Name

BEDGEAR

Legal name

BEDGEAR

Website

https://bedgear.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Performance Bedding & Sleep Products

NAICS

Mattress Manufacturing (33791)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Performance bedding products
• Cooling mattress technology
• Personalized sleep solutions
• Breathable bed sheets
• Moisture wicking pillows

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: One-time purchase model for mattresses, pillows, sheets, protectors, and bedding accessories sold directly to consumers through e-commerce and retail partners.
2. Wholesale/Distribution: Products sold through retail partners including furniture stores, department stores, and specialty bedding retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

BEDGEAR designs, manufactures, and sells performance bedding products — including mattresses, pillows, sheets, mattress and pillow protectors, mattress toppers, comforters, and blankets — engineered with proprietary cooling, moisture-wicking, and airflow fabric and foam technologies. Its offering is organized around a "Performance®" core line with modular, personalized-fit options for adults, plus a Beauty Collection (Hyper-Silk sleep accessories), a Baby & Kids bedding line, and an apparel sub-brand (Wakewear). Products are sold direct-to-consumer via bedgear.com and through retail partners and international distributors.

Product overview

BEDGEAR is a performance sleep company offering a unified portfolio of personalized bedding products centered on its Performance® brand. The core offering spans pillows (the company's flagship, featuring the PillowID personalization quiz), mattresses (Modular Hybrid Collection with M3/M5/H/S series), sheets (Dri-Tec, Hyper-Cotton, Ver-Tex, Hyper-Linen, Hyper-Wool lines), and protectors (Dri-Tec, iProtect, Ver-Tex, Air-X). These are supported by adjustable bases, mattress toppers, comforters, and blankets. The ecosystem extends into adjacent categories including the Beauty Collection (Hyper-Silk pillows, pillowcases, sleep masks, turbans, scrunchies) and Wakewear apparel (Sleep Naked, Wake Ready, Sleep Fuel branded clothing). All products are powered by proprietary technologies (React foam, Boost, Ver-Tex cooling, Dri-Tec moisture-wicking, Air-X airflow, Hyper-Silk) with a unifying philosophy of 'One Size Does Not Fit All' personalization based on body type, sleep position, and temperature preference. The company sells direct-to-consumer and through retail partners, with recent expansion into Turkey (via İşbir Yatak) and the UK/Ireland (via The Fine Bedding Company).

Differentiator

Problem solved

Functional benefit

Brands

• Performance®: Core brand line featuring Performance pillows, mattresses, sheets, and protectors with personalized comfort technology.
• Beauty Collection
• Wakewear

Products and services

• Performance® Pillows BEDGEAR's flagship personalized pillows engineered to fit individual body type, sleep position, and temperature preference, featuring proprietary technologies including Ver-Tex cooling fabric, Air-X airflow panels, and React responsive foam. Sold to individual consumers across performance, specialty, cooling (Night Ice), and beauty categories.
• Modular Hybrid Mattress Collection Hybrid mattresses with modular, interchangeable-component design for personalized comfort, advanced cooling (Night Ice variants), and replaceable parts. Range includes the S, H, M3, and M5 series priced from $649.99 to $4,499.99. Sold to consumers seeking performance-grade sleep surfaces.
• Performance® Sheets High-tech bed sheets featuring performance fabrics including Dri-Tec (moisture-wicking), Hyper-Cotton (quick-drying), Ver-Tex (instant-cooling), Hyper-Linen (breathable), and Hyper-Wool Flannel, with Powerband patented elastic for fit. Sold direct to consumers.
• Performance® Protectors Mattress and pillow protectors featuring Dri-Tec moisture-wicking technology, iProtect waterproof barriers, and Ver-Tex and Air-X breathable materials for protection against spills, allergens, dust mites, and moisture while preserving comfort.
• Baby & Kids Bedding Performance bedding designed for infants and children, including Air-X breathable crib mattresses with dual-sided 2-stage design, Dri-Tec crib sheets, and kids pillows featuring moisture management and breathability for safer child sleep.
• BEDGEAR Beauty Collection Beauty and skincare-focused sleep products including pillows, pillowcases, sleep masks, turbans, and scrunchies made with Hyper-Silk technology, designed to reduce friction, prevent sleep lines, and support skin and hair health.
• Wakewear Apparel Daywear apparel line including Sleep Naked and Wake Ready branded hoodies, t-shirts, hats, beanies, socks, and tote bags extending the performance sleep brand into lifestyle clothing.
• Adjustable Bases (Flex Series) Power adjustable bed bases featuring preset positions, zero gravity settings, anti-snore functions, wireless remotes, and emergency backup batteries for customizable sleep positioning. Priced from $899 to $2,299.
• React™ Pro Performance® Mattress Topper Mattress topper featuring React responsive foam for added pressure relief and comfort to existing mattresses.
• Comforters & Blankets Temperature-regulating bedding including Cooling Blanket, Cooling Performance Throw, and America 250 Cooling Throw designed for hot sleepers with breathable, moisture-wicking materials.
• PillowID Quiz Interactive online quiz that recommends personalized pillows based on body type, sleep position, and temperature preference to help customers find their optimal pillow fit. Drives conversion on bedgear.com.

