TripleLift
TripleLift is a New York-based Creative SSP that operates a programmatic advertising platform connecting data, creative, and supply across web, mobile, and CTV for advertisers, publishers, and agencies in over 195 countries. It is majority-owned by Vista Equity Partners and monetizes through programmatic transaction fees via 60+ DSP integrations.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What TripleLift does
TripleLift is a programmatic advertising technology company that operates as a Creative Supply-Side Platform (SSP), founded in 2012 and headquartered in New York City, with a secondary office in Chicago (opened June 2026) and additional entities in the UK, Ireland, Canada, and Australia. The company is majority-owned by private equity firm Vista Equity Partners (acquired 2021). TripleLift's platform connects data, creative, and supply into one coordinated system across web, mobile, and Connected TV, with a curated inventory footprint spanning more than 5,000 publishers and ads served across 195+ countries.
The product architecture centers on TL Spark, an agentic intelligence layer launched April 2026 that unifies supply curation, creative transformation, audience targeting, measurement, and continuous optimization into a single orchestration system, and TL Direct, a self-serve platform launched June 2026 enabling buyers and sellers to build and launch deals in minutes. The platform supports a portfolio of differentiated ad formats including industry-first programmatic Pause Ads on CTV (validated by proprietary eye-tracking research showing 100% viewer attention, 98% message recall, and 91% aided brand recall) and a suite of non-standard CTV formats (Social to CTV, Product Spotlight, Enhanced Spots, In-Show Ads). Offsite retail media capabilities include Adaptive Commerce Solutions and shoppable formats integrated natively with Amazon DSP.
TripleLift monetizes primarily through programmatic transaction fees — it earns a commission on each auction run through its exchange connecting publishers and demand partners across 60+ DSPs including Amazon DSP, The Trade Desk, DV360, Adobe, Magnite, Index Exchange, and others. A managed service tier provides hands-on campaign support to enterprise clients on multi-year contracts. Revenue is not publicly disclosed. Customers span enterprise advertisers and agencies across beauty (KIKO Milano), food and beverage (GUESS Fragrances), telecommunications (Vodafone), retail, toys, home and living, and financial services, with named agency partners including Publicis Media, StackAdapt, Flywheel, and ameo Mindgruve. The company has approximately 251–500 employees and operates six global offices.
TripleLift firmographics
Firmographics- Name
- TripleLift
- Legal name
- Triple Lift, Inc.
- Website
- https://triplelift.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TripleLift is a New York-based Creative SSP that operates a programmatic advertising platform connecting data, creative, and supply across web, mobile, and CTV for advertisers, publishers, and agencies in over 195 countries. It is majority-owned by Vista Equity Partners and monetizes through programmatic transaction fees via 60+ DSP integrations.
- Ownership category
- akta.pro rank
TripleLift industry classification
Industry- Product category
- Programmatic Advertising Technology (Creative SSP)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Representatives (541840)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
Keywords
Where TripleLift is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TripleLift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Programmatic Advertising Commission: TripleLift operates as a Supply-Side Platform (SSP) facilitating the sale and purchase of advertisements programmatically. The primary revenue comes from auctions run on their platform where they invite demand partners to bid on opportunities to serve ads on supply partners' sites, apps, or digital services. TripleLift earns commission on each transaction.
- Platform Services: Revenue from providing access to TL Direct (self-serve platform), TL Spark (intelligence layer), managed services, and programmatic access through DSP integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise/Managed Service - Custom pricing for hands-on campaign support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
TripleLift product offering
Product offeringCore offering
TripleLift operates as a Creative Supply-Side Platform (SSP) that connects data, creative, and supply into a single coordinated system for programmatic advertising. It monetizes publisher inventory and delivers advertiser demand through TL Direct (self-serve platform), TL Spark (agentic intelligence layer), and Managed Service offerings across CTV, native, video, display, and retail media formats on web and mobile.
Differentiator
Problem solved
Functional benefit
Brands
- TL Spark: Intelligence layer that unifies supply, curation, creative, audience data, and measurement for outcome-driven advertising in the agentic era
- TL Direct
Products and services
- TL Direct Self-serve platform for sell-side orchestration across web, mobile, and Connected TV. Enables buyers and sellers to build and launch deals in minutes with access to proprietary behavioral and contextual segments. Targeted at agencies, publishers, and brands seeking programmatic advertising execution without extensive onboarding.
- TL Spark Agentic intelligence layer that unifies supply, curation, creative, audience data, and measurement for outcome-driven advertising. Connects every campaign signal and continuously improves how advertising performs via autonomous orchestration. Targeted at enterprise advertisers, agencies, and programmatic buyers.
- Managed Service Hands-on support service for enterprise clients requiring dedicated assistance to plan, launch, and optimize programmatic advertising campaigns across TripleLift's formats and inventory. Targeted at enterprise advertisers and agencies seeking strategic guidance and bespoke campaign execution.
Quantifiable outcome
- 3.6x brand lift in CTV campaigns
- +12 more outcomes
Companies that use TripleLift
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
TripleLift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability11 records
Feature8 records
TripleLift partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- StackAdaptcoreStackAdapt is a programmatic advertising platform that partnered with TripleLift for campaign execution. Campaigns with GUESS Fragrances demonstrated how premium native video, custom audience strategy, and real-time optimization helped brands perform during competitive advertising windows.
- VodafonecoreVodafone partnered with TripleLift for event-based media campaigns, particularly around the London Marathon. Campaign achieved 5x increase in purchase intent and 6x increase in message association versus industry benchmarks. Results build on growing partnership following Vodafone's 2025 display campaign.
