Dianomi
- Company typePublic
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Dianomi firmographics
Firmographics- Name
- Dianomi
- Legal name
- Dianomi PLC
- Website
- https://dianomi.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dianomi industry classification
Industry- Product category
- Digital Advertising Marketplace
- NAICS
- Media Buying Agencies (541830), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)
Keywords
Where Dianomi is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Dianomi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pay-Per-Engagement Advertising: Dianomi operates a performance-based advertising model where advertisers pay per engagement (clicks/visits) on their ads delivered across premium publisher inventory. The platform enables brands to reach affluent audiences through native, display, video, and podcast ad formats.
- Publisher Monetization Services: Revenue share model with premium publishers, enabling them to monetize inventory across web, app, Apple News, email and AMP traffic through brand-safe, contextually relevant advertising
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Verified CPC advertising model |
| Other | Pay-as-you-go | Campaign Management Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Dianomi product offering
Product offeringCore offering
Dianomi operates an AI-driven contextual advertising marketplace that connects premium advertisers with over 320 premium publishers across web, app, Apple News, email, and AMP inventory. The platform delivers native, display, video, and podcast ad formats on a pay-per-engagement (verified CPC) basis, leveraging proprietary identity-free targeting to reach affluent, business-minded audiences. It also offers rich media ad formats (Dianomi Interactive), self-service campaign tools (My.Dianomi), audience analytics (Dianomi Insights), publisher revenue dashboards, and a Dappier-partnered AI-powered financial answers engine for conversational monetization on publisher sites.
Product overview
Dianomi is a premium digital advertising platform that operates on a pay-per-engagement model, connecting advertisers with over 320 premium publishers across finance, business, and lifestyle verticals. The core Dianomi Platform uses AI-driven contextual technology to match brand messages with relevant content and audiences. The product portfolio includes multiple ad formats (Native, Video, Podcast, Display, Canvas, Content Hub, Verified CPC, Disclaimer, App Download, RSS Feed) and placement options (In Article, Below Article Feed, Right Rail) across web, app, Apple News, email, and AMP. Supporting platform features include My.Dianomi (campaign management), Dianomi Insights (analytics), and Dianomi Dashboard (publisher revenue reporting). Dianomi Audiences provides 15 custom-built audience segments. The recently launched Dianomi Interactive introduces rich media formats (Quiz, Shoppable Video, Product Feature, Interactive Gallery, Customization Units, Gamified Experiences). The Dappier partnership enables AI-powered conversational advertising through publisher websites.
Differentiator
Problem solved
Functional benefit
Products and services
- Dianomi Platform AI-driven contextual advertising platform that connects premium advertisers with over 320 premium publishers across finance, business, and lifestyle verticals. Operates on a pay-per-engagement (verified CPC) basis across web, app, Apple News, email, and AMP traffic.
- Dianomi Interactive Suite of rich media interactive ad formats (Quiz, Shoppable Video, Product Feature, Interactive Gallery, Customization Units, and Gamified Experiences) designed for immersive brand storytelling within premium publisher environments.
- AI-Powered Financial Answers Engine Conversational AI product that enables publishers to turn their journalism and archives into interactive AI-powered financial answers embedded on their sites, with agentic native advertising integrated directly into the conversations.
- My.Dianomi Self-service campaign management portal that lets advertisers manage and optimize campaigns on the Dianomi platform with support as needed, and lets publishers monitor campaign performance.
- Dianomi Insights Analytics tool providing advertisers with audience and engagement insights across the world's leading publishers in Dianomi's network.
- Dianomi Audiences Proprietary custom-built audience segments (15+ cohorts) including Legal Professionals, C-Suites & Enterprise, IT Decision Makers, ETF Investors, Retirement Planners, Travel Intenders, Auto Intenders, Insurance Professionals, and more, used by advertisers for premium contextual targeting.
- Dianomi Publisher Dashboard Real-time dashboard that lets publishers review ad revenue performance and relevant delivery and revenue metrics across their Dianomi-monetized inventory.
Quantifiable outcome
- 74% of landing page visits driven by Dianomi vs 30% from The Trade Desk in comparable campaigns
- +4 more outcomes
Companies that use Dianomi
Customer profileNamed customers40 records
Segments4 records
Ideal customer profiles3 records
Dianomi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature5 records
Dianomi partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- BloombergminorCo-host of Financial Services Marketing 2026 event in Singapore. Bloomberg provides venue at Capital Square for the half-day event featuring talks, case studies, and round tables.
- MumbrellaminorAPAC partnership where Dianomi sponsors the Mumbrella Finance Marketing Summit in Sydney 2026 instead of holding its own event. Julian Peterson, MD APAC, moderates panel on changing media habits.