Quantifiable outcome

• 20 Million+ Happy Sleepers
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SlumberPodminorStrategic or Co-development Partner · 14 April 2026SlumberPod's new SlumberGo travel crib features a Bedgear Air-X mattress, positioning BEDGEAR's technology in the travel crib category. The product is available at Nordstrom, Babylist, and slumberpod.com for $249.
• İşbir YatakcoreChannel Partner/ Reseller/ Distributor · 8 April 2026Strategic partnership with Turkish bedding manufacturer İşbir Yatak to launch Performance Sleep Essentials in Turkey. Products launched in 22 stores across Istanbul, Ankara, and Izmir following participation in the Istanbul Furniture Fair.
• The Fine Bedding CompanycoreChannel Partner/ Reseller/ Distributor · 6 May 2025Partnership with UK-based The Fine Bedding Company to expand BEDGEAR's Performance sleep products into the United Kingdom and Ireland markets. The Fine Bedding Company leverages its 100+ years of bedding experience to distribute BEDGEAR products across retail and e-commerce channels in both markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Casper: Casper is a direct DTC mattress and sleep products brand competing head-on with BEDGEAR across mattresses, pillows, and bedding, with a similar direct-to-consumer plus retail partner go-to-market motion and overlap in cooling and comfort technologies.
• Tuft & Needle: Tuft & Needle is a direct competitor in the DTC mattress and sleep category, originally pure online and now expanding into retail, competing with BEDGEAR on price-conscious premium positioning and foam-based product lines.
• Purple Innovation: Purple is a direct competitor in the performance-mattress and sleep products category, using proprietary polymer and grid technology to differentiate on cooling and pressure relief — the same performance narrative BEDGEAR pursues with Ver-Tex and Air-X.
• Coop Home Goods: Coop Home Goods is a direct peer in the performance pillow and sleep accessories category, using proprietary foam and cooling covers, distributed through DTC and Amazon — a direct competitor to BEDGEAR's flagship Performance pillow line.
• Avocado Green Mattress: Avocado is a direct peer in premium DTC mattresses and bedding, with comparable sustainability, modular, and direct-plus-retail distribution narratives overlapping BEDGEAR's Modular Hybrid and performance positioning.
• Brooklinen: Brooklinen is a direct peer in premium DTC sheets, pillows, and bedding, with overlapping persona-based marketing, similar price points, and a shared retail partner distribution model intersecting BEDGEAR's Performance sheets business.
• Helix Sleep: Helix is a direct peer offering personalized, quiz-driven mattress and sleep product recommendations across DTC and retail channels, mirroring BEDGEAR's PillowID personalization approach and direct-to-consumer-plus-retail GTM.

Broad incumbents

• Sleep Number: Sleep Number is a broad incumbent offering smart, adjustable, performance-oriented mattresses and bedding at premium prices, overlapping with BEDGEAR's Flex adjustable base and modular mattress categories.
• Tempur Sealy International: Tempur Sealy is a broad incumbent mattress conglomerate (Tempur-Pedic, Sealy, Stearns & Foster) that competes across performance and traditional mattress segments, with substantially larger retail distribution and marketing spend than BEDGEAR.

Emerging players

• Eight Sleep: Eight Sleep is an emerging player in temperature-regulated, technology-driven sleep products (smart mattress covers and Pods), overlapping with BEDGEAR's hot-sleeper positioning and Ver-Tex/Air-X cooling narrative but at a higher technology premium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bedgear
• YouTubeyoutube.com/user/therealbedgear
• Facebookfacebook.com/bedgear
• LinkedInlinkedin.com/company/bedgear
• Instagraminstagram.com/bedgear

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEDGEAR