PT Nippon Indosari Corpindo

What PT Nippon Indosari Corpindo does

PT Nippon Indosari Corpindo Tbk (IDX: ROTI) is Indonesia's first and largest mass-produced bread manufacturer, founded in 1995 in Cikarang and headquartered in Jakarta. Operating under the Sari Roti brand family, the company manufactures and distributes mass-market bread, sweet bread, cakes, and chocolate-based bakery products from 15 factories strategically located across Indonesia. Its underlying technology and quality platform is anchored by internationally recognized food-safety and quality certifications (GMP, SSOP, FSSC 22000, ISO 22000:2018, ISO 9001:2015, ISO 14001, and Halal certification), supporting consistent mass production at affordable price points.

The company generates revenue by selling branded packaged bakery products through a multi-channel distribution network exceeding 100,000 sales points nationwide. Channels include modern trade (Indomaret, Alfamart, Alfamidi, and other hypermarkets/supermarkets), traditional trade (hawkers and street vendors under the Mister/Miss ROTI program), a dedicated B2B channel called Sari Roti Food Solutions, and online storefronts. Products are halal-certified and BPOM-approved, targeted at the broad Indonesian mass-market consumer base across all income segments for daily household consumption.

The business is organized into six business units as of 2025 under a 'Growth BEYOND Bread' strategy: Sari Roti (core bread), Sari Kue (cake), Sari Choco (chocolate products), Indosari Food Solutions (B2B), Distribution, and Retail. FY2025 revenue was Rp 3.76 trillion (down from Rp 3.93 trillion in 2024), with net profit of Rp 259 billion. The company is publicly listed on the Indonesia Stock Exchange under ticker ROTI since its 2010 IPO, and as of 2025 its largest shareholders include Indoritel Makmur Internasional (25.8%), Demeter Indo Investment Pte Ltd (22.2%, now backed by Leafgreen Capital and Gateway Partners), Bonlight Investments Limited (20.8%), and Pasco Shikishima Corporation (8.5%).

Name

PT Nippon Indosari Corpindo

Legal name

PT Nippon Indosari Corpindo Tbk

Website

https://sariroti.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PT Nippon Indosari Corpindo (Sari Roti) is Indonesia's largest mass-market bread and bakery manufacturer, operating 15 factories and distributing halal-certified bread, cakes, and chocolate products through more than 100,000 sales points to Indonesian households nationwide.

Ownership category

akta.pro rank

Product category

Packaged bread and bakery products

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industry

Bread & Rolls Wholesale (AFAIAFAA)

Keywords

• Packaged bread products
• Bakery manufacturing
• Halal food production
• Mass market bread
• Baked goods distribution

Headquarters

HQ city

Bekasi

HQ country

Indonesia

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bread and Bakery Product Sales: ROTI generates revenue primarily from manufacturing and selling mass-market bread and bakery products under the Sari Roti, Sari Kue, and Sari Choco brands through a network of modern trade, traditional trade, and business-to-business channels. In 2025, the company reported Revenue of Rp3.76 trillion.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PT Nippon Indosari Corpindo manufactures and distributes mass-market packaged bread and bakery products under the Sari Roti brand across Indonesia. Its product range covers sliced white bread (Roti Tawar), sweet buns (Roti Manis), pull-apart loaves (Roti Sobek), chocolate-filled rolls (Sari Choco), and cakes (Sari Kue), sold through both modern and traditional trade channels. The company also operates a separate B2B unit, Sari Roti Food Solutions, supplying bread and bakery items to hotels, restaurants, catering, and institutional customers.