- Apple NewscoreApple News partnership enabling Dianomi to monetize publisher inventory on Apple News platform. Extends publisher monetization across mobile apps, Apple News, email and AMP traffic as part of comprehensive monetization offering.
- Financial Marketing InsightsminorHosted EMEA Financial Services Marketing Leaders Summit at Reuters in London. CEO Rupert Hodson moderated panel discussion on the attention economy. Panel included representatives from Lloyds and Schroders.
- DappiercorePartnership with AI media infrastructure company Dappier to launch an AI-powered financial answers engine for publisher websites. Enables publishers to embed conversational AI experiences on their sites, retaining audiences and integrating agentic native advertising. Combines Dappier's conversational AI technology with Dianomi's distribution across 500M+ devices and 250+ premium publishers.
- The Trade DeskminorDianomi competes with The Trade Desk for advertising budgets. Internal benchmarks show Dianomi driving 74% of landing page visits vs The Trade Desk's 30%, with CPA nearly 10 times lower.
Scale indicators12 records
Recent moves1 record
Dianomi competitors and assessment
Company assessmentDirect peers
- Outbrain: Native content discovery and advertising platform serving premium publishers globally. Most comparable peer—both operate native/content-recommendation ad units on publisher sites with performance-based pricing and similar GTM into enterprise advertisers.
- Nativo: Native advertising platform focused on premium publisher inventory with brand-safety and content-aligned ad delivery. Directly comparable in product positioning around brand-safe native advertising on premium editorial environments.
- Taboola: Leading native content-discovery and advertising platform for premium publishers. Directly comparable in product (native ad units), publisher monetization model and advertiser base, though at significantly larger scale.
- Seedtag: Contextual AI advertising company specializing in cookie-less targeting using natural-language understanding. Closely comparable in technology approach (AI-driven contextual) and positioning for the post-cookie era.
- GumGum: Contextual AI advertising platform that uses computer vision and natural-language processing to place ads without cookies. Closely aligned with Dianomi's identity-free, AI-driven contextual targeting approach.
- TripleLift: Native programmatic advertising platform serving premium publishers across display, video and native formats. Comparable in product mix and publisher-monetization focus.
Broad incumbents
- Criteo: Large commerce-media and retargeting platform serving enterprise advertisers with performance-based ad products. Comparable business model (pay-per-engagement / CPC) at much larger scale and broader vertical coverage.
- Magnite: Largest independent sell-side platform for premium publisher inventory including CTV. Comparable as a premium-publisher monetization partner, though operates from the supply-side rather than the brand-direct model Dianomi uses.
- The Trade Desk: Large independent demand-side platform for programmatic advertising across channels. Explicitly named as Dianomi's primary benchmark competitor, though operates at far greater scale across all verticals.
- Yahoo (Verizon Media): Large digital media and advertising platform with premium publisher inventory (Yahoo Finance, AOL) and DSP capabilities. Comparable in offering premium-publisher monetization across financial/finance-adjacent audiences at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dianomi social profiles
Digital presenceDianomi compliance and trust
Trust signalCompliance3 records
Dianomi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dianomi leadership team
Management profileNumber of profiles
Profiles15 records
Dianomi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dianomi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dianomi
What does Dianomi do?
Dianomi operates an AI-driven contextual advertising marketplace that connects premium advertisers with over 320 premium publishers across web, app, Apple News, email, and AMP inventory. The platform delivers native, display, video, and podcast ad formats on a pay-per-engagement (verified CPC) basis, leveraging proprietary identity-free targeting to reach affluent, business-minded audiences. It also offers rich media ad formats (Dianomi Interactive), self-service campaign tools (My.Dianomi), audience analytics (Dianomi Insights), publisher revenue dashboards, and a Dappier-partnered AI-powered financial answers engine for conversational monetization on publisher sites.
Is Dianomi a public or private company?
Dianomi is a public company. It is classified as public and is currently operating.
When was Dianomi founded?
Dianomi was founded in 2003. It employs 11 to 50 people.
Where is Dianomi based?
Dianomi is headquartered in London, United Kingdom, in the Europe region.
How does Dianomi make money?
Two revenue lines are on record. Pay-Per-Engagement Advertising is the primary driver. The others are publisher Monetization Services.
Who are Dianomi's main competitors?
Direct peers on record are Outbrain, Nativo, Taboola, Seedtag, GumGum and TripleLift. Broad incumbents are Criteo, Magnite, The Trade Desk and Yahoo (Verizon Media).
Does Dianomi have an API?
No public API is recorded for Dianomi.
What industry is Dianomi in?
Dianomi's product category is Digital Advertising Marketplace. Its primary akta.pro industry code is HDAAAGAB, Media & Content Personalization (News, Video, Music, Podcasts). Its NAICS code is 541830 and its SIC code is 7310.