Zilliant
Zilliant is an Austin-based B2B software company that sells an AI-driven pricing lifecycle management platform — including price optimization, CPQ, and sales agreement management — to mid-to-large manufacturing, distribution, and industrial services companies via direct enterprise SaaS subscriptions.
- Company typePrivate
- Founded1999
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Zilliant does
Zilliant, founded in 1999 and headquartered in Austin, Texas, is a privately held B2B software company that sells an AI-driven pricing lifecycle management platform to manufacturing, distribution, high-tech, and industrial services companies. The platform is composed of six core products — Pricing Plus (AI-driven price management), Price Manager (multi-dimensional price coordination), Price IQ (scenario modeling and optimization), Configure-Price-Quote (CPQ), Sales Agreements, and Sales Insights and Actions — designed to govern pricing execution end-to-end rather than only surface recommendations. The company's technical differentiation rests on deep, bidirectional integration with SAP S/4HANA and Salesforce, an industry-first Agentic AI MCP Server that enables AI agents to interact directly with pricing systems, and 25+ years of accumulated B2B pricing domain expertise.
The business runs on a direct enterprise SaaS subscription model with annual billing terms, pricing not publicly disclosed and procured through demo-driven sales engagements. Zilliant distributes exclusively through its own salesforce — no resellers or self-serve channel — and positions pricing experts, not IT-heavy implementations, as the buying motion. In March 2025 the company acquired In Mind Cloud (Singapore), adding native CPQ and digital commerce capability plus a direct European go-to-market. Capitalization includes a $30 million Goldman Sachs Growth Equity round in 2017 and a $35 million Madison Dearborn Partners round in March 2024. Customers include NIBE, Infineum, Ben E. Keith, onsemi, EATON, Electrolux, Dawn Foods, SHIMANO, DEUTZ, and Julius Hoesch, with reported customer outcomes of 135 basis points average margin improvement, 40% reduction in manual pricing effort, and over $1M in average margin protection.
Zilliant firmographics
Firmographics- Name
- Zilliant
- Legal name
- Zilliant Incorporated
- Website
- http://www.zilliant.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Zilliant is an Austin-based B2B software company that sells an AI-driven pricing lifecycle management platform — including price optimization, CPQ, and sales agreement management — to mid-to-large manufacturing, distribution, and industrial services companies via direct enterprise SaaS subscriptions.
- Ownership category
- akta.pro rank
Zilliant industry classification
Industry- Product category
- B2B Pricing Software
- akta.pro primary industry
- Pricing Operations & Analytics (Price Governance, Systems, Reporting) (HLAIAKAK)
- akta.pro secondary industry
- Group, Contract & Wholesale Rate Optimization (B2B Pricing) (THALAOAH)
Keywords
Where Zilliant is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zilliant business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription for Pricing Lifecycle Management: Cloud-native software platform delivered as subscription service for B2B pricing lifecycle management. Includes products like Pricing Plus, Price Manager, Price IQ, CPQ, Sales Agreements, and Sales Insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B pricing software subscription - terms not publicly disclosed |
Distribution channels1 record
Marketing channels11 records
Zilliant product offering
Product offeringCore offering
Zilliant provides AI-driven pricing lifecycle management software for B2B companies in manufacturing, distribution, high-tech, and industrial service sectors. Its cloud-native platform unifies pricing execution, price optimization, configure-price-quote (CPQ), sales agreement management, and pricing analytics with deep SAP and Salesforce integrations to help enterprises control pricing decisions, protect margins, and accelerate sales cycles.