Product overview

PT Nippon Indosari Corpindo (Sari Roti) is Indonesia's largest mass-produced bread manufacturer operating a multi-brand portfolio across six business units. The core offering is the Sari Roti bread brand family encompassing white bread (Roti Tawar), sweet bread (Roti Manis), tearable bread (Roti Sobek), and classic series variants. The company expanded in 2022 with the Sari Kue cake sub-brand and in 2023 with the Sari Choco chocolate sub-brand, each launched as distinct product categories. Supporting offerings include Sari Roti Food Solutions (B2B business solution) and the Rezeki Pagi consumer promotion program. The products are distributed through modern trade, traditional trade, and direct sales channels across more than 100,000 sales points throughout Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Sari Roti Tawar (sliced white bread) Mass-market packaged sliced white bread sold under the Sari Roti brand for daily household consumption in Indonesia.
• Sari Roti Manis (sweet bread / buns) Mass-market sweet bread and buns sold under the Sari Roti brand as a daily snack or breakfast item for Indonesian consumers.
• Sari Roti Sobek (pull-apart bread) Pull-apart style packaged bread sold under the Sari Roti brand for household sharing in Indonesia.
• Sari Choco (chocolate-filled rolls) Chocolate-filled sweet bread rolls sold under the Sari Choco brand as a mass-market snack product in Indonesia.
• Sari Kue (cakes) Mass-market packaged cakes sold under the Sari Kue brand as a complementary bakery offering to Sari Roti bread.
• Sari Roti Food Solutions (B2B channel) B2B distribution channel supplying Sari Roti bread and bakery products in larger volumes to hotels, restaurants, catering companies, and other institutional food service operators in Indonesia.
• Rezeki Pagi (consumer promotion program) Consumer promotion / loyalty program tied to Sari Roti purchases that rewards repeat buyers and supports high-frequency mass-market consumption.

Quantifiable outcome

• Rp 3.76 trillion revenue in FY 2025 across 100,000+ sales points nationwide
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Bali UnitedminorGTM or Marketing Partner · 8 February 2018Sari Roti partnered with Bali United football club as an official sponsor. The collaboration was announced in February 2018 as part of supporting Indonesian football ahead of Liga I 2018 season, targeting sports fans as a consumer audience.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Gardenia Bakeries (subsidiary of QAF Limited): Malaysia's leading mass-market packaged bread manufacturer, serving Southeast Asian households through modern trade and traditional channels under the Gardenia brand. Direct comparable to Sari Roti in product, channel structure, halal positioning, and mass-market consumer focus.
• Tongyang Group: Major South Korean bread and confectionery manufacturer producing branded packaged breads, bakery products, and snacks. Direct peer in packaged bread manufacturing at scale with diversified bakery portfolio analogous to Sari Roti's Sari Roti/Kue/Choco brand family.
• GarudaFood: Indonesian mass-market packaged snacks and biscuits manufacturer competing within the same modern and traditional trade channels as Sari Roti. Comparable in driving volume through Indonesian retail channels and price-conscious consumer positioning.
• ABC President Indonesia (President Group): Indonesian dairy and packaged food manufacturer under the President brand family, overlapping with Sari Roti in mass-market Indonesian consumer staples, supermarket distribution footprint, and halal-certified packaged food positioning.

Broad incumbents

• Groupe Bimbo: World's largest bread and baked goods manufacturer with global reach across the Americas, Europe, and Asia. Operates a multi-brand portfolio of sliced, sweet, and packaged breads comparable in scale, distribution intensity, and branded packaged-bread strategy to Sari Roti's.
• Yamazaki Baking: Japan's largest bread and bakery manufacturer with a broad portfolio of branded packaged breads, sweet breads, and confectionery products. Comparable to Sari Roti in being a dominant mass-market packaged bread producer with strong brand equity and broad retail distribution in its home market.
• Indofood Sukses Makmur: Indonesia's largest packaged food and noodles conglomerate, the Salim Group flagship and overlapping shareholder with ROTI. Comparable through its extensive Indonesian distribution network, mass-market consumer staples focus, and listed parent-conglomerate structure.
• Mayora Indah: Indonesia's leading mass-market packaged food (biscuits, wafers, candies, beverages) manufacturer with comparable nationwide modern and traditional trade distribution and similar mass-market pricing model. Adjacent in category (snacks/confectionery) but directly analogous in go-to-market structure to Sari Roti.
• Premier Foods: UK-listed branded packaged bread and ambient food manufacturer with publicly disclosed financials, broad branded portfolio, and similar mass-market grocery channel exposure. Comparable to ROTI in being a publicly listed branded bakery manufacturer with focus on volume scale and brand-led distribution.
• Flowers Foods: US-listed packaged bread and snack cake company (Nature's Own, Wonder, Dave's Killer Bread). Direct comparable in being a publicly traded pure-play branded packaged bakery with nationwide DSD-style distribution and adjacent cake/snack extension products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYCUnf8AtV320jlS_RZ7ZIw
• Facebookfacebook.com/sari.roti
• LinkedInlinkedin.com/company/pt-nippon-indosari-corpindo-tbk
• Instagraminstagram.com/sariroti_rotinyaindonesia
• Xx.com/sarirotidotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Nippon Indosari Corpindo