designer Bargy Design.
• HI-GN Helmets HI-GN branded helmets offering anti-bacterial, anti-allergic, and anti-odour features with the special Vision line. Includes models such as SBH-57 ISS FIGHTER F9, SBH-17 ROBOT, and Vision Dashing priced from Rs 1,359.
• Ares Premium Helmets Premium Ares brand helmets manufactured in collaboration with OUTLAST using NASA-certified temperature-regulating technology. Includes models like A-1 Ares Glosy Mat Black 600MM Golden Visor (Rs 3,099), Ares A-5 Aviator (Rs 3,449), Blauer REAL (Rs 6,199), and Blauer Solo Titanium-Carbon (Rs 9,999).
• Aeronautics SA-1 Helmet Premium Aeronautics SA-1 helmet, the world's first helmet featuring the NACA Duct Airflow System for superior ventilation, offering a differentiated high-end offering in Steelbird's premium helmet portfolio.
• Kukka Helmets Kukka brand helmets with various design variants including K-1 range priced from Rs 1,499 to Rs 1,809.
• SB-120 Motorcycle Helmet SB-120 motorcycle helmet priced at Rs 3,999-Rs 4,499 featuring multiple international safety certifications, aerodynamic design with safety and comfort enhancements, targeting alignment with international safety standards at affordable price for Indian consumers.
• Numerology Series Helmets Numerology Series helmets launched in March 2026 featuring numerology-inspired aesthetics combined with standard safety certifications, targeting style-conscious riders.
• Ignyte Riding Gear and Apparel Ignyte brand riding gear and apparel including gloves, cable locks, jackets, pants, shoe covers, balaclava, instant cooling towels, sleeves, and smuff. Premium Ignyte range also planning carbon fiber helmets at Rs 15,000 and world's lightest helmets under Ignite sub-brand.
• Pannier Boxes and Storage Steelbird pannier boxes and storage solutions including SB-513 Side Box (Rs 1,189) and SB-509 Pannier Box (Rs 999). Range includes 17 pannier box models with 3-9 color variants each, and installed production capacity of 2,500 side boxes per day.
• Helmet Accessories and Spare Parts Helmet spare parts and accessories including visors (e.g., SB-42 Photochromic Visor at Rs 2,759, Night Vision Visor at Rs 1,149), pivot kits (from Rs 52), mouth guards, locks, air vents, colour coated and stainless steel guard kits, leg guards, and HF (hands-free) devices.
• OEM Contract Manufacturing OEM/contract manufacturing of helmets for major two-wheeler manufacturers including Honda, Yamaha, Suzuki, and Royal Enfield. Steelbird produces helmets as authorized OEM supplier for new motorcycle sales and the replacement market, leveraging its 60,000 helmets/day daily output capacity.

Quantifiable outcome

• Premium segment contribution to grow from under 5% to 20% of total topline by 2032
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• OUTLAST (NASA certified technology)coreTechnology or Integration · 11 April 2015Ares premium brand manufactured in collaboration with OUTLAST using NASA certified temperature-regulating technology. Launched on April 11, 2015 at Steelbird Awards Ceremony.
• Composites (Italy)coreTechnology or IntegrationTechnical collaboration for manufacturing expertise and cutting-edge helmet technology. Composites is one of three Italian technical partners enabling Steelbird's advanced manufacturing capabilities.
• Bieffe (Italy)coreTechnology or IntegrationTechnical collaboration for helmet design and manufacturing technology. Part of Steelbird's strategic partnerships with Italian firms for world-class production standards.
• AD Engineering (Italy)coreTechnology or IntegrationTechnical collaboration for engineering and design excellence. One of Steelbird's key Italian partners providing advanced helmet manufacturing technology.
• HondacoreOEM/ Whitelabel/ Licensing PartnerOEM supplier of helmets to Honda for their two-wheeler range. Steelbird serves as authorized manufacturer supplying helmets for new vehicle sales.
• YamahacoreOEM/ Whitelabel/ Licensing PartnerOEM supplier of helmets to Yamaha for their two-wheeler range. Steelbird manufactures helmets as authorized OEM partner.
• SuzukicoreOEM/ Whitelabel/ Licensing PartnerOEM supplier of helmets to Suzuki for their two-wheeler range.
• Royal EnfieldcoreOEM/ Whitelabel/ Licensing PartnerOEM supplier of helmets to Royal Enfield for their classic motorcycle range.
• CRRI (Central Road Research Institute)minorStrategic or Co-development PartnerCollaboration on road safety initiatives. Jointly organized road safety meet calling for mandatory provision of genuine helmets with two-wheelers.
• TRAXminorStrategic or Co-development PartnerCollaboration on road safety research and initiatives. Partnered with CRRI and Steelbird to address road crash crisis and helmet safety gaps.

Scale indicators15 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Rynox Gears: Indian manufacturer of motorcycle riding gear including helmets, gloves, jackets, and boots. Comparable as a domestic riding-gear brand competing in the same accessories and apparel segments as Steelbird's Ignyte line.

Direct peers

• Axor Helmets: India-based premium helmet brand targeting the enthusiast and motorsports segments. Directly comparable to Steelbird's premium strategy (Ares, Blauer, Ignyte) and represents the kind of competitor Steelbird faces as it moves upmarket.
• Studds Accessories: India's largest helmet manufacturer and Steelbird's closest domestic competitor, producing full-face, open-face, and half-face helmets for the Indian mass and premium segments. Directly comparable product mix, distribution model, and target market.
• Vega Auto Accessories: Indian helmet and motorcycle accessories manufacturer offering helmets, gloves, visors, and riding gear at mass-market price points. Overlapping product portfolio, customer base (Indian commuters), and distribution channels.
• MTH Helmets (Motorcycle Tuff Helmets): Indian helmet manufacturer focused on full-face, half-face, and flip-up helmets for the domestic market. Competes directly with Steelbird in the entry and mid-price tiers.

Broad incumbents

• Shoei: Japan-based global premium helmet manufacturer with deep motorsports heritage. Represents the type of established premium global brand Steelbird must displace to win its premium-segment growth thesis.
• LS2 Helmets: Spanish helmet brand with a strong value-premium positioning and global distribution. Comparable as a competing helmet brand targeting the mid-to-premium commuter and sport segments in emerging markets.
• AGV (Ammortizzatori Grandi Velocità): Italian premium helmet manufacturer with deep MotoGP and racing heritage. Relevant as the kind of European brand Steelbird's Italian-collaboration-driven premium strategy ultimately competes with.
• HJC Helmets: Korean global helmet manufacturer with broad product portfolio across entry, mid, and premium tiers. Comparable as a globally scaled helmet maker exporting into India and Steelbird's other markets.
• Arai Helmets: Japanese premium helmet manufacturer with strong motorsports and safety credentials. Relevant comparator for Steelbird's premium push given Arai's entrenched position in the high-end rider segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/steelbirdhelmet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steelbird Helmets