Product overview
Zilliant is a pricing lifecycle management company offering a cloud-native, AI-powered platform with multiple integrated modules. The core portfolio includes Pricing Plus (AI-driven price management), Price Manager (complex pricing coordination), Price IQ (scenario modeling and optimization), Configure Price Quote (CPQ), Sales Agreements management, and Sales Insights and Actions. The platform is designed for B2B manufacturing and distribution companies to control pricing execution, protect margins, accelerate sales cycles, and maximize customer value. Zilliant acquired In Mind Cloud in 2025 to expand CPQ capabilities and strengthen international reach, particularly in Europe. The company serves customers including DEUTZ, NIBE, Julius Hoesch, and various industrial manufacturers and distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Pricing Plus: AI-driven price management for controlled, consistent pricing execution
- Price Manager
- Price IQ
- Configure, Price, Quote
- Sales Agreements
- Sales Insights and Actions
Products and services
- Pricing Plus AI-driven price management software that provides governed workflows and automated price management for B2B companies to protect margins without heavy IT involvement.
- Price Manager Coordinates complex pricing across products, regions, and customer segments, managing price adjustments based on cost changes, regional factors, discounts, and business rules.
- Price IQ Pricing analytics and scenario modeling tool that enables companies to model pricing scenarios and tradeoffs using predictive and prescriptive analytics to make optimized decisions.
- Configure, Price, Quote (CPQ) Configure, price, and quote solution that provides speed, consistency, and margin control, enabling sales teams to generate accurate quotes while ensuring pricing compliance.
- Sales Agreements Manages and enforces customer-specific pricing agreements at scale, handling the full agreement lifecycle from negotiation to creation, updates, and renewals.
- Sales Insights and Actions Identifies and prioritizes growth opportunities to drive revenue and margin, providing seller guidance and actionable recommendations for sales teams.
Quantifiable outcome
- 135 bps avg. margin improvement
- +4 more outcomes
Companies that use Zilliant
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles1 record
Zilliant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature9 records
Zilliant partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, competitive/ecosystem and core.
- DEUTZmajorSAP-connected pricing and opportunity management partnership with DEUTZ AG to modernize pricing and opportunity management across its Service business. Supports DEUTZ's public 2030 targets: €4 billion revenue, 10% adjusted EBIT margin and €1 billion Service revenue. First phase focuses on SAP-connected price guidance, customer opportunity signals, regional adoption and value tracking across DEUTZ Service.
- Revionicscompetitive/ecosystemBoth Zilliant and Revionics are named as leading vendors advancing agentic AI and conversational analytics capabilities in AI-driven dynamic pricing space, indicating competitive positioning within the same vendor ecosystem.
- Pricefxcompetitive/ecosystemBoth Zilliant and Pricefx are named as leading vendors in AI-driven dynamic pricing and agentic AI capabilities, indicating competitive positioning within the same vendor ecosystem.
- Vendavocompetitive/ecosystemBoth Zilliant and Vendavo are named as leading vendors advancing agentic AI and conversational analytics capabilities in dynamic pricing market.
- PROScompetitive/ecosystemPROS is mentioned alongside Zilliant as industry leaders in agentic AI for pricing, with Lufthansa expanding ancillary pricing via PROS agent frameworks as an example of accelerating adoption.
- In Mind CloudcoreAcquisition of In Mind Cloud, a Singapore-based digital sales platform specializing in configure, price, and quote (CPQ) technology for manufacturers. The acquisition integrates In Mind Cloud's CPQ and commerce capabilities with Zilliant's existing pricing management and optimization solutions, enabling companies to manage their entire pricing lifecycle on a single platform. Strengthens international reach, particularly in Europe.
- SAPcoreDeep SAP integration enabling Zilliant pricing management within SAP S/4HANA environments. Customers can modernize price setting and execution through Salesforce integration with SAP S/4HANA. Company claims customers have achieved 42% revenue growth and 150 basis points of margin improvement through automated pricing management within SAP ecosystem.
- SalesforcecoreSalesforce integration enables Zilliant pricing solutions to work within Salesforce environments. Used by customers like Julius Hoesch GmbH & Co. KG to modernize pricing execution through Salesforce integration with SAP S/4HANA.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Zilliant competitors and assessment
Company assessmentBroad incumbents
- SAP: Broad incumbent ERP vendor with embedded pricing and CPQ capabilities within S/4HANA. While a technology partner of Zilliant, SAP's native pricing functionality represents an overlap that could constrain Zilliant's positioning inside SAP-native accounts.
