Packitoo

Configure Price Quote (CPQ) Software for Packaging Manufacturershome.packitoo.com

Packitoo builds HIPE, an AI-powered cloud CPQ platform for packaging converters (corrugated and flat carton manufacturers), offering configuration, automated pricing, CRM, project management, and AI-driven sales automation. Acquired by BOBST in 2024, it serves mid-market and enterprise packaging manufacturers across France, the UK, Poland, and Australia.

Company typePrivate
Founded2017
HeadquartersPau, France
Headcount1–10
GTM typeB2B
OfferingSoftware

What Packitoo does

Packitoo SAS is a French software company that develops and sells HIPE, an AI-powered cloud-based CPQ (Configure, Price, Quote) platform purpose-built for packaging converters, specifically corrugated board manufacturers and flat/solid carton producers. The platform combines a domain-specialized product configurator (supporting FEFCO and ECMA standards), an automated pricing engine, CRM, project management, a logistics optimization module called Loadgic, a Needs Collection module for structured specification capture, and the Smart Pricing Assistant for AI-driven dynamic pricing. The technology stack is delivered as a multi-tenant cloud SaaS with a public Developer Portal and native integrations into MIS/ERP systems, CAD/pre-press tools (Esko), and e-commerce platforms (Magento, WooCommerce).

The company operates a vertical SaaS business model, charging annual subscriptions per module (published list pricing of approximately €24,168 first year / €7,668 annually for CRM+Project Management and €20,652 first year / €5,652 annually for CPQ as an add-on) plus professional services for implementation, training, MIS/ERP integration, and e-commerce setup. Go-to-market combines product-led growth (a 'Request a Demo' primary CTA, ROI calculator, webinars, podcasts) with enterprise field sales targeting medium to large converters. Customer logos span France (Mauco-Cartex, MPO International, Cartonnages Gourio, Cartonnages d'Auch, Cartonnerie Lacaux, CGW Gondardennes), the UK (Board24), Poland (Tek-pak), and Australia (Excel Packaging).

Since 2024, Packitoo has operated as a wholly-owned subsidiary of BOBST Group, the Swiss packaging machinery multinational, which provides distribution leverage into the global converter customer base. The company is led by CEO Thomas Othax and headquartered in Pau, France. Packitoo has actively expanded its AI footprint in 2025-2026, launching the HIPE AI Agents and Smart Pricing Assistant modules and winning the 2026 Imprim'Luxe Innovation Trophy for AI-driven packaging sales innovation.

Packitoo firmographics

Firmographics

Name: Packitoo
Legal name: Packitoo SAS
Website: https://home.packitoo.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Short description: Packitoo builds HIPE, an AI-powered cloud CPQ platform for packaging converters (corrugated and flat carton manufacturers), offering configuration, automated pricing, CRM, project management, and AI-driven sales automation. Acquired by BOBST in 2024, it serves mid-market and enterprise packaging manufacturers across France, the UK, Poland, and Australia.
Ownership category
akta.pro rank

Packitoo industry classification

Industry

Product category: Configure Price Quote (CPQ) Software for Packaging Manufacturers
NAICS: Custom Computer Programming Services (541511)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

Configure price quote software
Packaging manufacturing software
AI-powered sales automation
B2B CPQ solutions
Packaging industry digitalization

Where Packitoo is headquartered

Location

Headquarters

HQ city: Pau
HQ country: France
HQ region: Europe

Offices1 record

Markets served

Packitoo business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Subscription Software (SaaS): Annual subscription model for access to HIPE platform including CPQ, CRM, and Project Management modules. Pricing appears tiered based on modules deployed and company size. Professional services for implementation, training, and consulting provided as add-on.
Professional Services: Implementation, training, and consulting services for digital transformation support, MIS/ERP integration, e-commerce site setup, and change management.

Pricing tiers

Model	Billing	Price
Subscription	Annual	CRM + Project Management (GP) Module
Subscription	Annual	CPQ Module (add-on to CRM)

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Packitoo product offering

Product offering

Core offering

Packitoo develops and sells HIPE, an AI-powered cloud-based CPQ (Configure, Price, Quote) platform purpose-built for packaging converters including corrugated cardboard and flat carton manufacturers. The platform combines a product configurator, automated pricing engine, CRM, project management modules, and AI-driven sales automation features (including the Smart Pricing Assistant and HIPE AI agents). Packitoo complements the software with professional services for implementation, integration with MIS/ERP and e-commerce systems, training, and digital transformation consulting.

Product overview

Packitoo's product portfolio centers on HIPE, an AI-powered cloud-based CPQ (Configure, Price, Quote) platform purpose-built for packaging converters (corrugated board and flat carton manufacturers). HIPE operates as a modular platform-plus-services architecture comprising a core configurator and automated pricing engine, supplemented by add-on modules including CRM, Project Management, Loadgic (logistics optimization), Needs Collection, the Smart Pricing Assistant (AI-powered dynamic pricing), and an AI Program providing access to AI agents for sales automation. The platform is extended through integration services (E-Commerce, MIS/ERP, CAD, workflow tools) and supported by educational content via the Packi'Talks podcast series. Packitoo was acquired by BOBST in 2024, integrating HIPE into BOBST's broader packaging industry ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

