What Survey Healthcare Global does

Survey Healthcare Global is a US-based healthcare primary research firm founded in 2009 and headquartered in Pocatello, operating with 51-100 employees. The company historically provided custom audience engagement solutions for life science researchers and healthcare data scientists, sourcing rigorously vetted expert networks and patient communities to support surveys, interviews, and quantitative data collection from medical professionals across physicians, nurses, pharmacists, payers, and allied health professionals.

In 2025, Survey Healthcare Global merged with InCrowd and GlocalMind to form Konovo, a unified parent platform that consolidates three industry-leading healthcare research brands. Within the Konovo portfolio, Survey Healthcare Global's services were rebranded as the 'Custom Audiences' offering (formerly SHG Services), complementing the 'Intelligent Platform' (formerly InCrowd Services) for fast-response surveys and the 'Strategy & Services' layer for tech-enabled research project guidance. The combined platform delivers AI-assisted audience engagement through a quote-based enterprise sales motion, targeting market research agencies, biopharma, and medical technology companies with global healthcare audience access.

The business operates a consultative enterprise GTM with 'Get a Demo' CTAs, indicating non-transparent project-based pricing likely structured around audience scope, study complexity, and managed-service add-ons. Revenue mechanics appear to flow through custom research engagements rather than disclosed subscription pricing, with industry association memberships (ESOMAR, EphMRA, QRCA, Intellus) supporting credibility in regulated healthcare procurement.

Name

Survey Healthcare Global

Website

https://surveyhealthcareglobal.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

51–100 employees

Short description

Survey Healthcare Global is a US healthcare primary research firm providing custom audience sourcing and survey delivery for life science researchers, now operating as the Custom Audiences service line within the Konovo platform formed by its 2025 merger with InCrowd and GlocalMind.

Ownership category

akta.pro rank

Product category

Healthcare Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms (HLACAOAM)

Keywords

• Healthcare market research
• Primary research services
• Custom audience sourcing
• Healthcare survey platform
• Expert network research

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Primary Research Services: Survey Healthcare Global provides custom audience research solutions for healthcare and life science industries through its intelligent platform

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Survey Healthcare Global provides custom audience engagement and primary research services for healthcare and life science industries. Through AI-assisted audience engagement, the company connects life science researchers and data scientists with rigorously vetted expert networks and patient communities across the world, enabling fast-response surveys and deep analysis within niche audience and disease categories. The offerings are now delivered as the Custom Audiences service line within the Konovo intelligent platform.

Product overview

Konovo offers a unified intelligent platform combining three formerly separate healthcare research brands (InCrowd, Survey Healthcare Global, and GlocalMind). The core offering consists of the Intelligent Platform (for fast-response surveys), Custom Audiences (for complex audience sourcing and cohort building), and Strategy & Services (for expert guidance). The platform enables life science researchers to connect with healthcare audiences including physicians, nurses, patients, pharmacists, and other healthcare professionals through AI-assisted engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Audiences (formerly SHG Services / Survey Healthcare Global Services) Expert audience sourcing service for complex research challenges, enabling deep analysis and insights within niche audience and disease categories without sacrificing speed. Designed for life science researchers and data scientists needing custom cohorts of healthcare professionals and patients.
• Intelligent Platform (formerly InCrowd Services) Fast-response survey platform providing always-connected healthcare audiences for real-time market research insights. Supports life science researchers needing rapid, high-quality responses from healthcare professionals.
• Strategy & Services Tech-enabled guidance service providing expert insight translation and project management support to optimize audiences and generate deeper insights across entire research projects.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• InCrowdcoreStrategic or Co-development PartnerInCrowd is one of three industry-leading healthcare research firms coming together to form Konovo. Represents fast-response survey capabilities through the intelligent platform.
• GlocalMindcoreStrategic or Co-development PartnerGlocalMind is one of three industry-leading healthcare research firms coming together to form Konovo. Complements the platform with global market research capabilities.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• ZS Associates: Global consulting and primary market research firm serving pharma and MedTech with audience access, analytics, and commercial insight work directly competitive with SHG's biopharma/MedTech services.
• IQVIA: Largest healthcare data and clinical research services firm with deep HCP panels and syndicated plus primary research capabilities — sets pricing benchmarks for healthcare-focused firms like SHG.
• Toluna: Global panel and survey technology provider serving research buyers including healthcare clients — overlapping at the survey technology and audience-sourcing layer.
• Dynata: Large panel and survey data provider used for healthcare research; supplies first-party sample and survey execution services competitive with SHG's panel-based workflow.
• Kantar Health: Established market research and insights division with significant healthcare and life-sciences practice, serving biopharma with primary and syndicated evidence generation overlapping with SHG's offering.

Direct peers

• M3 Global Research: Healthcare professional panel and survey firm offering market research across physicians, payers, and patients globally — the closest head-to-head peer to SHG's Custom Audiences service.
• Schlesinger Group: Large qualitative and quantitative research services firm with deep healthcare expertise and a global panel — competing for healthcare research RFPs alongside SHG.
• Medefield: Specialist healthcare market research firm providing physician and patient insights for pharma and MedTech clients, overlapping directly with SHG's biopharma MedTech service lines.
• Trinity Partners: Healthcare-focused strategy and primary market research consultancy serving biopharma and MedTech with audience insights services directly comparable to SHG.

Emerging players

• Keystone Research Solutions: Specialist healthcare market research firm offering custom qualitative and quantitative work to life-sciences clients, with partial overlap to SHG's Custom Audiences and Strategy & Services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/surveyhealthcareglobal
• Instagraminstagram.com/hellokonovo
• Xx.com/Tweets_by_SHG

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survey Healthcare Global