- Salesforce: Broad incumbent CRM/CPQ platform provider. Salesforce CPQ is a competing solution for quote-to-cash workflows, though Zilliant integrates with Salesforce as a partner to deliver specialized pricing.
- Oracle CPQ (formerly BigMachines): Broad incumbent offering configure-price-quote capabilities within the Oracle CX suite. Competes indirectly with Zilliant's CPQ module in larger Oracle enterprise environments.
Direct peers
- Vendavo: Direct competitor providing B2B price optimization and management solutions for industrial and distribution companies. Named alongside Zilliant as a leader in dynamic pricing and agentic AI capabilities.
- Revionics: Direct competitor in AI-driven price optimization, with stronger retail orientation but overlapping capabilities. Named alongside Zilliant as advancing agentic AI and conversational analytics in dynamic pricing.
- Pricefx: Direct competitor offering cloud-native pricing software for B2B manufacturers and distributors. Positioned similarly to Zilliant in serving mid-to-large enterprise customers with AI-driven pricing optimization.
- PROS Holdings: Direct competitor offering AI-driven pricing, CPQ, and revenue management software for B2B and B2C companies. Both Zilliant and PROS are named as leaders in agentic AI for pricing, competing for the same enterprise accounts.
Others
- Madison Dearborn Partners: Private equity firm that led Zilliant's $35M Series 4 funding round in March 2024. Relevant as Zilliant's largest disclosed institutional backer and a likely participant in any future liquidity event.
- Vista Equity Partners (backed PROS): Private equity sponsor of PROS Holdings. Their continued investment in PROS reinforces competitive intensity in the AI pricing space and influences pricing-software M&A dynamics relevant to Zilliant's strategic options.
- McKinsey & Company (Pricing practice): Global management consulting firm whose research on digital pricing transformations (2-7 pp margin improvement) is cited by Zilliant. Represents an indirect competitive channel through which large enterprises often approach pricing transformations before software selection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Zilliant social profiles
Digital presenceZilliant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zilliant leadership team
Management profileNumber of profiles
Profiles5 records
Zilliant subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zilliant funding detail
Funding detailFunding overview
Funding rounds10 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zilliant M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zilliant
What does Zilliant do?
Zilliant provides AI-driven pricing lifecycle management software for B2B companies in manufacturing, distribution, high-tech, and industrial service sectors. Its cloud-native platform unifies pricing execution, price optimization, configure-price-quote (CPQ), sales agreement management, and pricing analytics with deep SAP and Salesforce integrations to help enterprises control pricing decisions, protect margins, and accelerate sales cycles.
Is Zilliant a public or private company?
Zilliant is a private company. It is classified as private equity controlled and is currently operating.
When was Zilliant founded?
Zilliant was founded in 1999. It employs 101 to 250 people.
Where is Zilliant based?
Zilliant is headquartered in Austin, United States, in the North America region.
How does Zilliant make money?
One revenue line is on record: saaS Subscription for Pricing Lifecycle Management.
Who are Zilliant's main competitors?
Broad incumbents on record are SAP, Salesforce and Oracle CPQ (formerly BigMachines). Direct peers are Vendavo, Revionics, Pricefx and PROS Holdings. Others are Madison Dearborn Partners, Vista Equity Partners (backed PROS) and McKinsey & Company (Pricing practice).
Does Zilliant have an API?
No public API is recorded for Zilliant.
What industry is Zilliant in?
Zilliant's product category is B2B Pricing Software. Its primary akta.pro industry code is HLAIAKAK, Pricing Operations & Analytics (Price Governance, Systems, Reporting), with a secondary code of THALAOAH, Group, Contract & Wholesale Rate Optimization (B2B Pricing).