HIPE: AI-powered CPQ (Configure, Price, Quote) cloud-based digital sales platform designed specifically for packaging converters (corrugated and flat carton).
Smart Pricing Assistant
Loadgic
Packi'Talks

Products and services

HIPE (Packitoo CPQ Platform) AI-powered cloud-based Configure, Price, Quote platform designed specifically for packaging converters (corrugated board and flat carton manufacturers). It serves as an omnichannel commercial platform for sales teams, customer service, estimators, and end customers, enabling real-time configuration of complex packaging products, automated pricing calculations, and quote generation.
Smart Pricing Assistant AI-powered dynamic pricing module natively integrated with HIPE CPQ, designed for folding carton and corrugated packaging converters. Analyzes quotations, orders, production costs, customer behavior, historical margins, and market fluctuations to recommend optimal sales prices that maximize margin and probability of closing each deal, using self-learning predictive models.
HIPE Integration and Professional Services Expert services including E-Commerce site integration, MIS/ERP integration, third-party integrations (CAD, pre-press, workflow tools), and training and consulting to support packaging manufacturers' digital transformation with HIPE. Delivered by Packitoo's expert team and Qualiopi-certified training partner Grafipolis.

Quantifiable outcome

30-80% reduction in quote generation time
+6 more outcomes

Companies that use Packitoo

Customer profile

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Packitoo technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature9 records

Packitoo partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

GrafipolisminorImplementation/ SI/ Consulting PartnerGrafipolis is a Qualiopi-certified training center partner that delivers HIPE training courses to packaging manufacturers, ensuring proper user adoption and skills development during implementation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Packitoo competitors and assessment

Company assessment

Direct peers

Conga (formerly Apttus): Major CPQ and revenue lifecycle management platform serving B2B sales teams. Direct competitor in the CPQ category, though Conga serves horizontal enterprise use cases rather than Packitoo's vertical packaging focus.
Tacton: CPQ and product configurator purpose-built for complex industrial manufacturing. Strongly comparable to Packitoo in the manufacturing configurator niche, with similar focus on rules-based configuration for engineered products.
PROS: AI-powered pricing optimization and CPQ platform for B2B. Comparable to Packitoo's Smart Pricing Assistant and broader CPQ capabilities, with a focus on dynamic pricing and margin optimization.
Configit: CPQ and product configuration specialist for complex manufactured products. Comparable to Packitoo in handling configurable product specifications, with similar focus on complex rules-based configuration.
Pricefx: Cloud-native B2B pricing software covering price optimization, management, and CPQ. Closely comparable to Packitoo's Smart Pricing Assistant capabilities and broader pricing/quoting workflow.
Zilliant: B2B pricing optimization and sales intelligence platform. Overlaps with Packitoo's Smart Pricing Assistant dynamic pricing capabilities and margin optimization goals.

Broad incumbents

Salesforce CPQ (formerly Steelbrick): CPQ offering within the Salesforce CRM ecosystem, dominating horizontal enterprise CPQ. Competes with Packitoo at enterprise deals but lacks Packitoo's packaging-specific configuration and pricing logic.
SAP CPQ (formerly CallidusCloud): Enterprise CPQ from SAP, integrated with SAP ERP. Overlaps with Packitoo in industrial accounts but lacks vertical depth in packaging converters.
Oracle CPQ (BigMachines): Oracle's CPQ cloud solution, part of its CX suite. Competes with Packitoo in larger enterprise deals; broader portfolio but no packaging-specific specialization.

Others

Esko: Danish packaging pre-press and CAD software provider, listed as a Packitoo technology partner. While not a direct CPQ competitor, both companies serve the same packaging converter customers and increasingly integrate in the digital packaging workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Packitoo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Packitoo leadership team

Management profile

Number of profiles

Profiles2 records

Packitoo funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Packitoo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packitoo

What does Packitoo do?

Is Packitoo a public or private company?

Packitoo is a private company. It is classified as corporate owned and is currently operating.

When was Packitoo founded?

Packitoo was founded in 2017. It employs 1 to 10 people.

Where is Packitoo based?

Packitoo is headquartered in Pau, France, in the Europe region.

How does Packitoo make money?

Two revenue lines are on record. Subscription Software (SaaS) is the primary driver. The others are professional Services.

Who are Packitoo's main competitors?

Direct peers on record are Conga (formerly Apttus), Tacton, PROS, Configit, Pricefx and Zilliant. Broad incumbents are Salesforce CPQ (formerly Steelbrick), SAP CPQ (formerly CallidusCloud) and Oracle CPQ (BigMachines). Esko is listed as an others.

Does Packitoo have an API?

Yes. Packitoo offers a public API accessible via a Developer Portal (developers.packitoo.com). The API is described as facilitating integrations with HIPE, enabling developers to connect HIPE with external systems such as E-Commerce sites, MIS/ERP, pre-press tools, CAD systems, and workflow automation solutions. No further technical details on protocol (REST/GraphQL), authentication method, rate limits, or versioning are provided in the source material. Developer documentation is at developers.packitoo.com.

What industry is Packitoo in?

Packitoo's product category is Configure Price Quote (CPQ) Software for Packaging Manufacturers. Its primary akta.pro industry code is IMALAOAL, Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines). Its NAICS code is 541511 and its SIC code is 7372.