Coop Home Goods
Coop Home Goods (Coop Sleep Goods) is a U.S. DTC sleep products company founded in 2013 that designs and sells adjustable-fill pillows and complementary bedding through its own Shopify e-commerce site and Amazon, serving individual consumers across the U.S. and Canada.
- Company typePrivate
- Founded2013
- HeadquartersPico Rivera, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coop Home Goods does
Coop Home Goods, doing business as Coop Sleep Goods, is a U.S.-based direct-to-consumer sleep products company founded in 2013 by siblings Jin Chon and Kevin Chon, with operational headquarters in Mamaroneck, New York (corporate mailing address in Pico Rivera, California) and a headcount of 11-50 employees. The company designs, manufactures, and sells a portfolio of adjustable pillows and complementary bedding products through its own Shopify-based e-commerce storefront and the Amazon marketplace, with availability in both the United States and Canada.
The company's core technology is a signature adjustable fill system that combines memory foam and microfiber fill, allowing end users to add or remove fill to dial in personal firmness and loft. This system is deployed across multiple proprietary pillow shapes — Classic, Crescent (designed for back-to-side sleepers), and Cut-Out (designed for side sleepers) — and is extended into product variants including the Consumer Reports Recommended Original Adjustable Pillow, the Eden (supportive/cooling), the Cool+ (advanced cooling fabric), the Adjustable Latex, the Essence down-alternative collection, an Orthopedic Adjustable Pillow with zoned adjustability for neck pain relief, an Adjustable Wedge Pillow, a Cool+ Toddler pillow for children ages 2-8, and an Original Adjustable Body Pillow. The category has been broadened into bedding through Comphy SoftSpa sheet sets, TENCEL sheet sets, Cool+ blankets, an Original Mattress Topper, Ultra-Tech Pillow Protectors, and Cool Side pillowcases.
The business model is a product-led, direct-to-consumer e-commerce operation with one-time unit pricing across SKUs ranging from $25 (Ultra-Tech Pillow Protector) to $229+ (Original Mattress Topper), supported by a 100-Night Sleep Better Guarantee, free shipping above $75, and HSA/FSA eligibility. Customer acquisition combines owned channels (Sleep Quiz, blog content, email/SMS, loyalty rewards, a $20 referral program, and an affiliate program) with paid promotional events on Amazon Prime Day and Memorial Day, and has been amplified by a December 2025 Taylor Swift on-camera placement that drove broad earned-media coverage. The company has been backed by Topspin Consumer Partners since August 2021 and holds recognitions from Consumer Reports, Forbes Vetted, Oprah Daily, Good Housekeeping, Gear Patrol, and Apartment Therapy.
Coop Home Goods firmographics
Firmographics- Name
- Coop Home Goods
- Legal name
- Coop Sleep Goods
- Website
- https://coophomegoods.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coop Home Goods (Coop Sleep Goods) is a U.S. DTC sleep products company founded in 2013 that designs and sells adjustable-fill pillows and complementary bedding through its own Shopify e-commerce site and Amazon, serving individual consumers across the U.S. and Canada.
- Ownership category
- akta.pro rank
Coop Home Goods industry classification
Industry- Product category
- Sleep Products and Bedding
- NAICS
- Mattress Manufacturing (337910), Mattress Manufacturing (33791)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Pillows & Pillow Systems Retail (CRAIABAC)
- akta.pro secondary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
Keywords
Where Coop Home Goods is headquartered
LocationHeadquarters
- HQ city
- Pico Rivera
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coop Home Goods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time product sales through company-owned e-commerce website coopsleepgoods.com. Products include pillows, sheets, bedding accessories, mattress toppers, and blankets sold at various price points from $25 to $229+.
- Marketplace Sales: Sales through Amazon marketplace, including participation in Prime Day and Memorial Day promotional events with percentage discounts.
- Referral Program: Get $20 referral program where existing customers can earn credits by referring friends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Adjustable Pillow - From $89 |
| Unit Pricing | Pay-as-you-go | Comphy SoftSpa Sheet Set - From $169 |
| Unit Pricing | Pay-as-you-go | Original Mattress Topper - From $229 |
| Unit Pricing | Pay-as-you-go | Cool+ Toddler Adjustable Pillow - From $49 |
| Unit Pricing | Pay-as-you-go | Cool+ Adjustable Pillow (Eden) - From $149 |
| Unit Pricing | Pay-as-you-go | Adjustable Wedge Pillow - From $99 |
| Unit Pricing | Pay-as-you-go | Orthopedic Adjustable Pillow - From $119 |
| Unit Pricing | Pay-as-you-go | Ultra-Tech Pillow Protector - From $25 |
| Unit Pricing | Pay-as-you-go | TENCEL Sheet Set - From $129 |
| Unit Pricing | Pay-as-you-go | Cool Side Pillowcase - From $30 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Coop Home Goods product offering
Product offeringCore offering
Coop Home Goods (DBA Coop Sleep Goods) designs, manufactures, and sells a line of fully adjustable pillows and complementary bedding products direct-to-consumer. The flagship offering is the Original Adjustable Pillow, in which users add or remove memory foam and microfiber fill to customize firmness and loft, complemented by position-specific pillow shapes (Classic, Crescent, Cut-Out), cooling variants (Eden, Cool+), specialty pillows (Orthopedic, Wedge, Body, Toddler), and a bedding line spanning sheet sets, mattress toppers, blankets, pillow protectors, and cooling pillowcases.
Product overview
Coop Sleep Goods (Coop Home Goods) is a sleep-products company offering a portfolio of adjustable pillows and bedding. The core product line centers on fully adjustable pillows—the Original Adjustable Pillow (Consumer Reports Recommended), Eden Adjustable Pillow, Cool+ Adjustable Pillow (advanced cooling), Adjustable Latex Pillow (sustainable/responsive), and Essence Collection (down alternative)—available in multiple shapes (Classic, Crescent, Cut-Out) and sizes (Queen, King). Specialty pillows include the Orthopedic Adjustable Pillow (zoned neck pain relief), Adjustable Wedge Pillow (therapeutic positioning), and Cool+ Toddler Adjustable Pillow (for children ages 2–8). The Original Adjustable Body Pillow provides full-body support. The bedding line spans Comphy SoftSpa™ Sheet Sets (microfiber blend), TENCEL™ Sheet Sets (lyocell), Cool+ Blankets (cooling), Original Mattress Toppers, Ultra-Tech Pillow Protectors, and Cool Side™ Pillowcases. All pillows share a signature adjustable-fill design philosophy. The company operates an HSA/FSA-eligible e-commerce platform (Shopify-based) and is backed by Topspin Consumer Partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Adjustable Pillow The flagship fully adjustable memory foam and microfiber pillow that lets users add or remove fill to customize firmness, loft, and support; available in Classic, Crescent, and Cut-Out shapes in Queen and King sizes; Consumer Reports Recommended.
- Eden Adjustable Pillow A supportive and cooling adjustable pillow marketed as a mainstream alternative to the Original, combining adjustable fill with cooling features for sleepers who want both support and temperature regulation.
- Cool+ Adjustable Pillow The most advanced cooling adjustable pillow in the lineup, using Cool+ fabric technologies for cool-to-touch comfort and lasting temperature regulation, available in Classic, Crescent, Cut-Out, and Body Pillow shapes.
- Adjustable Latex Pillow A sustainable and responsive adjustable pillow made with latex fill, offering a distinct feel from memory foam alternatives for sleepers who prefer latex over memory foam.
- Essence Collection (Down Alternative) A pillow collection featuring down-alternative fill materials positioned as a softer, more traditional feel within the adjustable pillow lineup.
- Original Adjustable Body Pillow An oversized adjustable pillow designed to support the entire body, offering full-body comfort and adjustable fill for side sleepers, pregnant sleepers, or anyone seeking whole-body support.
- Cool+ Toddler Adjustable Pillow An advanced cooling adjustable pillow designed for children ages 2–8 with adjustable fill to accommodate a growing child's body and Cool+ cooling fabric for temperature regulation.
- Orthopedic Adjustable Pillow An orthopedic adjustable pillow designed for zoned adjustability and neck pain relief, targeting users seeking therapeutic support with customizable neck and head zones.
- Adjustable Wedge Pillow A wedge-shaped adjustable pillow designed to elevate the head, body, or legs for therapeutic positioning, snoring relief, or post-surgery recovery.
- Ultra-Tech Pillow Protector A pillow protector designed to shield adjustable pillows from wear, allergens, and moisture, available in Classic, Crescent, and Cut-Out shapes in single or 2-pack.
- Comphy SoftSpa Sheet Set Spa-grade sheet sets marketed as 'The Original Comphy Sheets,' featuring a buttery-soft microfiber blend in White, Cream, Grey, Navy, Dove Grey, and Silver Blue, available in sizes from Twin to Split King.
- TENCEL Sheet Set Sheet sets made from TENCEL lyocell fabric, marketed as silky-smooth with a buttery-soft hand feel, available in White, Dove Grey, and Cream in Queen and California King sizes.
- Cool Side Pillowcase A pillowcase designed with Cool Side cooling properties to provide a cool-to-the-touch sleeping surface, available in Classic, Crescent, and Cut-Out shapes.
- Original Mattress Topper A mattress topper positioned as an instant mattress upgrade, adding comfort and protection to an existing mattress to enhance sleep quality without replacing it.
- Cool+ Blanket A blanket from the Comphy Coolspa line featuring ultra-smooth and cooling fabric, available in Grey Blue, Dove Grey, and White in Throw, Full/Queen, and King/Cal King sizes.
Quantifiable outcome
- Consumer Reports Recommended status validates product quality and customer satisfaction
- +2 more outcomes
Companies that use Coop Home Goods
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Coop Home Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coop Home Goods partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Coop Home Goods competitors and assessment
Company assessmentDirect peers
- Brooklinen: Premium DTC home textiles brand specializing in sheets, duvets, pillows, and loungewear; shares Coop's DTC-first distribution, premium price points, and overlap on Comphy SoftSpa–style sheet offerings, making it a close competitive set in bedding.
- MyPillow: Iconic DTC pillow brand best known for its adjustable fill pillows and direct response TV marketing; competes head-to-head with Coop in the adjustable memory foam pillow category and shares a similar price band and value proposition.
- Bedgear: Performance bedding brand specializing in pillows, mattress protectors, sheets, and adjustable-fill products with a strong athlete/performance positioning; highly comparable to Coop's adjustable-fill pillow and bedding lineup and a direct competitor in modular-fill technology.
- Buffy: DTC bedding brand focused on sustainable comforters, pillows, sheets, and mattress toppers; comparable to Coop in DTC distribution, premium positioning, and emphasis on natural/sustainable fill materials.
Broad incumbents
- Purple Innovation: Public DTC sleep brand best known for its hyper-elastic polymer grid mattresses and pillows; directly comparable to Coop as a sleep-products retailer with proprietary comfort technology and a direct-to-consumer tilt.
- Casper: Major DTC sleep brand with a broad mattress and bedding portfolio including pillows, sheets, and bed frames; competes with Coop across the sleep category but operates at much larger scale and offers Coop-shaped pillows as part of a wider lineup.
- Parachute Home: DTC home brand offering premium bedding, pillows, mattresses, and bath linens; overlaps with Coop in the bedding and pillow categories and competes for similar premium-positioned sleep consumers.
- Avocado Green Mattress: Certified organic DTC mattress and bedding brand selling mattresses, toppers, pillows, and bedding; competes with Coop on premium natural-fill positioning and DTC channels, particularly around sustainable/orthopedic sleep.
- Helix Sleep: DTC mattress and sleep brand offering customized mattresses and complementary pillows and bedding; comparable to Coop in its emphasis on personalization/customization and DTC go-to-market motion.
- Saatva: Premium DTC mattress and bedding brand offering mattresses, foundations, bedding, and pillows; overlaps with Coop in premium sleep and bedding categories and competes for the same affluent, brand-conscious shopper.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Coop Home Goods social profiles
Digital presenceCoop Home Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coop Home Goods leadership team
Management profileNumber of profiles
Profiles2 records
Coop Home Goods funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coop Home Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coop Home Goods
What does Coop Home Goods do?
Coop Home Goods (DBA Coop Sleep Goods) designs, manufactures, and sells a line of fully adjustable pillows and complementary bedding products direct-to-consumer. The flagship offering is the Original Adjustable Pillow, in which users add or remove memory foam and microfiber fill to customize firmness and loft, complemented by position-specific pillow shapes (Classic, Crescent, Cut-Out), cooling variants (Eden, Cool+), specialty pillows (Orthopedic, Wedge, Body, Toddler), and a bedding line spanning sheet sets, mattress toppers, blankets, pillow protectors, and cooling pillowcases.
Is Coop Home Goods a public or private company?
Coop Home Goods is a private company. It is classified as private equity controlled and is currently operating.
When was Coop Home Goods founded?
Coop Home Goods was founded in 2013. It employs 11 to 50 people.
Where is Coop Home Goods based?
Coop Home Goods is headquartered in Pico Rivera, United States, in the North America region.
How does Coop Home Goods make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are marketplace Sales and referral Program.
Who are Coop Home Goods's main competitors?
Direct peers on record are Brooklinen, MyPillow, Bedgear and Buffy. Broad incumbents are Purple Innovation, Casper, Parachute Home, Avocado Green Mattress, Helix Sleep and Saatva.
Does Coop Home Goods have an API?
No public API is recorded for Coop Home Goods.
What industry is Coop Home Goods in?
Coop Home Goods's product category is Sleep Products and Bedding. Its primary akta.pro industry code is CRAIABAC, Pillows & Pillow Systems Retail, with a secondary code of CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid). Its NAICS code is 337910 and its SIC code is 5712.