- PhilocorePhilo, a San Francisco-based live TV streaming service, partnered with TripleLift to launch Pause Ads across its full ad-supported footprint. TripleLift was among the first in the industry to bring pause ads to market through programmatic channels.
- 1plusXcoreAcquired Swiss publisher data company 1plusX for $150 million to enhance first-party data activation platform. The deal strengthens TripleLift's focus on CTV and identity solutions, especially in post-cookie advertising, by leveraging 1plusX's technology to improve audience targeting and data privacy.
- iSpotcorePartnership enables brands to find and measure unduplicated audience reach for CTV campaigns, incremental to existing linear TV activity.
- TransUnioncorePartnership offers brands a powerful supply-side CTV targeting solution, allowing them to find their precise audience at scale.
- Scope3 / Green Media ProductminorPartnership offers Scope3 certified, Green Media Product deals allowing brands to reduce their carbon emissions through curated private marketplace deals.
- MediaScienceminorPartnership with neuromarketing research company to measure and quantify incremental brand impact of Enhanced CTV Spots through consumer research.
- MagnitecoreMajor streaming sell-side platform partner enabling programmatic access to TripleLift's inventory and formats.
- Index ExchangecoreProgrammatic advertising exchange partner for inventory distribution and campaign activation.
- KargominorMobile advertising platform partner for programmatic inventory activation.
- OpenXminorProgrammatic advertising exchange partner.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
TripleLift competitors and assessment
Company assessmentDirect peers
- Magnite: Magnite is the largest independent SSP in connected TV and omnichannel programmatic, formed by the merger of Rubicon Project and Telaria. It is the most direct competitor to TripleLift's SSP business, particularly in CTV monetization, and partners and competes with TripleLift across streaming inventory.
- PubMatic: PubMatic is an independent SSP serving publishers and buyers across CTV, online video, and display, with an emphasis on header bidding and supply path optimization. It competes directly with TripleLift for publisher ad inventory and is similarly positioning around AI-driven curation and Activate.
- Index Exchange: Index Exchange is a global ad exchange and SSP with deep CTV and omnichannel supply. Listed as a TripleLift channel partner, it operates overlapping curation capabilities and competes for the same publisher-direct relationships and DSP demand.
- OpenX: OpenX is an independent omnichannel SSP providing curated inventory across CTV, video, and display. As another TripleLift channel partner, it overlaps directly on supply-side technology and competes for programmatic ad spend and publisher relationships.
- Teads: Teads is a global SSP focused on outcome-driven video and native advertising across premium publishers. It is comparable to TripleLift's earliest native advertising heritage and competes for the same brand-awareness and upper-funnel budgets.
- Outbrain: Outbrain operates a native advertising platform for publisher monetization and has expanded into CTV via its Teads merger in progress. Its native content recommendation heritage and publisher network closely parallel TripleLift's origin story and SSP model.
Broad incumbents
- The Trade Desk: The Trade Desk is the largest independent demand-side platform with extensive CTV and retail media capabilities. While DSP-side, it integrates with TripleLift as a partner and competes indirectly via its Kokai AI and UID 2.0 identity stack that encroaches on SSP curation.
- Google Ad Manager: Google Ad Manager is the dominant global ad exchange and SSP. As the largest incumbent in programmatic, it exerts pricing and inventory pressure on independent SSPs like TripleLift, particularly in non-CTV supply.
Emerging players
- Nativo: Nativo is a native advertising technology platform for in-feed content formats. It is comparable to TripleLift's premium native business on web, though smaller and more specialized in publisher-branded content rather than omnichannel orchestration.
- StackAdapt: StackAdapt is a programmatic DSP and native advertising platform that has been a TripleLift demand partner on campaigns (e.g., GUESS Fragrances). It represents the demand-side counterpart that activates TripleLift supply and competes for client relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TripleLift social profiles
Digital presenceTripleLift financial estimates
Financial estimateRevenue estimate
Valuation estimate
TripleLift leadership team
Management profileNumber of profiles
Profiles7 records
TripleLift subsidiaries and ownership
Company hierarchySubsidiaries1 record
TripleLift funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TripleLift M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TripleLift
What does TripleLift do?
TripleLift operates as a Creative Supply-Side Platform (SSP) that connects data, creative, and supply into a single coordinated system for programmatic advertising. It monetizes publisher inventory and delivers advertiser demand through TL Direct (self-serve platform), TL Spark (agentic intelligence layer), and Managed Service offerings across CTV, native, video, display, and retail media formats on web and mobile.
Is TripleLift a public or private company?
TripleLift is a private company. It is classified as private equity controlled and is currently operating.
When was TripleLift founded?
TripleLift was founded in 2012. It employs 251 to 500 people.
Where is TripleLift based?
TripleLift is headquartered in New York, United States, in the North America region.
How does TripleLift make money?
Two revenue lines are on record. Programmatic Advertising Commission is the primary driver. The others are platform Services.
Who are TripleLift's main competitors?
Direct peers on record are Magnite, PubMatic, Index Exchange, OpenX, Teads and Outbrain. Broad incumbents are The Trade Desk and Google Ad Manager. Emerging players are Nativo and StackAdapt.
Does TripleLift have an API?
No public API is recorded for TripleLift.
What industry is TripleLift in?
TripleLift's product category is Programmatic Advertising Technology (Creative SSP). Its primary akta.pro industry code is BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C). Its NAICS code is 5182 and its SIC code is 7370.